{"title":"Fujifilm - Special Offers \u0026 Promotions","description":"\u003cp\u003e\u003cspan\u003eExplore our latest \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eFujifilm offers and promotions\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e at Carmarthen Cameras, with deals on cameras, Fujinon lenses and photography accessories. Discover Fujifilm X Series mirrorless cameras and camera kits, alongside GFX medium format cameras for photographers seeking exceptional image detail. Whether you’re choosing your first Fujifilm camera, upgrading your setup or expanding your kit with an XF, XC or GF lens, browse offers for portrait, landscape, travel and everyday photography. Explore selected instant savings, Fujifilm cashback offers, camera bundles and trade-in promotions when available, with options for both photography and video. Shop our Fujifilm special offers and check individual promotion pages for qualifying products, promotional dates and any claim requirements.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"fujifilm-gfx-100-ii-medium-format-camera-body","title":"Fujifilm GFX 100 II Medium Format Camera Body","description":"\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/A7Av4w7RuyE?si=EOhaZr6YVeNJbUoy\u0026amp;controls=0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003ch3\u003e\u003cstrong\u003eFujifilm GFX 100 II Medium Format Camera Body - Moving Beyond Full Frame\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eNew beginnings don’t simply involve taking new steps; they entail moving in entirely new directions. Each new iteration of the GFX System camera has redefined the concept of \"More Than Full Frame\".\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFrom its unparalleled image quality to its remarkable mobility, every new release has reshaped the boundaries of large-format imaging.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Astrophography shot on the GFX100II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec02_01_03.jpg?v=1706714950\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe GFX100 II continues this legacy by introducing unprecedented high-speed performance, expanded video capabilities, and lightning-fast autofocus, further solidifying its position as the go-to choice for professionals relying on GFX System cameras.\u003c\/p\u003e\n\u003cp\u003eIf you're seeking a new direction, discover a world of new opportunities with the GFX100 II.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Photo of a fast moving car in the mountains in the snow taken on the GFX 100II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec02_01_02.jpg?v=1706715004\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh-Speed Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e102MP Sensor with X-Processor 5\u003c\/strong\u003e The GFX100 II introduces the new 102-megapixel sensor \"GFX 102MP CMOS II HS\", featuring a readout speed twice as fast as the GFX100S. Combined with the X-Processor 5, the GFX100 II achieves a high continuous frame rate of up to 8fps, precise AF, and advanced video capabilities previously unseen in any GFX System or X Series camera.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Wakeboarder and a diagram showing the autofocus of the GXF100ii\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec01_02_02.jpg?v=1706715079\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eA New Era in Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject Detection AF\u003c\/strong\u003e Utilizing deep-learning AI technology, the X-Processor 5 delivers autofocus performance unprecedented in large format cameras. With advanced AF tracking and detection, the GFX100 II ensures accurate focus on human faces, eyes, animals, birds, vehicles, and more, allowing photographers to focus on creativity with confidence.\u003c\/p\u003e\n\u003cp\u003e*Customize \"SUBJECT DETECTION SETTING\" for specific subjects like birds or airplanes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpdated AF Algorithm\u003c\/strong\u003e The GFX100 II employs an updated AF prediction algorithm for reliable performance in sports and other scenarios requiring high-speed motion tracking.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"High image quality showcased in a wildlife shot - I don't know what type of animal it is to be honest\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec02_01_01.jpg?v=1706715172\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eUnmatched Image Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eISO 80 Standard Sensitivity\u003c\/strong\u003e By enhancing the pixel structure on the new sensor, the GFX100 II extends standard sensitivity to ISO 80, enabling the creation of 16-bit images with wider dynamic range and lower noise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImproved Quality in Every Corner\u003c\/strong\u003e Redesigned microlenses improve light coverage at the sensor's corners, resulting in better image quality and increased AF accuracy at the lens periphery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHEIF Image Format Support\u003c\/strong\u003e The GFX100 II supports the HEIF format, a 10-bit image file with over a billion colors, offering higher image quality with up to 30% less space than JPEG.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Video capabilities example snippet\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec03_01.jpg?v=1706716379\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced Video Capabilities\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e4K\/60p, 8K\/30p, FHD\/120p\u003c\/strong\u003e The GFX100 II offers in-camera recording of 4K\/60p and 8K\/30p footage in 4:2:2 10-bit, providing broadcast-quality video capabilities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupport for Multiple Cine Recording Formats\u003c\/strong\u003e In addition to GFX large format, the GFX100 II supports various cine recording formats, including Premista, 35mm, and anamorphic (35mm), expanding its versatility in cinematography.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced Subject Tracking\u003c\/strong\u003e Select AF-C mode with Wide\/Tracking AF and touch the subject on the rear LCD for effortless subject tracking, even in complex scenarios.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Speed Rolling Shutter\u003c\/strong\u003e The increased readout rate minimizes rolling shutter effects, ensuring true-to-life results for fast-moving 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visibility.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Bright LCD control screen\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec04_03_03.jpg?v=1706716559\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Functionality\u003c\/strong\u003e With three programmable Fn buttons on the grip, users have greater flexibility to make changes on the fly.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Front shot of the camera and controls\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec04_03_04.jpg?v=1706716598\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupport for CFexpress™ Type B Card, Optional Grip VG-GFX100II, EVF Tilt Adapter EVF-TL1, and More\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience the power and precision of the GFX100 II, where innovation meets excellence in large format photography and videography.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41477288853601,"sku":"4547410552997","price":7499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-II-Medium-Format-Camera-Body-product-photo-1.webp?v=1747839529"},{"product_id":"fujifilm-x-t50-mirrorless-camera-body-only-black","title":"Fujifilm X-T50 Body - Black","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Ntl1Awwl85Q?si=g4VJU7iKzwFHU5uu\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-T50 Body - Black\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eUnlock the full potential of your creativity with the revolutionary Fujifilm X-T50. Boasting a groundbreaking 40.2MP X-Trans CMOS 5 HR Sensor paired with the formidable X-Processor 5, this camera sets a new standard for image quality and performance. Let's delve into the unparalleled features that make the X-T50 a game-changer in the world of photography and videography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6605.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 1\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Every Detail\u003c\/h3\u003e\n\u003cp\u003eEquipped with a 40.2MP BSI CMOS HR sensor, the X-T50 ensures unparalleled image resolution and clarity. Combined with the lightning-fast X-Processor 5, it delivers stunningly sharp images with remarkable colour accuracy and minimal noise, even in low-light conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_025.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 2\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImmersive Viewing Experience:\u003c\/h3\u003e\n\u003cp\u003eExperience photography like never before with the X-T50's high-resolution 2.36M-dot OLED Electronic Viewfinder (EVF). With a magnification of .62X, it provides a clear and immersive view of your subject, allowing for precise composition and framing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_011.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 3\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Shooting Options:\u003c\/h3\u003e\n\u003cp\u003eElevate your photography with the X-T50's versatile shooting capabilities. Capture fleeting moments with ease using its 8fps Mechanical Shutter or unleash your creativity with the blazingly fast 20fps Electronic Shutter. With a maximum shutter speed of 1\/180,000s, you'll never miss a crucial moment again.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6392.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 4\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSteady Shots, Every Time:\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to blurry images with the X-T50's advanced In-Body Image Stabilization (IBIS) technology. With up to 7.0 stops of stabilization, you can confidently shoot handheld even in challenging conditions, ensuring sharp and steady results every time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-017.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 5\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eIntuitive Operation:\u003c\/h3\u003e\n\u003cp\u003eNavigate through menus and review your shots effortlessly with the X-T50's intuitive 3.0-inch 1.62M-dot 2-Way Tilting Touch LCD screen. Whether shooting from high or low angles, its tilting design provides flexibility and convenience for composing your shots with precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-049.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinematic Video Performance:\u003c\/h3\u003e\n\u003cp\u003eUnleash your filmmaking potential with the X-T50's impressive video capabilities. Capture stunningly detailed footage in resolutions up to 6.2K at 30fps or smooth 4K at 60fps. With support for 10-bit 4:2:2 colour depth and advanced F-Log2 gamma, you have the flexibility to achieve your desired cinematic look with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6343.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Connectivity:\u003c\/h3\u003e\n\u003cp\u003eStay connected and share your creations with ease using the X-T50's comprehensive connectivity options. Whether it's Bluetooth 4.2, IEEE802.11b\/g\/n WiFi with Built-in Frame.IO connectivity, or UVC Webcam functionality for high-quality streaming, the X-T50 ensures seamless integration into your workflow.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6863.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 7\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnmatched Versatility:\u003c\/h3\u003e\n\u003cp\u003eWith 20 Film Simulation Modes, including the iconic Reala Ace, and support for 10-bit HEIF (High-Efficiency Image Format) stills, the X-T50 offers endless creative possibilities. Plus, with its compact and lightweight design, it's the perfect companion for photographers on the go.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-xt50_0399.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 8\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExperience the Future of Imaging:\u003c\/h3\u003e\n\u003cp\u003ePacked with cutting-edge features and unrivalled performance, the Fujifilm X-T50 is not just a camera—it's a gateway to a world of limitless creativity. Whether you're a seasoned professional or an aspiring enthusiast, the X-T50 empowers you to push the boundaries of your creativity and capture moments like never before.\u003c\/p\u003e\n\u003cp\u003eDiscover the Fujifilm X-T50 today and unleash your creative vision.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41678569111649,"sku":"4547410533613","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50_front_CMOS_black.jpg?v=1715769205"},{"product_id":"fujifilm-x-t50-body-only-silver","title":"Fujifilm X-T50 Body - Silver","description":"\u003cp\u003e\u003ciframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/Ntl1Awwl85Q?si=g4VJU7iKzwFHU5uu\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-T50 Body - Silver\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eUnlock the full potential of your creativity with the revolutionary Fujifilm X-T50. Boasting a groundbreaking 40.2MP X-Trans CMOS 5 HR Sensor paired with the formidable X-Processor 5, this camera sets a new standard for image quality and performance. Let's delve into the unparalleled features that make the X-T50 a game-changer in the world of photography and videography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6605.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Every Detail\u003c\/h3\u003e\n\u003cp\u003eEquipped with a 40.2MP BSI CMOS HR sensor, the X-T50 ensures unparalleled image resolution and clarity. Combined with the lightning-fast X-Processor 5, it delivers stunningly sharp images with remarkable colour accuracy and minimal noise, even in low-light conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 2\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_025.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImmersive Viewing Experience:\u003c\/h3\u003e\n\u003cp\u003eExperience photography like never before with the X-T50's high-resolution 2.36M-dot OLED Electronic Viewfinder (EVF). With a magnification of .62X, it provides a clear and immersive view of your subject, allowing for precise composition and framing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 3\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_011.jpg?v=1715783727\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Shooting Options:\u003c\/h3\u003e\n\u003cp\u003eElevate your photography with the X-T50's versatile shooting capabilities. Capture fleeting moments with ease using its 8fps Mechanical Shutter or unleash your creativity with the blazingly fast 20fps Electronic Shutter. With a maximum shutter speed of 1\/180,000s, you'll never miss a crucial moment again.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 4\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6392.jpg?v=1715783727\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSteady Shots, Every Time:\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to blurry images with the X-T50's advanced In-Body Image Stabilization (IBIS) technology. With up to 7.0 stops of stabilization, you can confidently shoot handheld even in challenging conditions, ensuring sharp and steady results every time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 5\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-017.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eIntuitive Operation:\u003c\/h3\u003e\n\u003cp\u003eNavigate through menus and review your shots effortlessly with the X-T50's intuitive 3.0-inch 1.62M-dot 2-Way Tilting Touch LCD screen. Whether shooting from high or low angles, its tilting design provides flexibility and convenience for composing your shots with precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-049.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinematic Video Performance:\u003c\/h3\u003e\n\u003cp\u003eUnleash your filmmaking potential with the X-T50's impressive video capabilities. Capture stunningly detailed footage in resolutions up to 6.2K at 30fps or smooth 4K at 60fps. With support for 10-bit 4:2:2 colour depth and advanced F-Log2 gamma, you have the flexibility to achieve your desired cinematic look with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6343.jpg?v=1715783727\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Connectivity:\u003c\/h3\u003e\n\u003cp\u003eStay connected and share your creations with ease using the X-T50's comprehensive connectivity options. Whether it's Bluetooth 4.2, IEEE802.11b\/g\/n WiFi with Built-in Frame.IO connectivity, or UVC Webcam functionality for high-quality streaming, the X-T50 ensures seamless integration into your workflow.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6863.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnmatched Versatility:\u003c\/h3\u003e\n\u003cp\u003eWith 20 Film Simulation Modes, including the iconic Reala Ace, and support for 10-bit HEIF (High-Efficiency Image Format) stills, the X-T50 offers endless creative possibilities. Plus, with its compact and lightweight design, it's the perfect companion for photographers on the go.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 8\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-xt50_0399.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExperience the Future of Imaging:\u003c\/h3\u003e\n\u003cp\u003ePacked with cutting-edge features and unrivalled performance, the Fujifilm X-T50 is not just a camera—it's a gateway to a world of limitless creativity. Whether you're a seasoned professional or an aspiring enthusiast, the X-T50 empowers you to push the boundaries of your creativity and capture moments like never before.\u003c\/p\u003e\n\u003cp\u003eDiscover the Fujifilm X-T50 today and unleash your creative vision.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41680151445601,"sku":"4547410533644","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50_front_CMOS_silver.jpg?v=1715769404"},{"product_id":"fujifilm-x-t50-mirrorless-camera-body-only-charcoal-silver","title":"Fujifilm X-T50 Body - Charcoal Silver","description":"\u003cp\u003e\u003ciframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/Ntl1Awwl85Q?si=g4VJU7iKzwFHU5uu\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-T50 Body - Charcoal Silver\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eUnlock the full potential of your creativity with the revolutionary Fujifilm X-T50. Boasting a groundbreaking 40.2MP X-Trans CMOS 5 HR Sensor paired with the formidable X-Processor 5, this camera sets a new standard for image quality and performance. Let's delve into the unparalleled features that make the X-T50 a game-changer in the world of photography and videography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6605.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 1\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Every Detail\u003c\/h3\u003e\n\u003cp\u003eEquipped with a 40.2MP BSI CMOS HR sensor, the X-T50 ensures unparalleled image resolution and clarity. Combined with the lightning-fast X-Processor 5, it delivers stunningly sharp images with remarkable colour accuracy and minimal noise, even in low-light conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_025.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 2\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImmersive Viewing Experience:\u003c\/h3\u003e\n\u003cp\u003eExperience photography like never before with the X-T50's high-resolution 2.36M-dot OLED Electronic Viewfinder (EVF). With a magnification of .62X, it provides a clear and immersive view of your subject, allowing for precise composition and framing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_011.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 3\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Shooting Options:\u003c\/h3\u003e\n\u003cp\u003eElevate your photography with the X-T50's versatile shooting capabilities. Capture fleeting moments with ease using its 8fps Mechanical Shutter or unleash your creativity with the blazingly fast 20fps Electronic Shutter. With a maximum shutter speed of 1\/180,000s, you'll never miss a crucial moment again.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6392.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 4\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSteady Shots, Every Time:\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to blurry images with the X-T50's advanced In-Body Image Stabilization (IBIS) technology. With up to 7.0 stops of stabilization, you can confidently shoot handheld even in challenging conditions, ensuring sharp and steady results every time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-017.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 5\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eIntuitive Operation:\u003c\/h3\u003e\n\u003cp\u003eNavigate through menus and review your shots effortlessly with the X-T50's intuitive 3.0-inch 1.62M-dot 2-Way Tilting Touch LCD screen. Whether shooting from high or low angles, its tilting design provides flexibility and convenience for composing your shots with precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-049.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinematic Video Performance:\u003c\/h3\u003e\n\u003cp\u003eUnleash your filmmaking potential with the X-T50's impressive video capabilities. Capture stunningly detailed footage in resolutions up to 6.2K at 30fps or smooth 4K at 60fps. With support for 10-bit 4:2:2 colour depth and advanced F-Log2 gamma, you have the flexibility to achieve your desired cinematic look with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6343.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Connectivity:\u003c\/h3\u003e\n\u003cp\u003eStay connected and share your creations with ease using the X-T50's comprehensive connectivity options. Whether it's Bluetooth 4.2, IEEE802.11b\/g\/n WiFi with Built-in Frame.IO connectivity, or UVC Webcam functionality for high-quality streaming, the X-T50 ensures seamless integration into your workflow.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6863.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 7\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnmatched Versatility:\u003c\/h3\u003e\n\u003cp\u003eWith 20 Film Simulation Modes, including the iconic Reala Ace, and support for 10-bit HEIF (High-Efficiency Image Format) stills, the X-T50 offers endless creative possibilities. Plus, with its compact and lightweight design, it's the perfect companion for photographers on the go.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-xt50_0399.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 8\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExperience the Future of Imaging:\u003c\/h3\u003e\n\u003cp\u003ePacked with cutting-edge features and unrivalled performance, the Fujifilm X-T50 is not just a camera—it's a gateway to a world of limitless creativity. Whether you're a seasoned professional or an aspiring enthusiast, the X-T50 empowers you to push the boundaries of your creativity and capture moments like never before.\u003c\/p\u003e\n\u003cp\u003eDiscover the Fujifilm X-T50 today and unleash your creative vision.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41680210296929,"sku":"4547410533675","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50_front_CMOS_charcoal.jpg?v=1715769382"},{"product_id":"fujifilm-x-t50-camera-with-xc1-5-45mm-f3-5-5-6-ois-pz-lens-silver","title":"Fujifilm X-T50 with XC 15-45mm F3.5-5.6 OIS PZ Lens - Silver","description":"\u003cp\u003e\u003ciframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/Ntl1Awwl85Q?si=g4VJU7iKzwFHU5uu\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-T50 with XC 15-45mm F3.5-5.6 OIS PZ Lens - Silver\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eUnlock the full potential of your creativity with the revolutionary Fujifilm X-T50. Boasting a groundbreaking 40.2MP X-Trans CMOS 5 HR Sensor paired with the formidable X-Processor 5, this camera sets a new standard for image quality and performance. Let's delve into the unparalleled features that make the X-T50 a game-changer in the world of photography and videography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6605.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Every Detail\u003c\/h3\u003e\n\u003cp\u003eEquipped with a 40.2MP BSI CMOS HR sensor, the X-T50 ensures unparalleled image resolution and clarity. Combined with the lightning-fast X-Processor 5, it delivers stunningly sharp images with remarkable colour accuracy and minimal noise, even in low-light conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 2\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_025.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImmersive Viewing Experience:\u003c\/h3\u003e\n\u003cp\u003eExperience photography like never before with the X-T50's high-resolution 2.36M-dot OLED Electronic Viewfinder (EVF). With a magnification of .62X, it provides a clear and immersive view of your subject, allowing for precise composition and framing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 3\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_011.jpg?v=1715783727\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Shooting Options:\u003c\/h3\u003e\n\u003cp\u003eElevate your photography with the X-T50's versatile shooting capabilities. Capture fleeting moments with ease using its 8fps Mechanical Shutter or unleash your creativity with the blazingly fast 20fps Electronic Shutter. With a maximum shutter speed of 1\/180,000s, you'll never miss a crucial moment again.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 4\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6392.jpg?v=1715783727\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSteady Shots, Every Time:\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to blurry images with the X-T50's advanced In-Body Image Stabilization (IBIS) technology. With up to 7.0 stops of stabilization, you can confidently shoot handheld even in challenging conditions, ensuring sharp and steady results every time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 5\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-017.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eIntuitive Operation:\u003c\/h3\u003e\n\u003cp\u003eNavigate through menus and review your shots effortlessly with the X-T50's intuitive 3.0-inch 1.62M-dot 2-Way Tilting Touch LCD screen. Whether shooting from high or low angles, its tilting design provides flexibility and convenience for composing your shots with precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-049.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinematic Video Performance:\u003c\/h3\u003e\n\u003cp\u003eUnleash your filmmaking potential with the X-T50's impressive video capabilities. Capture stunningly detailed footage in resolutions up to 6.2K at 30fps or smooth 4K at 60fps. With support for 10-bit 4:2:2 colour depth and advanced F-Log2 gamma, you have the flexibility to achieve your desired cinematic look with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6343.jpg?v=1715783727\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Connectivity:\u003c\/h3\u003e\n\u003cp\u003eStay connected and share your creations with ease using the X-T50's comprehensive connectivity options. Whether it's Bluetooth 4.2, IEEE802.11b\/g\/n WiFi with Built-in Frame.IO connectivity, or UVC Webcam functionality for high-quality streaming, the X-T50 ensures seamless integration into your workflow.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6863.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnmatched Versatility:\u003c\/h3\u003e\n\u003cp\u003eWith 20 Film Simulation Modes, including the iconic Reala Ace, and support for 10-bit HEIF (High-Efficiency Image Format) stills, the X-T50 offers endless creative possibilities. Plus, with its compact and lightweight design, it's the perfect companion for photographers on the go.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 8\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-xt50_0399.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExperience the Future of Imaging:\u003c\/h3\u003e\n\u003cp\u003ePacked with cutting-edge features and unrivalled performance, the Fujifilm X-T50 is not just a camera—it's a gateway to a world of limitless creativity. Whether you're a seasoned professional or an aspiring enthusiast, the X-T50 empowers you to push the boundaries of your creativity and capture moments like never before.\u003c\/p\u003e\n\u003cp\u003eDiscover the Fujifilm X-T50 today and unleash your creative vision.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41680235135073,"sku":"4547410533842","price":1499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50_front_15-45_silver.jpg?v=1716217583"},{"product_id":"fujifilm-x-t50-camera-with-xc-15-45mm-f3-5-5-6-ois-pz-lens-black","title":"Fujifilm X-T50 with XC 15-45mm F3.5-5.6 OIS PZ Lens - Black","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Ntl1Awwl85Q?si=g4VJU7iKzwFHU5uu\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-T50 with XC 15-45mm F3.5-5.6 OIS PZ Lens - Black\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eUnlock the full potential of your creativity with the revolutionary Fujifilm X-T50. Boasting a groundbreaking 40.2MP X-Trans CMOS 5 HR Sensor paired with the formidable X-Processor 5, this camera sets a new standard for image quality and performance. Let's delve into the unparalleled features that make the X-T50 a game-changer in the world of photography and videography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6605.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Every Detail\u003c\/h3\u003e\n\u003cp\u003eEquipped with a 40.2MP BSI CMOS HR sensor, the X-T50 ensures unparalleled image resolution and clarity. Combined with the lightning-fast X-Processor 5, it delivers stunningly sharp images with remarkable colour accuracy and minimal noise, even in low-light conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 2\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_025.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImmersive Viewing Experience:\u003c\/h3\u003e\n\u003cp\u003eExperience photography like never before with the X-T50's high-resolution 2.36M-dot OLED Electronic Viewfinder (EVF). With a magnification of .62X, it provides a clear and immersive view of your subject, allowing for precise composition and framing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 3\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_011.jpg?v=1715783727\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Shooting Options:\u003c\/h3\u003e\n\u003cp\u003eElevate your photography with the X-T50's versatile shooting capabilities. Capture fleeting moments with ease using its 8fps Mechanical Shutter or unleash your creativity with the blazingly fast 20fps Electronic Shutter. With a maximum shutter speed of 1\/180,000s, you'll never miss a crucial moment again.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 4\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6392.jpg?v=1715783727\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSteady Shots, Every Time:\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to blurry images with the X-T50's advanced In-Body Image Stabilization (IBIS) technology. With up to 7.0 stops of stabilization, you can confidently shoot handheld even in challenging conditions, ensuring sharp and steady results every time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 5\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-017.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eIntuitive Operation:\u003c\/h3\u003e\n\u003cp\u003eNavigate through menus and review your shots effortlessly with the X-T50's intuitive 3.0-inch 1.62M-dot 2-Way Tilting Touch LCD screen. Whether shooting from high or low angles, its tilting design provides flexibility and convenience for composing your shots with precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-049.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinematic Video Performance:\u003c\/h3\u003e\n\u003cp\u003eUnleash your filmmaking potential with the X-T50's impressive video capabilities. Capture stunningly detailed footage in resolutions up to 6.2K at 30fps or smooth 4K at 60fps. With support for 10-bit 4:2:2 colour depth and advanced F-Log2 gamma, you have the flexibility to achieve your desired cinematic look with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6343.jpg?v=1715783727\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Connectivity:\u003c\/h3\u003e\n\u003cp\u003eStay connected and share your creations with ease using the X-T50's comprehensive connectivity options. Whether it's Bluetooth 4.2, IEEE802.11b\/g\/n WiFi with Built-in Frame.IO connectivity, or UVC Webcam functionality for high-quality streaming, the X-T50 ensures seamless integration into your workflow.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6863.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnmatched Versatility:\u003c\/h3\u003e\n\u003cp\u003eWith 20 Film Simulation Modes, including the iconic Reala Ace, and support for 10-bit HEIF (High-Efficiency Image Format) stills, the X-T50 offers endless creative possibilities. Plus, with its compact and lightweight design, it's the perfect companion for photographers on the go.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 8\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-xt50_0399.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExperience the Future of Imaging:\u003c\/h3\u003e\n\u003cp\u003ePacked with cutting-edge features and unrivalled performance, the Fujifilm X-T50 is not just a camera—it's a gateway to a world of limitless creativity. Whether you're a seasoned professional or an aspiring enthusiast, the X-T50 empowers you to push the boundaries of your creativity and capture moments like never before.\u003c\/p\u003e\n\u003cp\u003eDiscover the Fujifilm X-T50 today and unleash your creative vision.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41680243425377,"sku":"4547410533811","price":1499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50_front_15-45_black.jpg?v=1716217560"},{"product_id":"fujifilm-x-t50-camera-with-xf-16-50mm-f2-8-4-8-r-lm-wr-lens-black","title":"Fujifilm X-T50 with XF 16-50mm F2.8-4.8 R LM WR Lens - Black","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/Ntl1Awwl85Q?si=g4VJU7iKzwFHU5uu\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-T50 with XF 16-50mm F2.8-4.8 R LM WR Lens - Black\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eUnlock the full potential of your creativity with the revolutionary Fujifilm X-T50. Boasting a groundbreaking 40.2MP X-Trans CMOS 5 HR Sensor paired with the formidable X-Processor 5, this camera sets a new standard for image quality and performance. Let's delve into the unparalleled features that make the X-T50 a game-changer in the world of photography and videography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6605.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 1\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Every Detail\u003c\/h3\u003e\n\u003cp\u003eEquipped with a 40.2MP BSI CMOS HR sensor, the X-T50 ensures unparalleled image resolution and clarity. Combined with the lightning-fast X-Processor 5, it delivers stunningly sharp images with remarkable colour accuracy and minimal noise, even in low-light conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_025.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 2\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImmersive Viewing Experience:\u003c\/h3\u003e\n\u003cp\u003eExperience photography like never before with the X-T50's high-resolution 2.36M-dot OLED Electronic Viewfinder (EVF). With a magnification of .62X, it provides a clear and immersive view of your subject, allowing for precise composition and framing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_011.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 3\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Shooting Options:\u003c\/h3\u003e\n\u003cp\u003eElevate your photography with the X-T50's versatile shooting capabilities. Capture fleeting moments with ease using its 8fps Mechanical Shutter or unleash your creativity with the blazingly fast 20fps Electronic Shutter. With a maximum shutter speed of 1\/180,000s, you'll never miss a crucial moment again.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6392.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 4\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSteady Shots, Every Time:\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to blurry images with the X-T50's advanced In-Body Image Stabilization (IBIS) technology. With up to 7.0 stops of stabilization, you can confidently shoot handheld even in challenging conditions, ensuring sharp and steady results every time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-017.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 5\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eIntuitive Operation:\u003c\/h3\u003e\n\u003cp\u003eNavigate through menus and review your shots effortlessly with the X-T50's intuitive 3.0-inch 1.62M-dot 2-Way Tilting Touch LCD screen. Whether shooting from high or low angles, its tilting design provides flexibility and convenience for composing your shots with precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-049.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinematic Video Performance:\u003c\/h3\u003e\n\u003cp\u003eUnleash your filmmaking potential with the X-T50's impressive video capabilities. Capture stunningly detailed footage in resolutions up to 6.2K at 30fps or smooth 4K at 60fps. With support for 10-bit 4:2:2 colour depth and advanced F-Log2 gamma, you have the flexibility to achieve your desired cinematic look with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6343.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Connectivity:\u003c\/h3\u003e\n\u003cp\u003eStay connected and share your creations with ease using the X-T50's comprehensive connectivity options. Whether it's Bluetooth 4.2, IEEE802.11b\/g\/n WiFi with Built-in Frame.IO connectivity, or UVC Webcam functionality for high-quality streaming, the X-T50 ensures seamless integration into your workflow.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6863.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 7\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnmatched Versatility:\u003c\/h3\u003e\n\u003cp\u003eWith 20 Film Simulation Modes, including the iconic Reala Ace, and support for 10-bit HEIF (High-Efficiency Image Format) stills, the X-T50 offers endless creative possibilities. Plus, with its compact and lightweight design, it's the perfect companion for photographers on the go.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-xt50_0399.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 8\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExperience the Future of Imaging:\u003c\/h3\u003e\n\u003cp\u003ePacked with cutting-edge features and unrivalled performance, the Fujifilm X-T50 is not just a camera—it's a gateway to a world of limitless creativity. Whether you're a seasoned professional or an aspiring enthusiast, the X-T50 empowers you to push the boundaries of your creativity and capture moments like never before.\u003c\/p\u003e\n\u003cp\u003eDiscover the Fujifilm X-T50 today and unleash your creative vision.\u003c\/p\u003e\n\u003ch2\u003eFujinon XF 16-50mm F2.8-4.8 R LM WR: Redefining Standard Lens Excellence\u003c\/h2\u003e\n\u003ch3\u003eUnrivaled Performance and Portability\u003c\/h3\u003e\n\u003cp\u003eCrafted to meet the demands of discerning photographers, the XF16-50mmF2.8-4.8 R LM WR combines high-resolution performance with a remarkably compact and lightweight design, ensuring exceptional results in every photographic scenario.\u003c\/p\u003e\n\u003ch3\u003eVersatile Shooting Range\u003c\/h3\u003e\n\u003cp\u003eCovering a focal length range from a wide-angle 16mm to a medium telephoto 50mm, this lens is a versatile powerhouse, perfectly suited for a myriad of photographic applications, from expansive landscape vistas to intimate portraits.\u003c\/p\u003e\n\u003ch3\u003eOptimal Image Quality\u003c\/h3\u003e\n\u003cp\u003eBoasting compatibility with Fujifilm's 40.2 million pixels X-Trans™ CMOS 5 HR sensor, it delivers unparalleled image quality across the entire zoom spectrum, all while maintaining a lightweight design of just 240g.\u003c\/p\u003e\n\u003ch3\u003ePrecision Autofocus and Close-Up Capability\u003c\/h3\u003e\n\u003cp\u003eExperience lightning-fast and pinpoint autofocus, with a magnification of 0.3x at the telephoto end, ensuring you never miss a moment. Capture intricate details with ease, thanks to a minimum focusing distance of just 24cm.\u003c\/p\u003e\n\u003ch3\u003eLightweight Design for Enhanced Portability\u003c\/h3\u003e\n\u003cp\u003eWeighing only 240g, enjoy effortless portability without compromising on image quality. Its constant length design ensures smooth and comfortable zooming, making it an ideal companion for photographers on the move.\u003c\/p\u003e\n\u003ch3\u003eDependable Performance in Any Environment\u003c\/h3\u003e\n\u003cp\u003eDesigned to withstand the elements, its weather-resistant and -10°C low-temperature resistant structure guarantees dependable performance in any environment, from rain-soaked streets to snowy landscapes.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41680245620833,"sku":"4547410533712","price":1749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50_front_16-50_black.jpg?v=1716217532"},{"product_id":"fujifilm-x-t50-camera-with-xf-16-50mm-f2-8-4-8-r-lm-wr-lens-silver","title":"Fujifilm X-T50 with XF 16-50mm F2.8-4.8 R LM WR Lens - Silver","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/Ntl1Awwl85Q?si=g4VJU7iKzwFHU5uu\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-T50 with XF 16-50mm F2.8-4.8 R LM WR Lens - Silver\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eUnlock the full potential of your creativity with the revolutionary Fujifilm X-T50. Boasting a groundbreaking 40.2MP X-Trans CMOS 5 HR Sensor paired with the formidable X-Processor 5, this camera sets a new standard for image quality and performance. Let's delve into the unparalleled features that make the X-T50 a game-changer in the world of photography and videography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6605.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Every Detail\u003c\/h3\u003e\n\u003cp\u003eEquipped with a 40.2MP BSI CMOS HR sensor, the X-T50 ensures unparalleled image resolution and clarity. Combined with the lightning-fast X-Processor 5, it delivers stunningly sharp images with remarkable colour accuracy and minimal noise, even in low-light conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 2\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_025.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImmersive Viewing Experience:\u003c\/h3\u003e\n\u003cp\u003eExperience photography like never before with the X-T50's high-resolution 2.36M-dot OLED Electronic Viewfinder (EVF). With a magnification of .62X, it provides a clear and immersive view of your subject, allowing for precise composition and framing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 3\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_011.jpg?v=1715783727\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Shooting Options:\u003c\/h3\u003e\n\u003cp\u003eElevate your photography with the X-T50's versatile shooting capabilities. Capture fleeting moments with ease using its 8fps Mechanical Shutter or unleash your creativity with the blazingly fast 20fps Electronic Shutter. With a maximum shutter speed of 1\/180,000s, you'll never miss a crucial moment again.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 4\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6392.jpg?v=1715783727\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSteady Shots, Every Time:\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to blurry images with the X-T50's advanced In-Body Image Stabilization (IBIS) technology. With up to 7.0 stops of stabilization, you can confidently shoot handheld even in challenging conditions, ensuring sharp and steady results every time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 5\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-017.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eIntuitive Operation:\u003c\/h3\u003e\n\u003cp\u003eNavigate through menus and review your shots effortlessly with the X-T50's intuitive 3.0-inch 1.62M-dot 2-Way Tilting Touch LCD screen. Whether shooting from high or low angles, its tilting design provides flexibility and convenience for composing your shots with precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-049.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinematic Video Performance:\u003c\/h3\u003e\n\u003cp\u003eUnleash your filmmaking potential with the X-T50's impressive video capabilities. Capture stunningly detailed footage in resolutions up to 6.2K at 30fps or smooth 4K at 60fps. With support for 10-bit 4:2:2 colour depth and advanced F-Log2 gamma, you have the flexibility to achieve your desired cinematic look with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6343.jpg?v=1715783727\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Connectivity:\u003c\/h3\u003e\n\u003cp\u003eStay connected and share your creations with ease using the X-T50's comprehensive connectivity options. Whether it's Bluetooth 4.2, IEEE802.11b\/g\/n WiFi with Built-in Frame.IO connectivity, or UVC Webcam functionality for high-quality streaming, the X-T50 ensures seamless integration into your workflow.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6863.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnmatched Versatility:\u003c\/h3\u003e\n\u003cp\u003eWith 20 Film Simulation Modes, including the iconic Reala Ace, and support for 10-bit HEIF (High-Efficiency Image Format) stills, the X-T50 offers endless creative possibilities. Plus, with its compact and lightweight design, it's the perfect companion for photographers on the go.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-T50 - Lifestyle Photo 8\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-xt50_0399.jpg?v=1715783728\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExperience the Future of Imaging:\u003c\/h3\u003e\n\u003cp\u003ePacked with cutting-edge features and unrivalled performance, the Fujifilm X-T50 is not just a camera—it's a gateway to a world of limitless creativity. Whether you're a seasoned professional or an aspiring enthusiast, the X-T50 empowers you to push the boundaries of your creativity and capture moments like never before.\u003c\/p\u003e\n\u003cp\u003eDiscover the Fujifilm X-T50 today and unleash your creative vision.\u003c\/p\u003e\n\u003ch2\u003eFujinon XF16-50mm F2.8-4.8 R LM WR: Redefining Standard Lens Excellence\u003c\/h2\u003e\n\u003ch3\u003eUnrivaled Performance and Portability\u003c\/h3\u003e\n\u003cp\u003eCrafted to meet the demands of discerning photographers, the XF16-50mmF2.8-4.8 R LM WR combines high-resolution performance with a remarkably compact and lightweight design, ensuring exceptional results in every photographic scenario.\u003c\/p\u003e\n\u003ch3\u003eVersatile Shooting Range\u003c\/h3\u003e\n\u003cp\u003eCovering a focal length range from a wide-angle 16mm to a medium telephoto 50mm, this lens is a versatile powerhouse, perfectly suited for a myriad of photographic applications, from expansive landscape vistas to intimate portraits.\u003c\/p\u003e\n\u003ch3\u003eOptimal Image Quality\u003c\/h3\u003e\n\u003cp\u003eBoasting compatibility with Fujifilm's 40.2 million pixels X-Trans™ CMOS 5 HR sensor, it delivers unparalleled image quality across the entire zoom spectrum, all while maintaining a lightweight design of just 240g.\u003c\/p\u003e\n\u003ch3\u003ePrecision Autofocus and Close-Up Capability\u003c\/h3\u003e\n\u003cp\u003eExperience lightning-fast and pinpoint autofocus, with a magnification of 0.3x at the telephoto end, ensuring you never miss a moment. Capture intricate details with ease, thanks to a minimum focusing distance of just 24cm.\u003c\/p\u003e\n\u003ch3\u003eLightweight Design for Enhanced Portability\u003c\/h3\u003e\n\u003cp\u003eWeighing only 240g, enjoy effortless portability without compromising on image quality. Its constant length design ensures smooth and comfortable zooming, making it an ideal companion for photographers on the move.\u003c\/p\u003e\n\u003ch3\u003eDependable Performance in Any Environment\u003c\/h3\u003e\n\u003cp\u003eDesigned to withstand the elements, its weather-resistant and -10°C low-temperature resistant structure guarantees dependable performance in any environment, from rain-soaked streets to snowy landscapes.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41680251945057,"sku":"4547410533743","price":1749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50_front_16-50_silver.jpg?v=1716217504"},{"product_id":"fujifilm-x-t50-camera-with-xf-16-50mm-f2-8-4-8-r-lm-wr-lens-charcoal-silver","title":"Fujifilm X-T50 with XF 16-50mm F2.8-4.8 R LM WR Lens - Charcoal Silver","description":"\u003cp\u003e\u003ciframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/Ntl1Awwl85Q?si=g4VJU7iKzwFHU5uu\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-T50 with XF 16-50mm F2.8-4.8 R LM WR Lens - Charcoal Silver\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eUnlock the full potential of your creativity with the revolutionary Fujifilm X-T50. Boasting a groundbreaking 40.2MP X-Trans CMOS 5 HR Sensor paired with the formidable X-Processor 5, this camera sets a new standard for image quality and performance. Let's delve into the unparalleled features that make the X-T50 a game-changer in the world of photography and videography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6605.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 1\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Every Detail\u003c\/h3\u003e\n\u003cp\u003eEquipped with a 40.2MP BSI CMOS HR sensor, the X-T50 ensures unparalleled image resolution and clarity. Combined with the lightning-fast X-Processor 5, it delivers stunningly sharp images with remarkable colour accuracy and minimal noise, even in low-light conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_025.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 2\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImmersive Viewing Experience:\u003c\/h3\u003e\n\u003cp\u003eExperience photography like never before with the X-T50's high-resolution 2.36M-dot OLED Electronic Viewfinder (EVF). With a magnification of .62X, it provides a clear and immersive view of your subject, allowing for precise composition and framing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_011.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 3\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Shooting Options:\u003c\/h3\u003e\n\u003cp\u003eElevate your photography with the X-T50's versatile shooting capabilities. Capture fleeting moments with ease using its 8fps Mechanical Shutter or unleash your creativity with the blazingly fast 20fps Electronic Shutter. With a maximum shutter speed of 1\/180,000s, you'll never miss a crucial moment again.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6392.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 4\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSteady Shots, Every Time:\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to blurry images with the X-T50's advanced In-Body Image Stabilization (IBIS) technology. With up to 7.0 stops of stabilization, you can confidently shoot handheld even in challenging conditions, ensuring sharp and steady results every time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-017.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 5\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eIntuitive Operation:\u003c\/h3\u003e\n\u003cp\u003eNavigate through menus and review your shots effortlessly with the X-T50's intuitive 3.0-inch 1.62M-dot 2-Way Tilting Touch LCD screen. Whether shooting from high or low angles, its tilting design provides flexibility and convenience for composing your shots with precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-049.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinematic Video Performance:\u003c\/h3\u003e\n\u003cp\u003eUnleash your filmmaking potential with the X-T50's impressive video capabilities. Capture stunningly detailed footage in resolutions up to 6.2K at 30fps or smooth 4K at 60fps. With support for 10-bit 4:2:2 colour depth and advanced F-Log2 gamma, you have the flexibility to achieve your desired cinematic look with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6343.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Connectivity:\u003c\/h3\u003e\n\u003cp\u003eStay connected and share your creations with ease using the X-T50's comprehensive connectivity options. Whether it's Bluetooth 4.2, IEEE802.11b\/g\/n WiFi with Built-in Frame.IO connectivity, or UVC Webcam functionality for high-quality streaming, the X-T50 ensures seamless integration into your workflow.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6863.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 7\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnmatched Versatility:\u003c\/h3\u003e\n\u003cp\u003eWith 20 Film Simulation Modes, including the iconic Reala Ace, and support for 10-bit HEIF (High-Efficiency Image Format) stills, the X-T50 offers endless creative possibilities. Plus, with its compact and lightweight design, it's the perfect companion for photographers on the go.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-xt50_0399.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 8\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExperience the Future of Imaging:\u003c\/h3\u003e\n\u003cp\u003ePacked with cutting-edge features and unrivalled performance, the Fujifilm X-T50 is not just a camera—it's a gateway to a world of limitless creativity. Whether you're a seasoned professional or an aspiring enthusiast, the X-T50 empowers you to push the boundaries of your creativity and capture moments like never before.\u003c\/p\u003e\n\u003cp\u003eDiscover the Fujifilm X-T50 today and unleash your creative vision.\u003c\/p\u003e\n\u003ch2\u003eFujinon XF 16-50mm F2.8-4.8 R LM WR: Redefining Standard Lens Excellence\u003c\/h2\u003e\n\u003ch3\u003eUnrivaled Performance and Portability\u003c\/h3\u003e\n\u003cp\u003eCrafted to meet the demands of discerning photographers, the XF16-50mmF2.8-4.8 R LM WR combines high-resolution performance with a remarkably compact and lightweight design, ensuring exceptional results in every photographic scenario.\u003c\/p\u003e\n\u003ch3\u003eVersatile Shooting Range\u003c\/h3\u003e\n\u003cp\u003eCovering a focal length range from a wide-angle 16mm to a medium telephoto 50mm, this lens is a versatile powerhouse, perfectly suited for a myriad of photographic applications, from expansive landscape vistas to intimate portraits.\u003c\/p\u003e\n\u003ch3\u003eOptimal Image Quality\u003c\/h3\u003e\n\u003cp\u003eBoasting compatibility with Fujifilm's 40.2 million pixels X-Trans™ CMOS 5 HR sensor, it delivers unparalleled image quality across the entire zoom spectrum, all while maintaining a lightweight design of just 240g.\u003c\/p\u003e\n\u003ch3\u003ePrecision Autofocus and Close-Up Capability\u003c\/h3\u003e\n\u003cp\u003eExperience lightning-fast and pinpoint autofocus, with a magnification of 0.3x at the telephoto end, ensuring you never miss a moment. Capture intricate details with ease, thanks to a minimum focusing distance of just 24cm.\u003c\/p\u003e\n\u003ch3\u003eLightweight Design for Enhanced Portability\u003c\/h3\u003e\n\u003cp\u003eWeighing only 240g, enjoy effortless portability without compromising on image quality. 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Get lost in the scene with the 5.76M-dot OLED Colour Viewfinder featuring a .84x Magnification, offering crystal-clear clarity and precision framing for your compositions. Complementing this is the 3.2-inch 2.36M-dot 3-Way Tilting Touch LCD, providing flexibility for shooting from various angles and intuitive touch controls for seamless navigation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Photo of a bird at dusk - Sample Photo Taken on the Fujifilm GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-fewagac_kv_img_01_04_pc.jpg?v=1716297122\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eVersatile Shooting Options\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCapture the perfect shot with ease using the 7fps MS Continuous Shooting capability, allowing you to seize fast-paced action with stunning accuracy. Never miss a moment with Dual UHS-II Card Slots and the long-lasting NP-W235 Li-ion Battery, ensuring ample storage and power for extended shoots.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Photo of a model at sunset - Sample Photo Taken on the Fujifilm GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-fewagac_kv_img_01_01_pc.jpg?v=1716297122\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eSteady and Sharp\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eEliminate shake-induced blur with In-Body Image Stabilization (IBIS) offering up to 8 stops of compensation, ensuring sharpness and clarity in every frame. Achieve pinpoint focus with advanced Face\/Eye AF and Subject Detection technologies, ensuring your subjects are always sharp and clear.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Photo of a surfer riding a wave - Sample Photo Taken on the Fujifilm GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-russell-ord-gfx100s-ii_thumb_8f32fc1a-caa4-40db-9126-d3e6b36ba0ad.jpg?v=1716297122\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eCreative Expression\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eUnlock your creativity with 20 Film Simulation Modes, including the revered Reala Ace, and embrace the rich depth and character of classic film stocks. Experience the future of imaging with 10-bit HEIF (High-Efficiency Image Format) for stills, capturing a wider dynamic range and richer colour palette for lifelike images.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Photo of a frozen lake and mountains - Sample Photo Taken on the Fujifilm GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-fewagac_kv_img_01_02_pc.jpg?v=1716297122\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eElegant Design and Professional Handling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCrafted with precision and elegance, the GFX100S II features the exclusive BISHAMON-TEX Leather Pattern, exuding sophistication and style. Designed for professional use, the camera is compatible with the MHG-GFX S for enhanced handling and stability during extended shooting sessions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Photo of a model in a well lit area - Sample Photo Taken on the Fujifilm GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-fewagac_sec02_img_01_03.jpg?v=1716297122\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eCinematic Videography and Professional Filmmaking\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eElevate your videography with cinematic 4K\/30P and 1080\/60P recording capabilities, boasting 4:2:2 10-bit colour depth for unparalleled richness and depth. 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Experience the ultimate in image resolution with Pixel Shift Multi-Shot technology, capable of producing stunning 100MP or 400MP images for commercial, landscape, and studio photography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Promo shot of the GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-_-2024-05-15-14.43.33.jpg?v=1716297122\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41680302309473,"sku":"4547410522105","price":4999.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-Mirrorless-Camera-Body-Only-product-photo-1.webp?v=1747987203"},{"product_id":"fujifilm-gfx-100-rf-fixed-lens-medium-format-camera-black","title":"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Black","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iMREA8qQOSc?si=TvHlc4tXShA6Jexv\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eIntroducing the FUJIFILM GFX100RF: The First Fixed-Lens Digital Camera in the GFX Series\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Lightest GFX Camera Ever – A Revolution in Large-Format Photography\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTOKYO, March 20, 2025\u003c\/strong\u003e – FUJIFILM Corporation proudly unveils the \u003cstrong\u003eFUJIFILM GFX100RF\u003c\/strong\u003e, the first-ever fixed-lens digital camera in the GFX Series. 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float: none;\"\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Accessories for a Complete Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes a \u003cstrong\u003eprecision-engineered aluminium lens hood and adapter ring\u003c\/strong\u003e for added protection and light control.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eweather-resistant design\u003c\/strong\u003e ensures durability in outdoor conditions.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003estylish rope-style shoulder strap\u003c\/strong\u003e enhances the \u003cstrong\u003esophisticated and professional aesthetic\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Black lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-lifestyle-photo-3.webp?v=1742376150\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the FUJIFILM GFX100RF?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith the \u003cstrong\u003eGFX100RF, Fujifilm redefines what’s possible in large-format photography\u003c\/strong\u003e. 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Featuring a \u003cstrong\u003e102MP GFX 102MP CMOS II sensor\u003c\/strong\u003e and the powerful \u003cstrong\u003eX-Processor 5\u003c\/strong\u003e, this camera delivers exceptional dynamic range, colour accuracy, and autofocus precision—perfect for both professionals and enthusiasts.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features of the FUJIFILM GFX100RF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLarge-Format Excellence in a Compact Body\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe GFX100RF is the \u003cstrong\u003esmallest and lightest GFX camera to date\u003c\/strong\u003e, designed for portability without sacrificing performance.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003e102MP GFX 102MP CMOS II sensor\u003c\/strong\u003e offers a massive imaging surface (1.7x larger than full-frame) for \u003cstrong\u003ebreathtaking resolution, wide dynamic range, and low-noise performance\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe advanced \u003cstrong\u003eX-Processor 5\u003c\/strong\u003e ensures fast image processing, accurate colour reproduction, and outstanding detail.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003enewly developed 35mm F4 fixed lens\u003c\/strong\u003e (equivalent to 28mm in 35mm format) is optimised for \u003cstrong\u003esharpness, contrast, and stunning image clarity\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-powered autofocus\u003c\/strong\u003e detects subjects with precision, making it ideal for everything from \u003cstrong\u003estreet photography to professional portraiture\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; 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float: none;\" alt=\"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-lifestyle-photo-6.webp?v=1742376388\"\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGroundbreaking Fixed-Lens Design for Maximum Portability \u0026amp; Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe custom-developed \u003cstrong\u003e35mm F4 lens\u003c\/strong\u003e delivers outstanding sharpness with a \u003cstrong\u003e10-element, 8-group optical construction\u003c\/strong\u003e featuring two aspherical elements.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eNano GI coating\u003c\/strong\u003e minimises lens flare and ghosting, ensuring high contrast and crisp details.\u003c\/li\u003e\n\u003cli\u003eWith a \u003cstrong\u003eminimum focusing distance of just 20cm\u003c\/strong\u003e, photographers can capture \u003cstrong\u003eintimate close-ups with stunning bokeh\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003ebuilt-in 4-stop ND filter\u003c\/strong\u003e expands creative possibilities, allowing for slower shutter speeds and wider apertures even in bright conditions.\u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003eleaf shutter mechanism\u003c\/strong\u003e enables \u003cstrong\u003esilent, high-speed flash sync at any shutter speed\u003c\/strong\u003e, making it perfect for both studio and outdoor photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional-Grade Autofocus \u0026amp; 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float: none;\" alt=\"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-lifestyle-photo-4.webp?v=1742376388\"\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Accessories for a Complete Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes a \u003cstrong\u003eprecision-engineered aluminium lens hood and adapter ring\u003c\/strong\u003e for added protection and light control.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eweather-resistant design\u003c\/strong\u003e ensures durability in outdoor conditions.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003estylish rope-style shoulder strap\u003c\/strong\u003e enhances the \u003cstrong\u003esophisticated and professional aesthetic\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-lifestyle-photo-9.webp?v=1742376388\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the FUJIFILM GFX100RF?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith the \u003cstrong\u003eGFX100RF, Fujifilm redefines what’s possible in large-format photography\u003c\/strong\u003e. Combining a \u003cstrong\u003ecompact and lightweight body\u003c\/strong\u003e with \u003cstrong\u003eextraordinary image quality, intuitive controls, and advanced technology\u003c\/strong\u003e, this camera is designed for photographers who demand the best.\u003c\/p\u003e\n\u003cp\u003eWhether you’re a \u003cstrong\u003etraveller looking for a portable yet powerful camera, a street photographer capturing life’s fleeting moments, or a professional seeking large-format quality in a compact package\u003c\/strong\u003e, the \u003cstrong\u003eGFX100RF delivers an unparalleled photographic experience\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42063269101665,"sku":"4547410552461","price":4699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-Silver-product-photo-7.webp?v=1742376551"},{"product_id":"fujifilm-gfx100s-ii-with-gf35-70mm-kit","title":"Fujifilm GFX100S II Camera with GF 35-70mm Lens Kit","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/N5LjLCnmg28?si=H_a1Xk8c2kL8vo_X\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cstrong\u003eFujifilm GFX 100S II Medium Format Camera with GF 35–70mm WR Lens\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cstrong\u003eMore Than Full Frame. Limitless Creative Control.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm GFX 100S II\u003c\/strong\u003e redefines portable medium format photography, delivering uncompromising image quality in a remarkably compact \u003cstrong\u003e802g\u003c\/strong\u003e body. 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