{"title":"Cashback Promotions","description":"\u003cp\u003e\u003cspan\u003eDiscover our latest \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecamera and lens cashback promotions\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e at Carmarthen Cameras, with offers on selected photography equipment from participating brands. Explore cashback deals on cameras, lenses and accessories, whether you’re upgrading your camera body, expanding your lens collection or investing in a new system. Cashback promotions allow you to claim money back after purchasing an eligible product during the specified promotional period, usually by submitting a claim directly to the manufacturer. Browse our current photography cashback offers and check each promotion for qualifying products, purchase dates, claim deadlines and submission requirements. Shop with Carmarthen Cameras and make your photography budget go further with cashback on eligible equipment.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"sony-fe-24-105-mm-f4-g-oss-standard-zoom-lens","title":"Sony FE 24-105mm F4 G OSS Lens","description":"\u003ch2\u003eSony FE 24-105mm f4 G OSS Lens: Versatile Excellence\u003c\/h2\u003e\n\u003cp\u003eDiscover the versatility and performance of the Sony FE 24-105mm f4 G OSS Lens, a perfect all-in-one solution for everyday shooting. With a wide focal length range and consistent f\/4 aperture, this lens excels in a variety of shooting scenarios, from landscapes and street photography to travel and events. Its advanced optical design, including aspherical and ED elements, ensures sharpness and clarity, while the Nano AR Coating enhances contrast and colour fidelity. The Optical SteadyShot image stabilization and Direct Drive Super Sonic Wave AF Motor provide sharp, stable, and precise results, making this lens a reliable and intuitive choice for photographers seeking high-quality, versatile performance in a compact package.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_5.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Compatible with Sony E-mount full-frame cameras.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/4 to f\/22\u003c\/strong\u003e: Consistent performance across the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 Aspherical Elements, 3 ED Elements\u003c\/strong\u003e: Enhanced sharpness and clarity with minimized aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR and Fluorine Coatings\u003c\/strong\u003e: Reduced reflections, flare, and ghosting for better contrast and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/strong\u003e: Fast, quiet, and precise autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization\u003c\/strong\u003e: Improved handheld shooting stability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Design\u003c\/strong\u003e: Maintains lens length during focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button; AF\/MF Switch\u003c\/strong\u003e: Easy access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Smooth, pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_1.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFull-Frame Stabilized Standard Zoom\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-105mm f4 G OSS Lens is designed to be your versatile, everyday companion. Covering wide-angle to short-telephoto focal lengths, this lens is perfect for a range of subjects, including street photography, travel, and events. Its constant f\/4 aperture ensures consistent performance, while advanced optics deliver impressive sharpness and clarity.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_2.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch4\u003eG Lens Series: Precision Optics\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour Aspherical Elements\u003c\/strong\u003e: Including two Advanced Aspherical elements, these reduce spherical aberrations and distortion, providing superior sharpness and clarity throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Extra-Low Dispersion (ED) Elements\u003c\/strong\u003e: Minimize chromatic aberrations and colour fringing, ensuring accurate colour reproduction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Applied to reduce surface reflections, flare, and ghosting, enhancing contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/4 Maximum Aperture\u003c\/strong\u003e: Offers consistent performance and greater control over depth of field across the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Produces a pleasing bokeh quality for artistic selective focus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_3.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImage Stabilization, Autofocus, and Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot (OSS) Image Stabilization\u003c\/strong\u003e: Minimizes camera shake, allowing for sharper images when shooting handheld. This system can also be combined with select cameras' sensor-shift stabilization for even more effective control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor (DDSSM)\u003c\/strong\u003e: Provides quick, quiet, and precise autofocus, ideal for both still photography and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Mechanism\u003c\/strong\u003e: Maintains the lens's length during focusing, contributing to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Located on the lens barrel for easy tactile control and quick access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: At 1.25 feet, the lens offers a maximum magnification of 0.31x, making it suitable for close-up shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Design\u003c\/strong\u003e: Ensures reliable performance in challenging shooting conditions, with rubberized control rings for better handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating on Front Element\u003c\/strong\u003e: Protects against smudges and dust, making it easier to clean and maintain.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_4.jpg?v=1722606593\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066334720097,"sku":"4548736074132","price":899.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-105mm-f4-G-OSS-Lens-product-photo-1.jpg?v=1722607308"},{"product_id":"canon-rf-85mm-f1-2-l-usm-lens","title":"Canon RF 85mm F1.2 L USM Lens","description":"\u003ch3\u003e\u003cstrong\u003eCanon RF 85mm f1.2 L USM Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Canon RF 85mm f1.2L USM Lens is the fastest portrait prime in the EOS R system. Great for shooting in low light and isolating the subject from its background, the lens combines a short telephoto focal length with a fast f1.2 aperture to provide an extremely shallow depth of field and incredible sharpness with pleasing bokeh. Canon’s RF lenses offer higher quality and speed with a performance optimised for the EOS R camera.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features: \u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRF lens mount for Canon's EOS R mirrorless cameras\u003c\/li\u003e\n\u003cli\u003eShort telephoto focal length perfect for portraiture, street and low light photography\u003c\/li\u003e\n\u003cli\u003eSuper-fast and wide f\/1.2 aperture for shallow focus and exceptional edge-to-edge sharpness\u003c\/li\u003e\n\u003cli\u003eSmooth, near-silent autofocusing, with Canon's USM technology\u003c\/li\u003e\n\u003cli\u003eBlue Spectrum Refractive (BR) optics and aspheric lens element eliminates colour and spherical aberrations\u003c\/li\u003e\n\u003cli\u003eLens control ring for extra control over ISO, aperture and shutter\u003c\/li\u003e\n\u003cli\u003eL-series build quality and weather-sealing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe perfect focal length for portraits\u003cbr\u003e\u003c\/strong\u003eThe RF 85mm F1.2L USM is the ideal short telephoto for flattering portraits, producing elegant and detailed results with a pleasing perspective and no distortion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast and bright with superb optical precision\u003cbr\u003e\u003c\/strong\u003eWith a fast f\/1.2 aperture, the lens is superb in low light offering incredible sharpness and creative expression with a pleasing and unique bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced lens elements and coatings\u003cbr\u003e\u003c\/strong\u003eThe lens employs Blue Spectrum Refractive (BR) optics and a UD lens element which negates colour aberrations from affecting image quality, while a ground aspheric lens element ensures the highest image quality and ASC coating prevents flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eL-series build quality and weather-sealing\u003cbr\u003e\u003c\/strong\u003eThe build quality redefines L-series quality with weather-sealing and fluorine coatings on the front and rear elements to guard against water and dust.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast USM motor and Lens Control Ring\u003cbr\u003e\u003c\/strong\u003eThanks to the fast speed of the RF mount and the use of a large ring type USM focusing motor, the RF 85mm F1.2L USM is fast to lock onto a subject while the Lens Control Ring provides additional customisable control over settings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRF lens mount\u003cbr\u003e\u003c\/strong\u003eThe RF mount has been built on the strengths of the existing EF mount and is the result of detailed research by Canon engineers, who have designed an impressive optical system with a flange back distance of 20mm and a wide 54mm diameter lens mount - allowing for faster and lighter lenses with higher performing optics. The new mount's 12-pin connection enables enhanced communication and power transmission between the lens and camera body, further enhancing lens design options, resulting in higher image quality and enhanced usability.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-85mm-f1-2-l-usm-ds-lens\" title=\"Expanded Specifications Canon RF 85mm f1.2 L USM DS Lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066378858593,"sku":"4549292146691","price":2999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1701421-3.jpg?v=1767108784"},{"product_id":"canon-rf-85mm-f1-2-l-usm-ds-lens","title":"Canon RF 85mm F1.2 L USM DS Lens","description":"\u003ch2\u003e\u003cstrong\u003eCanon RF 85mm f1.2 L USM DS Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Canon RF 85mm f1.2L USM DS is a full-frame L-series lens fantastic for portraiture with gorgeous bokeh and fabulous optical precision. Featuring high-performance AF, brand new DS coating, and the famous L-series built quality this lens is a dream to work with.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis is a fantastic lens for portraiture with gorgeous bokeh and fabulous optical precision\u003c\/li\u003e\n\u003cli\u003eThe lens is constructed from 13 elements in 9 groups\u003c\/li\u003e\n\u003cli\u003eIncorporates 9 diaphragm blades\u003c\/li\u003e\n\u003cli\u003eUsers benefit from a max aperture of 16\u003c\/li\u003e\n\u003cli\u003eThe closest focusing distance is 0.85m whereas the max magnification is 0.12x\u003c\/li\u003e\n\u003cli\u003eFeatures an L-series build quality weighing only 1195g\u003c\/li\u003e\n\u003cli\u003eWeather-sealing with dust and moisture resistance thanks to the applied fluorine coating on the front and rear of the lens\u003c\/li\u003e\n\u003cli\u003eIncludes 82mm filter diameter\u003c\/li\u003e\n\u003cli\u003eOffers an angle of view at 24,16,28,30 – degrees\u003c\/li\u003e\n\u003cli\u003eIncorporates a Lens Control Ring for increased control over the ISO, shutter, and aperture\u003c\/li\u003e\n\u003cli\u003eFast USM Motor for fast locking onto a subject and near-silent operation\u003c\/li\u003e\n\u003cli\u003eSharpness with exquisite style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStunning Portraiture\u003cbr\u003e\u003c\/strong\u003eThanks to the 85mm focal length this lens is perfect for portraiture work. The resulting photographs feature elegant detail and a pleasing perspective without distortion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGorgeous Bokeh and Fantastic Optical Precision\u003cbr\u003e\u003c\/strong\u003eUsers are free to create the bokeh of their dreams with Canon’s one of a kind DS (Defocus Smoothing) Coating along with the F1.2, and 9-bladed aperture. This lens aids the creation of creative images like no other.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuperior Lens Elements with Coatings\u003cbr\u003e\u003c\/strong\u003eColour aberrations are minimised thanks to the Special Blue Spectrum Refractive (BR) optics; whereas, ASC (Air Sphere) Coating along with the ground aspheric element guard against flare and ghosting.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"Expanded Specifications Canon RF 85mm f1.2 L USM DS Lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-85mm-f1-2-l-usm-ds-lens\" target=\"_blank\"\u003eHere\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066379317345,"sku":"4549292159608","price":3499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1720542.jpg?v=1692153980"},{"product_id":"canon-rf-28-70mm-f2l-usm-lens","title":"Canon RF 28-70mm F2 L USM Lens","description":"\u003ch2\u003eCanon RF 28-70mm f\/2L USM Lens – Exceptional Zoom with Prime Lens Quality\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eCanon RF 28-70mm f\/2L USM Lens\u003c\/strong\u003e redefines the standard zoom lens by delivering image quality rivaling prime lenses. With its groundbreaking \u003cstrong\u003ef\/2 maximum aperture\u003c\/strong\u003e, advanced optical design, and robust build quality, this lens is perfect for professionals and enthusiasts seeking creative control and superior performance. Designed for the \u003cstrong\u003eCanon EOS R system\u003c\/strong\u003e, it combines cutting-edge technology with intuitive usability to elevate your photography.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional f\/2 Maximum Aperture\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnables stunning depth-of-field control for beautifully blurred backgrounds and striking subject isolation.\u003c\/li\u003e\n\u003cli\u003eExcellent low-light performance, perfect for capturing sharp images in dim environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced RF Lens Mount\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned specifically for Canon EOS R mirrorless cameras, the RF mount features a \u003cstrong\u003e20mm flange back distance\u003c\/strong\u003e and \u003cstrong\u003e54mm diameter\u003c\/strong\u003e, allowing for more advanced lens designs and improved image quality.\u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003e12-pin connection\u003c\/strong\u003e enhances communication between the lens and camera for faster focusing and improved power transmission.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePrime Lens-Level Image Quality\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers extraordinary sharpness and clarity across the zoom range, with low distortion and minimal aberrations.\u003c\/li\u003e\n\u003cli\u003eIdeal for a variety of shooting scenarios, including portraits, landscapes, events, and travel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth and Silent Autofocusing\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with Canon's \u003cstrong\u003eUltrasonic Motor (USM)\u003c\/strong\u003e technology for near-silent, precise, and fast autofocus performance.\u003c\/li\u003e\n\u003cli\u003ePerfect for both photography and videography, ensuring smooth focusing transitions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIntuitive Design and Controls\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomically designed with a programmable \u003cstrong\u003eControl Ring\u003c\/strong\u003e, allowing customisation for adjusting settings such as aperture, ISO, or exposure compensation.\u003c\/li\u003e\n\u003cli\u003eOffers a natural and seamless shooting experience, inspiring confidence in every shot.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCanon L-Series Quality\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart of Canon’s legendary \u003cstrong\u003eL-Series\u003c\/strong\u003e, known for its rugged construction and professional-grade performance.\u003c\/li\u003e\n\u003cli\u003eFeatures \u003cstrong\u003eweather-sealing\u003c\/strong\u003e for protection against dust and moisture, making it suitable for challenging environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eTechnical Specifications:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 28-70mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 19 elements in 13 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 9 (rounded) for beautiful bokeh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 95mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 1430g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: 103.8mm diameter x 139.8mm length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Canon RF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eBenefits for Photographers:\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUnparalleled Versatility\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe wide 28-70mm range and f\/2 aperture make it ideal for portraits, landscapes, events, and low-light photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Freedom\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAchieve stunning subject isolation and bokeh, giving your images a professional and cinematic look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eReliable Performance\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCanon L-Series durability and weather resistance ensure consistent performance in demanding conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSeamless Integration\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOptimised for the EOS R system, the RF 28-70mm f\/2L USM leverages advanced communication for fast, precise, and smooth operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003eWhy Choose the Canon RF 28-70mm f\/2L USM Lens?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrime Lens Quality in a Zoom\u003c\/strong\u003e: Offers professional-grade sharpness and clarity across its entire focal range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltimate Low-Light Performer\u003c\/strong\u003e: With an f\/2 aperture, this lens excels in dim lighting and produces exceptional results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Build\u003c\/strong\u003e: Canon’s L-Series pedigree ensures reliability and durability for any shooting scenario.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003eWhether you’re capturing portraits, documenting events, or exploring creative compositions, the \u003cstrong\u003eCanon RF 28-70mm f\/2L USM Lens\u003c\/strong\u003e delivers exceptional results with unmatched versatility. Experience the freedom to push your creative boundaries with this groundbreaking lens for the Canon EOS R system.\u003c\/p\u003e\n\u003cp\u003eFor full specification click \u003ca title=\"Expanded Specifications Canon RF 28-70mm f\/2L USM Lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-28-70mm-f-2l-usm-lens\" target=\"_blank\"\u003eHere\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066401796193,"sku":"4549292115642","price":3299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/28-70_thumbnail.jpg?v=1692153979"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm F2.8 G Master Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/CXzWoaESyJM?si=Kk3cUIJH6dqzRx-D\" title=\"YouTube video player\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 24-70mm f2.8 GM Lens: High-Performance Flexibility\u003c\/h2\u003e\n\u003cp\u003eExperience the perfect blend of versatility and performance with the Sony FE 24-70mm f2.8 GM Lens. This fast, standard zoom lens is designed for E-mount mirrorless cameras and delivers exceptional image quality throughout its wide-angle to short telephoto range. Its constant f\/2.8 aperture, advanced optical design, and robust build make it an ideal choice for various shooting conditions and styles. Whether capturing expansive landscapes, detailed portraits, or dynamic events, this lens ensures sharp, clear, and vibrant results, making it an indispensable tool for both professional and enthusiast photographers.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-4.jpg?v=1723211295\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Compatible with Sony E-mount full-frame cameras.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/2.8 to f\/22\u003c\/strong\u003e: Maintains consistent performance and control over depth of field throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e: Includes one XA (extreme aspherical) element for superior surface precision and minimized spherical aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Controls chromatic aberrations and reduces colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Reduces surface reflections, flare, and ghosting for improved contrast and colour neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/strong\u003e: Quick, quiet, and precise autofocus with responsive manual focus handling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Design\u003c\/strong\u003e: Maintains lens length during focusing for easier handling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button; AF\/MF Switch\u003c\/strong\u003e: Easy access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Produces smooth, pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-3.jpg?v=1723211296\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Standard Zoom\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-70mm f2.8 GM Lens is a fast, standard zoom lens favoured for its versatility and high performance. Designed for E-mount mirrorless cameras, it covers wide-angle to short telephoto perspectives, making it ideal for a variety of subjects and shooting scenarios, from landscapes and portraits to travel and events.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-5.jpg?v=1723211296\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSuperior Optical Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8 Maximum Aperture\u003c\/strong\u003e: Offers consistent performance and greater control over depth of field across the zoom range, benefiting low-light shooting and selective focus techniques.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e: Includes one XA element for refined surface precision, effectively reducing astigmatism, field curvature, and coma.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Includes one Super ED element to control chromatic aberrations and minimize colour fringing for enhanced clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Applied to individual elements to reduce flare and ghosting, ensuring increased contrast and colour neutrality in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-2.jpg?v=1723211296\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAutofocus and Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor (DDSSM)\u003c\/strong\u003e: Provides fast, quiet, and precise autofocus, suitable for both stills and video applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Mechanism\u003c\/strong\u003e: Maintains the lens's length during focusing, contributing to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Located on the lens barrel for easy tactile control and quick access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: Enables close-up shooting with a maximum magnification of 0.24x, ideal for capturing detailed subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-1.jpg?v=1723211295\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional, Durable Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Ensures reliable performance in challenging shooting environments, with rubberized control rings for better handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded Nine-Blade Diaphragm\u003c\/strong\u003e: Contributes to a pleasing bokeh quality for artistic selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066421063777,"sku":"4548736019522","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-product-photo-4.jpg?v=1723211741"},{"product_id":"canon-rf-15-35mm-f2-8l-is-usm-lens","title":"Canon RF 15-35mm F2.8 L IS USM Lens","description":"\u003ch2\u003e\u003cstrong\u003eCanon RF 15-35mm f\/2.8L IS USM – Fast, Versatile Ultra-Wide Zoom for RF Mirrorless\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eGet stunning wide-angle shots with exceptional clarity and speed using the \u003cstrong\u003eCanon RF 15-35mm f\/2.8L IS USM\u003c\/strong\u003e, a professional-grade \u003cstrong\u003eL-series lens\u003c\/strong\u003e built for Canon’s full-frame RF-mount mirrorless cameras. With a constant \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e, outstanding image stabilisation, and premium optics, this lens is ideal for everything from \u003cstrong\u003elandscape and architecture\u003c\/strong\u003e to \u003cstrong\u003eweddings, interiors, and video production\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBright, Constant f\/2.8 Aperture\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eShoot confidently in low-light situations or creatively control your depth of field. The bright \u003cstrong\u003ef\/2.8 maximum aperture\u003c\/strong\u003e stays consistent throughout the zoom range, offering reliable exposure and creative flexibility across all focal lengths.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVersatile 15–35mm Focal Range\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCovering ultra-wide to standard wide-angle perspectives, the 15–35mm range is perfect for \u003cstrong\u003eexpansive landscapes\u003c\/strong\u003e, \u003cstrong\u003etight interiors\u003c\/strong\u003e, and \u003cstrong\u003edocumentary-style video\u003c\/strong\u003e. It’s a go-to lens for photographers and videographers who need sharp, dynamic wide-angle performance.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eExceptional Optical Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned to deliver professional results, the RF 15-35mm features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTwo UD (Ultra-Low Dispersion) elements\u003c\/strong\u003e to reduce chromatic aberration and colour fringing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eThree aspherical elements\u003c\/strong\u003e for sharpness from edge to edge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAir-Sphere Coating (ASC)\u003c\/strong\u003e to minimise flare and ghosting, even in backlit scenes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe result? Crystal-clear images with \u003cstrong\u003eaccurate colour\u003c\/strong\u003e, \u003cstrong\u003esuperb contrast\u003c\/strong\u003e, and \u003cstrong\u003ereduced distortion\u003c\/strong\u003e, even in tricky lighting.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5-Stop Optical Image Stabilisation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCapture handheld shots with confidence, even in low light. The built-in \u003cstrong\u003eOptical Image Stabiliser\u003c\/strong\u003e compensates for up to \u003cstrong\u003e5 stops\u003c\/strong\u003e of camera shake, helping you achieve sharper images and smoother video when shooting handheld or at slower shutter speeds.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eNano USM Autofocus – Fast, Smooth, Silent\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCanon’s \u003cstrong\u003eNano USM motor\u003c\/strong\u003e delivers fast, precise, and \u003cstrong\u003evirtually silent autofocus\u003c\/strong\u003e, ideal for both stills and video. You also get \u003cstrong\u003efull-time manual focus override\u003c\/strong\u003e, giving you extra control whenever you need it.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCustomisable Control Ring\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eTailor the lens to your shooting style. The integrated \u003cstrong\u003eControl Ring\u003c\/strong\u003e lets you adjust settings like aperture, ISO, or exposure compensation directly from the lens – without taking your eye off the scene.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBuilt to Withstand the Elements\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAs a premium \u003cstrong\u003eL-series lens\u003c\/strong\u003e, the RF 15-35mm is fully \u003cstrong\u003eweather-sealed\u003c\/strong\u003e for protection against dust and moisture, making it perfect for outdoor shoots in tough conditions. The front and rear elements also feature a \u003cstrong\u003efluorine coating\u003c\/strong\u003e to resist smudges, fingerprints, and dirt, making cleaning easier in the field.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBeautiful Bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eA \u003cstrong\u003erounded 9-blade diaphragm\u003c\/strong\u003e helps create smooth, pleasing background blur – perfect for isolating subjects and achieving a cinematic look in your wide-angle compositions.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUltra-wide zoom lens for full-frame Canon RF-mount cameras\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eConstant f\/2.8 maximum aperture for low-light and depth-of-field control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptical Image Stabiliser with up to 5 stops of compensation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdvanced optical design with UD and aspherical elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNano USM motor for fast, silent autofocus with manual override\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAir-Sphere Coating (ASC) to reduce flare and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eConfigurable Control Ring for on-the-fly exposure adjustment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWeather-resistant design with fluorine-coated elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRounded 9-blade aperture for smooth bokeh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Canon RF 15-35mm f\/2.8L IS USM is the ideal wide-angle zoom for professionals and serious enthusiasts who demand performance, flexibility, and reliability – no matter where the job takes them.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003cstrong\u003e\u003ca title=\"Expanded Specifications Canon RF 15-35mm f2.8L IS USM Lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-15-35mm-f2-8l-is-usm-lens\" target=\"_blank\"\u003eHere\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066422014049,"sku":"4549292152272","price":2399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1566949637_img_1241672_1.jpg?v=1692151522"},{"product_id":"sony-fe-35mm-f-1-4-g-master-wide-angle-lens","title":"Sony FE 35mm F1.4 G Master Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rYVFXbBUJQk?si=yo6x5hD3VuVPzt3m\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 35mm f\/1.4 GM Wide-Angle Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 35mm f\/1.4 G Master Lens offers a blend of high performance and compact design. As part of Sony's G Master series, this lens delivers exceptional resolution and sharpness, making it a versatile choice for a range of subjects from street photography to landscape and documentary work. Its fast aperture and advanced optical design provide superb image quality and handling in various shooting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-2.jpg?v=1723200119\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eOptical Excellence\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo XA (eXtreme Aspherical) Elements\u003c\/strong\u003e: Help control astigmatism, field curvature, coma, and distortion for exceptional sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Extra-Low Dispersion Element\u003c\/strong\u003e: Reduces chromatic aberrations and colour fringing, ensuring improved clarity and colour neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating II\u003c\/strong\u003e: Applied to minimize surface reflections, flare, and ghosting. This updated coating is particularly effective on larger, curved elements, enhancing contrast and colour rendering.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-1.jpg?v=1723200119\"\u003e\u003c\/div\u003e\n\u003ch4\u003eAutofocus and Handling\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eXD Linear Motor System\u003c\/strong\u003e: Utilises two separate focusing motors for quick, precise, and quiet autofocus performance. This system ensures smooth and accurate tracking of moving subjects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing Design\u003c\/strong\u003e: Contributes to faster autofocus speeds and maintains a consistent lens length during focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Located on the lens barrel, these features provide intuitive control and rapid access to settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Response Manual Focus Control\u003c\/strong\u003e: Offers a natural feel and responsive handling for manual focusing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-5.jpg?v=1723200120\"\u003e\u003c\/div\u003e\n\u003ch4\u003eDesign and Durability\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Sealed Construction\u003c\/strong\u003e: Allows reliable performance in challenging conditions, while rubberized control rings improve handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine-Coated Front Element\u003c\/strong\u003e: Resists dust, moisture, and fingerprints, making it easy to clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Produces a pleasing bokeh quality, enhancing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-4.jpg?v=1723200119\"\u003e\n\u003c\/div\u003e\n\u003ch4\u003eVersatility\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/1.4 Maximum Aperture\u003c\/strong\u003e: Provides excellent low-light performance and allows precise control over depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e: Offers easy handling and portability, making it suitable for various shooting scenarios.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name\u003c\/strong\u003e: FE 35mm f\/1.4 G Master\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type\u003c\/strong\u003e: E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/1.4 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements\u003c\/strong\u003e: Two XA elements, One Extra-Low Dispersion element\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoatings\u003c\/strong\u003e: Nano AR Coating II\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus System\u003c\/strong\u003e: XD Linear Motors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Mechanism\u003c\/strong\u003e: Internal Focus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Aperture Ring\u003c\/strong\u003e: De-clickable for smooth aperture transitions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 0.3 m (11.8 in)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 11 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Compact for easy handling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Lightweight for portability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-3.jpg?v=1723200120\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAdditional Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Focal Length\u003c\/strong\u003e: On full-frame Sony E-mount cameras, it offers a classic 35mm wide-angle perspective. On APS-C models, it provides an effective focal length of 52.5mm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Design\u003c\/strong\u003e: Well-suited for both photography and video applications due to its robust and intuitive handling characteristics.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066422603873,"sku":"4548736123144","price":1429.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-product-photo-1.jpg?v=1723200535"},{"product_id":"sony-fe-70-200mm-f2-8-g-master-telephoto-oss-lens","title":"Sony FE 70-200mm F2.8 G Master Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hsZnBaumeF0?si=6fcSTqaEcax7LiEV\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 70-200mm f\/2.8 G Master Telephoto OSS Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm f\/2.8 G Master Telephoto OSS Lens offers unparalleled performance for both still photography and video. Its advanced optical design and robust construction make it ideal for capturing extraordinary detail, achieving stunning bokeh, and delivering reliable performance in a variety of shooting conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_2.jpg?v=1722694934\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eExtraordinary Detail and Bokeh\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optics\u003c\/strong\u003e: The lens features three aspherical elements, including one double-sided and one newly developed XA (eXtreme Aspherical) element with 0.01 micron surface precision. These elements effectively control aberrations, providing exceptional resolution and smooth, beautiful bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBokeh Quality\u003c\/strong\u003e: An 11-blade circular aperture enhances bokeh quality, creating natural-looking highlights and a pleasingly blurred background that enriches your compositions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eNatural Images Without Spurious Colour\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eChromatic Aberration Control\u003c\/strong\u003e: Four ED (Extra-low Dispersion) glass elements and two Super ED glass elements work together to suppress chromatic aberrations and colour bleeding, ensuring sharp, clear images with accurate colour reproduction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_4.jpg?v=1722694934\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eClass-Leading Close-Up Performance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose-Up Capability\u003c\/strong\u003e: With a minimum focusing distance of 0.96m and a 0.25x maximum magnification, this lens excels in close-up photography. ED glass elements and a floating focus mechanism enhance performance for portraits and telephoto macro shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFast AF Optimized for Stills and Video\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus System\u003c\/strong\u003e: Two separate actuators— a powerful ring SSM (Super Sonic wave Motor) for the front group and a double linear motor for the rear group—provide rapid and precise focusing. Real-time feedback from position sensors ensures optimal performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovie AF\u003c\/strong\u003e: The lens’s double linear motor aids in providing smooth and silent focusing, with minimal focus breathing, making it suitable for video recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_1.jpg?v=1722694934\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eOutstanding Clarity and Contrast\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Advanced Nano AR Coating technology reduces reflections that cause flare and ghosting, improving clarity and contrast for superior image quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOperation and Reliability Optimised for Fieldwork\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandling\u003c\/strong\u003e: The lens maintains a constant length during focusing and zooming, offering excellent handling in various shooting situations. Focus hold buttons and a focus range limiter switch enhance operational efficiency.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilisation\u003c\/strong\u003e: MODE 2 stabilisation allows for effective image stabilisation even during panned shots, and the lens’s built-in stabilisation system ensures sharp, blur-free images. When used with α series bodies featuring built-in stabilisation, 5-axis image stabilisation is also available.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_3.jpg?v=1722694934\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eRemovable Rotating Tripod Mount\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Mount\u003c\/strong\u003e: The tripod mount allows quick removal of the camera for handheld shooting and features a rotating mechanism for easy orientation changes between landscape and portrait modes. A lock mechanism ensures secure attachment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHigh Reliability in Harsh Conditions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurability\u003c\/strong\u003e: The lens is designed with a sealed dust and moisture-resistant construction, complemented by a fluorine-coated front element to provide extra protection and ensure reliable performance in challenging environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_5.jpg?v=1722694935\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name\u003c\/strong\u003e: FE 70-200mm f\/2.8 G Master Telephoto OSS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type\u003c\/strong\u003e: E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements\u003c\/strong\u003e: 21 elements in 16 groups (including 3 aspherical and 6 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 11 (Circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 0.96 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e: 0.25x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: 88 x 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 1,480 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation\u003c\/strong\u003e: Built-in Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTripod Mount\u003c\/strong\u003e: Removable and rotating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066423455841,"sku":"4548736038417","price":1939.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-f2.8-GM-Lens-product-photo-1.jpg?v=1740491447"},{"product_id":"canon-rf-50mm-f1-2-l-usm-lens","title":"Canon RF 50mm F1.2 L USM Lens","description":"\u003ch2\u003eCanon RF 50mm f1.2 L USM Lens\u003c\/h2\u003e\n\u003cp\u003eIntroducing the \u003cstrong\u003eCanon RF 50mm f\/1.2L USM Lens\u003c\/strong\u003e, the ultimate 50mm prime lens that redefines optical performance for full-frame photography. This lens delivers stunning clarity, sharpness, and detail, even at the widest apertures, making it a top choice for professional photographers and filmmakers. Whether you’re capturing portraits, street scenes, or fine art, the \u003cstrong\u003eRF 50mm f\/1.2L\u003c\/strong\u003e provides unmatched performance with Canon's legendary L-series quality, all while offering a fast and responsive experience.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Canon-RF-50mm-f1-2L-USM-Lens-Sample-Photo-4.webp?v=1733740219\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy the Canon RF 50mm f\/1.2L USM is a Must-Have Lens\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUnmatched Optical Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003eRF 50mm f\/1.2L USM\u003c\/strong\u003e pushes the boundaries of what’s possible in image quality. With extraordinary sharpness and clarity across the frame—even at the edges—you’ll notice more detail in every shot. Its \u003cstrong\u003esuper-bright f\/1.2 aperture\u003c\/strong\u003e allows for exceptional light-gathering capability, making it a dream lens for photographers who demand the best, even in low-light conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBrightest Aperture in the Canon RF Lineup\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003ef\/1.2 maximum aperture\u003c\/strong\u003e is the widest available in Canon's RF lens lineup, providing photographers and filmmakers with the ability to achieve extremely shallow depth of field. This creates striking separation between your subject and the background, producing a soft, creamy bokeh effect that is perfect for portraits, fine art, and street photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Precise Focusing with USM Motor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003ering-type USM autofocus system\u003c\/strong\u003e offers fast, silent, and accurate focusing, making it ideal for dynamic subjects. This technology, usually reserved for Canon’s telephoto lenses, moves the large glass elements with ease, ensuring pinpoint focus even when shooting wide open at f\/1.2. Perfect for both still photography and video, the fast autofocus ensures you never miss a moment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuperb Low-Light Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThanks to the ultra-wide f\/1.2 aperture, the \u003cstrong\u003eRF 50mm f\/1.2L USM\u003c\/strong\u003e excels in low-light environments. The ability to use fast shutter speeds helps to freeze subject movement and minimize camera shake, allowing you to capture atmospheric, natural light shots without the need for artificial lighting. This makes it an essential tool for wedding photographers, event shooters, and anyone who works in challenging lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional-Grade Build and Durability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAs a member of Canon’s \u003cstrong\u003eL-series\u003c\/strong\u003e, the \u003cstrong\u003eRF 50mm f\/1.2L USM\u003c\/strong\u003e is built for professional use, featuring robust weather-sealing to protect against dust and moisture. Whether you're shooting in rain, snow, or humid conditions, this lens is built to withstand the elements. It also features a \u003cstrong\u003efluorine coating\u003c\/strong\u003e on the front element, making it resistant to smudges and easy to clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomizable Control for Ultimate Precision\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe lens includes a \u003cstrong\u003ecustomizable Lens Control Ring\u003c\/strong\u003e, which allows you to quickly adjust key settings such as aperture, ISO, or exposure compensation directly from the lens. This feature gives you enhanced control over your shooting experience, ensuring that you stay focused on your subject without needing to navigate camera menus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for Portraits, Street Photography, and Fine Art\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003e50mm focal length\u003c\/strong\u003e provides a natural perspective that closely mimics the human eye, making it a versatile choice for a variety of shooting scenarios. Whether you’re capturing intimate portraits, candid street scenes, or fine art photography, the lens's \u003cstrong\u003eextremely shallow depth of field\u003c\/strong\u003e and incredible sharpness make it a top choice for professionals who demand the highest level of image quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Canon-RF-50mm-f1-2L-USM-Lens-Sample-Photo-2.webp?v=1733740219\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRF Mount:\u003c\/strong\u003e Designed for Canon EOS R mirrorless cameras\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Wide f\/1.2 Aperture:\u003c\/strong\u003e Achieve extreme shallow depth of field and beautiful bokeh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperb Sharpness and Clarity:\u003c\/strong\u003e Outstanding optical performance across the frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRing-Type USM Motor:\u003c\/strong\u003e Fast, quiet, and accurate autofocus for both stills and video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-Light Powerhouse:\u003c\/strong\u003e Capture stunning images even in dimly lit conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eL-Series Durability:\u003c\/strong\u003e Weather-sealed for professional use in challenging environments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Control Ring:\u003c\/strong\u003e Adjust settings without taking your eye off the subject\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for Portrait, Street, and Fine Art Photography:\u003c\/strong\u003e Versatile 50mm focal length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Canon-RF-50mm-f1-2L-USM-Lens-Sample-Photo-3.webp?v=1733740219\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eElevate your photography to new heights with the \u003cstrong\u003eCanon RF 50mm f\/1.2L USM Lens\u003c\/strong\u003e. Offering exceptional optical quality, fast and silent focusing, and the brightest aperture available in Canon’s RF lineup, this lens is designed for photographers and filmmakers who demand nothing less than the best.\u003c\/p\u003e\n\u003cp\u003eFor more specifications click \u003ca title=\"Expanded Specifications Canon RF 50mm f1.2 L USM Lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-50mm-f1-2-l-usm-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Canon-RF-50mm-f1-2L-USM-Lens-Sample-Photo-6.webp?v=1733740219\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066446000225,"sku":"4549292115581","price":2449.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-50mm-f1-2l-usm-lens-product-front-view.webp?v=1728654970"},{"product_id":"canon-rf-24-70mm-f2-8l-is-usm-lens","title":"Canon RF 24-70mm F2.8 L IS USM Lens","description":"\u003ch2\u003eDiscover the Canon RF 24-70mm f\/2.8L IS USM Lens\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Canon RF 24-70mm f\/2.8L IS USM Lens is a versatile powerhouse, designed to cater to the diverse needs of photographers. Let's delve into its remarkable features and performance capabilities.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eExceptional Optics\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eExperience unparalleled image quality with the Canon RF 24-70mm f\/2.8L IS USM Lens. Its advanced optical design incorporates cutting-edge elements to deliver sharp, clear, and distortion-free images.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant Aperture:\u003c\/strong\u003e The f\/2.8 maximum aperture ensures consistent illumination and precise depth of field control, ideal for low-light shooting and selective focus techniques.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAberration Reduction:\u003c\/strong\u003e Featuring Ultra-Low Dispersion (UD) and aspherical elements, this lens minimizes chromatic aberrations and distortion, resulting in superior clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlare Suppression:\u003c\/strong\u003e The Air Sphere Coating (ASC) effectively reduces flare and ghosting, preserving image contrast and detail even in challenging lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003ePerformance and Precision\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eUnleash your creativity with the Canon RF 24-70mm f\/2.8L IS USM Lens, equipped with features that enhance shooting accuracy and efficiency.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast and Silent Autofocus:\u003c\/strong\u003e The Nano USM focus system delivers swift and virtually silent autofocus performance, complemented by full-time manual focus override for precise control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilization:\u003c\/strong\u003e With Optical Image Stabilization (IS), this lens compensates for up to five stops of camera shake, allowing for sharper handheld shots, even in low-light conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl Ring:\u003c\/strong\u003e Enjoy intuitive exposure control directly from the lens, thanks to the configurable Control Ring, which allows seamless adjustment of aperture, ISO, and exposure compensation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eDurability and Reliability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned to withstand the rigours of professional use, the Canon RF 24-70mm f\/2.8L IS USM Lens offers unmatched durability and protection.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Construction:\u003c\/strong\u003e Embrace shooting opportunities in various environments, as this lens features a weather-sealed design that guards against dust and moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating:\u003c\/strong\u003e The front and rear elements are coated with fluorine, making them resistant to fingerprints and smudges, ensuring hassle-free maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor detailed specifications of the Canon RF 24-70mm f\/2.8L IS USM Lens, please visit \u003ca title=\"Expanded Specifications Canon RF 24-70mm f\/2.8L IS USM Lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-1\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eElevate Your Photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eExperience the ultimate versatility and performance of the Canon RF 24-70mm f\/2.8L IS USM Lens. Elevate your photography to new heights and capture moments with unparalleled precision and clarity.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066459074657,"sku":"4549292148381","price":2499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-24-70mm-f2-8l-is-usm-lens-product-diagonal-top-down-view-with-the-dust-cap.webp?v=1728641403"},{"product_id":"panasonic-lumix-s-85mm-f1-8-lens","title":"Panasonic Lumix S Series 85mm F1.8 - L mount Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/iSBMhWTcmls?si=zsvYFH9pa76B9AUL\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic Lumix S Series 85mm F1.8 Lens – L-Mount\u003c\/h2\u003e\n\u003cp\u003eCapture stunning portraits and enhance your creative vision with the \u003cstrong\u003ePanasonic Lumix S Series 85mm F1.8 Lens\u003c\/strong\u003e. 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Whether you're shooting portraits with beautiful background blur or creating cinematic 4K videos, this lens delivers exceptional image quality in every shot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S-Series-85mm-F1-8-L-mount-Lens-lifestyle-photo-3.webp?v=1729084311\" alt=\"Panasonic Lumix S Series 85mm F1.8 - L mount Lens lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003ePicture-Perfect Portraits with F1.8 Aperture\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003e85mm focal length\u003c\/strong\u003e is ideal for portrait photography, offering the perfect balance of \u003cstrong\u003efield of view and background compression\u003c\/strong\u003e to make your subject stand out. 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Whether you're photographing in rainy weather, dusty environments, or freezing temperatures, this lens ensures reliable performance, so you never miss a shot no matter where your creativity takes you.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S-Series-85mm-F1-8-L-mount-Lens-lifestyle-photo-10.webp?v=1729084311\" alt=\"Panasonic Lumix S Series 85mm F1.8 - L mount Lens lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eOptimized for Video Recording\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eContent creators will love the \u003cstrong\u003esmooth aperture transitions\u003c\/strong\u003e and \u003cstrong\u003efast, accurate autofocus\u003c\/strong\u003e this lens offers. These features make it ideal for \u003cstrong\u003e4K video recording\u003c\/strong\u003e, enabling you to capture beautiful, sharp footage without distracting changes in exposure or focus noise. The lens's quiet operation ensures that you can shoot \u003cstrong\u003evideo\u003c\/strong\u003e and \u003cstrong\u003estills\u003c\/strong\u003e in sensitive environments without disturbing your subject.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHigh-Quality Optical Construction\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S 85mm F1.8\u003c\/strong\u003e lens is built with an optimized configuration of \u003cstrong\u003e9 elements in 8 groups\u003c\/strong\u003e, including \u003cstrong\u003e2 Extra-low Dispersion (ED) lenses\u003c\/strong\u003e to minimize chromatic aberrations and provide exceptional resolution. The result is \u003cstrong\u003esharp, high-contrast images\u003c\/strong\u003e with superb clarity from the center to the edges of the frame. Whether you're shooting wide open or stopped down, this lens maintains remarkable sharpness and delivers professional-level image quality.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S-Series-85mm-F1-8-L-mount-Lens-lifestyle-photo-15.webp?v=1729084311\" alt=\"Panasonic Lumix S Series 85mm F1.8 - L mount Lens lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eCreative Opportunities Without Compromise\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eDesigned for the \u003cstrong\u003eLUMIX full-frame system\u003c\/strong\u003e, this lens gives you the flexibility to shoot without compromise. 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With its fast aperture, durable build, and reliable autofocus, this lens is perfect for both professional photographers and modern content creators.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElevate your photography and videography today with the Lumix S 85mm F1.8 Lens – designed for stunning performance in every shot.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications and more details, click \u003cstrong\u003eHere\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S-Series-85mm-F1-8-L-mount-Lens-lifestyle-photo-4.webp?v=1729084311\" alt=\"Panasonic Lumix S Series 85mm F1.8 - L mount Lens lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066460450913,"sku":"5025232914616","price":489.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S-Series-85mm-F1-8-L-mount-Lens-product-photo-7.webp?v=1729083551"},{"product_id":"panasonic-lumix-s-series-70-200mm-f4-l-mount-lens","title":"Panasonic Lumix S Series 70-200mm f4 - L mount Lens","description":"\u003ch2\u003ePanasonic Lumix S Series 70-200mm f\/4 - L Mount Lens: Versatile Telephoto Zoom for Professionals\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S Series 70-200mm f\/4 - L Mount Lens\u003c\/strong\u003e is a premium telephoto zoom lens designed for full-frame L-mount mirrorless cameras, offering exceptional image quality and reliable performance. With a \u003cstrong\u003econstant f\/4 aperture\u003c\/strong\u003e, advanced optics, and robust construction, this lens is perfect for portrait, sports, wildlife, and event photography. Its \u003cstrong\u003eOptical Image Stabilizer\u003c\/strong\u003e and \u003cstrong\u003eweather-sealed design\u003c\/strong\u003e make it a reliable choice for shooting in various challenging conditions.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e70-200mm Focal Length:\u003c\/strong\u003e Versatile telephoto range for portraits, sports, and wildlife\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/4 Aperture:\u003c\/strong\u003e Ensures consistent exposure throughout the zoom range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Design:\u003c\/strong\u003e Features aspherical, low dispersion, and high refractive elements for superior sharpness and clarity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Focus System:\u003c\/strong\u003e Combines a linear motor and stepping motor for fast, precise, and quiet autofocus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Image Stabilizer (O.I.S.):\u003c\/strong\u003e Minimizes camera shake for sharp handheld shooting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed:\u003c\/strong\u003e Splash, dust, and freezeproof down to -14°F\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded Nine-Blade Diaphragm\u003c\/strong\u003e for smooth, pleasing bokeh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable Rotating Tripod Collar\u003c\/strong\u003e for added stability when using a tripod or monopod\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eVersatile Telephoto Performance\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S 70-200mm f\/4\u003c\/strong\u003e is an essential tool for photographers who require flexibility across a wide range of telephoto focal lengths. Whether you're shooting distant wildlife, fast-paced sports, or intimate portraits, this lens delivers sharp, well-corrected images with beautiful depth and detail. For APS-C cameras, the lens provides an extended focal length range of \u003cstrong\u003e105-300mm\u003c\/strong\u003e, making it even more versatile for long-distance shooting.\u003c\/p\u003e\n\u003ch3\u003eConstant Aperture for Consistent Exposure\u003c\/h3\u003e\n\u003cp\u003eWith a \u003cstrong\u003econstant f\/4 aperture\u003c\/strong\u003e, this lens ensures consistent illumination throughout the zoom range. Whether you're zooming in or out, you can rely on stable exposure, allowing you to focus on composition and subject without worrying about adjusting settings.\u003c\/p\u003e\n\u003ch3\u003eSuperior Optical Design for Sharp, Clear Imagery\u003c\/h3\u003e\n\u003cp\u003eEngineered with \u003cstrong\u003eone aspherical element\u003c\/strong\u003e, \u003cstrong\u003eone ultra-high refractive index element\u003c\/strong\u003e, and a combination of \u003cstrong\u003eultra extra-low dispersion (UED) and extra-low dispersion (ED) elements\u003c\/strong\u003e, the \u003cstrong\u003eLumix S 70-200mm\u003c\/strong\u003e excels at minimizing chromatic aberrations, color fringing, and distortions. The result is \u003cstrong\u003eedge-to-edge sharpness\u003c\/strong\u003e, outstanding clarity, and true-to-life color accuracy across the entire zoom range.\u003c\/p\u003e\n\u003ch3\u003eFast, Quiet Autofocus with Dual Focus System\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003edouble focus system\u003c\/strong\u003e combines a \u003cstrong\u003elinear motor\u003c\/strong\u003e and a \u003cstrong\u003estepping motor\u003c\/strong\u003e, providing fast, precise autofocus that is also incredibly quiet. This makes it ideal for capturing high-speed action as well as discreet video shooting, where silence is essential.\u003c\/p\u003e\n\u003ch3\u003eOptical Image Stabilization for Stable Handheld Shooting\u003c\/h3\u003e\n\u003cp\u003eEquipped with \u003cstrong\u003eOptical Image Stabilizer (O.I.S.)\u003c\/strong\u003e, the lens minimizes camera shake, allowing you to shoot sharp handheld images even in low light or at slower shutter speeds. The lens also supports \u003cstrong\u003eDual I.S. and Dual I.S. 2.0\u003c\/strong\u003e when used with compatible Panasonic Lumix cameras, offering enhanced stabilization performance for even greater handheld shooting confidence.\u003c\/p\u003e\n\u003ch3\u003eBuilt to Perform in Tough Conditions\u003c\/h3\u003e\n\u003cp\u003eDesigned for professional use, the \u003cstrong\u003eLumix S 70-200mm f\/4\u003c\/strong\u003e features a rugged, \u003cstrong\u003eweather-sealed construction\u003c\/strong\u003e that is \u003cstrong\u003esplash, dust, and freezeproof\u003c\/strong\u003e down to \u003cstrong\u003e-14°F\u003c\/strong\u003e. This makes it perfect for outdoor photography in harsh conditions, ensuring that the lens can keep up with your demanding shooting environments.\u003c\/p\u003e\n\u003ch3\u003eBeautiful Bokeh and Creative Depth\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003erounded nine-blade diaphragm\u003c\/strong\u003e creates smooth, attractive bokeh, helping your subjects stand out against beautifully blurred backgrounds. This feature is especially beneficial for portrait photographers looking to achieve a professional, artistic look in their images.\u003c\/p\u003e\n\u003ch3\u003eRemovable Rotating Tripod Collar for Stability\u003c\/h3\u003e\n\u003cp\u003eFor added versatility, the lens includes a \u003cstrong\u003eremovable rotating tripod collar\u003c\/strong\u003e, making it easy to stabilize the lens when mounted on a tripod or monopod. This is particularly useful for extended shooting sessions or when capturing high-precision telephoto shots.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-series-70-200mm-f4-l-mount-lens\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-series-70-200mm-f4-l-mount-lens\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066482569313,"sku":"5025232891887","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/3_30_3.jpg?v=1692152409"},{"product_id":"panasonic-lumix-s-series-24-105mm-f4-macro-o-i-s-lens-l-mount","title":"Panasonic Lumix S Series 24-105mm F4 Macro O.I.S. Lens - L mount","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/SyPsv9XUFyo?si=FB9mYeV8fsAlI49W\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic Lumix S Series 24-105mm F4 Macro O.I.S. Lens – Versatility, Precision, and Close-Up Excellence\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S Series 24-105mm F4 Macro O.I.S. Lens\u003c\/strong\u003e is a highly versatile zoom lens designed for full-frame \u003cstrong\u003eL-Mount mirrorless cameras\u003c\/strong\u003e. Covering a broad range from wide-angle to short telephoto, this lens delivers consistent performance with its \u003cstrong\u003econstant f\/4 aperture\u003c\/strong\u003e, making it an excellent choice for everything from landscapes and portraits to close-up macro shots. Equipped with advanced optics and image stabilization, this lens offers superior sharpness, colour accuracy, and stability for both photography and videography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-R24105-sampleimage-1037345-limited-31.12.2024.webp?v=1729515321\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24-105mm Focal Length:\u003c\/strong\u003e Wide to short-telephoto range, ideal for diverse shooting scenarios\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacro Capabilities:\u003c\/strong\u003e 1:2 magnification and a minimum focusing distance of 11.8” for close-up work\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/4 Aperture:\u003c\/strong\u003e Maintains consistent brightness throughout the zoom range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Image Stabilizer:\u003c\/strong\u003e Minimizes camera shake and supports \u003cstrong\u003e5-Axis Dual I.S. 2\u003c\/strong\u003e for enhanced stabilization\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Design:\u003c\/strong\u003e Splash, dust, and freezeproof down to -14°F\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded Nine-Blade Diaphragm\u003c\/strong\u003e for pleasing bokeh and smooth background blur\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-R24105-sampleimage-1061559-limited-31-12.2024.webp?v=1729515340\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAll-in-One Zoom for a Range of Photography\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eLumix S 24-105mm f\/4 Macro O.I.S.\u003c\/strong\u003e lens offers a wide range of focal lengths, making it incredibly versatile for various photography needs. From expansive \u003cstrong\u003ewide-angle\u003c\/strong\u003e landscapes at \u003cstrong\u003e24mm\u003c\/strong\u003e to intimate \u003cstrong\u003eshort-telephoto\u003c\/strong\u003e portraits at \u003cstrong\u003e105mm\u003c\/strong\u003e, this lens covers all the bases. It’s perfect for photographers who need flexibility without switching lenses frequently, ensuring that you're always ready to capture the shot.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S1R-S-R24105-sampleimage-Munemasa-Takahashi-P1010572-unlimited-rights.webp?v=1729515286\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eMacro Performance for Close-Up Photography\u003c\/h3\u003e\n\u003cp\u003eWhat sets this lens apart is its impressive \u003cstrong\u003emacro design\u003c\/strong\u003e. With a \u003cstrong\u003e1:2 magnification ratio\u003c\/strong\u003e and a \u003cstrong\u003eminimum focusing distance of 11.8 inches\u003c\/strong\u003e, the \u003cstrong\u003eLumix S 24-105mm\u003c\/strong\u003e is capable of detailed close-up shots, making it a great option for macro photography. Whether you're capturing intricate details of nature or product photography, this lens offers the precision and clarity required for close-up work.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S1R-S-R24105-sampleimage-Munemasa-Takahashi-P1010658-unlimited-rights.webp?v=1729515366\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eExceptional Optical Performance\u003c\/h3\u003e\n\u003cp\u003eThe lens is built with a sophisticated \u003cstrong\u003eoptical design\u003c\/strong\u003e that includes \u003cstrong\u003efour aspherical elements\u003c\/strong\u003e, \u003cstrong\u003etwo extra-low dispersion elements\u003c\/strong\u003e, and \u003cstrong\u003eone ultra extra-low dispersion element\u003c\/strong\u003e, ensuring \u003cstrong\u003eedge-to-edge sharpness\u003c\/strong\u003e and minimal distortion. This construction reduces chromatic aberrations and color fringing, resulting in high clarity, sharpness, and true-to-life color accuracy throughout the zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S1R-S-R24105-sampleimage-Munemasa-Takahashi-P1010841-unlimited-rights.webp?v=1729515390\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eFor sharp handheld shooting, the \u003cstrong\u003eOptical Image Stabilizer (O.I.S.)\u003c\/strong\u003e compensates for camera shake, making it easier to achieve crisp, stable images. When combined with \u003cstrong\u003e5-Axis Dual I.S. 2\u003c\/strong\u003e, you get even more stabilization, which is especially beneficial when shooting in low light or at slower shutter speeds without a tripod.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S1R-S-R24105-sampleimage-Munemasa-Takahashi-P1010910-unlimited-rights.webp?v=1729515418\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Professional Use in Harsh Conditions\u003c\/h3\u003e\n\u003cp\u003eDesigned for durability, this lens features a \u003cstrong\u003eweather-sealed construction\u003c\/strong\u003e that’s resistant to dust, splash, and freezing temperatures as low as \u003cstrong\u003e-14°F\u003c\/strong\u003e. Whether you're shooting in the rain, snow, or challenging outdoor conditions, the \u003cstrong\u003eLumix S 24-105mm F4\u003c\/strong\u003e ensures reliable performance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S1R-S-R24105-sampleimage-Munemasa-Takahashi-P1011021-unlimited-rights.webp?v=1729515432\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eIdeal for Video Recording\u003c\/h3\u003e\n\u003cp\u003eVideographers will appreciate the lens’s \u003cstrong\u003eAF\/MF switch\u003c\/strong\u003e for quick focusing adjustments and its \u003cstrong\u003ezoom lock switch\u003c\/strong\u003e to prevent unintended zoom extension. The \u003cstrong\u003econstant f\/4 aperture\u003c\/strong\u003e ensures consistent exposure during zooming, and the \u003cstrong\u003erounded nine-blade diaphragm\u003c\/strong\u003e provides smooth bokeh, making your videos look professional and cinematic.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-series-24-105mm-f4-macro-o-i-s-lens-l-mount\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-series-24-105mm-f4-macro-o-i-s-lens-l-mount\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066484502625,"sku":"5025232891795","price":1099.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-R24105-frontslant.webp?v=1729515230"},{"product_id":"sony-fe-90mm-f2-8-macro-g-oss-lens","title":"Sony FE 90mm F2.8 Macro G OSS Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vUxfdj-_Im4?si=P0e5CvVaiQtPKcho\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 90mm f\/2.8 Macro G OSS Lens: Unmatched Precision in Macro Photography\u003c\/h2\u003e\n\u003ch4\u003eOverview\u003c\/h4\u003e\n\u003cp\u003eDiscover the pinnacle of macro photography with the Sony FE 90mm f\/2.8 Macro G OSS Lens. Engineered for full-frame E-mount cameras, this G series lens offers a 1:1 magnification ratio, allowing for life-size close-ups with stunning detail. Combining advanced optical performance with intuitive handling and robust image stabilization, this lens is a must-have for professionals and enthusiasts dedicated to capturing the intricacies of the macro world.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-1.jpg?v=1722602059\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003ch5\u003eG Series Macro Excellence\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003e1:1 Magnification Ratio:\u003c\/strong\u003e Achieve true life-size close-ups with a 1:1 magnification ratio and an 11-inch minimum focusing distance. Perfect for detailed macro work, this lens captures intricate details with unmatched precision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Range Limiter Switch:\u003c\/strong\u003e Optimize your focus range for specific shooting scenarios. The switch allows you to restrict the focus range to 11-19.7 inches, 19.7 inches to infinity, or the full range, enhancing efficiency and accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSliding Focus Ring:\u003c\/strong\u003e Seamlessly switch between manual and autofocus modes with the sliding focus ring, providing versatile shooting options to suit your needs.\u003c\/p\u003e\n\u003ch5\u003eAdvanced Optical Design\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eG Series Optics:\u003c\/strong\u003e Incorporates two extra-low dispersion (ED) elements, including one Super ED element, to minimize chromatic aberration and color fringing. This ensures clear, true-to-life color reproduction and exceptional image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical Element:\u003c\/strong\u003e Reduces astigmatism, field curvature, and other monochromatic aberrations, contributing to sharp, accurate imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-4.jpg?v=1722602060\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Applied to minimize reflections, flare, and ghosting, enhancing contrast and color rendering even in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRounded Nine-Blade Diaphragm:\u003c\/strong\u003e Produces smooth, attractive bokeh, ideal for selective focus techniques and artistic effects that make your subjects stand out.\u003c\/p\u003e\n\u003ch5\u003eAutofocus and Stabilization\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eDirect Drive SSM (Super Sonic Wave Motor):\u003c\/strong\u003e Provides responsive and precise autofocus performance with quiet operation, making it suitable for both stills and video recording.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-3.jpg?v=1722602059\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eOptical SteadyShot Image Stabilization:\u003c\/strong\u003e Reduces camera shake for sharper handheld images, especially useful in low-light conditions. This system can be combined with in-body stabilization on compatible cameras for even greater stability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Hold Button:\u003c\/strong\u003e Allows you to lock focus at a specific point or customize it for other functions, enhancing control during shooting and providing greater flexibility.\u003c\/p\u003e\n\u003ch5\u003ePractical and Intuitive Handling\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eInternal Focusing Design:\u003c\/strong\u003e Maintains the lens’s overall length during focusing, improving handling and accuracy, especially when working with close-up subjects. This design enhances usability and ensures consistent performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Range Limiter and Focus Hold Button:\u003c\/strong\u003e These features enhance usability for technical macro applications, providing greater flexibility and control, making your shooting experience more efficient and enjoyable. \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-2.jpg?v=1722602059\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name:\u003c\/strong\u003e FE 90mm f\/2.8 Macro G OSS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type:\u003c\/strong\u003e E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnification Ratio:\u003c\/strong\u003e 1:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 11 inches (0.28m)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e 15 elements in 11 groups (including 1 Super ED, 1 ED, 1 Aspherical)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 9 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Type:\u003c\/strong\u003e Direct Drive SSM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 83 x 139.6mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 602 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistance:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Range Limiter:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Focus Hold Button:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-5.jpg?v=1722602060\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe Sony FE 90mm f\/2.8 Macro G OSS Lens offers unparalleled precision and versatility, making it the ideal choice for macro photography enthusiasts and professionals. With its advanced optics, intuitive handling, and robust stabilization, this lens ensures you capture every detail with exceptional clarity and artistic beauty. Whether you're photographing nature's smallest wonders or intricate product details, this lens delivers outstanding performance in every shot.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066485518433,"sku":"4548736007970","price":819.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-90mm-f2.8-Macro-G-OSS-Lens-product-photo-3.jpg?v=1722602665"},{"product_id":"panasonic-lumix-s-series-50mm-f1-4-l-mount-lens","title":"Panasonic Lumix S Series 50mm F1.4 - L mount Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lkd-hh3tEYM?si=oZTV6re7aVuvPdJD\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic Lumix S Series 50mm F1.4 - L Mount Lens: Unparalleled Image Quality and Precision\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S Series 50mm F1.4 - L Mount Lens\u003c\/strong\u003e is a professional-grade prime lens designed to meet the highest standards of quality, certified by Leica. Perfect for portrait, street, and everyday photography, this lens offers exceptional clarity, sharpness, and control. With its fast \u003cstrong\u003ef\/1.4 maximum aperture\u003c\/strong\u003e and advanced optical design, it excels in low-light conditions and produces beautifully soft bokeh, making it ideal for artistic and professional image-making.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-X50-beispielbild-adam-pretty-rechte-bis-31-12-2024_1_ce62ca9b-c47c-499c-90af-247b70cc812b.webp?v=1729502491\"\u003e\u003c\/p\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e50mm Focal Length:\u003c\/strong\u003e Ideal for portraits, street, and everyday photography\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f1.4 Aperture\u003c\/strong\u003e for enhanced low-light performance and shallow depth of field control\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDouble Focus System:\u003c\/strong\u003e Fast and precise autofocus using a linear motor and stepping motor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 Extra-Low Dispersion Elements\u003c\/strong\u003e to reduce chromatic aberrations and enhance clarity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-Blade Rounded Diaphragm\u003c\/strong\u003e for smooth, pleasing bokeh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSplash, Dust, and Freezeproof Design:\u003c\/strong\u003e Reliable in temperatures down to -14°F\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Image Stabilisation\u003c\/strong\u003e with 6-stop 5-axis Dual I.S. 2 for stable handheld shooting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-X50-beispielbild-adam-pretty-rechte-bis-31-12-2024_10.webp?v=1729502509\"\u003e\u003c\/p\u003e\n\u003ch3\u003eUnmatched Image Quality and Superior Optics\u003c\/h3\u003e\n\u003cp\u003eEngineered to Leica’s stringent standards, the \u003cstrong\u003eLumix S PRO 50mm f1.4\u003c\/strong\u003e lens delivers \u003cstrong\u003eexceptional MTF performance\u003c\/strong\u003e from the center to the edges of the frame. It features a \u003cstrong\u003esophisticated optical design\u003c\/strong\u003e, including \u003cstrong\u003ethree extra-low dispersion elements\u003c\/strong\u003e and \u003cstrong\u003etwo aspherical elements\u003c\/strong\u003e, which work together to reduce chromatic and spherical aberrations. This results in high sharpness, vibrant color accuracy, and consistent illumination across the entire image.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-X50-beispielbild-adam-pretty-rechte-bis-31-12-2024_11.webp?v=1729502528\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePrecision Autofocus and Focus Clutch Mechanism\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003edouble focus system\u003c\/strong\u003e combines a \u003cstrong\u003elinear motor\u003c\/strong\u003e and \u003cstrong\u003estepping motor\u003c\/strong\u003e for ultra-fast, precise autofocus performance that is also impressively quiet, making it ideal for both photography and video. The lens also features a \u003cstrong\u003emanual focus clutch\u003c\/strong\u003e, allowing you to quickly switch between autofocus and manual focus for complete creative control.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-X50-beispielbild-adam-pretty-rechte-bis-31-12-2024_20.webp?v=1729502546\"\u003e\u003c\/p\u003e\n\u003ch3\u003eDesigned for Harsh Environments\u003c\/h3\u003e\n\u003cp\u003eBuilt for professionals, the \u003cstrong\u003ePanasonic Lumix S 50mm F1.4\u003c\/strong\u003e is designed to endure tough shooting conditions. Its \u003cstrong\u003esplash, dust, and freezeproof design\u003c\/strong\u003e allows it to function reliably in temperatures as low as \u003cstrong\u003e-14°F\u003c\/strong\u003e, making it an ideal companion for outdoor photography, no matter the weather.\u003c\/p\u003e\n\u003ch3\u003eBeautiful Bokeh and Depth Expression\u003c\/h3\u003e\n\u003cp\u003eWith its \u003cstrong\u003econstant f1.4 aperture\u003c\/strong\u003e, this lens offers excellent control over depth of field, allowing you to isolate your subject with incredible clarity while creating beautifully blurred backgrounds. The \u003cstrong\u003e11-blade rounded diaphragm\u003c\/strong\u003e ensures that the bokeh remains smooth and pleasing, adding a professional touch to your portraits and artistic shots.\u003c\/p\u003e\n\u003ch3\u003eOptical Image Stabilization for Confident Handheld Shooting\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003e5-axis Dual I.S. 2\u003c\/strong\u003e system provides up to \u003cstrong\u003e6 stops of image stabilization\u003c\/strong\u003e, allowing for stable handheld shooting even in challenging lighting conditions. Paired with \u003cstrong\u003eoptical image stabilization\u003c\/strong\u003e, this system ensures you can shoot confidently without the need for a tripod, even at slower shutter speeds.\u003c\/p\u003e\n\u003ch3\u003eVersatile for Full-Frame and APS-C Cameras\u003c\/h3\u003e\n\u003cp\u003eWhile optimized for full-frame \u003cstrong\u003eL-Mount cameras\u003c\/strong\u003e, the \u003cstrong\u003eLumix S 50mm F1.4\u003c\/strong\u003e can also be used on \u003cstrong\u003eAPS-C models\u003c\/strong\u003e, where it provides a \u003cstrong\u003e75mm equivalent focal length\u003c\/strong\u003e, making it a versatile option for both wide and tight shots.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-series-50mm-f1-4-l-mount-lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-series-50mm-f1-4-l-mount-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066490826849,"sku":"5025232891788","price":1849.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-X50-productimage-frontslant.webp?v=1729502376"},{"product_id":"sony-fe-16-35mm-f2-8-gm-lens","title":"Sony FE 16-35mm F2.8 G Master Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZVhraMnuJmQ?si=iJv8HbXXondUSRlZ\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 16-35mm f2.8 GM Lens: Unmatched Wide-Angle Performance\u003c\/h2\u003e\n\u003cp\u003eExperience ultimate wide-angle versatility with the Sony FE 16-35mm f2.8 GM Lens. Designed for Sony E-mount full-frame cameras, this lens offers exceptional optical performance with a bright f\/2.8 aperture. Whether capturing expansive landscapes, dynamic architectural shots, or intimate lifestyle photography, this lens delivers high resolution, sharpness, and beautiful bokeh. Its advanced coatings and robust construction ensure optimal performance in any environment. Elevate your photography with the precision and reliability of the G Master series, and capture stunning images with the Sony FE 16-35mm f2.8 GM Lens.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_5.jpg?v=1723188403\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Compatible with Sony E-mount full-frame cameras.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/2.8 to f\/22\u003c\/strong\u003e: Wide aperture range for diverse shooting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Minimized chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical and Two XA Elements\u003c\/strong\u003e: Enhanced sharpness and clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating and Fluorine Coating\u003c\/strong\u003e: Reduced reflections and increased durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motors\u003c\/strong\u003e: Fast, precise, and quiet autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button; AF\/MF Switch\u003c\/strong\u003e: Convenient control over focusing modes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Smooth and pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_2.jpg?v=1723188402\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUltimate Wide-Angle Versatility\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 16-35mm f2.8 GM Lens offers unparalleled wide-angle versatility with G Master performance in a compact and fast form. This wide-angle zoom lens covers ultra-wide to standard wide-angle fields of view, making it ideal for a variety of subjects, from landscapes to lifestyle and architecture photography. Its advanced optics and bright f\/2.8 aperture are designed to excel in diverse shooting conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_1.jpg?v=1723188402\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eG Master Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Resolution and Sharpness\u003c\/strong\u003e: The G Master series is known for its exceptional optical performance, correcting a wide range of spherical and chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2.8 Aperture\u003c\/strong\u003e: Consistent maximum aperture allows for better control over depth of field and excellent performance in low-light conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Reduces surface reflections, flare, and ghosting, improving contrast and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Enhances bokeh quality for artistic shallow depth of field effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_4.jpg?v=1723188402\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSuperior Optical Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo XA and Three Aspherical Elements\u003c\/strong\u003e: Ensure superior surface precision, effectively controlling astigmatism, field curvature, coma, and distortion for sharp and accurate rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Minimize chromatic aberrations and colour fringing, enhancing clarity and colour neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_3.jpg?v=1723188402\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePractical and Intuitive Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motors\u003c\/strong\u003e: Provide quick, quiet, and precise focusing, suitable for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloating Focusing System\u003c\/strong\u003e: Divides the focus group into two independently controlled groups, maintaining optical performance across the zoom and focus ranges.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Offer direct and tactile control over focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Design\u003c\/strong\u003e: Ensures reliable performance in challenging environments, with rubberized control rings for better handling in cold weather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e: Protects the front element from fingerprints and dust.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066503213153,"sku":"4548736038448","price":1749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-16-35mm-f2.8-GM-Lens-product-photo-3.jpg?v=1723188994"},{"product_id":"canon-rf-70-200mm-f2-8-l-is-usm-lens","title":"Canon RF 70-200mm F2.8 L IS USM Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/c5_jMuk5LOc?si=cSuuKS5v2vhR3U_P\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eCanon RF 70-200mm f\/2.8L IS USM Lens: Compact, Versatile, and Powerful Telephoto Zoom\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eCanon RF 70-200mm f\/2.8L IS USM Lens\u003c\/strong\u003e is a professional-grade telephoto zoom lens that combines exceptional performance, compact design, and rugged reliability. Designed specifically for Canon’s \u003cstrong\u003eRF Mount\u003c\/strong\u003e, this lens offers a constant \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e for outstanding low-light performance, beautiful bokeh, and incredible depth-of-field control. Packed with advanced features like \u003cstrong\u003eDual Nano USM motors\u003c\/strong\u003e, \u003cstrong\u003e5-stop Image Stabilisation\u003c\/strong\u003e, and \u003cstrong\u003eweather-sealed construction\u003c\/strong\u003e, it’s a go-to choice for serious enthusiasts and professionals alike.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-70-200mm-f2-8l-is-usm-objektiv-beispiel-1.webp?v=1733240073\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features at a Glance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile 70-200mm Focal Range:\u003c\/strong\u003e Perfect for wildlife, sports, portraits, weddings, and travel photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2.8 Aperture:\u003c\/strong\u003e Maintains constant brightness and depth-of-field control across the entire zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-Stop Image Stabiliser:\u003c\/strong\u003e Enables sharp handheld shots, even in low light or fast-moving scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Nano USM Motors:\u003c\/strong\u003e Delivers ultra-fast, silent, and smooth autofocus for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9-Blade Circular Aperture:\u003c\/strong\u003e Produces stunning bokeh for artistic background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optics:\u003c\/strong\u003e Incorporates aspherical and Super UD elements with advanced coatings to minimise aberrations and enhance sharpness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable L-Series Build:\u003c\/strong\u003e Weather-sealed construction and fluorine coatings protect against dust, water, and scratches.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight:\u003c\/strong\u003e Shorter and more portable than its EF counterpart, with improved close focusing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-70-200mm-f2-8l-is-usm-objektiv-beispiel-2.webp?v=1733240073\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the RF 70-200mm f\/2.8L IS USM?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eCompact, Lightweight, and Portable\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThis lens is a marvel of engineering, delivering professional telephoto performance in a compact body. At \u003cstrong\u003e28% shorter and lighter\u003c\/strong\u003e than its DSLR counterpart, it’s an ideal choice for photographers on the go. The \u003cstrong\u003ezoom ring lock\u003c\/strong\u003e ensures the lens stays compact when stored, making it perfect for travel and outdoor shoots.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-70-200mm-f2-8l-is-usm-objektiv-beispiel-4.webp?v=1733240073\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eExceptional Low-Light and Bokeh Performance\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWith a constant \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e, this lens excels in challenging lighting conditions, providing bright, sharp images. The \u003cstrong\u003e9-blade diaphragm\u003c\/strong\u003e enhances bokeh quality, making it perfect for portraits and events where background blur can add artistic depth.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-70-200mm-f2-8l-is-usm-objektiv-beispiel-5.webp?v=1733240073\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAdvanced Image Stabilisation\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003e5-stop Image Stabiliser\u003c\/strong\u003e allows for handheld shooting without sacrificing sharpness. Combined with Canon’s in-body stabilisation (IBIS) on compatible cameras, it ensures smooth and steady results, whether you’re shooting stills or video.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-70-200mm-f2-8l-is-usm-objektiv-beispiel-3.webp?v=1733240073\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFast and Silent Autofocus\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eDual Nano USM motors\u003c\/strong\u003e ensure lightning-fast and whisper-quiet focusing, perfect for capturing fleeting wildlife moments or recording video with professional-level precision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-70-200mm-f2-8l-is-usm-objektiv-beispiel-6.webp?v=1733240073\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBuilt for Professionals\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurability in Any Condition:\u003c\/strong\u003e The \u003cstrong\u003eL-series construction\u003c\/strong\u003e is fully weather-sealed, and the fluorine-coated elements resist dust and smudges, ensuring reliability in tough environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat-Resistant Design:\u003c\/strong\u003e White heat-blocking paint keeps the lens cool, even during extended shoots in hot weather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-Time Manual Focusing:\u003c\/strong\u003e Offers tactile precision for photographers who prefer fine-tuned control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003ePerfect for Every Photography Genre\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWildlife and Sports Photography:\u003c\/strong\u003e Capture fast-moving subjects with precision and clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortrait Photography:\u003c\/strong\u003e Achieve stunning subject isolation with creamy bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeddings and Events:\u003c\/strong\u003e Lightweight and versatile for capturing fleeting moments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel and Photojournalism:\u003c\/strong\u003e Compact design makes it easy to carry while delivering professional results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinematic Video:\u003c\/strong\u003e Smooth and silent focusing combined with stabilisation ensures high-quality footage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eCompatibility\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe RF 70-200mm f\/2.8L IS USM is fully compatible with the following \u003cstrong\u003eCanon EOS R-series cameras\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEOS R, EOS RP, EOS Ra, EOS R5, EOS R6, EOS R6 Mark II, EOS R7*, EOS R10*, EOS R3, EOS R5 C, EOS R8, EOS R50*, EOS R100*, EOS R5 Mark II, EOS R1 (*with crop factor applied for APS-C models).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eTake Your Photography to New Heights\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor photographers and videographers seeking a reliable, high-performance telephoto zoom lens, the \u003cstrong\u003eCanon RF 70-200mm f\/2.8L IS USM\u003c\/strong\u003e is the ultimate choice. Its compact design, fast aperture, and advanced stabilisation make it a versatile tool for capturing everything from wildlife and sports to portraits and weddings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrder yours today and experience the professional-grade quality of Canon’s RF-series lenses!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-70-200mm-f2-8-l-is-usm-lens\" data-mce-href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-70-200mm-f2-8-l-is-usm-lens\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066504622177,"sku":"4549292156263","price":2999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-70-200mm-f2-8l-is-usm-lens-product-diagonal-top-down-view-with-the-dust-cap.webp?v=1733240787"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss-telephoto-lens","title":"Sony FE 200-600mm F5.6-6.3 G OSS Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rMlMOBuBGhM?si=yVj9E0Hff8IJQJar\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens: Reach Further with Precision\u003c\/h2\u003e\n\u003cp\u003eCapture stunning images of distant subjects with the Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens. Designed for full-frame E-mount cameras, this lens offers incredible reach and exceptional optical performance. Its advanced elements and coatings ensure clarity, colour fidelity, and reduced aberrations, while the Optical SteadyShot image stabilization and Direct Drive Super Sonic Wave AF Motor deliver sharp, precise results. With robust construction and intuitive handling features, this lens is perfect for professional photographers seeking reliability and versatility in their telephoto zoom. Explore new horizons with the Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_5.jpg?v=1722603173\" alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Designed for Sony E-mount full-frame cameras, compatible with APS-C models for an equivalent focal length of 300-900mm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/5.6 to f\/36\u003c\/strong\u003e: Flexible aperture range for diverse shooting scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive ED Elements, One Aspherical Element\u003c\/strong\u003e: Enhanced image clarity and reduced aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating and Fluorine Coating\u003c\/strong\u003e: Minimized reflections and improved durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/strong\u003e: Fast, quiet, and precise autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization\u003c\/strong\u003e: Reduced camera shake for sharper images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable, Rotating Tripod Collar\u003c\/strong\u003e: Easy switch between horizontal and vertical shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Smooth and pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eLong-Reaching, Stabilized Zoom\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens is perfect for capturing distant subjects with stunning clarity. Designed for full-frame E-mount cameras, this super-telephoto zoom lens can extend its reach on APS-C models to an equivalent 300-900mm focal length range. Its maximum aperture range of f\/5.6-6.3 balances size and weight while ensuring excellent performance across various applications.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_1.jpg?v=1722603173\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSuperior Optical Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive Extra-Low Dispersion Elements\u003c\/strong\u003e: Control chromatic aberrations and reduce colour fringing, resulting in increased clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Aspherical Element\u003c\/strong\u003e: Reduces distortion and spherical aberrations, producing sharp and accurate rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Minimizes surface reflections, flare, and ghosting, enhancing contrast and colour fidelity in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Contributes to a pleasing bokeh quality, perfect for selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_3.jpg?v=1722603174\" alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast and Precise Autofocus\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave Motor (DDSSM) AF System\u003c\/strong\u003e: Provides quick, quiet, and precise autofocus, ideal for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Response Manual Focus Control\u003c\/strong\u003e: Offers natural handling, with an AF\/MF switch on the lens barrel for tactile control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Focus Hold Buttons\u003c\/strong\u003e: Three buttons on the lens barrel offer intuitive control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: At 7.9 feet, this lens provides a maximum magnification of 0.2x, beneficial for portraiture and headshots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Range Limiter and Focus Hold Controls\u003c\/strong\u003e: Enhance intuitive handling and improve performance when photographing moving subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_4.jpg?v=1722603174\" alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional, Durable Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Weather-Sealed Construction\u003c\/strong\u003e: Ensures reliable use in challenging shooting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating on Front Element\u003c\/strong\u003e: Protects against smudges and dust, maintaining image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable, Rotating Tripod Collar\u003c\/strong\u003e: Facilitates quick switching between horizontal and vertical orientations, providing flexibility and stability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_2.jpg?v=1722603174\" alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOptical SteadyShot Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eOptical SteadyShot image stabilization minimizes camera shake for sharper images when shooting handheld. 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With a 35mm focal length, this lens excels at portraits, snapshots, and video work, while its bright \u003cstrong\u003ef1.8 aperture\u003c\/strong\u003e ensures beautiful background blur and enhanced depth of field control. Lightweight, compact, and built to perform in tough conditions, this lens is a versatile tool for creatives on the go.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-s-s35-_Munemasa_Takahashi-Rechte_bis_11-24_67.webp?v=1729511600\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm Focal Length\u003c\/strong\u003e for a natural, standard perspective\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f1.8 Aperture\u003c\/strong\u003e for low-light shooting and depth of field control\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight and Compact Design\u003c\/strong\u003e for easy handling and portability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Quality Construction\u003c\/strong\u003e with 11 elements in 9 groups, including 3 ASPH and 3 ED lenses\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K Video Compatibility\u003c\/strong\u003e with focus breathing suppression and smooth aperture transitions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Design\u003c\/strong\u003e for dust, splash, and freeze-resistance down to -10°C\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-s-s35-_Munemasa_Takahashi-Rechte_bis_11-24_58.webp?v=1729511626\"\u003e\u003c\/p\u003e\n\u003ch3\u003eIdeal for Realistic, Expressive Imagery\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eLumix S 35mm f1.8\u003c\/strong\u003e lens delivers a \u003cstrong\u003estrong sense of realism\u003c\/strong\u003e, making it ideal for capturing images that evoke space and depth. Whether you’re shooting portraits, landscapes, or everyday moments, this lens provides beautifully smooth bokeh and excellent subject separation. The bright \u003cstrong\u003ef1.8 aperture\u003c\/strong\u003e allows for more creative control, giving your photos and videos a professional, artistic touch.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-s-s35-_Munemasa_Takahashi-Rechte_bis_11-24_37.webp?v=1729511643\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Video Creators\u003c\/h3\u003e\n\u003cp\u003eDesigned with modern content creators in mind, the \u003cstrong\u003ePanasonic Lumix S 35mm\u003c\/strong\u003e lens is optimized for video. Its \u003cstrong\u003efocus breathing inhibition\u003c\/strong\u003e ensures smooth transitions when shifting focus, while \u003cstrong\u003eseamless aperture control\u003c\/strong\u003e allows for smooth exposure changes, critical for professional-looking 4K video. Fast, accurate autofocus keeps your subject sharp, and the lens operates quietly, ensuring your audio remains pristine.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-s-s35-_Munemasa_Takahashi-Rechte_bis_11-24_63.webp?v=1729511662\"\u003e\u003c\/p\u003e\n\u003ch3\u003eRugged, Weather-Sealed Design\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003edust, splash, and freeze-resistant\u003c\/strong\u003e construction ensures this lens performs even in challenging outdoor environments. With the ability to shoot in temperatures as low as \u003cstrong\u003e-10°C\u003c\/strong\u003e, you can confidently use this lens in various weather conditions, from rain to snow.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-s-s35-_Munemasa_Takahashi-Rechte_bis_11-24_42.webp?v=1729511679\"\u003e\u003c\/p\u003e\n\u003ch3\u003eExceptional Optical Quality\u003c\/h3\u003e\n\u003cp\u003eFeaturing an \u003cstrong\u003eoptimized lens configuration\u003c\/strong\u003e with \u003cstrong\u003e3 aspherical (ASPH) and 3 extra-low dispersion (ED) elements\u003c\/strong\u003e, the \u003cstrong\u003eLumix S 35mm F1.8\u003c\/strong\u003e minimizes chromatic aberrations and distortion, ensuring edge-to-edge sharpness and clarity. This results in superb resolution and excellent image quality, whether you’re capturing stills or video.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-s-s35-_Munemasa_Takahashi-Rechte_bis_11-24_47.webp?v=1729511702\"\u003e\u003c\/p\u003e\n\u003ch3\u003eConsistent Performance Across the F1.8 Series\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eLumix S 35mm f1.8\u003c\/strong\u003e is part of the \u003cstrong\u003eLUMIX S F1.8 Series\u003c\/strong\u003e, designed to offer consistent performance and seamless continuity when switching between lenses. This means you’ll maintain the same expressive power and image quality across your entire sequence, whether you’re using this 35mm or another lens in the series.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-series-35mm-f1-8-l-mount-lens\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-series-35mm-f1-8-l-mount-lens\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-s-s35-_Munemasa_Takahashi-Rechte_bis_11-24_44.webp?v=1729511853\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066515140705,"sku":"5025232923045","price":529.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-S35-produktbild-frontslant.webp?v=1729511566"},{"product_id":"sony-fe-100-400mm-f4-5-5-6-gm-oss-super-telephoto-zoom-lens","title":"Sony FE 100-400mm F4.5-5.6 GM OSS Lens","description":"\u003cp\u003e\u003ciframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/OUq3E0pt5NA?si=lJZEHahKtrzcAovT\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 100-400mm F4.5-5.6 GM OSS Super Telephoto Zoom Lens: Mastery in Every Shot\u003c\/h2\u003e\n\u003ch4\u003eOverview\u003c\/h4\u003e\n\u003cp\u003eUnleash the power of your photography with the Sony FE 100-400mm f\/4.5-5.6 GM OSS, a G Master super-telephoto zoom lens engineered for full-frame E-mount cameras. Offering unparalleled versatility, advanced optical performance, and rugged build quality, this lens is the ultimate tool for capturing distant subjects with breathtaking clarity and precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_5.jpg?v=1722611359\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eG Master Super-Telephoto Zoom:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Focal Length Range:\u003c\/strong\u003e Covering 100-400mm, this lens excels in wildlife, sports, and action photography, allowing you to effortlessly capture distant subjects with remarkable detail.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Tenacious Autofocus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Focus Mechanism:\u003c\/strong\u003e Combining double linear motor and Direct Drive SSM (DDSSM) systems, this lens ensures rapid, precise autofocus. Precision sensors provide real-time feedback, optimizing your camera's AF performance for the sharpest results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHigh Resolution at Any Focal Length:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Optical Design:\u003c\/strong\u003e Experience superior corner-to-corner resolution and clarity across the entire zoom range, ensuring stunning images of distant and close subjects alike.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_2.jpg?v=1722611358\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eNatural Rendering and Color:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eED Glass Elements:\u003c\/strong\u003e Two Extra-Low Dispersion (ED) glass elements and one Super ED glass element minimize chromatic aberration, delivering clear, well-defined images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Reduces reflections, flare, and ghosting, ensuring high contrast and clarity even in challenging lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Mobile:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium Alloy Construction:\u003c\/strong\u003e This lens boasts high durability and weight reduction, making it highly portable and easy to handle, especially when paired with lightweight camera bodies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eZoom Torque Adjustment:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Zoom Ring:\u003c\/strong\u003e Adjust the zoom smoothness for fast or stable zooming with the mechanical control of zoom ring torque, adapting to your shooting needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine Coated Front Element:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Maintenance:\u003c\/strong\u003e The fluorine coating prevents dirt and fingerprints from adhering to the lens, making it easy to clean—perfect for outdoor shoots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_3.jpg?v=1722611358\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 100-400mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/4.5-5.6 to f\/32-40\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups \/ Elements:\u003c\/strong\u003e 16\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View:\u003c\/strong\u003e 24°-6°10'\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 9, circular\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.98m (3.22ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification Ratio:\u003c\/strong\u003e 0.35x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter:\u003c\/strong\u003e 77mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (D x L):\u003c\/strong\u003e 94 x 205mm (3.7 x 8.1in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 1395g (3.07lb.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat's In The Box\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLens hood (ALC-SH151)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003cli\u003eLens case\u003c\/li\u003e\n\u003cli\u003eShoulder strap \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_1.jpg?v=1722611357\"\u003e\u003c\/div\u003e\n\u003ch4\u003eOptimize Your Photography with the Sony FE 100-400mm F4.5-5.6 GM OSS Lens\u003c\/h4\u003e\n\u003cp\u003eThe Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens is your gateway to exceptional super-telephoto performance. Whether you're capturing the majesty of wildlife, the intensity of sports, or the spontaneity of action scenes, this lens delivers outstanding results with precision and ease. Its advanced features and robust construction ensure you never miss a moment, providing unparalleled versatility and quality for both professional and enthusiast photographers.\u003c\/p\u003e\n\u003cp\u003eEmbrace the future of telephoto zoom photography with the Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens—where every detail comes to life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_4.jpg?v=1722611357\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066521563233,"sku":"4548736058422","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-100-400mm-F4.5-5.6-GM-OSS-product-photo-6.jpg?v=1722612152"},{"product_id":"canon-rf-100mm-f2-8l-macro-is-usm-lens","title":"Canon RF 100mm F2.8 L Macro IS USM Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/uDcT8GawJBs?si=dqdGn9qYidFicrze\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eIntroducing the \u003cstrong\u003eCanon RF 100mm f\/2.8L Macro IS USM Lens\u003c\/strong\u003e, a groundbreaking macro lens that delivers extraordinary detail and versatility for both close-up and portrait photography. As the \u003cstrong\u003eworld’s first AF macro lens\u003c\/strong\u003e offering an incredible \u003cstrong\u003e1.4x close-up magnification\u003c\/strong\u003e, this lens takes you closer than ever before to capture stunning, high-definition images. Whether you're exploring the intricate beauty of macro photography or capturing elegant portraits, this lens is designed to elevate your photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-100mm-f2-8-l-macro-is-usm-sample-photo-7.jpg?v=1733502621\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy the Canon RF 100mm f\/2.8L Macro IS USM is a Must-Have Lens\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUnparalleled Macro Magnification\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet closer than ever with the \u003cstrong\u003e1.4x magnification\u003c\/strong\u003e—the highest in its class. Reveal details other macro lenses simply can't reach, making this lens perfect for nature, product, and macro enthusiasts. From fine textures on a flower petal to tiny insects, every detail is captured in breathtaking clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExquisite Bokeh with Spherical Aberration Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTake control of your creative vision with the \u003cstrong\u003eSpherical Aberration (SA) Control ring\u003c\/strong\u003e. This innovative feature allows you to adjust the look of the bokeh (blurred background) and even create a soft-focus effect, making it an ideal portrait lens. Whether you want a dreamy, soft-focus look or a more controlled blur, the SA Control ring gives you full control over your artistic expression.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast f\/2.8 Aperture for Low-Light Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe bright \u003cstrong\u003ef\/2.8 maximum aperture\u003c\/strong\u003e enables stunning performance in low-light conditions, giving you the flexibility to shoot in challenging lighting while maintaining excellent image quality. Combined with a \u003cstrong\u003e9-blade diaphragm\u003c\/strong\u003e, this lens produces beautifully soft background blur, enhancing your subject with gorgeous bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHybrid Image Stabilization for Steady Shots\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCanon’s \u003cstrong\u003eHybrid Image Stabilizer\u003c\/strong\u003e compensates for up to \u003cstrong\u003e5 stops of shake\u003c\/strong\u003e, ensuring sharp and steady images even when shooting handheld. When paired with Canon cameras featuring \u003cstrong\u003eIn-Body Image Stabilization (IBIS)\u003c\/strong\u003e, the lens can achieve up to \u003cstrong\u003e8 stops\u003c\/strong\u003e of stabilization. This is especially beneficial for macro photography, where even the slightest vibration is magnified.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDual Nano USM Motors for Smooth, Silent Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003eDual Nano USM motors\u003c\/strong\u003e provide rapid, precise, and near-silent autofocus, making this lens perfect for both stills and video. The system drives both the conventional focus group and a floating focus group independently, ensuring high-speed focusing, smooth operation, and suppressed focus breathing for consistent results during video recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eL-Series Durability and Weather-Sealing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt to Canon's \u003cstrong\u003eL-series\u003c\/strong\u003e standards, this lens is designed to withstand challenging conditions. The weather-sealed construction protects against dust and moisture, while a \u003cstrong\u003efluorine coating\u003c\/strong\u003e on the front element resists smudges and makes cleaning easier. You can confidently take this lens into the field, rain or shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for Portraits and Close-Ups\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe versatile \u003cstrong\u003e100mm focal length\u003c\/strong\u003e is ideal for both macro and portrait photography, delivering flattering results with beautiful background separation. The lens’s ability to shift from \u003cstrong\u003einfinity to close-up focusing\u003c\/strong\u003e with precision means you can shoot a range of subjects, from detailed macros to stunning portraits, all with one lens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative SA Control for Bokeh Customization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003eSpherical Aberration Control ring\u003c\/strong\u003e offers an additional level of creative control. Adjust the appearance of out-of-focus areas both in front of and behind your subject, while also achieving a soft-focus effect on your subject itself. This feature is perfect for creating unique, artistic looks for both macro shots and portraits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLens Control Ring for Seamless Adjustments\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003eCustomizable Control Ring\u003c\/strong\u003e allows for quick, on-the-fly adjustments of critical settings such as aperture, ISO, and exposure compensation, ensuring you never miss the moment. Stay in the flow of your shoot while maintaining full control over your settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-100mm-f2-8-l-macro-is-usm-sample-photo-6.jpg?v=1733502621\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-100mm-f2-8-l-macro-is-usm-sample-photo-5.jpg?v=1733502621\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e1.4x Magnification:\u003c\/strong\u003e Unrivaled close-up capabilities for breathtaking macro shots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpherical Aberration Control:\u003c\/strong\u003e Fine-tune bokeh and create a unique soft-focus effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ef\/2.8 Aperture:\u003c\/strong\u003e Ideal for low-light conditions and creating beautiful bokeh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Nano USM Motors:\u003c\/strong\u003e Fast, quiet, and accurate autofocus for both stills and video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-Stop Hybrid Image Stabilizer:\u003c\/strong\u003e Keep your shots sharp, even in low light or without a tripod\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eL-Series Build Quality:\u003c\/strong\u003e Weather-sealed for durability in challenging conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Control Ring:\u003c\/strong\u003e Adjust settings on the go without interrupting your shoot\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-100mm-f2-8-l-macro-is-usm-sample-photo-4.jpg?v=1733502621\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":360}' data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-100mm-f2-8-l-macro-is-usm-sample-photo-3.jpg?v=1733502621\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eElevate your macro photography and portraits to the next level with the \u003cstrong\u003eCanon RF 100mm f\/2.8L Macro IS USM Lens\u003c\/strong\u003e. This lens offers photographers a perfect balance of cutting-edge features, durability, and creative control, making it an essential tool for anyone looking to capture the world in exquisite detail. Whether you’re shooting stunning close-ups or soft, dreamy portraits, this lens has the versatility and performance to deliver.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":360}' data-mce-fragment=\"1\"\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-100mm-f2-8l-macro-is-usm-lens\" title=\"Expanded Specifications Canon RF 100MM F2.8L Macro IS USM Lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-100mm-f2-8-l-macro-is-usm-sample-photo-2.jpg?v=1733502621\"\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066523725921,"sku":"4549292168075","price":1369.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-100mm-f2-8l-macro-is-usm-lens-product-diagonal-top-down-view.webp?v=1728653482"},{"product_id":"canon-rf-5-2mm-f-2-8l-dual-fisheye-3d-vr-lens","title":"Canon RF 5.2mm F2.8 L Dual Fisheye 3D VR Lens","description":"\u003ch2\u003e\u003cstrong\u003eCanon RF 5.2mm f\/2.8L Dual Fisheye 3D VR Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eCanon RF 5.2mm f\/2.8L Dual Fisheye 3D VR Lens\u003c\/strong\u003e is a revolutionary addition to Canon’s RF lineup, designed to redefine how creators approach immersive storytelling. Pairing seamlessly with the \u003cstrong\u003eCanon EOS R5 Mirrorless Digital Camera\u003c\/strong\u003e, this cutting-edge lens enables 3D 180° VR capture with unparalleled ease, delivering professional results that immerse viewers like never before.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Fisheye Lens Design:\u003c\/strong\u003e Enables 3D stereoscopic 180° VR capture, providing a wide field of view for immersive experiences.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e190° Field of View:\u003c\/strong\u003e Captures expansive, immersive visuals for virtual reality content.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eF\/2.8 Maximum Aperture:\u003c\/strong\u003e Optimised for low-light conditions while delivering sharp images with stunning depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Ultra-Low Dispersion (UD) Elements:\u003c\/strong\u003e Reduces chromatic aberrations, ensuring superior colour accuracy and clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSWC Coatings:\u003c\/strong\u003e Minimise ghosting and flaring, even in backlit conditions, for better image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-In Gelatin Filter Holder:\u003c\/strong\u003e Accommodates gel filters for creative flexibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e60mm Baseline Length:\u003c\/strong\u003e Mimics human interpupillary distance for a natural and lifelike VR experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight:\u003c\/strong\u003e Weighing under 1 lb and only slightly over 2\" in depth, it’s designed for portability and ease of use in tight spaces.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust- and Water-Resistant:\u003c\/strong\u003e Durable L-series build with fluorine coating on the front element for protection against harsh conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eImmersive 3D 180° VR Experience\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe RF 5.2mm Dual Fisheye lens delivers stereoscopic 3D imagery captured on a single full-frame sensor, providing a seamless VR workflow. When viewed on VR headsets such as the Oculus Quest 2, users are fully immersed in the scene with lifelike depth and the ability to explore the environment by simply moving their head.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eStreamlined Workflow\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eUnlike traditional VR setups requiring multiple cameras and lenses, this lens simplifies the process:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSingle Sensor Capture:\u003c\/strong\u003e Combines the imagery from dual lenses into a single file, eliminating multi-camera syncing and stitching.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEfficient Post-Production:\u003c\/strong\u003e Saves time by avoiding complications like aligning multiple image sources, syncing audio, and resolving stitching errors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSuperior Optics and Functionality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoordinated Manual Focus:\u003c\/strong\u003e Adjust both lenses simultaneously using the manual focus ring, with independent fine-tuning for the right lens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-Synchronized Aperture:\u003c\/strong\u003e Independent but coordinated diaphragms ensure balanced and accurate exposure across both lenses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Video and High-Resolution Still Capture:\u003c\/strong\u003e Supports up to \u003cstrong\u003eDCI 8K at 30 fps\u003c\/strong\u003e and \u003cstrong\u003eDCI 4K at 60 fps\u003c\/strong\u003e for professional-grade results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGel Filter Support:\u003c\/strong\u003e Rear gelatin filter holder provides additional creative options.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eBuilt for Professionals\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe RF 5.2mm f\/2.8L features robust L-series construction:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating:\u003c\/strong\u003e Prevents smudges and ensures easy cleaning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Design:\u003c\/strong\u003e Dust and water resistance for reliability in challenging environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortability:\u003c\/strong\u003e Compact and lightweight, perfect for on-location shoots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eIdeal Applications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVirtual Reality Production:\u003c\/strong\u003e Create immersive VR content for education, entertainment, or storytelling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional 3D Filmmaking:\u003c\/strong\u003e Achieve cinematic-grade depth and realism.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreative Content Creation:\u003c\/strong\u003e From travel and documentaries to immersive live events, the possibilities are limitless.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003ePairing with EOS R5\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhen paired with the \u003cstrong\u003eCanon EOS R5\u003c\/strong\u003e, the lens unlocks unparalleled creative potential:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e8K Recording Capabilities:\u003c\/strong\u003e Take full advantage of the camera's ultra-high resolution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless Integration:\u003c\/strong\u003e Enjoy complete control over settings with Canon’s intuitive interface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe \u003cstrong\u003eCanon RF 5.2mm f\/2.8L Dual Fisheye 3D VR Lens\u003c\/strong\u003e sets a new benchmark in VR and immersive storytelling, combining groundbreaking optics with a user-friendly workflow to deliver exceptional results. Whether you’re a VR content creator, filmmaker, or innovative photographer, this lens is the ultimate tool to bring your vision to life.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-5-2mm-f-2-8l-dual-fisheye-3d-vr-lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-5-2mm-f-2-8l-dual-fisheye-3d-vr-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066529165409,"sku":"4549292195675","price":2099.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1633518555_1665911.jpg?v=1692151532"},{"product_id":"canon-eos-r3-mirrorless-camera-body-only","title":"Canon EOS R3 Mirrorless Camera Body Only","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hbHLmmb6SrQ?si=cNnqpYLj2EzmokfX\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eCanon EOS R3 Mirrorless Camera – Unleash Unrivaled Speed and Precision\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOutpace. Outperform.\u003c\/strong\u003e Enter a new era of photography with the \u003cstrong\u003eCanon EOS R3 Mirrorless Camera\u003c\/strong\u003e. Engineered for capturing the intensity of sports, the thrill of wildlife, and the demands of news photography, this innovative camera gives you the power to stay ahead. 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The EOS R3’s \u003cstrong\u003eblackout-free viewfinder\u003c\/strong\u003e enhances the shooting experience, letting you track fast-moving subjects smoothly and accurately. The back-illuminated stacked sensor enables ultra-high-speed data transfer, ensuring you never miss a critical moment.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Canon EOS R3 Mirrorless Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Canon-EOS-R3-Mirrorless-Camera-Body-Only-lifestyle-photo-3.webp?v=1730305783\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSee. React. Respond. – Precision Autofocus Control\u003c\/h3\u003e\n\u003cp\u003eExperience unmatched control with \u003cstrong\u003eEye Control AF\u003c\/strong\u003e, allowing you to select a subject simply by looking at it. With intelligent \u003cstrong\u003esubject tracking\u003c\/strong\u003e that recognizes people, animals, and vehicles, the EOS R3 locks onto your target with precision, making it perfect for high-speed sports, wildlife, and news photography. The half-press shutter feature lets you track and focus effortlessly, keeping subjects razor-sharp at every moment.\u003c\/p\u003e\n\u003ch3\u003eMade for the Movies – Professional Video Capabilities\u003c\/h3\u003e\n\u003cp\u003eUnleash your filmmaking potential with \u003cstrong\u003e6K 60p RAW\u003c\/strong\u003e video recording and \u003cstrong\u003e4K up to 120p\u003c\/strong\u003e for smooth slow-motion footage. The EOS R3’s subject-tracking feature ensures your focus remains on the action, allowing you to capture every movement in stunning clarity. This makes the EOS R3 a versatile choice for both photographers and videographers looking to push creative boundaries.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Canon EOS R3 Mirrorless Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Canon-EOS-R3-Mirrorless-Camera-Body-Only-lifestyle-photo-4.webp?v=1730305784\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBuilt for Professionals – Durability and Customization\u003c\/h3\u003e\n\u003cp\u003eThe EOS R3 integrates seamlessly into professional setups with customizable controls and an \u003cstrong\u003eergonomic design\u003c\/strong\u003e familiar to Canon users. Its \u003cstrong\u003eweather-sealed body\u003c\/strong\u003e and \u003cstrong\u003eLP-E19 battery compatibility\u003c\/strong\u003e offer confidence in challenging conditions, whether you're shooting in extreme weather or on the go. The durable construction means the EOS R3 is ready to perform wherever your photography takes you.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Connectivity for a Streamlined Workflow\u003c\/h3\u003e\n\u003cp\u003eIn the world of high-paced photography, speed is everything. With \u003cstrong\u003eEthernet\u003c\/strong\u003e, \u003cstrong\u003eWi-Fi\u003c\/strong\u003e, and \u003cstrong\u003emobile connectivity\u003c\/strong\u003e, the EOS R3 keeps you connected. Lightning-fast file transfer ensures you can share images instantly, whether you’re on assignment or in the studio. Stay ahead of the competition with seamless connectivity that keeps up with your fast-paced demands.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Canon EOS R3 Mirrorless Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Canon-EOS-R3-Mirrorless-Camera-Body-Only-lifestyle-photo-5.webp?v=1730305784\"\u003e\u003c\/div\u003e\n\u003ch3\u003eTop Features of the Canon EOS R3:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBack-Illuminated Stacked Sensor\u003c\/strong\u003e: Superior image quality and performance for every shot.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30fps Burst Rate\u003c\/strong\u003e: Perfect for high-speed action capture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO Sensitivity Up to 102,400\u003c\/strong\u003e (expandable to 204,800) for low-light shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e24-Megapixel Resolution\u003c\/strong\u003e: Balanced image quality with manageable file sizes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e8-Stop Image Stabilization\u003c\/strong\u003e: Steady shots even in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEye Control AF\u003c\/strong\u003e: Select and track subjects intuitively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntelligent Subject Tracking\u003c\/strong\u003e: Recognizes and follows people, animals, and vehicles in both photo and video modes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully Articulating Vari-Angle Screen\u003c\/strong\u003e: Versatile 8.2cm touchscreen for creative shooting angles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Resolution Electronic Viewfinder\u003c\/strong\u003e: Blackout-free, 5,760,000-dot EVF with a 120fps refresh rate and 100% coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWireless Connectivity with Wi-Fi and Bluetooth\u003c\/strong\u003e: Remote control and instant image transfer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Canon EOS R3 Mirrorless Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Canon-EOS-R3-Mirrorless-Camera-Body-Only-lifestyle-photo-2.webp?v=1730305783\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnlock New Potential with the Canon EOS R3\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eCanon EOS R3 Mirrorless Camera\u003c\/strong\u003e redefines speed, precision, and creativity, making it a powerful asset for any professional photographer or filmmaker. Step into the future of imaging excellence with a camera that meets the highest standards of quality and performance. Embrace a new level of photography and make every moment count with the Canon EOS R3.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066533130337,"sku":"8714574669281","price":4999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Canon-EOS-R3-Mirrorless-Camera-Body-Only-product-photo-4.webp?v=1730305494"},{"product_id":"panasonic-lumix-s-pro-24-70mm-f2-8-l-mount-mirrorless-zoom-lens","title":"Panasonic Lumix S Pro Series 24-70mm F2.8 - L mount Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/twB0Nr7eJJ4?si=-Tr79e-KuLMyLuGc\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic Lumix S Pro Series 24-70mm F2.8 - L Mount Lens: Uncompromising Quality for Professionals\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S Pro 24-70mm F2.8 - L Mount Lens\u003c\/strong\u003e is a professional-grade standard zoom lens that combines stunning optical performance with high versatility, making it an essential tool for both photographers and videographers. With its large, constant f\/2.8 aperture and certified Leica quality, this lens ensures top-tier image quality and creative freedom across the entire zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-E2470-sampleimage-SS1I160-unlimited-rights.webp?v=1729510780\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperb Optical Quality:\u003c\/strong\u003e Certified by Leica for no-compromise image quality and rendering\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8 Aperture:\u003c\/strong\u003e Offers beautiful bokeh and high performance in all lighting conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e18 Elements in 16 Groups:\u003c\/strong\u003e Includes 3 ASPH, 4 ED, and 1 UHR elements to minimize aberrations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, Accurate Autofocus:\u003c\/strong\u003e Double focus system with a linear motor and stepping motor for 480fps sensor drive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile 24-70mm Focal Length:\u003c\/strong\u003e Perfect for landscapes, portraits, and snapshots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRugged Build:\u003c\/strong\u003e Dust, splash, and freeze-resistant down to -10°C\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-E2470-sampleimage-SS1I80-unlimited-rights.webp?v=1729510801\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eUnmatched Optical Precision for Every Shot\u003c\/h3\u003e\n\u003cp\u003eEngineered to meet \u003cstrong\u003eLeica’s stringent quality standards\u003c\/strong\u003e, the \u003cstrong\u003ePanasonic Lumix S Pro 24-70mm\u003c\/strong\u003e delivers exceptional sharpness, contrast, and resolution from edge to edge. Its sophisticated optical construction—featuring \u003cstrong\u003e18 elements in 16 groups\u003c\/strong\u003e, including \u003cstrong\u003e3 aspherical\u003c\/strong\u003e, \u003cstrong\u003e4 ED\u003c\/strong\u003e, and \u003cstrong\u003e1 UHR lenses\u003c\/strong\u003e—ensures minimal chromatic aberration and distortion, allowing you to capture flawless images with vivid clarity and true-to-life colors.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-E2470-sampleimage-SS1I100-unlimited-rights.webp?v=1729510818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eVersatile Performance with Constant f\/2.8 Aperture\u003c\/h3\u003e\n\u003cp\u003eWith a large, \u003cstrong\u003econstant f\/2.8 aperture\u003c\/strong\u003e across the entire zoom range, this lens provides stunning background blur (bokeh) and enhanced depth of field control, perfect for artistic portraits and low-light photography. Whether you’re capturing wide landscapes or zooming in for close-ups, the \u003cstrong\u003e24-70mm focal length\u003c\/strong\u003e offers exceptional versatility for a wide range of shooting scenarios.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-R2470-sampleimage-todd-white-200723_001-unlimited-rights.webp?v=1729510839\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOptimized for Video Recording\u003c\/h3\u003e\n\u003cp\u003eVideographers will appreciate the lens’s focus on \u003cstrong\u003esmooth, silent operation\u003c\/strong\u003e. The \u003cstrong\u003efast, accurate autofocus\u003c\/strong\u003e system and \u003cstrong\u003efocus breathing suppression\u003c\/strong\u003e ensure seamless transitions while filming, allowing you to capture \u003cstrong\u003e4K video\u003c\/strong\u003e without disturbing your subject. The \u003cstrong\u003emicro-step aperture control\u003c\/strong\u003e provides smooth exposure changes, making this lens ideal for modern content creators who need reliable, high-quality video performance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-R2470-sampleimage-todd-white-200723_003-unlimited-rights.webp?v=1729510855\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Durability and Professional Use\u003c\/h3\u003e\n\u003cp\u003eDesigned for demanding professionals, the \u003cstrong\u003ePanasonic Lumix S Pro 24-70mm\u003c\/strong\u003e features a \u003cstrong\u003erugged, weather-sealed construction\u003c\/strong\u003e that can withstand tough shooting environments. Its \u003cstrong\u003edust, splash, and freeze-resistant design\u003c\/strong\u003e ensures high mobility, even in extreme conditions down to \u003cstrong\u003e-10°C\u003c\/strong\u003e, so you can confidently shoot in challenging weather.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-R2470-sampleimage-todd-white-200723_009-unlimited-rights.webp?v=1729510873\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFast, High-Precision Autofocus\u003c\/h3\u003e\n\u003cp\u003eNever miss a moment with the \u003cstrong\u003edouble focus system\u003c\/strong\u003e that combines a linear motor and stepping motor, enabling high-speed autofocus at up to \u003cstrong\u003e480 frames per second\u003c\/strong\u003e. This ensures fast, accurate focus, whether you're shooting fast-moving subjects or locking onto still scenes. The \u003cstrong\u003efocus clutch mechanism\u003c\/strong\u003e also allows for instant AF\/MF switching and precise manual focusing when needed.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-pro-series-24-70mm-f2-8-l-mount-lens\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-pro-series-24-70mm-f2-8-l-mount-lens\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-E2470-sampleimage-SS1I250-unlimited-rights.webp?v=1729510892\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40342854107233,"sku":"5025232899074","price":1717.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-E2470-productimage-frontslant.webp?v=1729510735"},{"product_id":"panasonic-lumix-s-series-24mm-f1-8-l-mount-lens","title":"Panasonic Lumix S Series 24mm F1.8 - L mount Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/7RftIsJQZSc?si=1hFlASEzWOcF2zpg\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic Lumix S Series 24mm F1.8 - L Mount Lens: Versatile and Portable for Stunning Imagery\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S Series 24mm F1.8 - L Mount Lens\u003c\/strong\u003e is designed for photographers and videographers who need a high-quality, lightweight, and versatile lens for wide-angle shooting. Whether capturing expansive landscapes, dynamic street scenes, or detailed close-ups, this lens delivers exceptional image quality while offering maximum creative control over depth of field and background blur.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-S24-beispielbild-Seigi_Takakuwa-rechte_bis_08-2027_7.webp?v=1729510010\"\u003e\u003c\/p\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandard Focal Length:\u003c\/strong\u003e 24mm for wide-angle shots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f1.8 Aperture\u003c\/strong\u003e for beautiful background blur and control over depth of field\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight and Compact Design:\u003c\/strong\u003e Weighs just 310g with an 82mm length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Quality Optics:\u003c\/strong\u003e 3 Aspherical and 3 ED elements for sharp, high-resolution images\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K Video Compatibility:\u003c\/strong\u003e Designed to reduce focus breathing and ensure smooth exposure changes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture:\u003c\/strong\u003e 9 diaphragm blades for smooth, rounded bokeh\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-S24-beispielbild-Seigi_Takakuwa-rechte_bis_08-2027_3.webp?v=1729510033\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePerfect Balance of Quality and Portability\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S 24mm f1.8\u003c\/strong\u003e lens strikes the ideal balance between superior image quality and compact, lightweight portability. Its 24mm focal length is perfect for capturing wide-angle perspectives, while the bright \u003cstrong\u003ef1.8 aperture\u003c\/strong\u003e allows you to create stunning depth of field effects and beautifully blurred backgrounds, making your subjects stand out in every frame.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-S24-beispielbild-Seigi_Takakuwa-rechte_bis_08-2027_1.webp?v=1729510051\"\u003e\u003c\/p\u003e\n\u003ch3\u003eLightweight and Compact for Easy Handling\u003c\/h3\u003e\n\u003cp\u003eWeighing just \u003cstrong\u003e310g\u003c\/strong\u003e and measuring \u003cstrong\u003e82mm\u003c\/strong\u003e in length, this lens is designed for comfortable, all-day shooting. It’s light and compact enough to stay on your S-series camera without adding bulk, making it the perfect travel companion. The wide, manual focus ring is easily accessible and allows for precise adjustments without taking your eye off the viewfinder, enhancing your shooting experience.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-S24-beispielbild-Seigi_Takakuwa-rechte_bis_08-2027_8.webp?v=1729510068\"\u003e\u003c\/p\u003e\n\u003ch3\u003eExceptional Optical Performance\u003c\/h3\u003e\n\u003cp\u003eBuilt with \u003cstrong\u003e3 Aspherical and 3 ED (Extra-low Dispersion) elements\u003c\/strong\u003e, the \u003cstrong\u003ePanasonic Lumix S 24mm F1.8\u003c\/strong\u003e lens ensures edge-to-edge sharpness and excellent image quality, minimizing chromatic aberrations, false colors, and vignetting. Even in wide-angle shots, you’ll capture every detail with clarity, while enjoying the natural, true-to-life color rendition that Panasonic lenses are known for.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-S24-beispielbild-Seigi_Takakuwa-rechte_bis_08-2027_9.webp?v=1729510109\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOptimized for 4K Video Recording\u003c\/h3\u003e\n\u003cp\u003eFor videographers, this lens is designed with \u003cstrong\u003e4K video compatibility\u003c\/strong\u003e in mind. It minimizes focus breathing and supports smooth exposure changes, allowing for seamless transitions during video capture. The advanced optical design also reduces image shifting when zooming, making it ideal for filmmakers looking for consistent, professional-quality footage.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-S24-beispielbild-Seigi_Takakuwa-rechte_bis_08-2027_10.webp?v=1729510127\"\u003e\u003c\/p\u003e\n\u003ch3\u003eStunning Bokeh with Circular Aperture\u003c\/h3\u003e\n\u003cp\u003eThe rounded \u003cstrong\u003e9-blade diaphragm\u003c\/strong\u003e creates a soft, pleasing bokeh effect, giving your images a smooth, out-of-focus background that enhances the subject. This feature is especially beneficial for portrait photographers and videographers looking to achieve artistic depth in their shots.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-series-24-105mm-f4-macro-o-i-s-lens-l-mount\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-series-24-105mm-f4-macro-o-i-s-lens-l-mount\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-S24-beispielbild-Seigi_Takakuwa-rechte_bis_08-2027_11.webp?v=1729510142\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40342872293473,"sku":"5025232921010","price":799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-S24-produktbild-frontslant.webp?v=1729509925"},{"product_id":"panasonic-lumix-s-70-300mm-f-4-5-5-6-macro-ois-lens","title":"Panasonic Lumix S 70-300mm f4.5-5.6 Macro OIS Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/X_GS2_xXEUk?si=pAa9FWqhvlFk-Fc3\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic Lumix S 70-300mm f4.5-5.6 Macro OIS Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S 70-300mm f4.5-5.6 Macro OIS Lens\u003c\/strong\u003e is a versatile telephoto zoom lens designed for \u003cstrong\u003efull-frame L-mount cameras\u003c\/strong\u003e, delivering sharp images and stunning video across a wide focal range. Whether you're shooting wildlife, sports, or action, this lens offers exceptional performance with advanced \u003cstrong\u003eOptical Image Stabilization (OIS)\u003c\/strong\u003e, allowing for precise and smooth operation even at extended focal lengths. Its \u003cstrong\u003e0.50x macro capability\u003c\/strong\u003e at 300mm makes it perfect for high-resolution macro photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S1H-S-R70300-lifestyleimage-joakim-Odelberg-rechte-unbegrenzt_1.webp?v=1729256787\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5.5-stop Dual I.S. 2\u003c\/strong\u003e: Provides exceptional stabilization, combining dual-axis OIS with in-body stabilization for sharper handheld shots, especially at telephoto ranges.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e17 elements in 11 groups\u003c\/strong\u003e: Includes \u003cstrong\u003ehigh-performance optical elements\u003c\/strong\u003e that reduce aberrations and enhance image quality throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRugged, weather-resistant design\u003c\/strong\u003e: Dust-, splash-, and freeze-resistant, ideal for outdoor and challenging environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise zoom and tracking\u003c\/strong\u003e: Features enhanced zoom tracking control, offering up to \u003cstrong\u003e8x faster performance\u003c\/strong\u003e for smooth, accurate zooming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e0.50x macro capability at 300mm\u003c\/strong\u003e: Capture intricate details in life-like macro images with impressive sharpness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-quality video performance\u003c\/strong\u003e: Minimised focus breathing ensures smooth focus transitions when recording video.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-R70300-beispielbild-Akira_Igarashi-unbegrenzt_1.webp?v=1729256813\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSuperior Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eWith \u003cstrong\u003eDual I.S. 2\u003c\/strong\u003e, this lens provides up to \u003cstrong\u003e5.5 stops of correction\u003c\/strong\u003e, combining both optical and in-body stabilization. This makes it perfect for telephoto shooting, allowing you to capture crisp, blur-free images, even at slower shutter speeds.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix_S-R70300E_Chris_Kueper_Beispielbilder_Rechte_unbegrenzt_1.webp?v=1729256841\"\u003e\u003c\/p\u003e\n\u003ch3\u003eVersatile Zoom Range\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003e70-300mm focal length\u003c\/strong\u003e makes this lens highly versatile, ideal for a variety of shooting situations from distant wildlife to sports photography. The \u003cstrong\u003e0.50x macro capability\u003c\/strong\u003e at 300mm provides excellent close-up detail, making it a go-to lens for those looking to capture both distant and macro subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix_S-R70300E_Chris_Kueper_Beispielbilder_Rechte_unbegrenzt_3.webp?v=1729256860\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Optical Performance\u003c\/h3\u003e\n\u003cp\u003eConstructed with \u003cstrong\u003e17 elements in 11 groups\u003c\/strong\u003e, the lens features high-quality optics that reduce chromatic aberrations and maintain sharpness throughout the zoom range. Its advanced \u003cstrong\u003ewobbling control\u003c\/strong\u003e ensures precise focus and zoom tracking, while the zoom lock switch keeps the lens securely in place during transport.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-R70300-lifestyleimage-Chris-Kueper-6.webp?v=1729256885\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Harsh Conditions\u003c\/h3\u003e\n\u003cp\u003eDesigned to withstand the elements, the \u003cstrong\u003eLumix S 70-300mm f4.5-5.6 Macro OIS Lens\u003c\/strong\u003e is both \u003cstrong\u003edust-, splash-, and freeze-resistant\u003c\/strong\u003e, allowing you to shoot in challenging environments with confidence. Its rugged construction ensures reliable performance in temperatures as low as \u003cstrong\u003e-10°C\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-R70300-beispielbild-Akira_Igarashi-unbegrenzt_4.webp?v=1729256907\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHigh-Quality Video Applications\u003c\/h3\u003e\n\u003cp\u003eThis lens is perfect for videographers as well, offering \u003cstrong\u003esuppressed focus breathing\u003c\/strong\u003e and smooth ring control, which enables more natural focus transitions when recording video. The lens ensures high-quality video capture with minimal image shifting when zooming.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix_S-R70300E_Chris_Kueper_Beispielbilder_Rechte_unbegrenzt_5.webp?v=1729256935\"\u003e\u003c\/p\u003e\n\u003cp\u003eCapture stunning telephoto and macro shots with the \u003cstrong\u003ePanasonic Lumix S 70-300mm f4.5-5.6 Macro OIS Lens\u003c\/strong\u003e—a highly versatile, rugged lens designed for photographers and videographers looking for exceptional performance and reliability in any situation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix_S-R70300E_Chris_Kueper_Beispielbilder_Rechte_unbegrenzt_9.webp?v=1729256950\"\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-70-300mm-f4-5-5-6-macro-ois-lens\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-70-300mm-f4-5-5-6-macro-ois-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40362406248545,"sku":"5025232920457","price":799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-R70300-productimage-frontslant.webp?v=1729257150"},{"product_id":"panasonic-lumix-s-18mm-f-1-8-ultra-wide-angle-lens","title":"Panasonic Lumix S 18mm f1.8 Ultra-Wide-Angle Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/UBEPYgvUXS4?si=xM0jIS_q9eTTsAbS\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic Lumix S 18mm f1.8 Ultra-Wide-Angle Lens – Ultimate Versatility for Every Shot\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S 18mm f1.8 Ultra-Wide-Angle Lens\u003c\/strong\u003e is your go-to lens for capturing expansive scenes with precision and clarity. With its ultra-wide focal length and compact, lightweight design, this lens is perfect for landscape, architecture, and creative close-up photography. Designed for the \u003cstrong\u003eL-Mount\u003c\/strong\u003e system and full-frame cameras, it offers exceptional optical performance and durability, making it ideal for both photographers and videographers.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-S18-Beispielbild_Viviana_Galletta-P1126219-rechte-unbegrenzt.webp?v=1729508942\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eL-Mount Lens\/Full-Frame Format\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f1.8 to f16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optics:\u003c\/strong\u003e 1x Ultra ED, 3x ED Dispersion Elements, 1x Ultra-High Refractive Element, 3x Aspherical Elements\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 7.09\"\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLinear AF Motor for Fast, Silent Focus\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm for Smooth Bokeh\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeather-Sealed Construction for Tough Conditions\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIncludes Lens Hood\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-S18-Beispielbild_Viviana_Galletta-P1126623-rechte_unbegrenzt.webp?v=1729508976\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eUltra-Wide Angle for Powerful Visual Impact\u003c\/h3\u003e\n\u003cp\u003eWith the ability to focus just \u003cstrong\u003e8cm from the lens barrel\u003c\/strong\u003e, this ultra-wide-angle lens brings your subject into sharp focus while creating stunning background blur at \u003cstrong\u003ef1.8\u003c\/strong\u003e. The 18mm focal length delivers dynamic, impactful compositions, perfect for capturing expansive landscapes or up-close subjects with dramatic perspective.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-S18-Beispielbild_Viviana_Galletta-P1127085-rechte-unbegrenzt.webp?v=1729508998\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt to Withstand the Elements\u003c\/h3\u003e\n\u003cp\u003eThis lens is more than just versatile in performance; it’s built to last. The \u003cstrong\u003edust, splash, and freeze-resistant construction\u003c\/strong\u003e ensures you can shoot confidently in extreme weather conditions, with the lens functioning perfectly in temperatures as low as \u003cstrong\u003e-10°C\u003c\/strong\u003e. Whether you're shooting in rain, snow, or dusty environments, the Lumix S 18mm f1.8 is designed to keep up.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-S18-Beispielbild_Viviana_Galletta-P1126489-rechte-unbegrenzt.webp?v=1729509022\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePrecision Exposure Control for Professional-Grade Results\u003c\/h3\u003e\n\u003cp\u003eEnjoy smooth, precise exposure control with the \u003cstrong\u003emicro-step aperture\u003c\/strong\u003e, which allows adjustments as fine as \u003cstrong\u003e0.005EV\u003c\/strong\u003e. This feature is particularly useful when shooting scenes with sudden changes in brightness, ensuring your images are always perfectly exposed.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-S18-Beispielbild_Viviana_Galletta-P1126134-rechte-unbegrenzt.webp?v=1729509042\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCrisp Images from Corner to Corner\u003c\/h3\u003e\n\u003cp\u003eThe advanced optical design includes \u003cstrong\u003e1 Ultra ED, 3 ED, 1 UHR, and 3 Aspherical elements\u003c\/strong\u003e, ensuring outstanding image quality with sharpness across the entire frame. You’ll enjoy beautifully rendered images with minimal distortion, even at ultra-wide angles, and stunning bokeh for added creative flair.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-S18-Beispielbild_Viviana_Galletta-P1126173-rechte-unbegrenzt.webp?v=1729509062\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eUnified Performance Across the F1.8 Series\u003c\/h3\u003e\n\u003cp\u003ePart of Panasonic’s \u003cstrong\u003eF1.8 series\u003c\/strong\u003e, this lens offers a consistent, unified design and operability. This makes for a seamless experience when switching between lenses, streamlining your post-production workflow.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-S18-Beispielbild_Viviana_Galletta-P1126864-rechte-unbegrenzt.webp?v=1729509102\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOptimized for Video Creators\u003c\/h3\u003e\n\u003cp\u003eVideographers will love the \u003cstrong\u003efocus breathing suppression\u003c\/strong\u003e and smooth, quiet focusing with the \u003cstrong\u003elinear AF motor\u003c\/strong\u003e. The micro-step aperture ensures smooth exposure transitions, allowing for seamless video capture without abrupt lighting changes.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca rel=\"noopener noreferrer\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-18mm-f1-8-ultra-wide-angle-lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-18mm-f1-8-ultra-wide-angle-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-S18-Beispielbild_Viviana_Galletta-P1126471-rechte-unbegrenzt.webp?v=1729509118\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40362409820257,"sku":"5025232942619","price":699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-S18-produktbild-frontslant.webp?v=1729509263"},{"product_id":"canon-rf-135mm-f1-8l-is-usm-lens","title":"Canon RF 135mm F1.8 L IS USM Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dh3Dz7iu60I?si=5zgpuuYl4WaUXLk8\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eCanon RF 135mm F1.8L IS USM Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003ePerfect for Portraits, Weddings, Fashion, and Sports Photography\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnlock Professional Quality with the Canon RF 135mm F1.8L IS USM Lens\u003c\/strong\u003e\u003cbr\u003eDesigned for serious photographers, this L-series telephoto lens combines cutting-edge optics with impressive versatility. Capture stunning images in any setting—whether it's for portraiture, events, or sports. With the RF 135mm's fast aperture and advanced image stabilization, you'll experience outstanding low-light performance and exquisite subject separation, making it a must-have for professionals.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-135mm-f1-8l-is-usm-sample-photo-1.webp?v=1733744687\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e135mm Focal Length\u003c\/strong\u003e: Ideal for portraits, it compresses the background for striking subject isolation and flattering perspectives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5.5-Stop Optical Image Stabilizer\u003c\/strong\u003e: Achieve crisp images even in low-light conditions, with up to 8-stops when paired with a compatible EOS R series camera’s in-body stabilization.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eF1.8 Maximum Aperture\u003c\/strong\u003e: Offers exceptional low-light performance and the ability to create beautiful bokeh with shallow depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eL-Series Build Quality\u003c\/strong\u003e: Legendary Canon L-series construction ensures superior durability, weather resistance, and optical excellence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUD Elements\u003c\/strong\u003e: Three Ultra-low Dispersion (UD) elements reduce chromatic aberrations, delivering razor-sharp clarity across the frame.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano USM Motor\u003c\/strong\u003e: Enjoy fast, smooth, and nearly silent autofocus—perfect for both still photography and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eASC (Air Sphere Coating)\u003c\/strong\u003e: Reduces flare and ghosting for crystal-clear images, even in challenging lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Control Ring\u003c\/strong\u003e: Offers customizable control over critical settings like ISO, aperture, and shutter speed for effortless shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustom Lens Function Buttons\u003c\/strong\u003e: Program the buttons for added functionality, such as AF-stop, for a seamless shooting experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose Focusing Distance\u003c\/strong\u003e: Get up close and personal with subjects—focus down to 0.7m (0.26x magnification) for detailed shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-135mm-f1-8l-is-usm-sample-photo-5.webp?v=1733744687\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the Canon RF 135mm F1.8L IS USM?\u003c\/h3\u003e\n\u003cp\u003eThis lens pushes the boundaries of what's possible in telephoto photography. The 135mm focal length, combined with a fast f\/1.8 aperture, offers unparalleled depth-of-field control for creamy bokeh and incredible subject isolation. From detailed portrait work to dynamic sports shots, the RF 135mm F1.8L IS USM excels in every scenario.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-135mm-f1-8l-is-usm-sample-photo-2.webp?v=1733744687\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe built-in 5.5-stop Optical Image Stabilizer ensures sharp images in low light, and when combined with in-body stabilization on EOS R series cameras, you get up to 8 stops of stabilization, perfect for handheld shooting. Canon’s Nano USM motor makes autofocus fast, smooth, and quiet, essential for both video and stills.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-135mm-f1-8l-is-usm-sample-photo-7.webp?v=1733744687\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Durability, Designed for Precision\u003c\/h3\u003e\n\u003cp\u003eAs a part of Canon’s elite L-series, the RF 135mm F1.8L IS USM is crafted to withstand tough shooting conditions. It boasts advanced weather sealing, while a fluorine coating on the front element keeps dust and smudges at bay. Whether you're shooting in harsh outdoor environments or indoors in low light, this lens won’t let you down.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-135mm-f1-8l-is-usm-sample-photo-4.webp?v=1733744687\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePerfect for Creators\u003c\/h3\u003e\n\u003cp\u003ePhotographers and videographers alike will appreciate the customizable lens control ring and function buttons, which allow fine-tuned adjustments on the fly. Focus breathing correction ensures smooth transitions in video, giving creators another layer of control over their footage.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click\u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-135mm-f1-8l-is-usm-lens\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-135mm-f1-8l-is-usm-lens\" target=\"_blank\" data-mce-href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-135mm-f1-8l-is-usm-lens\"\u003e\u003cb\u003e Here\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40520284799073,"sku":"4549292207385","price":2399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-135mm-f1-8l-is-usm-lens-product-top-view.webp?v=1728657197"},{"product_id":"canon-legria-hf-g70-20xzoom-4k-sensor-fhd-camcorder","title":"Canon Legria HF G70 20xZoom 4K Sensor FHD Camcorder","description":"\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/oivpSGWAEQo?si=Db43W79w3J6hs9VH\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\n\u003ch2\u003eCanon Legria HF G70 20xZoom 4K Sensor FHD Camcorder\u003c\/h2\u003e\n\u003cp\u003eKickstart your filmmaking journey in stunning 4K resolution with the Canon Legria HF G70. This compact and lightweight camcorder boasts exceptional features, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Quality 4K UHD Video:\u003c\/strong\u003e Capture your moments in pristine detail with 4K UHD resolution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCanon 20x Optical Zoom Lens:\u003c\/strong\u003e Get closer to your subjects without sacrificing clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Autofocus:\u003c\/strong\u003e Ensure your shots are always sharp and in focus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlow Motion Recording:\u003c\/strong\u003e Create dramatic effects with Full HD 0.5x slow-motion recording.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Motion Recording:\u003c\/strong\u003e Speed up your footage with 4K\/Full HD recording options up to 1200x.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHD Live Streaming via USB-C:\u003c\/strong\u003e Share your experiences in real-time over a computer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Specifications:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e4K UHD \/ 25P\u003c\/li\u003e\n\u003cli\u003eMP4 up to 150Mbps\u003c\/li\u003e\n\u003cli\u003e20x optical zoom (29.3 – 601mm)\u003c\/li\u003e\n\u003cli\u003eWide-angle 4K zoom\u003c\/li\u003e\n\u003cli\u003eOver Sampling HD Processing\u003c\/li\u003e\n\u003cli\u003eHigh-quality Full HD\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization (IS)\u003c\/li\u003e\n\u003cli\u003e5-Axis IS for advanced stabilization\u003c\/li\u003e\n\u003cli\u003e3.5-inch touch screen for easy navigation\u003c\/li\u003e\n\u003cli\u003eStereo electret condenser mic plus 3.5mm external mini jack for enhanced audio\u003c\/li\u003e\n\u003cli\u003eDual card slots for simultaneous or relay recording\u003c\/li\u003e\n\u003cli\u003eUSB-C for video livestream output and compatibility with Canon’s GP-E2 GPS receiver\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTrust in a Canon 4K Sensor:\u003c\/strong\u003e Benefit from crisp, sharp UHD images thanks to the Canon 4K sensor and DIGIC DV6 image processor. Achieve cinema-style out-of-focus highlights with the 8-blade aperture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTake Creative Control:\u003c\/strong\u003e Explore dynamic wides and close-ups with the powerful 20x optical zoom and advanced image stabilization. Customize your shooting experience with five assignable buttons and utilize built-in ND filters for precise exposure adjustments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Precise Focusing with Face Detection:\u003c\/strong\u003e Enjoy fast and accurate focusing with the advanced Hybrid AF system. Utilize face detection and tracking for added convenience, or opt for manual focus via the control ring on the lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMP4 Recording:\u003c\/strong\u003e Easily playback your footage on compatible TVs with MP4 support. Record in various formats, including 4K UHD at 150Mbps and Full HD at 35Mbps or 17Mbps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWide Range of Shooting Functions:\u003c\/strong\u003e Explore a plethora of shooting options, including Slow Motion recording, Fast Motion recording, and an array of Scene Modes. Customize your color palette with the custom picture menu and fine-tune your sound recording with audio scene mode. Backup and relay recording via dual SD card slots ensures you never miss a moment.\u003c\/p\u003e\n\u003cp\u003eEnhance your filmmaking experience with the Canon Legria HF G70. Capture every detail with precision and share your stories effortlessly.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-legria-hf-g70\" title=\"Expanded Specifications Canon Legria HF G70\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40536879169633,"sku":"4549292202274","price":1099.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/legria-hf-g70-slant-left_gallery-module_02_53df47ddc3444a57931aaf389669915a.webp?v=1692147862"},{"product_id":"panasonic-lumix-s5ii-full-frame-camera-body-only","title":"Panasonic Lumix S5 II Full Frame Camera Body Only","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rEGB0mo4vwE?si=nJ1dy5zjG1JaDtHO\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eIntroducing the \u003cstrong\u003ePanasonic LUMIX S5IIX and LUMIX S5II Mirrorless Cameras.\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003eDesigned to revolutionize your creative workflow with cutting-edge technology and unparalleled versatility. These two groundbreaking models from Panasonic’s renowned \u003cstrong\u003eLUMIX S Series\u003c\/strong\u003e deliver high-performance capabilities for both professional photographers and videographers. Whether you're creating content for social media, capturing cinematic films, or shooting stunning photography, the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eLUMIX S5II\u003c\/strong\u003e offer \u003cstrong\u003eexceptional image quality\u003c\/strong\u003e, lightweight mobility, and features that cater to your most ambitious projects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-2.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBreakthrough in Autofocus with Hybrid Phase Detection AF\u003c\/h3\u003e\n\u003cp\u003eAt the core of both the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e is a newly developed \u003cstrong\u003e24-megapixel full-frame CMOS sensor\u003c\/strong\u003e, coupled with Panasonic’s innovative imaging engine. These are the first LUMIX cameras to feature \u003cstrong\u003eHybrid Phase Detection Auto-Focus (PDAF)\u003c\/strong\u003e, a massive leap in AF performance. The \u003cstrong\u003ePhase Hybrid AF system\u003c\/strong\u003e combines \u003cstrong\u003ePDAF\u003c\/strong\u003e with \u003cstrong\u003eContrast Detect AF\u003c\/strong\u003e to offer \u003cstrong\u003efast and reliable focusing\u003c\/strong\u003e with \u003cstrong\u003e779-area metering\u003c\/strong\u003e, even in challenging conditions like \u003cstrong\u003elow light\u003c\/strong\u003e or \u003cstrong\u003ebacklit environments\u003c\/strong\u003e. This makes it easier to capture fast-moving subjects while maintaining precise focus, ensuring you never miss the perfect moment.\u003c\/p\u003e\n\u003ch3\u003eUnrivaled Video Recording Capabilities\u003c\/h3\u003e\n\u003cp\u003eFor content creators focused on videography, the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e deliver professional-level video recording options. These cameras are equipped with a powerful imaging engine capable of \u003cstrong\u003einternal 4:2:0 10-bit 6K (3:2)\u003c\/strong\u003e and \u003cstrong\u003e5.9K (16:9)\u003c\/strong\u003e video recording at 30fps, and \u003cstrong\u003e4K\u003c\/strong\u003e at up to 60fps with 4:2:2 color sampling. The advanced \u003cstrong\u003elow-profile heat management system\u003c\/strong\u003e ensures \u003cstrong\u003eunlimited recording times\u003c\/strong\u003e without overheating, making these cameras ideal for extended shooting sessions.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e stands out with additional capabilities such as \u003cstrong\u003e5.8K Apple ProRes recording to SSD\u003c\/strong\u003e, \u003cstrong\u003eALL-Intra Recording\u003c\/strong\u003e, and \u003cstrong\u003eApple ProRes RAW output\u003c\/strong\u003e via HDMI, ensuring \u003cstrong\u003ecinematic quality\u003c\/strong\u003e with maximum flexibility in post-production. The S5IIX also supports \u003cstrong\u003ewired and wireless IP streaming\u003c\/strong\u003e as well as \u003cstrong\u003eUSB tethering\u003c\/strong\u003e, making it a perfect choice for live streaming and broadcast-quality video.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-3.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCreative Control with Enhanced Picture Profiles and Real-Time LUT\u003c\/h3\u003e\n\u003cp\u003eBoth models come equipped with a range of picture profiles, including \u003cstrong\u003e14+ stops of V-Log\/V-Gamut\u003c\/strong\u003e, which provide extensive dynamic range for high-end color grading. The all-new \u003cstrong\u003eReal-Time LUT function\u003c\/strong\u003e lets you upload LUTs directly to the camera via an SD card, allowing you to apply creative color grading in-camera rather than during post-production—a significant time-saver for professionals.\u003c\/p\u003e\n\u003cp\u003eProfessional tools like \u003cstrong\u003eWaveform Monitor\u003c\/strong\u003e, \u003cstrong\u003eVector Scope\u003c\/strong\u003e, and \u003cstrong\u003eZebra Pattern\u003c\/strong\u003e have also been included to meet the needs of demanding videographers. Additional features like \u003cstrong\u003eSystem Frequency (24.00Hz)\u003c\/strong\u003e and \u003cstrong\u003eSynchro Scan\u003c\/strong\u003e add further flexibility when shooting in different environments.\u003c\/p\u003e\n\u003ch3\u003eOutstanding Audio Quality for Video Production\u003c\/h3\u003e\n\u003cp\u003eBoth the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e allow for crystal-clear audio recording with \u003cstrong\u003e48kHz\/24-bit audio\u003c\/strong\u003e via the built-in microphone or external microphones. For professional-grade sound, the cameras also support \u003cstrong\u003e96kHz\/24-bit\u003c\/strong\u003e high-resolution recording when paired with an external XLR microphone.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-4.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSuperior Photography with High-Speed Burst Shooting\u003c\/h3\u003e\n\u003cp\u003eFor photographers, these cameras offer \u003cstrong\u003ehigh-speed burst shooting\u003c\/strong\u003e at up to \u003cstrong\u003e9fps with a mechanical shutter\u003c\/strong\u003e and \u003cstrong\u003e30fps with an electronic shutter\u003c\/strong\u003e, capable of capturing up to 300 consecutive images. The \u003cstrong\u003e96-megapixel High Resolution Mode\u003c\/strong\u003e (JPEG\/RAW) allows for ultra-detailed images, making it perfect for landscape, architecture, or studio photography.\u003c\/p\u003e\n\u003ch3\u003eDual Native ISO and Enhanced Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eWith \u003cstrong\u003eDual Native ISO\u003c\/strong\u003e, the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e minimize noise at high ISO settings, allowing you to shoot in \u003cstrong\u003elow-light environments\u003c\/strong\u003e with stunning clarity. The cameras also feature upgraded \u003cstrong\u003eActive I.S. 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The \u003cstrong\u003e8-way joystick\u003c\/strong\u003e, expanded drive dial, and \u003cstrong\u003e3.0-inch free-angle touch-control monitor\u003c\/strong\u003e provide a smooth, intuitive interface that allows you to stay focused on your creativity.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-5.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRugged Build with Improved Connectivity\u003c\/h3\u003e\n\u003cp\u003eBuilt for durability, both the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e feature a \u003cstrong\u003emagnesium alloy body\u003c\/strong\u003e with \u003cstrong\u003esplash- and dust-resistant construction\u003c\/strong\u003e, making them ideal for outdoor and field use. 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The high-capacity \u003cstrong\u003e2200mAh battery\u003c\/strong\u003e supports both \u003cstrong\u003eAC and USB charging\u003c\/strong\u003e, keeping you powered up during long shooting sessions.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the LUMIX S5IIX and LUMIX S5II?\u003c\/h3\u003e\n\u003cp\u003eBoth cameras represent the next step in \u003cstrong\u003ehybrid camera technology\u003c\/strong\u003e, combining cutting-edge features with ease of use and exceptional value. Whether you’re a filmmaker, content creator, or photographer, the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e are designed to elevate your work to the next level.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-1.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e24MP Full-Frame CMOS Sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHybrid Phase Detection Auto-Focus\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e6K 10-bit Video Recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eApple ProRes RAW Output\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e120fps High Frame Rate Recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDual Native ISO for Exceptional Low-Light Performance\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eActive I.S. with 200% Stabilization Improvement\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRugged, Splash- and Dust-Resistant Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDual UHS-II Card Slots with Backup \u0026amp; Relay Recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEnhanced Wi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTransform your creative potential with the \u003cstrong\u003ePanasonic LUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II Mirrorless Cameras\u003c\/strong\u003e—where professional performance meets exceptional value, all in a compact, user-friendly design.\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40633331417185,"sku":"5025232927760","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-product-photo-5.webp?v=1729589660"},{"product_id":"panasonic-lumix-s5ii-with-20-60mm-lens-kit","title":"Panasonic Lumix S5II Camera with 20-60mm Lens Kit","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rEGB0mo4vwE?si=nJ1dy5zjG1JaDtHO\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eIntroducing the \u003cstrong\u003ePanasonic LUMIX S5IIX and LUMIX S5II Mirrorless Cameras.\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003eDesigned to revolutionize your creative workflow with cutting-edge technology and unparalleled versatility. These two groundbreaking models from Panasonic’s renowned \u003cstrong\u003eLUMIX S Series\u003c\/strong\u003e deliver high-performance capabilities for both professional photographers and videographers. Whether you're creating content for social media, capturing cinematic films, or shooting stunning photography, the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eLUMIX S5II\u003c\/strong\u003e offer \u003cstrong\u003eexceptional image quality\u003c\/strong\u003e, lightweight mobility, and features that cater to your most ambitious projects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-2.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBreakthrough in Autofocus with Hybrid Phase Detection AF\u003c\/h3\u003e\n\u003cp\u003eAt the core of both the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e is a newly developed \u003cstrong\u003e24-megapixel full-frame CMOS sensor\u003c\/strong\u003e, coupled with Panasonic’s innovative imaging engine. These are the first LUMIX cameras to feature \u003cstrong\u003eHybrid Phase Detection Auto-Focus (PDAF)\u003c\/strong\u003e, a massive leap in AF performance. The \u003cstrong\u003ePhase Hybrid AF system\u003c\/strong\u003e combines \u003cstrong\u003ePDAF\u003c\/strong\u003e with \u003cstrong\u003eContrast Detect AF\u003c\/strong\u003e to offer \u003cstrong\u003efast and reliable focusing\u003c\/strong\u003e with \u003cstrong\u003e779-area metering\u003c\/strong\u003e, even in challenging conditions like \u003cstrong\u003elow light\u003c\/strong\u003e or \u003cstrong\u003ebacklit environments\u003c\/strong\u003e. This makes it easier to capture fast-moving subjects while maintaining precise focus, ensuring you never miss the perfect moment.\u003c\/p\u003e\n\u003ch3\u003eUnrivaled Video Recording Capabilities\u003c\/h3\u003e\n\u003cp\u003eFor content creators focused on videography, the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e deliver professional-level video recording options. These cameras are equipped with a powerful imaging engine capable of \u003cstrong\u003einternal 4:2:0 10-bit 6K (3:2)\u003c\/strong\u003e and \u003cstrong\u003e5.9K (16:9)\u003c\/strong\u003e video recording at 30fps, and \u003cstrong\u003e4K\u003c\/strong\u003e at up to 60fps with 4:2:2 color sampling. The advanced \u003cstrong\u003elow-profile heat management system\u003c\/strong\u003e ensures \u003cstrong\u003eunlimited recording times\u003c\/strong\u003e without overheating, making these cameras ideal for extended shooting sessions.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e stands out with additional capabilities such as \u003cstrong\u003e5.8K Apple ProRes recording to SSD\u003c\/strong\u003e, \u003cstrong\u003eALL-Intra Recording\u003c\/strong\u003e, and \u003cstrong\u003eApple ProRes RAW output\u003c\/strong\u003e via HDMI, ensuring \u003cstrong\u003ecinematic quality\u003c\/strong\u003e with maximum flexibility in post-production. The S5IIX also supports \u003cstrong\u003ewired and wireless IP streaming\u003c\/strong\u003e as well as \u003cstrong\u003eUSB tethering\u003c\/strong\u003e, making it a perfect choice for live streaming and broadcast-quality video.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-3.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCreative Control with Enhanced Picture Profiles and Real-Time LUT\u003c\/h3\u003e\n\u003cp\u003eBoth models come equipped with a range of picture profiles, including \u003cstrong\u003e14+ stops of V-Log\/V-Gamut\u003c\/strong\u003e, which provide extensive dynamic range for high-end color grading. The all-new \u003cstrong\u003eReal-Time LUT function\u003c\/strong\u003e lets you upload LUTs directly to the camera via an SD card, allowing you to apply creative color grading in-camera rather than during post-production—a significant time-saver for professionals.\u003c\/p\u003e\n\u003cp\u003eProfessional tools like \u003cstrong\u003eWaveform Monitor\u003c\/strong\u003e, \u003cstrong\u003eVector Scope\u003c\/strong\u003e, and \u003cstrong\u003eZebra Pattern\u003c\/strong\u003e have also been included to meet the needs of demanding videographers. Additional features like \u003cstrong\u003eSystem Frequency (24.00Hz)\u003c\/strong\u003e and \u003cstrong\u003eSynchro Scan\u003c\/strong\u003e add further flexibility when shooting in different environments.\u003c\/p\u003e\n\u003ch3\u003eOutstanding Audio Quality for Video Production\u003c\/h3\u003e\n\u003cp\u003eBoth the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e allow for crystal-clear audio recording with \u003cstrong\u003e48kHz\/24-bit audio\u003c\/strong\u003e via the built-in microphone or external microphones. For professional-grade sound, the cameras also support \u003cstrong\u003e96kHz\/24-bit\u003c\/strong\u003e high-resolution recording when paired with an external XLR microphone.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-4.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSuperior Photography with High-Speed Burst Shooting\u003c\/h3\u003e\n\u003cp\u003eFor photographers, these cameras offer \u003cstrong\u003ehigh-speed burst shooting\u003c\/strong\u003e at up to \u003cstrong\u003e9fps with a mechanical shutter\u003c\/strong\u003e and \u003cstrong\u003e30fps with an electronic shutter\u003c\/strong\u003e, capable of capturing up to 300 consecutive images. The \u003cstrong\u003e96-megapixel High Resolution Mode\u003c\/strong\u003e (JPEG\/RAW) allows for ultra-detailed images, making it perfect for landscape, architecture, or studio photography.\u003c\/p\u003e\n\u003ch3\u003eDual Native ISO and Enhanced Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eWith \u003cstrong\u003eDual Native ISO\u003c\/strong\u003e, the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e minimize noise at high ISO settings, allowing you to shoot in \u003cstrong\u003elow-light environments\u003c\/strong\u003e with stunning clarity. The cameras also feature upgraded \u003cstrong\u003eActive I.S. 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The \u003cstrong\u003e8-way joystick\u003c\/strong\u003e, expanded drive dial, and \u003cstrong\u003e3.0-inch free-angle touch-control monitor\u003c\/strong\u003e provide a smooth, intuitive interface that allows you to stay focused on your creativity.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-5.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRugged Build with Improved Connectivity\u003c\/h3\u003e\n\u003cp\u003eBuilt for durability, both the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e feature a \u003cstrong\u003emagnesium alloy body\u003c\/strong\u003e with \u003cstrong\u003esplash- and dust-resistant construction\u003c\/strong\u003e, making them ideal for outdoor and field use. These cameras are built to withstand the rigors of professional shooting, no matter the environment.\u003c\/p\u003e\n\u003cp\u003eConnectivity has been taken to the next level with \u003cstrong\u003efull-size HDMI Type A\u003c\/strong\u003e and \u003cstrong\u003ehigh-speed USB 3.2 Gen 2\u003c\/strong\u003e ports, ensuring smooth data transfer and seamless integration with other devices. The cameras also feature improved \u003cstrong\u003eWi-Fi (5GHz and 2.4GHz)\u003c\/strong\u003e for fast wireless communication with smartphones and tablets, enabling quick file transfers and remote control.\u003c\/p\u003e\n\u003ch3\u003eDual Card Slots and Long-Lasting Battery Life\u003c\/h3\u003e\n\u003cp\u003eEquipped with \u003cstrong\u003edual UHS-II card slots\u003c\/strong\u003e, the LUMIX S5IIX and S5II offer \u003cstrong\u003eRelay Recording\u003c\/strong\u003e, \u003cstrong\u003eBackup Recording\u003c\/strong\u003e, and \u003cstrong\u003eAllocation Recording\u003c\/strong\u003e options, ensuring your footage is always safe and accessible. The high-capacity \u003cstrong\u003e2200mAh battery\u003c\/strong\u003e supports both \u003cstrong\u003eAC and USB charging\u003c\/strong\u003e, keeping you powered up during long shooting sessions.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the LUMIX S5IIX and LUMIX S5II?\u003c\/h3\u003e\n\u003cp\u003eBoth cameras represent the next step in \u003cstrong\u003ehybrid camera technology\u003c\/strong\u003e, combining cutting-edge features with ease of use and exceptional value. Whether you’re a filmmaker, content creator, or photographer, the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e are designed to elevate your work to the next level.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-1.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e24MP Full-Frame CMOS Sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHybrid Phase Detection Auto-Focus\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e6K 10-bit Video Recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eApple ProRes RAW Output\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e120fps High Frame Rate Recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDual Native ISO for Exceptional Low-Light Performance\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eActive I.S. with 200% Stabilization Improvement\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRugged, Splash- and Dust-Resistant Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDual UHS-II Card Slots with Backup \u0026amp; Relay Recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEnhanced Wi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTransform your creative potential with the \u003cstrong\u003ePanasonic LUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II Mirrorless Cameras\u003c\/strong\u003e—where professional performance meets exceptional value, all in a compact, user-friendly design.\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40633346424929,"sku":"5025232927784","price":1699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Camera-with-20-60mm-Lens-Kit-product-photo-3.webp?v=1729591135"},{"product_id":"panasonic-lumix-s5ii-with-20-60mm-50mm-lens-kit","title":"Panasonic Lumix S5II Camera with 20-60mm \u0026 50mm Lens Kit","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rEGB0mo4vwE?si=nJ1dy5zjG1JaDtHO\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eIntroducing the \u003cstrong\u003ePanasonic LUMIX S5IIX and LUMIX S5II Mirrorless Cameras.\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003eDesigned to revolutionize your creative workflow with cutting-edge technology and unparalleled versatility. These two groundbreaking models from Panasonic’s renowned \u003cstrong\u003eLUMIX S Series\u003c\/strong\u003e deliver high-performance capabilities for both professional photographers and videographers. Whether you're creating content for social media, capturing cinematic films, or shooting stunning photography, the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eLUMIX S5II\u003c\/strong\u003e offer \u003cstrong\u003eexceptional image quality\u003c\/strong\u003e, lightweight mobility, and features that cater to your most ambitious projects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-2.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch3\u003eBreakthrough in Autofocus with Hybrid Phase Detection AF\u003c\/h3\u003e\n\u003cp\u003eAt the core of both the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e is a newly developed \u003cstrong\u003e24-megapixel full-frame CMOS sensor\u003c\/strong\u003e, coupled with Panasonic’s innovative imaging engine. These are the first LUMIX cameras to feature \u003cstrong\u003eHybrid Phase Detection Auto-Focus (PDAF)\u003c\/strong\u003e, a massive leap in AF performance. The \u003cstrong\u003ePhase Hybrid AF system\u003c\/strong\u003e combines \u003cstrong\u003ePDAF\u003c\/strong\u003e with \u003cstrong\u003eContrast Detect AF\u003c\/strong\u003e to offer \u003cstrong\u003efast and reliable focusing\u003c\/strong\u003e with \u003cstrong\u003e779-area metering\u003c\/strong\u003e, even in challenging conditions like \u003cstrong\u003elow light\u003c\/strong\u003e or \u003cstrong\u003ebacklit environments\u003c\/strong\u003e. This makes it easier to capture fast-moving subjects while maintaining precise focus, ensuring you never miss the perfect moment.\u003c\/p\u003e\n\u003ch3\u003eUnrivaled Video Recording Capabilities\u003c\/h3\u003e\n\u003cp\u003eFor content creators focused on videography, the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e deliver professional-level video recording options. These cameras are equipped with a powerful imaging engine capable of \u003cstrong\u003einternal 4:2:0 10-bit 6K (3:2)\u003c\/strong\u003e and \u003cstrong\u003e5.9K (16:9)\u003c\/strong\u003e video recording at 30fps, and \u003cstrong\u003e4K\u003c\/strong\u003e at up to 60fps with 4:2:2 color sampling. The advanced \u003cstrong\u003elow-profile heat management system\u003c\/strong\u003e ensures \u003cstrong\u003eunlimited recording times\u003c\/strong\u003e without overheating, making these cameras ideal for extended shooting sessions.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e stands out with additional capabilities such as \u003cstrong\u003e5.8K Apple ProRes recording to SSD\u003c\/strong\u003e, \u003cstrong\u003eALL-Intra Recording\u003c\/strong\u003e, and \u003cstrong\u003eApple ProRes RAW output\u003c\/strong\u003e via HDMI, ensuring \u003cstrong\u003ecinematic quality\u003c\/strong\u003e with maximum flexibility in post-production. 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The all-new \u003cstrong\u003eReal-Time LUT function\u003c\/strong\u003e lets you upload LUTs directly to the camera via an SD card, allowing you to apply creative color grading in-camera rather than during post-production—a significant time-saver for professionals.\u003c\/p\u003e\n\u003cp\u003eProfessional tools like \u003cstrong\u003eWaveform Monitor\u003c\/strong\u003e, \u003cstrong\u003eVector Scope\u003c\/strong\u003e, and \u003cstrong\u003eZebra Pattern\u003c\/strong\u003e have also been included to meet the needs of demanding videographers. Additional features like \u003cstrong\u003eSystem Frequency (24.00Hz)\u003c\/strong\u003e and \u003cstrong\u003eSynchro Scan\u003c\/strong\u003e add further flexibility when shooting in different environments.\u003c\/p\u003e\n\u003ch3\u003eOutstanding Audio Quality for Video Production\u003c\/h3\u003e\n\u003cp\u003eBoth the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e allow for crystal-clear audio recording with \u003cstrong\u003e48kHz\/24-bit audio\u003c\/strong\u003e via the built-in microphone or external microphones. For professional-grade sound, the cameras also support \u003cstrong\u003e96kHz\/24-bit\u003c\/strong\u003e high-resolution recording when paired with an external XLR microphone.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-4.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSuperior Photography with High-Speed Burst Shooting\u003c\/h3\u003e\n\u003cp\u003eFor photographers, these cameras offer \u003cstrong\u003ehigh-speed burst shooting\u003c\/strong\u003e at up to \u003cstrong\u003e9fps with a mechanical shutter\u003c\/strong\u003e and \u003cstrong\u003e30fps with an electronic shutter\u003c\/strong\u003e, capable of capturing up to 300 consecutive images. The \u003cstrong\u003e96-megapixel High Resolution Mode\u003c\/strong\u003e (JPEG\/RAW) allows for ultra-detailed images, making it perfect for landscape, architecture, or studio photography.\u003c\/p\u003e\n\u003ch3\u003eDual Native ISO and Enhanced Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eWith \u003cstrong\u003eDual Native ISO\u003c\/strong\u003e, the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e minimize noise at high ISO settings, allowing you to shoot in \u003cstrong\u003elow-light environments\u003c\/strong\u003e with stunning clarity. The cameras also feature upgraded \u003cstrong\u003eActive I.S. 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The \u003cstrong\u003e8-way joystick\u003c\/strong\u003e, expanded drive dial, and \u003cstrong\u003e3.0-inch free-angle touch-control monitor\u003c\/strong\u003e provide a smooth, intuitive interface that allows you to stay focused on your creativity.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-5.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch3\u003eRugged Build with Improved Connectivity\u003c\/h3\u003e\n\u003cp\u003eBuilt for durability, both the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e feature a \u003cstrong\u003emagnesium alloy body\u003c\/strong\u003e with \u003cstrong\u003esplash- and dust-resistant construction\u003c\/strong\u003e, making them ideal for outdoor and field use. These cameras are built to withstand the rigors of professional shooting, no matter the environment.\u003c\/p\u003e\n\u003cp\u003eConnectivity has been taken to the next level with \u003cstrong\u003efull-size HDMI Type A\u003c\/strong\u003e and \u003cstrong\u003ehigh-speed USB 3.2 Gen 2\u003c\/strong\u003e ports, ensuring smooth data transfer and seamless integration with other devices. 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The high-capacity \u003cstrong\u003e2200mAh battery\u003c\/strong\u003e supports both \u003cstrong\u003eAC and USB charging\u003c\/strong\u003e, keeping you powered up during long shooting sessions.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the LUMIX S5IIX and LUMIX S5II?\u003c\/h3\u003e\n\u003cp\u003eBoth cameras represent the next step in \u003cstrong\u003ehybrid camera technology\u003c\/strong\u003e, combining cutting-edge features with ease of use and exceptional value. Whether you’re a filmmaker, content creator, or photographer, the \u003cstrong\u003eLUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II\u003c\/strong\u003e are designed to elevate your work to the next level.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5II Full Frame Camera Body Only lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Full-Frame-Camera-Body-Only-lifestyle-photo-1.webp?v=1729590181\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e24MP Full-Frame CMOS Sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHybrid Phase Detection Auto-Focus\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e6K 10-bit Video Recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eApple ProRes RAW Output\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e120fps High Frame Rate Recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDual Native ISO for Exceptional Low-Light Performance\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eActive I.S. with 200% Stabilization Improvement\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRugged, Splash- and Dust-Resistant Construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDual UHS-II Card Slots with Backup \u0026amp; Relay Recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEnhanced Wi-Fi \u0026amp; Bluetooth Connectivity\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTransform your creative potential with the \u003cstrong\u003ePanasonic LUMIX S5IIX\u003c\/strong\u003e and \u003cstrong\u003eS5II Mirrorless Cameras\u003c\/strong\u003e—where professional performance meets exceptional value, all in a compact, user-friendly design.\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40633353044065,"sku":"5025232942756","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5II-Camera-with-20-60mm-_-50mm-Lens-Kit-product-photo-6.webp?v=1729590464"},{"product_id":"panasonic-lumix-s5iix-full-frame-mirrorless-camera-body-only","title":"Panasonic Lumix S5IIX Full frame Mirrorless Camera Body Only","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/i2EJEWreLsY?si=TP04XiHSBPZKlAga\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic Lumix S5 IIX: The Ultimate Tool for Pro Content Creators\u003c\/h2\u003e\n\u003cp\u003eDesigned to meet the demands of professional content creators, the \u003cstrong\u003ePanasonic Lumix S5 IIX Mirrorless Camera\u003c\/strong\u003e offers a powerful combination of stills performance, sophisticated video capabilities, and live-streaming functionality. Whether you're capturing high-quality images, producing cinematic video content, or streaming live events, the S5 IIX delivers the performance, flexibility, and advanced features to bring your creative vision to life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5IIX Full frame Mirrorless Camera Body Only lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5IIX-Full-frame-Mirrorless-Camera-Body-Only-lifestyle-photo-3.webp?v=1729351754\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24.2MP Full-Frame CMOS Sensor\u003c\/strong\u003e: Delivers sharp, detailed images with exceptional dynamic range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e6K30p 4:2:0 10-Bit Video Recording\u003c\/strong\u003e: Capture stunning, high-resolution video for up to 30 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnlimited C4K\/4K60p 4:2:2 10-Bit Video\u003c\/strong\u003e: Perfect for long-format video production without the worry of overheating.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e779-Point Phase-Detection AF System\u003c\/strong\u003e: Provides fast, accurate autofocusing for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-Axis Sensor-Shift Image Stabilization\u003c\/strong\u003e: Ensures sharp, stable images and smooth video, even when shooting hand-held.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e: Built for durability in harsh environments, with dust, splash, and freeze resistance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual UHS-II SD Slots\u003c\/strong\u003e: Allows for flexible file storage and management.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003ePowerful Sensor and Processing Engine for Unmatched Image Quality\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eLumix S5 IIX\u003c\/strong\u003e is equipped with a newly-developed \u003cstrong\u003e24.2MP full-frame CMOS sensor\u003c\/strong\u003e and advanced image processing engine featuring \u003cstrong\u003eL2 technology\u003c\/strong\u003e, delivering superior image quality with rich detail and color depth. With an \u003cstrong\u003eISO range of 100-51200\u003c\/strong\u003e (expandable to ISO 50-204800), the camera excels in both bright and low-light environments, providing you with the flexibility to shoot in any condition.\u003c\/p\u003e\n\u003cp\u003eFor action photographers, the S5 IIX offers \u003cstrong\u003eup to 9 fps\u003c\/strong\u003e with the mechanical shutter and \u003cstrong\u003eup to 30 fps\u003c\/strong\u003e with the electronic shutter, ensuring you never miss the decisive moment. The \u003cstrong\u003eHigh Resolution mode\u003c\/strong\u003e takes things further, capturing eight separate exposures to create a \u003cstrong\u003e96MP\u003c\/strong\u003e image for unrivaled detail in landscape and studio photography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5IIX Full frame Mirrorless Camera Body Only lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5IIX-Full-frame-Mirrorless-Camera-Body-Only-lifestyle-photo-1.webp?v=1729351754\"\u003e\u003c\/div\u003e\n\u003ch4\u003e6K and 4K Video Recording for Professional-Grade Productions\u003c\/h4\u003e\n\u003cp\u003eThe S5 IIX is optimized for videographers who demand flexibility and quality. Offering \u003cstrong\u003e6K30p recording\u003c\/strong\u003e with 4:2:0 10-bit color and \u003cstrong\u003eunlimited C4K\/4K60p recording\u003c\/strong\u003e in 4:2:2 10-bit, this camera is capable of delivering cinema-quality footage. Capture stunning slow-motion video in \u003cstrong\u003eC4K\/4K at 120p\/100p\u003c\/strong\u003e, providing smooth, high-resolution results for dynamic content creation.\u003c\/p\u003e\n\u003cp\u003eWith \u003cstrong\u003eV-Log pre-installed\u003c\/strong\u003e, the S5 IIX gives you access to \u003cstrong\u003e14+ stops of dynamic range\u003c\/strong\u003e, ensuring precise color control during post-production and seamless integration with professional workflows, such as those using \u003cstrong\u003ePanasonic’s VariCam cameras\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch4\u003ePro-Level Video Features for Advanced Creators\u003c\/h4\u003e\n\u003cp\u003eUnique to the S5 IIX are advanced video features that cater to professional videographers. These include \u003cstrong\u003eHDMI RAW video output\u003c\/strong\u003e, \u003cstrong\u003eUSB-SSD recording\u003c\/strong\u003e, \u003cstrong\u003eALL-Intra recording\u003c\/strong\u003e, and \u003cstrong\u003eProRes recording\u003c\/strong\u003e, all designed to enhance your video production workflow. These tools make it easier to capture, transfer, and process high-quality footage with maximum efficiency.\u003c\/p\u003e\n\u003cp\u003eFor live-streamers, the S5 IIX offers \u003cstrong\u003eWireless IP streaming\u003c\/strong\u003e, \u003cstrong\u003eUSB tethering to smartphones\u003c\/strong\u003e, and \u003cstrong\u003eWired IP streaming\u003c\/strong\u003e, ensuring you can broadcast your content live with ease and minimal setup.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5IIX Full frame Mirrorless Camera Body Only lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5IIX-Full-frame-Mirrorless-Camera-Body-Only-lifestyle-photo-2.webp?v=1729351754\"\u003e\u003c\/div\u003e\n\u003ch4\u003eAdvanced Autofocus for Precision Shooting\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003ePhase Hybrid AF system\u003c\/strong\u003e, a first for the Lumix series, incorporates \u003cstrong\u003e779 phase-detection points\u003c\/strong\u003e, ensuring fast, accurate focusing in a variety of conditions. The system is highly effective in challenging scenarios, including low-light environments and backlit situations, ensuring your subject remains in focus even in the most complex scenes.\u003c\/p\u003e\n\u003cp\u003eWhether you're shooting stills or video, this advanced autofocus system delivers exceptional tracking, making it ideal for fast-moving subjects like athletes, wildlife, or vehicles.\u003c\/p\u003e\n\u003ch4\u003eDual I.S. 2 with Active I.S. for Hand-Held Stability\u003c\/h4\u003e\n\u003cp\u003eThe S5 IIX features \u003cstrong\u003eDual I.S. 2\u003c\/strong\u003e, a 5-axis image stabilization system that compensates for \u003cstrong\u003e6.5 stops\u003c\/strong\u003e of camera shake, allowing for sharp, handheld shooting in low light or at slow shutter speeds. 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The camera also features \u003cstrong\u003eUSB-C connectivity\u003c\/strong\u003e for fast file transfer, in-camera charging, and the ability to record directly to an external \u003cstrong\u003eSSD\u003c\/strong\u003e. Additional connectivity options include \u003cstrong\u003eBluetooth 5.0\u003c\/strong\u003e and \u003cstrong\u003eWi-Fi\u003c\/strong\u003e for wireless control and file transfer, as well as \u003cstrong\u003eLumix Sync\u003c\/strong\u003e app compatibility for easy remote operation from your smartphone or tablet.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"Panasonic Lumix S5IIX Full frame Mirrorless Camera Body Only lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5IIX-Full-frame-Mirrorless-Camera-Body-Only-lifestyle-photo-5.webp?v=1729351754\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eOther Advanced Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time LUT\u003c\/strong\u003e: Apply color grading directly in-camera.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLive Cropping\u003c\/strong\u003e: Enable in-frame panning and zooming while recording video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4-channel 48 kHz\/96 kHz audio recording\u003c\/strong\u003e with optional XLR adapter.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eUnlock Your Creative Potential with the Panasonic Lumix S5 IIX\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S5 IIX\u003c\/strong\u003e is a powerhouse for professional photographers, videographers, and content creators alike. With cutting-edge video capabilities, advanced autofocus, and a versatile feature set, this camera is ready to handle any creative challenge.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrder your Panasonic Lumix S5 IIX today\u003c\/strong\u003e and take your content creation to the next level!\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40633367920737,"sku":"5025232951840","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5IIX-Full-frame-Mirrorless-Camera-Body-Only-product-photo-3.webp?v=1729350444"},{"product_id":"panasonic-lumix-s5iix-camera-with-20-60mm-50mm-lens-kit","title":"Panasonic Lumix S5IIX Camera with 20-60mm \u0026 50mm Lens Kit","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/i2EJEWreLsY?si=ph8BRYTCZUoqcg-v\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eIntroducing the \u003cstrong\u003ePanasonic Lumix S5IIX Camera with 20-60mm \u0026amp; 50mm Lens Kit.\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003eA powerful hybrid camera solution designed for both professional photographers and videographers. With cutting-edge features such as a \u003cstrong\u003eHybrid Phase Detection AF system\u003c\/strong\u003e, \u003cstrong\u003eActive I.S. 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Its sleek matte black design is not only stylish but also rugged, making it an ideal choice for on-the-go creators who demand \u003cstrong\u003etop-tier performance\u003c\/strong\u003e. This camera boasts a \u003cstrong\u003e24-megapixel 35mm full-frame CMOS sensor\u003c\/strong\u003e, allowing for stunning detail in any lighting condition, while its \u003cstrong\u003eHybrid Phase Detection Auto-Focus\u003c\/strong\u003e system ensures pinpoint accuracy in both fast-moving and low-light situations.\u003c\/p\u003e\n\u003ch3\u003eTwo Exceptional Lenses in One Kit\u003c\/h3\u003e\n\u003cp\u003eThis kit includes two versatile lenses: the \u003cstrong\u003eLUMIX S 20-60mm f\/3.5-5.6\u003c\/strong\u003e and the \u003cstrong\u003eLUMIX S 50mm f\/1.8\u003c\/strong\u003e. The 20-60mm lens offers flexibility for wide-angle shots and everyday use, while the 50mm lens delivers exceptional portrait photography with its \u003cstrong\u003efast aperture\u003c\/strong\u003e, allowing for beautiful background separation and superior low-light performance. Together, they equip you with the tools to tackle a broad range of creative scenarios.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5IIX Camera with 20-60mm \u0026amp; 50mm Lens Kit lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5IIX-Full-frame-Mirrorless-Camera-Body-Only-lifestyle-photo-1.webp?v=1729351754\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVideo Capabilities Redefined\u003c\/h3\u003e\n\u003cp\u003eFor video professionals, the Lumix S5IIX goes beyond the ordinary with \u003cstrong\u003e6K 10-bit recording\u003c\/strong\u003e, offering \u003cstrong\u003einternal 4:2:0 10-bit 6K (3:2)\u003c\/strong\u003e, \u003cstrong\u003e5.9K (16:9)\u003c\/strong\u003e at 30fps, and \u003cstrong\u003e4K\u003c\/strong\u003e recording up to 60fps. The advanced \u003cstrong\u003eheat management system\u003c\/strong\u003e ensures \u003cstrong\u003eunlimited recording times\u003c\/strong\u003e without compromising the camera’s compact size. The S5IIX also enables \u003cstrong\u003eProRes RAW\u003c\/strong\u003e recording to SSD via HDMI or USB, further elevating its status among professional videographers. For high-speed projects, the \u003cstrong\u003e120fps High Frame Rate (HFR)\u003c\/strong\u003e recording and \u003cstrong\u003e180fps Slow \u0026amp; Quick capture\u003c\/strong\u003e modes provide smooth slow-motion capabilities.\u003c\/p\u003e\n\u003cp\u003eAdditionally, the S5IIX is a game-changer for \u003cstrong\u003elive streamers\u003c\/strong\u003e and content creators with its ability to support \u003cstrong\u003ewired and wireless IP streaming\u003c\/strong\u003e as well as USB tethering, offering you \u003cstrong\u003ebroadcast-quality video\u003c\/strong\u003e wherever you go.\u003c\/p\u003e\n\u003ch3\u003eUnparalleled Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eActive I.S.\u003c\/strong\u003e system ensures your shots remain steady, even in the most challenging conditions. With a 200% improvement over previous stabilization technology, this system is perfect for handheld shooting, particularly in high-motion environments or when using telephoto lenses.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5IIX Camera with 20-60mm \u0026amp; 50mm Lens Kit lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5IIX-Full-frame-Mirrorless-Camera-Body-Only-lifestyle-photo-2.webp?v=1729351754\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional Photo Features\u003c\/h3\u003e\n\u003cp\u003eWhen it comes to photography, the Lumix S5IIX is packed with powerful features such as \u003cstrong\u003ehigh-speed burst shooting\u003c\/strong\u003e at up to 30fps (with the electronic shutter), \u003cstrong\u003e96-megapixel high-resolution mode\u003c\/strong\u003e, and \u003cstrong\u003eDual Native ISO\u003c\/strong\u003e for noise-free images at high ISOs. Whether you’re shooting in a studio, on the streets, or in nature, this camera will consistently deliver crisp, detailed photos with rich color reproduction.\u003c\/p\u003e\n\u003ch3\u003eSeamless Workflow \u0026amp; User-Friendly Design\u003c\/h3\u003e\n\u003cp\u003eThe Lumix S5IIX is designed to offer a smooth shooting experience for creators. The \u003cstrong\u003e8-way joystick\u003c\/strong\u003e, improved \u003cstrong\u003edrive dial\u003c\/strong\u003e, and \u003cstrong\u003e3-inch free-angle touch control monitor\u003c\/strong\u003e provide intuitive handling. The \u003cstrong\u003eDual UHS-II card slots\u003c\/strong\u003e ensure you never run out of storage, and \u003cstrong\u003erelay recording\u003c\/strong\u003e options let you keep shooting without interruption.\u003c\/p\u003e\n\u003cp\u003eBuilt for durability, the camera features a robust \u003cstrong\u003emagnesium alloy body\u003c\/strong\u003e that is both \u003cstrong\u003edust- and splash-resistant\u003c\/strong\u003e, making it a reliable choice for outdoor shooting in various conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5IIX Camera with 20-60mm \u0026amp; 50mm Lens Kit lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5IIX-Full-frame-Mirrorless-Camera-Body-Only-lifestyle-photo-4.webp?v=1729351755\"\u003e\u003c\/div\u003e\n\u003ch3\u003eConnectivity and Power on the Go\u003c\/h3\u003e\n\u003cp\u003eStay connected with \u003cstrong\u003eenhanced Wi-Fi\u003c\/strong\u003e (5GHz \u0026amp; 2.4GHz) for quick file transfers and \u003cstrong\u003eBluetooth\u003c\/strong\u003e for seamless remote control via smartphone apps. The \u003cstrong\u003ehigh-capacity battery\u003c\/strong\u003e supports both \u003cstrong\u003eAC and USB charging\u003c\/strong\u003e, ensuring you’re always powered up whether in the studio or on location.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the Panasonic Lumix S5IIX Kit?\u003c\/h3\u003e\n\u003cp\u003eThis \u003cstrong\u003e20-60mm \u0026amp; 50mm lens kit\u003c\/strong\u003e provides you with everything you need to shoot high-quality photos and videos across a wide range of creative scenarios. From professional videography to portrait photography, this versatile kit empowers you to push your creative boundaries.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S5IIX Camera with 20-60mm \u0026amp; 50mm Lens Kit lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5IIX-Full-frame-Mirrorless-Camera-Body-Only-lifestyle-photo-5.webp?v=1729351754\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e24MP Full-Frame CMOS Sensor\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHybrid Phase Detection Auto-Focus\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e6K 10-bit Video Recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e5.8K Apple ProRes RAW Recording\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e120fps High Frame Rate \u0026amp; 180fps Slow Motion\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eActive I.S. for Enhanced Stabilization\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDual Native ISO for Exceptional Low-Light Performance\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWireless \u0026amp; Wired IP Streaming Capabilities\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDurable Magnesium Alloy, Splash \u0026amp; Dust Resistant Design\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDual UHS-II Card Slots\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your content creation with the \u003cstrong\u003ePanasonic Lumix S5IIX Camera Kit\u003c\/strong\u003e, where cutting-edge technology meets creative versatility. Whether you're shooting cinematic videos, high-resolution portraits, or dynamic action scenes, the S5IIX gives you the tools you need to capture your vision with confidence.\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40633371721825,"sku":"5025232951895","price":1999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S5IIX-Camera-with-20-60mm-_-50mm-Lens-Kit-product-photo-6.webp?v=1729583794"},{"product_id":"panasonic-lumix-14-28mm-f4-5-6-lens","title":"Panasonic Lumix 14-28mm f4-5.6 Lens","description":"\u003ch2\u003ePanasonic Lumix 14-28mm f4-5.6 Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix 14-28mm f4-5.6 Lens\u003c\/strong\u003e is an ultra-wide-angle zoom lens designed for photographers and videographers who need versatility and outstanding image quality. 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Its ability to handle both wide-angle and macro shots makes it an excellent all-around lens for creative photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-R1428-beispielbild-Strok-P1010865-unlimited.webp?v=1729251409\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Tough Conditions\u003c\/h3\u003e\n\u003cp\u003eDesigned to handle even the harshest environments, the \u003cstrong\u003ePanasonic Lumix 14-28mm f4-5.6 Lens\u003c\/strong\u003e is \u003cstrong\u003edust, splash, and freeze-resistant\u003c\/strong\u003e, so you can keep shooting in all types of weather conditions. Whether you're in the desert or the snow, this lens won't let you down.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-R1428-beispielbild-Daisuke-Fujimura-1001119-unlimited.webp?v=1729251435\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eIdeal for Video Recording\u003c\/h3\u003e\n\u003cp\u003eFor videographers, this lens provides \u003cstrong\u003esmooth aperture transitions\u003c\/strong\u003e and \u003cstrong\u003equiet focusing\u003c\/strong\u003e, essential for capturing professional-quality 4K video. The \u003cstrong\u003eoptical stabilization\u003c\/strong\u003e and advanced autofocus system make it easy to track moving subjects while keeping your footage sharp and stable.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-R1428-beispielbild-Daisuke-Fujimura-1000803-unlimited.webp?v=1729251449\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eLens Construction and Performance\u003c\/h3\u003e\n\u003cp\u003eThis lens offers outstanding sharpness and resolution throughout the zoom range thanks to its \u003cstrong\u003eadvanced optical construction\u003c\/strong\u003e. 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Built by Sony, this second-generation lens delivers class-leading sharpness, beautifully smooth bokeh, and lightning-fast autofocus — all in a body that’s significantly lighter and more compact than its predecessor.\u003c\/p\u003e\n\u003cp\u003eFrom portraits and landscapes to events and cinematic video, this is a true workhorse lens for full-frame E-mount systems.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm F2.8 GM II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-70mm_F2.8_GM_II_Lens_lifestyle_image1.jpg?v=1723026627\"\u003e\u003c\/p\u003e\n\u003ch3\u003eProfessional f\/2.8 Performance Across the Entire Zoom Range\u003c\/h3\u003e\n\u003cp\u003eCovering the essential \u003cstrong\u003e24–70mm\u003c\/strong\u003e focal range, this fast standard zoom handles everything from wide environmental shots to flattering short-telephoto portraits. A constant \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e ensures consistent exposure and shallow depth of field throughout the zoom range, making it ideal for low-light shooting and subject isolation.\u003c\/p\u003e\n\u003cp\u003eNotably, this Mark II version is approximately \u003cstrong\u003e22% lighter and 18% smaller\u003c\/strong\u003e than the previous model — a major advantage for handheld shooting, travel, and long professional days.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm F2.8 GM II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-70mm_F2.8_GM_II_Lens_lifestyle_image5.jpg?v=1723026628\"\u003e\u003c\/p\u003e\n\u003ch3\u003eIncredibly Sharp, Edge to Edge\u003c\/h3\u003e\n\u003cp\u003eSony’s advanced optical design delivers exceptional resolution across the frame:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e2 XA (Extreme Aspherical) elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e2 Super ED elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e2 ED elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3 additional aspherical elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis sophisticated construction effectively suppresses chromatic aberration, distortion, and spherical aberrations, producing crisp detail and high contrast from centre to corners — even wide open at f\/2.8.\u003c\/p\u003e\n\u003cp\u003eNano AR Coating II further reduces flare and ghosting, maintaining clarity when shooting into strong light.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm F2.8 GM II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-70mm_F2.8_GM_II_Lens_lifestyle_image4.jpg?v=1723026627\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBeautifully Smooth Backgrounds\u003c\/h3\u003e\n\u003cp\u003eAn \u003cstrong\u003e11-blade circular diaphragm\u003c\/strong\u003e creates stunningly smooth, natural-looking bokeh. Whether you’re shooting portraits, product photography, or cinematic video, backgrounds melt away gracefully, helping your subject stand out with a premium G Master look.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm F2.8 GM II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-70mm_F2.8_GM_II_Lens_lifestyle_image3.jpg?v=1723026628\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFast, Precise Autofocus for Stills and Video\u003c\/h3\u003e\n\u003cp\u003ePowered by \u003cstrong\u003efour XD (Extreme Dynamic) Linear Motors\u003c\/strong\u003e, autofocus is exceptionally quick, accurate, and quiet — perfect for fast-moving subjects and professional video workflows.\u003c\/p\u003e\n\u003cp\u003eKey AF benefits include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFloating focus system for consistently high resolution at all distances\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOutstanding subject tracking performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNear-silent operation for filmmaking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompatibility with focus breathing compensation on supported camera bodies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou get confident performance for everything from sports and weddings to documentary and content creation.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm F2.8 GM II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-70mm_F2.8_GM_II_Lens_lifestyle_image2.jpg?v=1723026628\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Real-World Professional Use\u003c\/h3\u003e\n\u003cp\u003eDesigned to perform in demanding environments, the FE 24–70mm f\/2.8 GM II features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture-resistant construction\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine-coated front element\u003c\/strong\u003e to repel water, oil, and fingerprints\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAperture de-click switch\u003c\/strong\u003e for smooth, silent exposure changes during video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAperture lock switch\u003c\/strong\u003e to prevent accidental adjustments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eZoom smoothness switch\u003c\/strong\u003e for customisable zoom resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese thoughtful ergonomic touches make it equally at home on photo shoots, gimbals, or cinema rigs.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMount: Sony E (Full-Frame compatible)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocal Length: 24–70mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaximum Aperture: f\/2.8 (constant)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimum Aperture: f\/22\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptical Design: XA, Super ED, ED \u0026amp; Aspherical elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAutofocus: Four XD Linear Motors with floating focus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDiaphragm Blades: 11 (Rounded)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCoatings: Nano AR Coating II + Fluorine front element\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuild: Dust and moisture-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eControls: Aperture ring with de-click \u0026amp; lock, zoom smoothness switch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose the Sony FE 24–70mm f\/2.8 GM II?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFlagship G Master optical quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eConstant f\/2.8 for low light and creative depth of field\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExceptionally sharp from edge to edge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStunning 11-blade bokeh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUltra-fast XD Linear Motor autofocus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLighter and more compact than the previous generation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePro-level weather sealing and ergonomic controls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you’re looking for a premium standard zoom that excels in both photography and video, the Sony FE 24–70mm f\/2.8 GM II is one of the finest options available for E-mount shooters.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40835588751457,"sku":"4548736134102","price":1899.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-F2.8-GM-II-Lens-product-photo-3.jpg?v=1723027282"},{"product_id":"sony-fe-70-200mm-f4-g-oss-ii-lens","title":"Sony FE 70-200mm F4 Macro G OSS II Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/5WXIeLFQ_o4?si=nuabk4dbi73gFIy6\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 70-200mm F4 G OSS II Lens: Unleashing Precision and Performance\u003c\/h2\u003e\n\u003ch4\u003eOverview\u003c\/h4\u003e\n\u003cp\u003eElevate your photography and videography with the Sony FE 70-200mm F4 G OSS II Lens. Combining advanced optical technology in a compact, lightweight design, this lens delivers exceptional performance and unmatched autofocus speed. Its half-macro capability throughout the zoom range makes it an ideal choice for both still photography and video, ensuring outstanding handling and mobility for diverse shooting scenarios. \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 70-200mm F4 Macro G OSS II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-F4-Macro-G-OSS-II-Lens-lifestyle-image-1.jpg?v=1723193952\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003ch5\u003eSpectacular G Lens Rendering\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Resolution Optics:\u003c\/strong\u003e Achieve outstanding corner-to-corner resolution and contrast with the combination of AA (Advanced Aspherical) and aspherical lens elements, ensuring sharp, detailed images every time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChromatic Aberration Control:\u003c\/strong\u003e Three ED (Extra-low Dispersion) elements and one Super ED element work together to minimize chromatic aberration and color fringing, resulting in clear, crisp images with vibrant colors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced Bokeh:\u003c\/strong\u003e The circular 9-blade aperture and optimized spherical aberration control create beautiful, smooth bokeh, enhancing the aesthetic quality of your portraits and close-ups.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 70-200mm F4 Macro G OSS II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-F4-Macro-G-OSS-II-Lens-lifestyle-image-2.jpg?v=1723193952\"\u003e\u003c\/div\u003e\n\u003ch5\u003eEye-Opening Close-Up Performance\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eHalf-Macro Capability:\u003c\/strong\u003e The first in its class to offer half-macro performance throughout the zoom range, this lens features a minimum focusing distance of 0.26m at the wide end and 0.42m at the telephoto end. With a maximum magnification of 0.5x, it provides unprecedented versatility for capturing intricate details.\u003c\/p\u003e\n\u003ch5\u003eFast Autofocus for High-Speed Bodies\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eXD Linear Motors:\u003c\/strong\u003e Equipped with four high-thrust XD linear motors and precision floating focus groups, this lens delivers extremely fast and accurate autofocus. With up to a 20% increase in autofocus speed, it fully leverages the capabilities of high-performance α series bodies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContinuous Focus Tracking:\u003c\/strong\u003e Maintain consistent autofocus even while zooming, ensuring you never miss critical moments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 70-200mm F4 Macro G OSS II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-F4-Macro-G-OSS-II-Lens-lifestyle-image-3.jpg?v=1723193952\"\u003e\u003c\/div\u003e\n\u003ch5\u003eRefined Movie Performance and Imagery\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eLinear Response MF:\u003c\/strong\u003e Provides precise manual focus control with direct and linear response, ideal for both stills and video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathing Compensation:\u003c\/strong\u003e Supported in compatible α series bodies, this feature reduces unwanted image shifts while focusing, enhancing video quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptical Stabilization:\u003c\/strong\u003e Built-in optical image stabilization works seamlessly with in-body stabilization in α series cameras, providing smooth, stable handheld footage.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 70-200mm F4 Macro G OSS II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-F4-Macro-G-OSS-II-Lens-lifestyle-image-4.jpg?v=1723193952\"\u003e\u003c\/div\u003e\n\u003ch5\u003eTop-Class Performance with Teleconverters\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eTeleconverter Compatibility:\u003c\/strong\u003e Fully compatible with Sony’s 1.4x and 2.0x teleconverters, allowing you to achieve life-size 1:1 macro shooting at all focal lengths with the 2.0x teleconverter and up to 0.7x macro with the 1.4x teleconverter. The working distance remains unchanged, offering versatile close-up capabilities.\u003c\/p\u003e\n\u003ch5\u003eCompact, Mobile, Reliable, and Easy to Use\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003ePortability:\u003c\/strong\u003e With a diameter of 82.2mm, a length of 149.0mm at the wide end, and weighing just 794 grams, this lens is designed for easy handling and portability, making it perfect for on-the-go shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eZoom Lock:\u003c\/strong\u003e The zoom lock switch prevents unwanted lens extension during transport, ensuring the lens remains compact and secure.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 70-200mm F4 Macro G OSS II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-F4-Macro-G-OSS-II-Lens-lifestyle-image-5.jpg?v=1723193952\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name:\u003c\/strong\u003e FE 70-200mm F4 G OSS II\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type:\u003c\/strong\u003e E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e 21 elements in 13 groups (including 2 AA and 4 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 9 (Circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 0.26m (Wide end), 0.42m (Telephoto end)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.5x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 82.2 x 149.0 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 794 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilization:\u003c\/strong\u003e Built-in Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter Compatibility:\u003c\/strong\u003e 1.4x and 2.0x\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Sony FE 70-200mm F4 G OSS II Lens is your go-to tool for precision, performance, and versatility. Whether you're capturing stunning landscapes, detailed close-ups, or dynamic action shots, this lens delivers exceptional image quality and reliable performance in a compact, portable design. Experience the perfect blend of advanced optics, fast autofocus, and refined handling, making every shot count.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40904503296097,"sku":"4548736141728","price":1549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-F4-G-OSS-II-Lens-product-photo-2.jpg?v=1722610325"},{"product_id":"panasonic-lumix-s-pro-70-200mm-f-2-8-l-mount-lens-s-e70200e","title":"Panasonic Lumix S PRO 70-200mm f2.8 L Mount Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5zSlf8J7WO0?si=DW7udngcDAKKRCdb\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic Lumix S PRO 70-200mm f\/2.8 L-Mount Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S PRO 70-200mm f\/2.8 Lens (S-E70200E)\u003c\/strong\u003e is a professional-grade telephoto zoom lens designed for \u003cstrong\u003efull-frame L-mount cameras\u003c\/strong\u003e. Offering exceptional optical performance and a fast, constant \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e, this lens is perfect for capturing stunning wildlife, sports, and portrait photography in any lighting conditions. Built for reliability and precision, it meets \u003cstrong\u003eLeica's rigorous optical standards\u003c\/strong\u003e, delivering sharp, well-corrected imagery across the entire zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-E70200-sampleimage-Adam-Pretty-1012320-rights-until-31.12.24.webp?v=1729500382\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e70-200mm telephoto zoom\u003c\/strong\u003e: Versatile focal range for capturing distant subjects with high detail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8 aperture\u003c\/strong\u003e: Excellent low-light performance and beautifully smooth bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeica L-mount compatibility\u003c\/strong\u003e: Fully compatible with full-frame cameras such as Panasonic S1, S1R, S1H, and Sigma fp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced optics\u003c\/strong\u003e: Features \u003cstrong\u003e2 aspherical lenses\u003c\/strong\u003e, \u003cstrong\u003e3 ED lenses\u003c\/strong\u003e, and \u003cstrong\u003e2 UED elements\u003c\/strong\u003e to minimise chromatic aberration and distortion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual autofocus system\u003c\/strong\u003e: Fast, precise AF performance with a combination of linear and stepping motors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Image Stabiliser (O.I.S.)\u003c\/strong\u003e: Provides enhanced stability for sharp images even in low-light conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed design\u003c\/strong\u003e: Dust, splash, and freeze-resistant for professional use in challenging environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-blade diaphragm\u003c\/strong\u003e: Creates smooth, pleasing bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExternal tripod mount included\u003c\/strong\u003e: Ensures stable shooting, especially when using the lens with a tripod.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-E70200-beispielbild-Koji_Ogawa-P1029984-rechte_unbegrenzt.webp?v=1729500402\"\u003e\u003c\/p\u003e\n\u003ch3\u003eExceptional Telephoto Performance\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S PRO 70-200mm f\/2.8\u003c\/strong\u003e is a long-reaching telephoto lens designed to capture sharp, detailed images of distant subjects. Whether you're photographing wildlife, sports, or portraits, this lens offers versatility and flexibility, allowing you to zoom in with precision. The constant \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e ensures excellent performance in low light while providing the ability to create stunning bokeh for subject isolation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-E70200-beispielbild-Koji_Ogawa-P1019203-rechte_unbegrenzt.webp?v=1729500426\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Optics for High-Quality Imagery\u003c\/h3\u003e\n\u003cp\u003eThe optical construction includes \u003cstrong\u003e2 aspherical lenses\u003c\/strong\u003e, \u003cstrong\u003e3 ED (Extra-Low Dispersion) lenses\u003c\/strong\u003e, and \u003cstrong\u003e2 UED (Ultra Extra-Low Dispersion) elements\u003c\/strong\u003e. These elements work together to reduce chromatic aberration and distortions, resulting in high-resolution, well-corrected imagery with sharpness and accurate colour rendering throughout the zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-E70200-beispielbild-Koji_Ogawa-P1070747-rechte_unbegrenzt.webp?v=1729500595\"\u003e\u003c\/p\u003e\n\u003ch3\u003eDual Autofocus and Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003edual autofocus system\u003c\/strong\u003e combines a \u003cstrong\u003elinear motor\u003c\/strong\u003e and a \u003cstrong\u003estepping motor\u003c\/strong\u003e, delivering fast and precise focusing performance, making it ideal for capturing fast-moving subjects. The integrated \u003cstrong\u003eOptical Image Stabiliser (O.I.S.)\u003c\/strong\u003e ensures sharp images even when shooting handheld in low-light conditions. Additionally, the \u003cstrong\u003e5-Axis Dual I.S. 2\u003c\/strong\u003e technology can be used with compatible Lumix S-series cameras, further enhancing image stability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-E70200-beispielbild-Koji_Ogawa-P1019410-rechte_unbegrenzt.webp?v=1729500611\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Professional Use\u003c\/h3\u003e\n\u003cp\u003eDesigned for the demands of professional photographers, the \u003cstrong\u003eLumix S PRO 70-200mm f\/2.8\u003c\/strong\u003e features a robust, weather-sealed construction. It is \u003cstrong\u003edust, splash, and freeze-proof\u003c\/strong\u003e, allowing it to perform in harsh conditions, even at temperatures as low as \u003cstrong\u003e-14°F (-10°C)\u003c\/strong\u003e. The lens also comes with an \u003cstrong\u003eexternal tripod mount\u003c\/strong\u003e, providing added stability during extended shooting sessions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5-S-E70200-sampleimage-Adam-Pretty-1024701-rights-until-31.12.24.webp?v=1729500635\"\u003e\u003c\/p\u003e\n\u003cp\u003eCapture exceptional images in any environment with the \u003cstrong\u003ePanasonic Lumix S PRO 70-200mm f\/2.8 L-Mount Lens\u003c\/strong\u003e, offering professional-grade performance, advanced optics, and rugged durability for photographers and videographers.\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":41028921262177,"sku":"5025232910793","price":1991.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-E70200-productimage-frontslant.webp?v=1729500270"},{"product_id":"canon-rf-24-105mm-f2-8l-is-usm-z","title":"Canon RF 24-105mm F2.8 L IS USM Z Lens","description":"\u003cp\u003e\u003cimg alt=\"Canon RF 24-105mm F2.8 ambient shot with the camera, lens and attachments sitting on a table\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF24-105mmF2.8LISUSMZandPZ-E2B-Ambient-Accesssories-7.jpg?v=1698921982\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBring your worlds together with the new RF hybrid lens.\u003c\/h2\u003e\n\u003cp\u003eShoot uncompromised stills and movies with the RF 24-105mm F2.8L IS USM Z. An L-series lens with a constant F2.8 aperture, a versatile 24-105mm focal length range and 5.5-stop Optical Image Stabilizer (8-stops co-ordinated IBIS and OIS)1. With filmmaking features such as an iris control ring, electronic parfocal performance and focus breathing suppression plus an optional power zoom for smooth professional control, it’s the ideal choice for hybrid storytellers.\u003c\/p\u003e\n\u003cp\u003eThe RF 24-105mm F2.8L IS USM Z combines the convenience and reach of the RF 24-105mm F4L IS USM lens, with the creative and low-light capability of the RF 24-70mm F2.8L IS USM and features from the compact Cine Servo lenses.\u003c\/p\u003e\n\u003cp\u003eThe new lens offers professionals exceptional image quality and versatility and allows for seamless photo and video content without compromise.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Photo of the Canon RF 24-105mm F2.8 attached to a Canon camera body\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF24-105mmF2.8LISUSMZ-Ambient-4140.jpg?v=1698922053\"\u003e\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e24-105mm F2.8 standard zoom: Professional standard zoom for video and stills.\u003c\/li\u003e\n\u003cli\u003eSmooth action Iris Ring: With Auto position Iris Lock\u003c\/li\u003e\n\u003cli\u003e11-blade circular aperture: For creative control of Bokeh and highlights\u003c\/li\u003e\n\u003cli\u003eImage Stabilisation: 5.5-stops Optical IS, 8-stops Combined1\u003c\/li\u003e\n\u003cli\u003eAspheric and UD elements: For high image quality with maximum sharpness\u003c\/li\u003e\n\u003cli\u003eDual Nano USM motor: For smooth, fast and quiet autofocus\u003c\/li\u003e\n\u003cli\u003eCustom buttons and Control ring: For easy control over camera settings or manual focus\u003c\/li\u003e\n\u003cli\u003eOptional Power Zoom Adapters: For smooth zooming and zoom remote control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTwo optional Power Zoom Adapters (PZ-E2 and PZ-E2B) when used with the RF 24-105mm F2.8L IS USM Z, allow for smooth and precise zoom control with the flexibility of remote operation. The POWER ZOOM ADAPTER PZ-E2B with a 20-pin interface can even connect to a compatible zoom\/focus demand or Canon Zoom Servo Grip ZSG-C10.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Lifestyle photo of the lens attached to a camera body in a coffee shop\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF24-105mmF2.8LISUSMZ-Ambient-4241.jpg?v=1698922113\"\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eErgonomic grip: Use comfortably when attached to the lens\u003c\/li\u003e\n\u003cli\u003eWide\/tele buttons: For smooth zooming\u003c\/li\u003e\n\u003cli\u003eZoom speed dial: For control over zoom performance and speed\u003c\/li\u003e\n\u003cli\u003eOptional USB power: For extended shooting\/faster zooming\u003c\/li\u003e\n\u003cli\u003e20-pin remote connector (POWER ZOOM ADAPTER PZ-E2B only): For compatible zoom\/focus demands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"Photo of the lens with a hot air balloon in the background\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF24-105mmF2.8LISUSMZ-Ambient-2761.jpg?v=1698922182\"\u003e\u003c\/p\u003e\n\u003ch2\u003eCanon RF 24-105mm F2.8 Sample Images\u003c\/h2\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF24-105mmF2.8LISUSMZ-Sample-Jamie-Ferguson-Day-Favs-2-2.jpg?v=1698922493\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Sample photo of a smartly dressed man by his bicycle\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF24-105mmF2.8LISUSMZ-Sample-Jamie-Ferguson-Day-2.jpg?v=1698922513\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Sample photo of a man riding a bicycle\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF24-105mmF2.8LISUSMZ-Sample-Jamie-Ferguson-Day-Favs1-2.jpg?v=1698922664\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":41059022405729,"sku":"4549292223156","price":3439.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-01_RF24-105mmF2.8LISUSMZ_Side.jpg?v=1698920103"},{"product_id":"canon-rf-200-800mm-f6-3-9-is-usm","title":"Canon RF 200-800mm F6.3-9 IS USM Lens","description":"\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/h1_wMWFYHus?si=u_w8_dQSuJ1-Dj2K\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\n\u003ch2\u003eIntroducing the RF 200-800mm F6.3-9 IS USM Full Frame Super-Telephoto Zoom Lens for EOS R Mirrorless Cameras: A Game Changer in Wildlife and Sports Photography\u003c\/h2\u003e\n\u003cp\u003eWhether you're capturing nature's beauty or sports action, the RF 200-800mm's incredible power allows you to pull even the smallest subjects into your frame, even from as close as 0.8m. Thanks to its 5.5-stop Optical Image Stabilization, lightning-fast autofocus, and exceptional optical construction, you can expect high-quality images and videos every time.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF200-800mm_ambient-Get-Inspired-78.jpg?v=1698929802\" alt=\"Photo of the lens next to a camera body in the woodland setting\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003eRevolutionising the world of wildlife and sports photography with the RF 200-800mm F6.3-9 IS USM Full Frame super-telephoto zoom lens for EOS R mirrorless cameras. This new and affordable lens reaches further than any other lens in its class, offering all the desirable focal lengths in one. Reach the unreachable with just one lens.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF200-800mm_ambient-Get-Inspired-68.jpg?v=1698930058\" alt=\"Photo of the lens outside in the autumn sun\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe RF 200-800mm F6.3-9 IS USM has incredible power to pull even small subjects right into the frame, from as close as 0.8m. Its 5.5-stop Optical Image Stabilisation, fast autofocus, focal range and optical construction deliver high-quality images and videos.\u003c\/p\u003e\n\u003cp\u003eThe lens is the ideal choice for enthusiasts who want to push the boundaries of wildlife and sports photography, capturing what may not have been possible previously.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF200-800mm_ambient-Get-Inspired-66.jpg?v=1698929868\" alt=\"Portrait photo of the lens next to an abandoned building\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e200-800mm super-telephoto zoom: Flexible and long-reaching focal range.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNew RF Optical design: Innovative new design using the RF mount for high image\u003c\/p\u003e\n\u003cp\u003equality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNano USM Motor: for fast, smooth and quiet autofocus for stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 5.5-stops of optical image stabilisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNine-blade aperture for beautiful background rendering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWeather-resistant for use in harsh conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompact, lightweight design: 2050g weight, 314mm length\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF200-800mm_ambient-Get-Inspired-69.jpg?v=1698929946\" alt=\"Photo of the lens next to an abandoned house\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003eCanon RF 200-800 Sample Images\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF200-800mm-Sample-006A0956.jpg?v=1699029666\" alt=\"Motocross rider on a blue Yamaha doing a stylish whip\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF200-800mm-Sample-040A6717.jpg?v=1699029738\" alt=\"Surfer in Australia riding out of a small wave\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF200-800mm_sample-Get-Inspired-GEP_140923_0769.jpg?v=1699029404\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/RF200-800mm_sample-Get-Inspired-GEP_140923_0993.jpg?v=1699029439\" alt=\"Great Grey Owl with soft bokeh background\"\u003e\u003c\/p\u003e\n\u003ch2\u003eElevate your photography game with the RF 200-800mm lens – the key to capturing those extraordinary moments in stunning detail. Don't miss out on this incredible opportunity to enhance your photography skills!\u003c\/h2\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":41059118710881,"sku":"4549292222050","price":2269.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-200-800mm-f6-3-9-is-usm-lens-product-front-view.webp?v=1728655161"},{"product_id":"panasonic-lumix-s-100mm-f-2-8-macro-lens","title":"Panasonic Lumix S 100mm f2.8 Macro L Mount Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/z6d7InXlyLo?si=1l4PEIzie47NQyZg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic Lumix S 100mm f\/2.8 Macro Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S 100mm f\/2.8 Macro Lens\u003c\/strong\u003e is the world's smallest and lightest macro lens* designed for full-frame mirrorless cameras. Offering 1:1 life-size magnification, this ultra-compact macro lens captures stunning close-up details with exceptional clarity. Ideal for both macro photography and medium-telephoto portraiture, it delivers superb optical performance with a highly portable design, perfect for creative professionals on the go.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5II-S-E100-Beispielbild-Piotr_Kwasnik-PANA9810-rights-until-08.03.2025.webp?v=1729252701\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e1:1 life-size macro photography\u003c\/strong\u003e: Capture subjects in stunning detail, ideal for flowers, insects, craftworks, and more.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and lightweight\u003c\/strong\u003e: Two-thirds shorter and half the weight of conventional macro lenses, perfect for handheld shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Phase Linear Motor\u003c\/strong\u003e: Delivers high-speed, precise autofocus for both photography and videography, with minimal focus breathing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior optical performance\u003c\/strong\u003e: Incorporates 3 aspherical elements, 2 UED elements, and 1 ED element to reduce chromatic and spherical aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-resistant design\u003c\/strong\u003e: Dust- and splash-resistant, built to perform in temperatures as low as -10°C.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast f\/2.8 maximum aperture\u003c\/strong\u003e: Offers excellent low-light performance and the ability to create beautiful background bokeh with a 9-bladed circular diaphragm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-E100-Lifestyleimage-P1007116.webp?v=1729252724\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCompact and Powerful Macro Lens\u003c\/h3\u003e\n\u003cp\u003eWeighing just \u003cstrong\u003e298g\u003c\/strong\u003e and designed for easy portability, the \u003cstrong\u003eLumix S 100mm f\/2.8\u003c\/strong\u003e is ideal for on-the-go photographers and videographers. Despite its compact size, this lens delivers exceptional optical quality and 1:1 life-size magnification, allowing you to capture intricate details with remarkable sharpness.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5II-S-E100-Beispielbild-Piotr_Kwasnik-PANA1157-rights-until-08.03.2025.webp?v=1729252750\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHigh-Speed Autofocus with Dual Phase Linear Motor\u003c\/h3\u003e\n\u003cp\u003eFeaturing Panasonic's \u003cstrong\u003eDual Phase Linear Motor\u003c\/strong\u003e, this lens offers fast, silent autofocus for both stills and video. The advanced focus bracketing allows for multiple shots at varying apertures, ensuring you achieve the perfect depth of field for your subject. It's especially useful for videographers needing smooth, precise focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5IIX-S-E100-Beispielbild-Akihiko_Nagumo-P1029773-unlimited-rights.webp?v=1729252775\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Optical Construction\u003c\/h3\u003e\n\u003cp\u003eThe lens is constructed with \u003cstrong\u003e13 elements in 11 groups\u003c\/strong\u003e, including \u003cstrong\u003e3 aspherical elements\u003c\/strong\u003e, \u003cstrong\u003e2 ultra extra-low dispersion (UED) elements\u003c\/strong\u003e, and \u003cstrong\u003e1 extra-low dispersion (ED) element\u003c\/strong\u003e, reducing aberrations and ensuring high-resolution, sharp images across the entire frame.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5IIX-S-E100-Beispielbild-Akihiko_Nagumo-P1030307-unlimited-rights.webp?v=1729252801\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Tough Conditions\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eLumix S 100mm f\/2.8 Macro\u003c\/strong\u003e is built to withstand challenging environments. Its \u003cstrong\u003edust and splash-resistant\u003c\/strong\u003e design ensures reliability in adverse weather, making it perfect for outdoor shoots in harsh conditions. The lens operates in temperatures as low as \u003cstrong\u003e-10°C\u003c\/strong\u003e, making it a reliable choice for professionals.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5IIX-S-E100-Beispielbild-Akihiko_Nagumo-P1030150-unlimited-rights.webp?v=1729252842\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eCapture stunning macro details and portrait photography with the \u003cstrong\u003ePanasonic Lumix S 100mm f\/2.8 Macro Lens\u003c\/strong\u003e—a compact, lightweight lens offering superb optical performance and high-speed autofocus in a durable, weather-resistant design.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-DC-S5II-S-E100-Beispielbild-Piotr_Kwasnik-PANA1220-rights-until-08.03.2025.webp?v=1729252873\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":41136990322785,"sku":"5025232953806","price":949.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-E100-productimage-slant.webp?v=1729266911"},{"product_id":"sony-fe-24-50mm-f2-8g","title":"Sony FE 24-50mm F2.8 G Lens","description":"\u003ch2\u003eSony FE 24-50mm F2.8 G Lens\u003c\/h2\u003e\n\u003ch3\u003eEveryday Excellence\u003c\/h3\u003e\n\u003cp\u003eUnlock a world of creative possibilities with the Sony FE 24-50mm F2.8 G lens. This compact and lightweight full-frame zoom lens delivers unparalleled zoom versatility, G Lens™ resolution, and elegant style, making it the ideal companion for daily photography and video content creation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-50mm F2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-50mm_F2.8_G_Lens_lifestyle_image_1.jpg?v=1722698184\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCompact Yet Powerful:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Excellence:\u003c\/strong\u003e The Sony FE 24-50mm F2.8 G lens features a sophisticated design with four aspherical elements and two Extra-low Dispersion (ED) elements. These advanced components work together to deliver incredibly sharp images with minimal aberrations and smooth, pleasing bokeh thanks to the 11-blade aperture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreedom of Compactness:\u003c\/strong\u003e Despite its compact size, this lens does not compromise on optical quality, offering professional-grade performance in a portable package.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eReady for Action:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Autofocus:\u003c\/strong\u003e Keep your subjects sharp whether you're capturing stills or shooting video. The autofocus motor is capable of keeping up with high frame rates, such as 4K120p and 30fps continuous shooting, ensuring you never miss a moment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximize Your Sony Alpha Camera:\u003c\/strong\u003e Unlock the full potential of your Sony Alpha camera with the SEL2450G, designed to deliver superior performance and reliability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Close-ups:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacro Capabilities:\u003c\/strong\u003e Achieve stunning close-up shots with a 0.3x maximum magnification and a 0.19m minimum focus distance. Perfect for product photography, nature shots, and creative detail work, this lens adds versatility to your everyday content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for Filmmaking:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinematic Excellence:\u003c\/strong\u003e The constant F2.8 aperture, quiet autofocus, and minimal focus breathing make the SEL2450G a filmmaker's dream. Compatible with Sony's breathing compensation and active stabilization features, it helps you create smooth, cinematic shots with a lightweight setup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIntuitive Control, Unwavering Reliability:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUser-Friendly Design:\u003c\/strong\u003e Take full control of your creative process with three dedicated rings for focus, zoom, and aperture adjustments. Customizable buttons and Linear Response Manual Focus (MF) provide immediate, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt to Last:\u003c\/strong\u003e The dust and moisture-resistant construction ensures reliable performance in challenging conditions, so you can shoot with confidence no matter where your adventures take you.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-50mm F2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-50mm_F2.8_G_Lens_lifestyle_image_5.jpg?v=1722698184\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type:\u003c\/strong\u003e Sony E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e Four aspherical elements and two Extra-low Dispersion (ED) elements\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 11 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.19m (0.62ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.3x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter:\u003c\/strong\u003e 67mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (DxL):\u003c\/strong\u003e 73 x 88mm (2.9 x 3.5 in)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 450g (1 lb)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdditional Features:\u003c\/strong\u003e Aperture ring, declick switch, focus hold button, Linear Response MF, dust and moisture-resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-50mm F2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-50mm_F2.8_G_Lens_lifestyle_image_2.jpg?v=1722698184\"\u003e\u003c\/div\u003e\n\u003ch3\u003eWhat's In The Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSony FE 24-50mm F2.8 G Lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens Hood (ALC-SH152)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFront Lens Cap (ALC-F67S)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRear Lens Cap (ALC-R1EM)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens Case\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-50mm F2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-50mm_F2.8_G_Lens_lifestyle_image_4.jpg?v=1722698185\"\u003e\u003c\/div\u003e\n\u003ch3\u003eWhy Choose the Sony FE 24-50mm F2.8 G Lens?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatility:\u003c\/strong\u003e Perfect for a wide range of photography and videography needs, from wide-angle landscapes to detailed close-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Image Quality:\u003c\/strong\u003e Advanced optics ensure sharp, vibrant images with minimal aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilmmaking Ready:\u003c\/strong\u003e Quiet autofocus and minimal focus breathing make it ideal for video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable and Durable:\u003c\/strong\u003e Compact design and rugged construction make it perfect for travel and everyday use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-50mm F2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-50mm_F2.8_G_Lens_lifestyle_image_3.jpg?v=1722698184\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Your World with the Sony FE 24-50mm F2.8 G Lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-50mm F2.8 G lens is more than just a tool; it’s a gateway to unleashing your creative potential. Whether you’re capturing the beauty of everyday moments or creating cinematic masterpieces, this lens delivers the performance and reliability you need. Elevate your photography and videography with the Sony FE 24-50mm F2.8 G lens, and experience everyday excellence like never before.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41515335843937,"sku":"4548736141421","price":1034.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-50mm-F2.8-G-Lens-product-photo-4.jpg?v=1722699180"},{"product_id":"panasonic-lumix-s-28-200mm-f-4-7-1-macro-o-i-s-lens-leica-l","title":"Panasonic Lumix S 28-200mm f4-7.1 Macro O.I.S. 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The \u003cstrong\u003eAF\/MF\u003c\/strong\u003e and \u003cstrong\u003eO.I.S.\u003c\/strong\u003e switches on the lens barrel allow for quick transitions between auto and manual focus modes, and enable or disable image stabilization as needed. This makes it easier to adapt to changing shooting conditions without missing a beat.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eClose-Up Macro Capabilities\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eExplore the world of macro photography with ease, thanks to the \u003cstrong\u003eminimum focus distance of just 5.5 inches\u003c\/strong\u003e at 28mm, allowing you to capture intricate details and subjects up close. The lens also offers a \u003cstrong\u003e0.5x magnification\u003c\/strong\u003e, which is perfect for detailed shots of flowers, insects, or other small objects, giving you the versatility to explore new creative avenues.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S 28-200mm f\/4-7.1 MACRO O.I.S. Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S-28-200mm-f-4-7-1-MACRO-O-I-S-Lens-lifestyle-photo-4.webp?v=1728989415\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eCompact and Lightweight Design\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWeighing in at less than one pound and measuring only \u003cstrong\u003e3.7 inches\u003c\/strong\u003e in length, the \u003cstrong\u003ePanasonic Lumix S 28-200mm\u003c\/strong\u003e is one of the most compact and lightweight lenses in its class. This makes it ideal for photographers who are always on the move and need a high-performing, travel-friendly lens that doesn’t sacrifice image quality. Whether you're hiking through rugged terrain or navigating crowded streets, this lens is designed for \u003cstrong\u003eultimate portability\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eBeautiful Bokeh for Artistic Shots\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThanks to its \u003cstrong\u003e9-blade circular diaphragm\u003c\/strong\u003e, the \u003cstrong\u003eLumix S 28-200mm\u003c\/strong\u003e produces smooth, creamy bokeh, elevating the aesthetic quality of your photos. The pleasing out-of-focus areas make your subjects stand out, adding an artistic touch to portraits and close-up shots. This feature is especially beneficial for photographers looking to create stunning visual impact with their images.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic Lumix S 28-200mm f\/4-7.1 MACRO O.I.S. Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S-28-200mm-f-4-7-1-MACRO-O-I-S-Lens-lifestyle-photo-8.webp?v=1728989415\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eBuilt-In Fluorine Coating for Easy Maintenance\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe front element of the lens is treated with a \u003cstrong\u003efluorine coating\u003c\/strong\u003e, which repels water and oil, making it easier to clean and maintain. Whether you're shooting in dusty or wet conditions, the lens stays clean and ready for action, ensuring you capture pristine images every time.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features at a Glance:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Focal Range:\u003c\/strong\u003e Covers \u003cstrong\u003e28-200mm\u003c\/strong\u003e, offering both wide-angle and telephoto capabilities in a single lens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-Axis Dual I.S. 2 Stabilization:\u003c\/strong\u003e Provides up to \u003cstrong\u003e6.5 stops\u003c\/strong\u003e of correction for sharp, blur-free images, even in low light.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optics:\u003c\/strong\u003e Incorporates \u003cstrong\u003eone aspherical element\u003c\/strong\u003e and \u003cstrong\u003efour ED elements\u003c\/strong\u003e to minimize distortion and maintain edge-to-edge sharpness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Resistant:\u003c\/strong\u003e \u003cstrong\u003eDust- and splash-resistant\u003c\/strong\u003e design for reliable performance in rugged outdoor conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating:\u003c\/strong\u003e Front lens element repels water and oil for easy maintenance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacro Capabilities:\u003c\/strong\u003e \u003cstrong\u003eMinimum focus distance of 5.5 inches\u003c\/strong\u003e with \u003cstrong\u003e0.5x magnification\u003c\/strong\u003e at 28mm for intricate close-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight:\u003c\/strong\u003e Weighs less than one pound and measures only \u003cstrong\u003e3.7 inches\u003c\/strong\u003e, perfect for travel and on-the-go photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9-Blade Circular Diaphragm:\u003c\/strong\u003e Delivers smooth, artistic bokeh for beautiful background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAF\/MF and O.I.S. Switches:\u003c\/strong\u003e Conveniently located on the lens barrel for quick adjustments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Panasonic Lumix S 28-200mm f\/4-7.1 MACRO O.I.S. Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S-28-200mm-f-4-7-1-MACRO-O-I-S-Lens-lifestyle-photo-10.webp?v=1728989414\"\u003e\u003c\/div\u003e\n\u003cp\u003eWhether you're an adventurer exploring distant landscapes, a portrait photographer capturing expressions, or a macro enthusiast seeking close-up details, the \u003cstrong\u003ePanasonic Lumix S 28-200mm f\/4-7.1 MACRO O.I.S. Lens\u003c\/strong\u003e is the ultimate all-in-one solution for your full-frame L-mount mirrorless camera.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpgrade your gear today and take your photography to new heights.\u003c\/strong\u003e Unlock new possibilities with this versatile, high-performance lens—built to deliver exceptional results, whatever your creative vision.\u003c\/p\u003e\n\u003cp\u003eFor full specifications, click \u003cstrong\u003eHere\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":41515492376673,"sku":"5025232954858","price":819.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S-28-200mm-f-4-7-1-MACRO-O-I-S-Lens-product-photo-7.webp?v=1728989087"},{"product_id":"sony-e-fe-16-25mm-f2-8-g-black-lens","title":"Sony FE 16-25mm F2.8 G Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JTvC5fth9xI?si=TQnIWt7Y7XpRQYYM\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eUnleash Your Creativity with the Sony FE 16-25mm f\/2.8 G Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eElevate your photography and videography with the Sony FE 16-25mm f\/2.8 G Lens, the ultimate tool for daily inspiration and creative expression. This compact and lightweight full-frame zoom lens offers unparalleled versatility, combining G Lens™ resolution and style. Perfect for travel photography and video content creation, it delivers premium optical quality with advanced elements designed to produce stunningly sharp and vivid images. \u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony E FE 16-25mm f2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_E_FE_16-25mm_f2.8_G_Lens_lifestyle_image1.jpg?v=1722696747\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEveryday Excellence:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide-Angle Zoom:\u003c\/strong\u003e The perfect lens for creative expression, this compact f\/2.8 full-frame lens offers outstanding versatility, resolution, and style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel \u0026amp; Video Ready:\u003c\/strong\u003e Ideal for capturing breathtaking travel photos and high-quality video content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSony G Premium Optical Quality:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Optics:\u003c\/strong\u003e Enjoy exceptional sharpness and minimal aberrations with three aspherical elements and three ED elements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth Bokeh:\u003c\/strong\u003e The 11-blade aperture design ensures beautifully smooth and creamy bokeh for artistic background defocus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony E FE 16-25mm f2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_E_FE_16-25mm_f2.8_G_Lens_lifestyle_image4.jpg?v=1722696748\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for Filmmaking:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Aperture:\u003c\/strong\u003e The constant f\/2.8 aperture allows for excellent performance in low light and creative depth of field control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuiet Autofocus:\u003c\/strong\u003e Fast and silent autofocus makes it perfect for capturing cinematic shots without distracting noise.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Close-ups:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGet Closer:\u003c\/strong\u003e With a 0.2x maximum magnification and a 0.17m minimum focus distance, you can achieve stunning close-up shots, adding a unique perspective to your work.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eReady for Action:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSwift Adjustments:\u003c\/strong\u003e Despite its compact size, the lens includes an aperture ring and a declick switch for quick and smooth adjustments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Speed Shooting:\u003c\/strong\u003e Capable of 30fps continuous shooting and 4K120p autofocus, it's primed for action-packed scenes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony E FE 16-25mm f2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_E_FE_16-25mm_f2.8_G_Lens_lifestyle_image5.jpg?v=1722696747\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eIntuitive Control, Unwavering Reliability:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriple Control Rings:\u003c\/strong\u003e Dedicated rings for focus, zoom, and aperture provide direct and intuitive control over your shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Buttons:\u003c\/strong\u003e Enhance your shooting experience with customizable buttons and Linear Response MF for precise manual focus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable Design:\u003c\/strong\u003e Dust and moisture-resistant construction ensures reliability in challenging shooting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Sony E-Mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Full-Frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 16-25mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e 12 elements in 10 groups (including 3 aspherical elements and 3 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 11 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.17m (0.56ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.2x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter:\u003c\/strong\u003e 72mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (DxL):\u003c\/strong\u003e 88 x 102mm (3.5 x 4.0 in)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 560g (1.23 lb)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdditional Features:\u003c\/strong\u003e Aperture ring, declick switch, focus hold button, Linear Response MF, dust and moisture-resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony E FE 16-25mm f2.8 G Lens lifestyle 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Lens\u003c\/h3\u003e\n\u003cp\u003eUnleash your creativity and capture stunning images with the Sony FE 16-25mm f\/2.8 G Lens. Whether you’re a seasoned photographer or an aspiring filmmaker, this lens provides the versatility, quality, and control you need to bring your vision to life. Don’t just take pictures—create art with the Sony FE 16-25mm f\/2.8 G Lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41615477604449,"sku":"4548736156630","price":1249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-E-FE-16-25mm-f2.8-G-Lens-product-photo-2.jpg?v=1722697302"},{"product_id":"panasonic-lumix-s9-body-only-black","title":"Panasonic Lumix S9 Mirrorless Camera Body Only - Black","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/GoNdA7VfaHs?si=pvKYhhQDTxfiaRrT\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eIntroducing the New Panasonic LUMIX S9 Compact Full-Frame Mirrorless Camera\u003c\/h3\u003e\n\u003cp\u003ePanasonic proudly introduces the LUMIX S9, the latest addition to the LUMIX S Series. With its sleek design and vibrant colour options, the LUMIX S9 is the perfect companion for content creators on the move.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0002.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e24.2 Megapixel Full Frame Camera\u003c\/h3\u003e\n\u003cp\u003eThe LUMIX S9 features a 24.2-megapixel full-frame CMOS sensor, delivering exceptional image quality with rich detail and natural tones. The advanced Phase Detection Auto-Focus (PDAF) ensures precise subject tracking, while the Active I.S. (Image Stabilization) minimizes camera shake, providing sharp, blur-free images even when shooting handheld.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240411_ZOOOMProductions_CL_0011.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Creators\u003c\/h3\u003e\n\u003cp\u003eCreators can easily explore a variety of colour styles in-camera using the popular REAL TIME LUT function, accessible via a dedicated LUT button on the camera body. Additionally, the new LUMIX Lab app allows users to develop unique LUT colour files on their smartphones, enabling the creation and sharing of original stills and videos without the need for computer-based post-production editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0004.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOptimised Social Media Sharing\u003c\/h3\u003e\n\u003cp\u003eThe LUMIX S9 also introduces the MP4 Lite recording format, optimized for social media sharing. This new format supports Open Gate recording in 4:2:0 10-bit at 30p\/25p, allowing creators to capture high-quality videos and easily adjust aspect ratios for different platforms using the LUMIX Lab app.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240411_ZOOOMProductions_CL_0005.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePanasonic's Vision\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith the LUMIX S9, Panasonic aims to provide an enjoyable and intuitive shooting experience, making the transition from capturing moments to sharing them seamless and effortless.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0003.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e: The smallest and lightest in the LUMIX S Series*1, available in Jet Black, Crimson Red, Dark Olive, and Classical Blue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Imaging Performance\u003c\/strong\u003e: Equipped with a 24.2MP full-frame CMOS sensor for detailed, natural images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless Social Sharing\u003c\/strong\u003e: Shoot and share content to social media in 30 seconds*2 using the new LUMIX Lab app.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240412_ZOOOMProductions_CL_0020.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 403g\/0.89 lb*3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor\u003c\/strong\u003e: 24.2MP full-frame CMOS sensor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuto-Focus\u003c\/strong\u003e: Improved real-time recognition with PDAF for precise subject tracking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilization\u003c\/strong\u003e: Industry-leading 5-axis Dual I.S.2 with 6.5 stops\u003cem\u003e4 \/ Body I.S. with 5 stops\u003c\/em\u003e5, plus enhanced E-Stabilization for video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo Mode\u003c\/strong\u003e: MP4 Lite for smartphone-optimized Open Gate video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen\u003c\/strong\u003e: Free-angle rear screen for flexible shooting angles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity\u003c\/strong\u003e: High-speed photo and video transfer to smartphones via the LUMIX Lab app\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLUT Customization\u003c\/strong\u003e: Create and transfer original LUT files from smartphone to camera, with additional opacity control and grain effect options\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Creative Control\u003c\/strong\u003e: Apply up to 2 LUT files simultaneously for unique visual styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePanasonic is dedicated to enhancing the creative journey of content creators, providing the tools needed to capture and share stunning visuals with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240412_ZOOOMProductions_CL_0017.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e*1: As of May 2024, compared with other models in the LUMIX S Series. \u003c\/p\u003e\n\u003cp\u003e*2: Approximate time for sharing to social media via the LUMIX Lab app.\u003c\/p\u003e\n\u003cp\u003e*3: Weight including battery and SD card.\u003c\/p\u003e\n\u003cp\u003e*4: 6.5 stops based on CIPA standard.\u003c\/p\u003e\n\u003cp\u003e*5: 5 stops based on CIPA standard.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-S9_Black_Visual_right.jpg?v=1716206961\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":41686869999713,"sku":"5025232966103","price":999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9_body_front_K.jpg?v=1716202895"},{"product_id":"panasonic-lumix-s9-body-only-blue","title":"Panasonic Lumix S9 Mirrorless Camera Body Only - Blue","description":"\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/GoNdA7VfaHs?si=pvKYhhQDTxfiaRrT\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\n\u003ch3\u003eIntroducing the New Panasonic LUMIX S9 Compact Full-Frame Mirrorless Camera\u003c\/h3\u003e\n\u003cp\u003ePanasonic proudly introduces the LUMIX S9, the latest addition to the LUMIX S Series. With its sleek design and vibrant colour options, the LUMIX S9 is the perfect companion for content creators on the move.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0002.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003e24.2 Megapixel Full Frame Camera\u003c\/h3\u003e\n\u003cp\u003eThe LUMIX S9 features a 24.2-megapixel full-frame CMOS sensor, delivering exceptional image quality with rich detail and natural tones. The advanced Phase Detection Auto-Focus (PDAF) ensures precise subject tracking, while the Active I.S. (Image Stabilization) minimizes camera shake, providing sharp, blur-free images even when shooting handheld.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240411_ZOOOMProductions_CL_0011.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Creators\u003c\/h3\u003e\n\u003cp\u003eCreators can easily explore a variety of colour styles in-camera using the popular REAL TIME LUT function, accessible via a dedicated LUT button on the camera body. Additionally, the new LUMIX Lab app allows users to develop unique LUT colour files on their smartphones, enabling the creation and sharing of original stills and videos without the need for computer-based post-production editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0004.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOptimised Social Media Sharing\u003c\/h3\u003e\n\u003cp\u003eThe LUMIX S9 also introduces the MP4 Lite recording format, optimized for social media sharing. This new format supports Open Gate recording in 4:2:0 10-bit at 30p\/25p, allowing creators to capture high-quality videos and easily adjust aspect ratios for different platforms using the LUMIX Lab app.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240411_ZOOOMProductions_CL_0005.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePanasonic's Vision\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith the LUMIX S9, Panasonic aims to provide an enjoyable and intuitive shooting experience, making the transition from capturing moments to sharing them seamless and effortless.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0003.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e: The smallest and lightest in the LUMIX S Series*1, available in Jet Black, Crimson Red, Dark Olive, and Classical Blue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Imaging Performance\u003c\/strong\u003e: Equipped with a 24.2MP full-frame CMOS sensor for detailed, natural images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless Social Sharing\u003c\/strong\u003e: Shoot and share content to social media in 30 seconds*2 using the new LUMIX Lab app.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240412_ZOOOMProductions_CL_0020.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 403g\/0.89 lb*3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor\u003c\/strong\u003e: 24.2MP full-frame CMOS sensor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuto-Focus\u003c\/strong\u003e: Improved real-time recognition with PDAF for precise subject tracking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilization\u003c\/strong\u003e: Industry-leading 5-axis Dual I.S.2 with 6.5 stops\u003cem\u003e4 \/ Body I.S. with 5 stops\u003c\/em\u003e5, plus enhanced E-Stabilization for video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo Mode\u003c\/strong\u003e: MP4 Lite for smartphone-optimized Open Gate video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen\u003c\/strong\u003e: Free-angle rear screen for flexible shooting angles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity\u003c\/strong\u003e: High-speed photo and video transfer to smartphones via the LUMIX Lab app\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLUT Customization\u003c\/strong\u003e: Create and transfer original LUT files from smartphone to camera, with additional opacity control and grain effect options\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Creative Control\u003c\/strong\u003e: Apply up to 2 LUT files simultaneously for unique visual styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePanasonic is dedicated to enhancing the creative journey of content creators, providing the tools needed to capture and share stunning visuals with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240412_ZOOOMProductions_CL_0017.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003cp\u003e*1: As of May 2024, compared with other models in the LUMIX S Series. \u003c\/p\u003e\n\u003cp\u003e*2: Approximate time for sharing to social media via the LUMIX Lab app.\u003c\/p\u003e\n\u003cp\u003e*3: Weight including battery and SD card.\u003c\/p\u003e\n\u003cp\u003e*4: 6.5 stops based on CIPA standard.\u003c\/p\u003e\n\u003cp\u003e*5: 5 stops based on CIPA standard.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-S9_Blue_Visual_left.jpg?v=1716207936\"\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":41686876684385,"sku":"5025232968916","price":999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9_body_front_B.jpg?v=1716204568"},{"product_id":"panasonic-lumix-s9-body-only-green","title":"Panasonic Lumix S9 Camera Body Only - Green","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/GoNdA7VfaHs?si=pvKYhhQDTxfiaRrT\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eIntroducing the New Panasonic LUMIX S9 Compact Full-Frame Mirrorless Camera\u003c\/h3\u003e\n\u003cp\u003ePanasonic proudly introduces the LUMIX S9, the latest addition to the LUMIX S Series. With its sleek design and vibrant colour options, the LUMIX S9 is the perfect companion for content creators on the move.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0002.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003e24.2 Megapixel Full Frame Camera\u003c\/h3\u003e\n\u003cp\u003eThe LUMIX S9 features a 24.2-megapixel full-frame CMOS sensor, delivering exceptional image quality with rich detail and natural tones. The advanced Phase Detection Auto-Focus (PDAF) ensures precise subject tracking, while the Active I.S. (Image Stabilization) minimizes camera shake, providing sharp, blur-free images even when shooting handheld.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240411_ZOOOMProductions_CL_0011.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Creators\u003c\/h3\u003e\n\u003cp\u003eCreators can easily explore a variety of colour styles in-camera using the popular REAL TIME LUT function, accessible via a dedicated LUT button on the camera body. Additionally, the new LUMIX Lab app allows users to develop unique LUT colour files on their smartphones, enabling the creation and sharing of original stills and videos without the need for computer-based post-production editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0004.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOptimised Social Media Sharing\u003c\/h3\u003e\n\u003cp\u003eThe LUMIX S9 also introduces the MP4 Lite recording format, optimized for social media sharing. This new format supports Open Gate recording in 4:2:0 10-bit at 30p\/25p, allowing creators to capture high-quality videos and easily adjust aspect ratios for different platforms using the LUMIX Lab app.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240411_ZOOOMProductions_CL_0005.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePanasonic's Vision\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith the LUMIX S9, Panasonic aims to provide an enjoyable and intuitive shooting experience, making the transition from capturing moments to sharing them seamless and effortless.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0003.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e: The smallest and lightest in the LUMIX S Series*1, available in Jet Black, Crimson Red, Dark Olive, and Classical Blue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Imaging Performance\u003c\/strong\u003e: Equipped with a 24.2MP full-frame CMOS sensor for detailed, natural images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless Social Sharing\u003c\/strong\u003e: Shoot and share content to social media in 30 seconds*2 using the new LUMIX Lab app.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240412_ZOOOMProductions_CL_0020.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 403g\/0.89 lb*3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor\u003c\/strong\u003e: 24.2MP full-frame CMOS sensor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuto-Focus\u003c\/strong\u003e: Improved real-time recognition with PDAF for precise subject tracking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilization\u003c\/strong\u003e: Industry-leading 5-axis Dual I.S.2 with 6.5 stops\u003cem\u003e4 \/ Body I.S. with 5 stops\u003c\/em\u003e5, plus enhanced E-Stabilization for video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo Mode\u003c\/strong\u003e: MP4 Lite for smartphone-optimized Open Gate video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen\u003c\/strong\u003e: Free-angle rear screen for flexible shooting angles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity\u003c\/strong\u003e: High-speed photo and video transfer to smartphones via the LUMIX Lab app\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLUT Customization\u003c\/strong\u003e: Create and transfer original LUT files from smartphone to camera, with additional opacity control and grain effect options\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Creative Control\u003c\/strong\u003e: Apply up to 2 LUT files simultaneously for unique visual styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePanasonic is dedicated to enhancing the creative journey of content creators, providing the tools needed to capture and share stunning visuals with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240412_ZOOOMProductions_CL_0017.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003cp\u003e*1: As of May 2024, compared with other models in the LUMIX S Series. \u003c\/p\u003e\n\u003cp\u003e*2: Approximate time for sharing to social media via the LUMIX Lab app.\u003c\/p\u003e\n\u003cp\u003e*3: Weight including battery and SD card.\u003c\/p\u003e\n\u003cp\u003e*4: 6.5 stops based on CIPA standard.\u003c\/p\u003e\n\u003cp\u003e*5: 5 stops based on CIPA standard.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Product-Photo-Lumix-S9_Green_Visual_left.jpg?v=1716208063\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":41686894739553,"sku":"5025232968909","price":999.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/S9_body_front_G.jpg?v=1716205014"},{"product_id":"panasonic-lumix-s9-body-only-red","title":"Panasonic Lumix S9 Camera Body Only - Red","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/GoNdA7VfaHs?si=pvKYhhQDTxfiaRrT\"\u003e\u003c\/iframe\u003e \u003c\/p\u003e\n\u003ch3\u003eIntroducing the New Panasonic LUMIX S9 Compact Full-Frame Mirrorless Camera\u003c\/h3\u003e\n\u003cp\u003ePanasonic proudly introduces the LUMIX S9, the latest addition to the LUMIX S Series. With its sleek design and vibrant colour options, the LUMIX S9 is the perfect companion for content creators on the move.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0002.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003e24.2 Megapixel Full Frame Camera\u003c\/h3\u003e\n\u003cp\u003eThe LUMIX S9 features a 24.2-megapixel full-frame CMOS sensor, delivering exceptional image quality with rich detail and natural tones. The advanced Phase Detection Auto-Focus (PDAF) ensures precise subject tracking, while the Active I.S. (Image Stabilization) minimizes camera shake, providing sharp, blur-free images even when shooting handheld.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240411_ZOOOMProductions_CL_0011.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Creators\u003c\/h3\u003e\n\u003cp\u003eCreators can easily explore a variety of colour styles in-camera using the popular REAL TIME LUT function, accessible via a dedicated LUT button on the camera body. Additionally, the new LUMIX Lab app allows users to develop unique LUT colour files on their smartphones, enabling the creation and sharing of original stills and videos without the need for computer-based post-production editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0004.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOptimised Social Media Sharing\u003c\/h3\u003e\n\u003cp\u003eThe LUMIX S9 also introduces the MP4 Lite recording format, optimized for social media sharing. This new format supports Open Gate recording in 4:2:0 10-bit at 30p\/25p, allowing creators to capture high-quality videos and easily adjust aspect ratios for different platforms using the LUMIX Lab app.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240411_ZOOOMProductions_CL_0005.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePanasonic's Vision\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith the LUMIX S9, Panasonic aims to provide an enjoyable and intuitive shooting experience, making the transition from capturing moments to sharing them seamless and effortless.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0003.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e: The smallest and lightest in the LUMIX S Series*1, available in Jet Black, Crimson Red, Dark Olive, and Classical Blue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Imaging Performance\u003c\/strong\u003e: Equipped with a 24.2MP full-frame CMOS sensor for detailed, natural images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless Social Sharing\u003c\/strong\u003e: Shoot and share content to social media in 30 seconds*2 using the new LUMIX Lab app.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240412_ZOOOMProductions_CL_0020.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 403g\/0.89 lb*3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor\u003c\/strong\u003e: 24.2MP full-frame CMOS sensor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuto-Focus\u003c\/strong\u003e: Improved real-time recognition with PDAF for precise subject tracking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilization\u003c\/strong\u003e: Industry-leading 5-axis Dual I.S.2 with 6.5 stops\u003cem\u003e4 \/ Body I.S. with 5 stops\u003c\/em\u003e5, plus enhanced E-Stabilization for video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo Mode\u003c\/strong\u003e: MP4 Lite for smartphone-optimized Open Gate video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen\u003c\/strong\u003e: Free-angle rear screen for flexible shooting angles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity\u003c\/strong\u003e: High-speed photo and video transfer to smartphones via the LUMIX Lab app\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLUT Customization\u003c\/strong\u003e: Create and transfer original LUT files from smartphone to camera, with additional opacity control and grain effect options\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Creative Control\u003c\/strong\u003e: Apply up to 2 LUT files simultaneously for unique visual styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePanasonic is dedicated to enhancing the creative journey of content creators, providing the tools needed to capture and share stunning visuals with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240412_ZOOOMProductions_CL_0017.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003cp\u003e*1: As of May 2024, compared with other models in the LUMIX S Series. \u003c\/p\u003e\n\u003cp\u003e*2: Approximate time for sharing to social media via the LUMIX Lab app.\u003c\/p\u003e\n\u003cp\u003e*3: Weight including battery and SD card.\u003c\/p\u003e\n\u003cp\u003e*4: 6.5 stops based on CIPA standard.\u003c\/p\u003e\n\u003cp\u003e*5: 5 stops based on CIPA standard.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Product-Photo-Lumix-S9_Red_Visual_left.jpg?v=1716208135\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":41686895132769,"sku":"5025232968893","price":999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9_body_front_R.jpg?v=1716205271"},{"product_id":"panasonic-lumix-s9-camera-with-20-60mm-lens-kit-blue","title":"Panasonic Lumix S9 Camera with 20-60mm Lens Kit - Blue","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/GoNdA7VfaHs?si=pvKYhhQDTxfiaRrT\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eIntroducing the New Panasonic LUMIX S9 Compact Full-Frame Mirrorless Camera\u003c\/h3\u003e\n\u003cp\u003ePanasonic proudly introduces the LUMIX S9, the latest addition to the LUMIX S Series. With its sleek design and vibrant colour options, the LUMIX S9 is the perfect companion for content creators on the move.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0002.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e24.2 Megapixel Full Frame Camera\u003c\/h3\u003e\n\u003cp\u003eThe LUMIX S9 features a 24.2-megapixel full-frame CMOS sensor, delivering exceptional image quality with rich detail and natural tones. The advanced Phase Detection Auto-Focus (PDAF) ensures precise subject tracking, while the Active I.S. (Image Stabilization) minimizes camera shake, providing sharp, blur-free images even when shooting handheld.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240411_ZOOOMProductions_CL_0011.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Creators\u003c\/h3\u003e\n\u003cp\u003eCreators can easily explore a variety of colour styles in-camera using the popular REAL TIME LUT function, accessible via a dedicated LUT button on the camera body. Additionally, the new LUMIX Lab app allows users to develop unique LUT colour files on their smartphones, enabling the creation and sharing of original stills and videos without the need for computer-based post-production editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0004.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOptimised Social Media Sharing\u003c\/h3\u003e\n\u003cp\u003eThe LUMIX S9 also introduces the MP4 Lite recording format, optimized for social media sharing. This new format supports Open Gate recording in 4:2:0 10-bit at 30p\/25p, allowing creators to capture high-quality videos and easily adjust aspect ratios for different platforms using the LUMIX Lab app.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240411_ZOOOMProductions_CL_0005.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePanasonic's Vision\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith the LUMIX S9, Panasonic aims to provide an enjoyable and intuitive shooting experience, making the transition from capturing moments to sharing them seamless and effortless.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240410_ZOOOMProductions_CL_0003.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e: The smallest and lightest in the LUMIX S Series*1, available in Jet Black, Crimson Red, Dark Olive, and Classical Blue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Imaging Performance\u003c\/strong\u003e: Equipped with a 24.2MP full-frame CMOS sensor for detailed, natural images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless Social Sharing\u003c\/strong\u003e: Shoot and share content to social media in 30 seconds*2 using the new LUMIX Lab app.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240412_ZOOOMProductions_CL_0020.jpg?v=1716207099\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eProduct Highlights\u003c\/strong\u003e:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 403g\/0.89 lb*3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor\u003c\/strong\u003e: 24.2MP full-frame CMOS sensor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuto-Focus\u003c\/strong\u003e: Improved real-time recognition with PDAF for precise subject tracking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilization\u003c\/strong\u003e: Industry-leading 5-axis Dual I.S.2 with 6.5 stops\u003cem\u003e4 \/ Body I.S. with 5 stops\u003c\/em\u003e5, plus enhanced E-Stabilization for video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo Mode\u003c\/strong\u003e: MP4 Lite for smartphone-optimized Open Gate video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen\u003c\/strong\u003e: Free-angle rear screen for flexible shooting angles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity\u003c\/strong\u003e: High-speed photo and video transfer to smartphones via the LUMIX Lab app\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLUT Customization\u003c\/strong\u003e: Create and transfer original LUT files from smartphone to camera, with additional opacity control and grain effect options\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Creative Control\u003c\/strong\u003e: Apply up to 2 LUT files simultaneously for unique visual styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePanasonic is dedicated to enhancing the creative journey of content creators, providing the tools needed to capture and share stunning visuals with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9-Mirrorless-Full-Frame-Camera-Lifestyle-Photo-240412_ZOOOMProductions_CL_0017.jpg?v=1716207099\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e*1: As of May 2024, compared with other models in the LUMIX S Series. \u003c\/p\u003e\n\u003cp\u003e*2: Approximate time for sharing to social media via the LUMIX Lab app.\u003c\/p\u003e\n\u003cp\u003e*3: Weight including battery and SD card.\u003c\/p\u003e\n\u003cp\u003e*4: 6.5 stops based on CIPA standard.\u003c\/p\u003e\n\u003cp\u003e*5: 5 stops based on CIPA standard.\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":41686900211809,"sku":"5025232968947","price":1199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-S9_K-KIT_front_B.jpg?v=1716206198"}],"url":"https:\/\/carmarthencameras.com\/collections\/instant-save-promotions-copy.oembed","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}