Call us Now - 01267 222300 Email us at info@carmarthencameras.com or use our web chat

    • Sold To You By A Camera Store Filled With Photographers
    • 100% UK Stock
    • FREE Delivery On All Items

    Description

    Sony Alpha a7 IV Mirrorless Digital Camera with 28-70mm Lens


    • 33 megapixels
    • Full-frame 35 mm / 35.9 × 23.9 mm CMOS sensor
    • Built-in WiFi / Bluetooth
    • 3" vari-angle LCD touchscreen
    • 10 fps in continuous shooting mode

    Spectacular Full-frame Image Quality
    The newly developed 24.2MP back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5-stop improvement in image quality. The camera also features a massive 15-stop dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature.

    Speed to Capture Every Decisive Moment
    The new α7 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fps with continuous, accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images[xii]. This high speed mode is available with either a mechanical shutter or a completely silent shooting, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps in live view mode with minimal lag in the viewfinder or LCD screen.

    For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.

    Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker function to allow the α7 III to automatically detect the frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

    High Quality 4K Video
    The new α7 III is an outstanding video camera as well, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.

    An HLG (Hybrid Log-Gamma)[xv] picture profile is available on the α7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

    Significant Advances in AF Speed and Performance
    The innovative new α7 III full-frame mirrorless camera features a level of AF performance that has been largely improved over the α7 II, including the addition of 4D FOCUS™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed α9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.

    AF response and tracking have also been greatly improved in the new camera, with almost 2x the focusing speed in low-light condition and 2x the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.

    The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the α7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.

    The 28-70mm F3.5-5.6 is the kit lens designed around Sony's mirrorless full frame sensor, therefore goes hand in hand to produce unbelievable quality and contrast without fuss. With a variable focal range the lens can cover a number of subject whille remaining portable, great for all kinds of photography.

    Precision detail
    Experience high image resolution from the SEL-2870 lens when paired with a 35mm full-frame compact E-mount camera

    Versatile shooting capabilities
    Capture detail at distance and from a variety of angles with a versatile 28–70mm zoom range

    Beautiful photos with minimum aberration
    Aberration and distortion are minimised by three aspherical elements and one ED glass element, for high-contrast images

    Blur-free handheld shooting
    Optical SteadyShot compensates for shaky movements when shooting handheld without a tripod, ensuring blur-free results

    Ideal for portraits and landscapes
    A midrange aperture of F3.5–5.6 allows for high resolution wide-angle to mid-telephoto shooting, even at maximum aperture

    Shoot outdoors, rain or shine
    Ideal for shooting in adverse weather conditions, critical areas of the lens exterior have been sealed against dust and moisture

    Smooth, rounded defocusing
    A 7-blade circular aperture delivers natural, rounded defocusing effects or ‘bokeh’

    Advanced optics for a compact design
    With a lightweight 295g body, a compact optical design is unobtrusive even when zooming

    For full specifications click Here

    Sony Alpha a7 IV Mirrorless Digital Camera with 28-70mm Lens

    Product form
    Free pickup in our shop(s)

    Condition: New

    SKU: 4548736133785
    Barcode: 33 megapixels Full-frame 35 mm / 35.9 × 23.9 mm CMOS sensor Built-in WiFi / Bluetooth 3" vari-angle LCD touchscreen 10 fps in continuous shooting mode

    MPN: ILCE7M4KB.CEC

    Warranty:

    1 in stock

    £2,599.00 Incl. VAT

    Icon for coupon Promotions

    Here is where you will find our current promotions & discount codes

    • FREE Standard Delivery On All Products
    • FREE Next Working Day Delivery Above £300
    • Friendly Expert Advice Via Phone & Chat
    • Shipped today? Order within: Jan 31, 2023 15:00:00 +0000

    Description

    Sony Alpha a7 IV Mirrorless Digital Camera with 28-70mm Lens


    • 33 megapixels
    • Full-frame 35 mm / 35.9 × 23.9 mm CMOS sensor
    • Built-in WiFi / Bluetooth
    • 3" vari-angle LCD touchscreen
    • 10 fps in continuous shooting mode

    Spectacular Full-frame Image Quality
    The newly developed 24.2MP back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5-stop improvement in image quality. The camera also features a massive 15-stop dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature.

    Speed to Capture Every Decisive Moment
    The new α7 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fps with continuous, accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images[xii]. This high speed mode is available with either a mechanical shutter or a completely silent shooting, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps in live view mode with minimal lag in the viewfinder or LCD screen.

    For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.

    Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker function to allow the α7 III to automatically detect the frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

    High Quality 4K Video
    The new α7 III is an outstanding video camera as well, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.

    An HLG (Hybrid Log-Gamma)[xv] picture profile is available on the α7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

    Significant Advances in AF Speed and Performance
    The innovative new α7 III full-frame mirrorless camera features a level of AF performance that has been largely improved over the α7 II, including the addition of 4D FOCUS™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed α9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.

    AF response and tracking have also been greatly improved in the new camera, with almost 2x the focusing speed in low-light condition and 2x the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.

    The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the α7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.

    The 28-70mm F3.5-5.6 is the kit lens designed around Sony's mirrorless full frame sensor, therefore goes hand in hand to produce unbelievable quality and contrast without fuss. With a variable focal range the lens can cover a number of subject whille remaining portable, great for all kinds of photography.

    Precision detail
    Experience high image resolution from the SEL-2870 lens when paired with a 35mm full-frame compact E-mount camera

    Versatile shooting capabilities
    Capture detail at distance and from a variety of angles with a versatile 28–70mm zoom range

    Beautiful photos with minimum aberration
    Aberration and distortion are minimised by three aspherical elements and one ED glass element, for high-contrast images

    Blur-free handheld shooting
    Optical SteadyShot compensates for shaky movements when shooting handheld without a tripod, ensuring blur-free results

    Ideal for portraits and landscapes
    A midrange aperture of F3.5–5.6 allows for high resolution wide-angle to mid-telephoto shooting, even at maximum aperture

    Shoot outdoors, rain or shine
    Ideal for shooting in adverse weather conditions, critical areas of the lens exterior have been sealed against dust and moisture

    Smooth, rounded defocusing
    A 7-blade circular aperture delivers natural, rounded defocusing effects or ‘bokeh’

    Advanced optics for a compact design
    With a lightweight 295g body, a compact optical design is unobtrusive even when zooming

    For full specifications click Here

    x

    • Thinking of trading in? Please use the contact form below to let us know what gear you would like to part exchange and we will get back in touch shortly.

    Thinking of upgrading your equipment? Make it cheaper with part exchange

    If you no longer use your equipment or you are looking to part exchange or sell then get in touch today for a free quote.

    We offer part exchange on all major brands against new or used equipment. All our prices are competitive but if its not then we are more than happy to price match.

    Use the contact form below to send us a list of your equipment and a member of our team will be back in touch within 1 working day.

    Send us a message!

    Contact Us

    Reviews

    Sony Alpha a7 IV Mirrorless Digital Camera with 28-70mm Lens

    Sony Alpha a7 IV Mirrorless Digital Camera with 28-70mm Lens

    0 out of 5 stars

    This product has no reviews yet

    Recently viewed products

    Login

    Forgot your password?

    Don't have an account yet?
    Create account

    x