{"title":"Prime Camera Lenses","description":"","products":[{"product_id":"nikon-18-300mm-f3-5-6-3g-af-s-dx-nikkor-ed-vr-lens","title":"Nikon 18-300mm f3.5-6.3G AF-S DX NIKKOR ED VR Lens","description":"\u003ch2\u003e\u003cstrong\u003eNikon 18-300mm f\/3.5-6.3G AF-S DX NIKKOR ED VR Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon 18-300mm f\/3.5-6.3G AF-S DX NIKKOR ED VR Lens\u003c\/strong\u003e is a versatile all-in-one zoom lens designed for Nikon DX-format cameras. With its \u003cstrong\u003e16.7x zoom range\u003c\/strong\u003e, this lens covers wide-angle to super-telephoto focal lengths, making it ideal for travel, landscapes, portraits, wildlife, and video applications. Compact and lightweight, it offers excellent optical performance and advanced features to ensure sharp, vibrant imagery across its extensive range.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExtensive Zoom Range\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCovers a \u003cstrong\u003e27-450mm equivalent range\u003c\/strong\u003e on DX-format cameras, providing flexibility for capturing wide-angle vistas to distant subjects with a single lens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Quality Optics\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e: Minimise spherical aberrations and distortion for sharp, accurate images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Extra-Low Dispersion (ED) Elements\u003c\/strong\u003e: Reduce chromatic aberrations and colour fringing, ensuring enhanced clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper Integrated Coating\u003c\/strong\u003e: Reduces ghosting and flare, delivering high contrast and accurate colour in strong lighting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Autofocus System\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with a \u003cstrong\u003eSilent Wave Motor (SWM)\u003c\/strong\u003e for fast, quiet, and precise autofocus, with full-time manual focus override.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing Design\u003c\/strong\u003e: Maintains the lens's length during focusing for smoother and faster operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVibration Reduction (VR) Technology\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompensates for camera shake, providing up to \u003cstrong\u003e4 stops\u003c\/strong\u003e of stabilization for sharp handheld shots in low-light conditions or at longer focal lengths.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Aperture and Bokeh\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA \u003cstrong\u003erounded seven-blade diaphragm\u003c\/strong\u003e delivers smooth, pleasing bokeh, ideal for shallow depth-of-field shots and selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStills and Video\u003c\/strong\u003e:\n\u003cul\u003e\n\u003cli\u003eHigh-resolution imagery and Full HD video recording, ensuring versatility across shooting styles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel and Everyday Photography\u003c\/strong\u003e:\n\u003cul\u003e\n\u003cli\u003eLightweight and compact for a lens with such a vast zoom range, making it a convenient travel companion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length Range\u003c\/strong\u003e: 18-300mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/3.5-6.3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22-40\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 16 elements in 12 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e: Yes (Vibration Reduction - VR)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 67mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 550g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Choose the Nikon 18-300mm f\/3.5-6.3G Lens?\u003c\/h3\u003e\n\u003cp\u003eThis lens is the ultimate solution for photographers who want a single lens to handle virtually any scenario. With its exceptional zoom range, advanced optics, and built-in stabilization, it provides convenience without compromising quality, making it a go-to choice for everyday photography, travel, and videography.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCapture every moment effortlessly with the Nikon 18-300mm f\/3.5-6.3G AF-S DX NIKKOR ED VR Lens—versatile, reliable, and designed to perform.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-nikon-18-300mm-f3-5-6-3g-af-s-dx-ed-vr-lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-nikon-18-300mm-f3-5-6-3g-af-s-dx-ed-vr-lens\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066290417761,"sku":"018208022168","price":619.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon18-300mmf_3.5-6.3GAF-SDXNIKKOREDVRLens2.webp?v=1736870208"},{"product_id":"om-system-olympus-m-zuiko-digital-ed-75mm-f-1-8-lens-black","title":"OM System \/ Olympus M.Zuiko Digital ED 75mm f\/1.8 Lens - Black","description":"\u003cp\u003e\u003ciframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/HO3dlZZLq8M?si=Qg-AIlDTBVa4M8A2\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eOM System \/ Olympus M.Zuiko Digital ED 75mm f\/1.8 Lens - Black\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003ePremium Portrait Lens with Exceptional Optical Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eOM System \/ Olympus M.Zuiko Digital ED 75mm f\/1.8\u003c\/strong\u003e is a \u003cstrong\u003ehigh-quality portrait prime lens\u003c\/strong\u003e designed for \u003cstrong\u003eMicro Four Thirds cameras\u003c\/strong\u003e, delivering a \u003cstrong\u003e150mm equivalent focal length\u003c\/strong\u003e. Featuring a \u003cstrong\u003elarge f\/1.8 aperture\u003c\/strong\u003e, this lens is \u003cstrong\u003eperfect for portraits, studio photography, theatre performances, and indoor sports\u003c\/strong\u003e. With its \u003cstrong\u003erobust all-metal construction, ultra-fast autofocus, and superior optical coatings\u003c\/strong\u003e, it is a \u003cstrong\u003eprofessional-grade lens\u003c\/strong\u003e that delivers \u003cstrong\u003estunningly sharp images with smooth, defocused backgrounds\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM-System_Olympus_M.Zuiko_Digital_ED_75mm_f_1.8_Lens_-_Black-Sample-Photo8.webp?v=1740395210\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eExquisite Optical Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e10 elements in 9 groups\u003c\/strong\u003e for superior sharpness and contrast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree ED (Extra-low Dispersion) elements\u003c\/strong\u003e reduce chromatic aberrations for true-to-life colours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo HR (High Refractive Index) elements\u003c\/strong\u003e minimize spherical aberrations and improve edge-to-edge clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZERO (Zuiko Extra-low Reflection Optical) coating\u003c\/strong\u003e dramatically reduces flare and ghosting, even in harsh lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM-System_Olympus_M.Zuiko_Digital_ED_75mm_f_1.8_Lens_-_Black-Sample-Photo25.webp?v=1740395296\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eUltra-Bright f\/1.8 Aperture for Stunning Bokeh\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide f\/1.8 aperture\u003c\/strong\u003e ensures outstanding low-light performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9-blade circular diaphragm\u003c\/strong\u003e creates beautifully smooth and natural bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal for isolating subjects with a soft, defocused background\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM-System_Olympus_M.Zuiko_Digital_ED_75mm_f_1.8_Lens_-_Black-Sample-Photo27.webp?v=1740395327\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, Silent Autofocus for Stills \u0026amp; Video\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMSC (Movie \u0026amp; Still Compatible) autofocus system\u003c\/strong\u003e ensures fast, near-silent focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for professional video work\u003c\/strong\u003e, ensuring smooth, noise-free autofocus transitions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal for capturing fast-moving subjects in low-light environments\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM-System_Olympus_M.Zuiko_Digital_ED_75mm_f_1.8_Lens_-_Black-Sample-Photo26.webp?v=1740395347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePremium Build with Lightweight Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-metal housing\u003c\/strong\u003e for durability and a premium feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeighs just 10.7 oz (305g)\u003c\/strong\u003e, making it easy to handle and carry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact yet powerful\u003c\/strong\u003e for on-the-go photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM-System_Olympus_M.Zuiko_Digital_ED_75mm_f_1.8_Lens_-_Black-Sample-Photo6.webp?v=1740395367\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFocal Length \u0026amp; Aperture\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 75mm (150mm equivalent on Micro Four Thirds)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM-System_Olympus_M.Zuiko_Digital_ED_75mm_f_1.8_Lens_-_Black-Sample-Photo10.webp?v=1740395384\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOptical Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e10 elements in 9 groups\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThree ED elements for chromatic aberration control\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTwo HR elements for improved sharpness\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eZERO coating for enhanced contrast and colour fidelity\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM-System_Olympus_M.Zuiko_Digital_ED_75mm_f_1.8_Lens_-_Black-Sample-Photo12.webp?v=1740395399\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFocusing \u0026amp; Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus system:\u003c\/strong\u003e MSC (Movie \u0026amp; Still Compatible)\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNear-silent autofocus for video and photography\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM-System_Olympus_M.Zuiko_Digital_ED_75mm_f_1.8_Lens_-_Black-Sample-Photo13.webp?v=1740395413\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBuild \u0026amp; Dimensions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDurable full-metal construction\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 58mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 10.7 oz (305g)**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM-System_Olympus_M.Zuiko_Digital_ED_75mm_f_1.8_Lens_-_Black-Sample-Photo14.webp?v=1740395436\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhy Choose the OM System \/ Olympus 75mm f\/1.8 Lens?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for portraits\u003c\/strong\u003e – Delivers razor-sharp subject detail with beautifully soft backgrounds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior low-light performance\u003c\/strong\u003e – Wide f\/1.8 aperture for crisp, high-quality shots in dim conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional optics\u003c\/strong\u003e – Designed for professional-grade sharpness and colour accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuiet, fast autofocus\u003c\/strong\u003e – Ideal for photography and video applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact \u0026amp; lightweight\u003c\/strong\u003e – Easy to carry and use, even for extended shoots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM-System_Olympus_M.Zuiko_Digital_ED_75mm_f_1.8_Lens_-_Black-Sample-Photo20.webp?v=1740395454\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe\u003cstrong\u003e OM System \/ Olympus M.Zuiko Digital ED 75mm f\/1.8\u003c\/strong\u003e is the \u003cstrong\u003eultimate portrait and telephoto prime lens\u003c\/strong\u003e, offering \u003cstrong\u003eoutstanding sharpness, stunning bokeh, and a premium metal build\u003c\/strong\u003e. Whether capturing \u003cstrong\u003estudio portraits, stage performances, or fast action in low light\u003c\/strong\u003e, this lens delivers \u003cstrong\u003eunparalleled image quality\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM-System_Olympus_M.Zuiko_Digital_ED_75mm_f_1.8_Lens_-_Black-Sample-Photo24.webp?v=1740395470\" alt=\"\"\u003e\u003c\/p\u003e","brand":"OM System","offers":[{"title":"Default Title","offer_id":40066297331809,"sku":"4545350044145","price":599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OMSystem_OlympusM.ZuikoDigitalED75mmf_1.8Lens-Black-ProductPhoto3.webp?v=1740394825"},{"product_id":"panasonic-lumix-s-50mm-f1-8-lightweight-lens-for-s-series-camera","title":"Panasonic Lumix S 50mm F1.8 - L mount Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JyKPjOneFs8?si=uzYmFcWs_ZZ0xoIy\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic Lumix S 50mm F1.8 – L Mount Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S 50mm F1.8\u003c\/strong\u003e is a versatile, wide-aperture prime lens designed for \u003cstrong\u003eL-mount mirrorless cameras\u003c\/strong\u003e. With its fast \u003cstrong\u003ef\/1.8 aperture\u003c\/strong\u003e, this lens delivers exceptional low-light performance and beautifully smooth bokeh, making it perfect for a wide range of photography, from portraits to landscapes. Compact and lightweight, this lens is built for mobility while maintaining high optical performance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_5.webp?v=1729266265\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide f\/1.8 aperture\u003c\/strong\u003e: Delivers stunning bokeh and excellent low-light capabilities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSharp, high-resolution images\u003c\/strong\u003e: Designed for any \u003cstrong\u003eL-mount mirrorless camera\u003c\/strong\u003e, ensuring superior clarity and detail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed design\u003c\/strong\u003e: Dust and splash-proof, suitable for outdoor shooting in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and lightweight\u003c\/strong\u003e: Measures just \u003cstrong\u003e82mm long\u003c\/strong\u003e and weighs \u003cstrong\u003e300g\u003c\/strong\u003e, making it highly portable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced optical construction\u003c\/strong\u003e: Includes \u003cstrong\u003enine lens elements\u003c\/strong\u003e in \u003cstrong\u003eeight groups\u003c\/strong\u003e, with \u003cstrong\u003ethree aspherical elements\u003c\/strong\u003e, \u003cstrong\u003eone ED lens\u003c\/strong\u003e, and \u003cstrong\u003eone UHR lens\u003c\/strong\u003e for optimal image quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_14.webp?v=1729266288\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eExceptional Bokeh and Low-Light Performance\u003c\/h3\u003e\n\u003cp\u003eThanks to its \u003cstrong\u003ewide, rounded f\/1.8 aperture\u003c\/strong\u003e, the \u003cstrong\u003eLumix S 50mm\u003c\/strong\u003e creates beautifully smooth bokeh, perfect for isolating your subject with a soft background. The wide aperture also allows for excellent low-light shooting, making this lens ideal for evening portraits, indoor photography, and nightscapes.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_12.webp?v=1729266305\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHigh Optical Performance\u003c\/h3\u003e\n\u003cp\u003eThe lens construction features \u003cstrong\u003enine elements in eight groups\u003c\/strong\u003e, including \u003cstrong\u003ethree aspherical lenses\u003c\/strong\u003e, \u003cstrong\u003eone Extra-Low Dispersion (ED) lens\u003c\/strong\u003e, and \u003cstrong\u003eone Ultra-High Refractive Index (UHR) lens\u003c\/strong\u003e. This combination effectively reduces chromatic aberrations, distortion, and other optical imperfections, ensuring sharp, high-resolution images from corner to corner.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_2.webp?v=1729266326\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eVersatile for Photography and Video\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eLUMIX S 50mm F1.8\u003c\/strong\u003e is designed for both photography and video. It includes a mechanism to suppress \u003cstrong\u003efocus breathing\u003c\/strong\u003e, which was a common issue with lenses designed for still photography. This feature, along with \u003cstrong\u003emicro-step aperture control\u003c\/strong\u003e for smooth exposure transitions, makes this lens an excellent choice for professional-quality video recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_3.webp?v=1729266358\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCompact and Weather-Sealed for Mobility\u003c\/h3\u003e\n\u003cp\u003eDespite its high performance, this lens is \u003cstrong\u003ecompact and lightweight\u003c\/strong\u003e, weighing only \u003cstrong\u003e300g\u003c\/strong\u003e and measuring just \u003cstrong\u003e82mm\u003c\/strong\u003e in length. Its \u003cstrong\u003edust- and splash-resistant\u003c\/strong\u003e design ensures durability in challenging environments, and it can withstand temperatures as low as \u003cstrong\u003e-10°C\u003c\/strong\u003e, making it perfect for outdoor shooting in harsh conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_16.webp?v=1729266386\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eCapture sharp, stunning images and video with the \u003cstrong\u003ePanasonic Lumix S 50mm F1.8 - L Mount Lens\u003c\/strong\u003e, a compact, lightweight, and weather-sealed prime lens ideal for a wide range of photography and video applications.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_20.webp?v=1729266410\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-50mm-f1-8-l-mount-lens\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-50mm-f1-8-l-mount-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066305196129,"sku":"5025232921003","price":379.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-S50-productimage-frontslant.webp?v=1729266747"},{"product_id":"sony-fe-85mm-f1-8-e-mount-lens","title":"Sony FE 85mm f1.8 Full Frame Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/NpV3q-F1vzY?si=TiLOZ7ifD4eQnbUX\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 85mm f\/1.8 E Mount Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 85mm f\/1.8 is a compact, lightweight telephoto prime lens designed for full-frame E-mount cameras. Known for its high-performance optics and large f\/1.8 maximum aperture, it offers an excellent balance of sharpness and beautiful bokeh, making it a versatile choice for portrait photography and various shooting scenarios.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 85mm f1.8 E Mount Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-85mm-f1.8-E-Mount-Lens-lifestyle-photo-3.jpg?v=1723215496\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eHigh Optical Performance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Corner-to-Corner Resolution\u003c\/strong\u003e: Delivers excellent sharpness across the frame with minimal chromatic aberration. An ED (Extra-low Dispersion) glass element helps to control chromatic aberration, while precise spherical aberration management ensures high overall image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautiful Bokeh\u003c\/strong\u003e: Optimised spherical aberration and a 9-blade circular aperture produce smooth, natural-looking bokeh. The 85mm focal length is ideal for portraits, providing a pleasing background blur that enhances subject isolation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eQuiet and Precise Autofocus\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDouble Linear Motor Actuator System\u003c\/strong\u003e: Ensures precise focus positioning and silent operation, making the lens suitable for both video and still photography. The focus mechanism is directly driven without noisy gears, enhancing focus accuracy and quietness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 85mm f1.8 E Mount Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-85mm-f1.8-E-Mount-Lens-lifestyle-photo-1.jpg?v=1723215496\"\u003e\u003c\/div\u003e\n\u003ch4\u003eQuality Build and Versatile Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable Focus Hold Button\u003c\/strong\u003e: Can be assigned to various functions, such as Eye AF, for added convenience and versatility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResponsive Focus Ring\u003c\/strong\u003e: Provides improved manual focus control and comfort for precise adjustments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistance\u003c\/strong\u003e: Sealed design ensures reliable performance in challenging conditions, allowing you to shoot confidently in light rain or windy weather.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 85mm f1.8 E Mount Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-85mm-f1.8-E-Mount-Lens-lifestyle-photo-2.jpg?v=1723215496\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name\u003c\/strong\u003e: FE 85mm f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type\u003c\/strong\u003e: E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements\u003c\/strong\u003e: 9 elements in 8 groups (including 1 ED element)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 9 (Circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Type\u003c\/strong\u003e: Double Linear Motor Actuators\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: 78 x 82.6mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 371 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistance\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable Focus Hold Button\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManual Focus Ring\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066317287521,"sku":"4548736058354","price":489.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-85mm-f1.8-E-Mount-Lens-product-photo-1.jpg?v=1723215870"},{"product_id":"sigma-105mm-f1-4-dg-hsm-i-art-lens-sony-e-mount","title":"Sigma 105mm f1.4 DG HSM Art Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4UoBJOBPzgk?si=jDZKpOj-FpoGeLbn\" height=\"390\" width=\"100%\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSigma 105mm F1.4 DG HSM Art Lens: The Ultimate Mid-Telephoto Prime\u003c\/h2\u003e\n\u003ch3\u003eExceptional Optical Performance\u003c\/h3\u003e\n\u003cp\u003eIntroducing the Sigma 105mm F1.4 DG HSM Art lens, a pinnacle of optical engineering and performance. Known as the \"Bokeh Master,\" this high-performance short-telephoto prime lens delivers outstanding image quality, making it a favourite among photographers.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-105mm-f1-4-DG-HSM-Art-Lens-Sample-Photo-11.jpg?v=1721645691\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSuperior Image Quality with Fast Aperture\u003c\/h3\u003e\n\u003cp\u003eFeaturing a fast maximum aperture of F1.4, the Sigma 105mm excels in low-light conditions and offers stunning shallow depth-of-field effects. Its optical construction includes 17 elements in 12 groups, incorporating three FLD (F Low Dispersion), two SLD (Special Low Dispersion), and one aspherical element. This sophisticated design minimizes chromatic aberration and distortion, ensuring razor-sharp, accurate images with beautiful, creamy bokeh in out-of-focus areas.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-105mm-f1-4-DG-HSM-Art-Lens-Sample-Photo-9.jpg?v=1721645721\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePerfect for Portraits and More\u003c\/h3\u003e\n\u003cp\u003eWith its 105mm focal length and wide aperture, the Sigma 105mm F1.4 is ideal for portraits, weddings, and events. Its ability to render ultra-sharp in-focus areas and smooth out-of-focus areas makes it perfect for creating professional-quality images with depth and character.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-105mm-f1-4-DG-HSM-Art-Lens-Sample-Photo-6.jpg?v=1721645746\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHigh-Precision Build Quality\u003c\/h3\u003e\n\u003cp\u003eThe Sigma 105mm F1.4 DG HSM Art lens boasts superb build quality. The outer barrel is made from Thermally Stable Composite (TSC), which is strong, lightweight, and has a thermal expansion rate similar to aluminium, ensuring consistent performance across different temperatures. The lens features a rubberised focus ring for easy operation and an internal focusing mechanism, maintaining a constant lens length during use.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-105mm-f1-4-DG-HSM-Art-Lens-Sample-Photo-5.jpg?v=1721645769\"\u003e\u003c\/p\u003e\n\u003ch3\u003eVersatile and Robust Design\u003c\/h3\u003e\n\u003cp\u003eEquipped with a tripod foot (TS-111) featuring an Acra Swiss dovetail, this lens can be easily attached to most tripod heads without a plate. The collar is removable for more comfortable hand-held shooting. A robust lens hood with a rubberised ring reduces flare and ghosting in bright sunlight and protects the front element from damage.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-105mm-f1-4-DG-HSM-Art-Lens-Sample-Photo-10.jpg?v=1721645795\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOutstanding Optical Quality Across the Frame\u003c\/h3\u003e\n\u003cp\u003eThe Sigma 105mm F1.4 DG HSM Art lens delivers exceptional optical quality, even wide open at F1.4. Its advanced design ensures sharp detail from the center to the corners, with minimal chromatic aberration, flare, distortion, and vignetting. The Super Multi-Layer Coating further enhances image quality by reducing flare and ghosting, even in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-105mm-f1-4-DG-HSM-Art-Lens-Sample-Photo-7.jpg?v=1721645817\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHigh Contrast and Rich Colours\u003c\/h3\u003e\n\u003cp\u003eThe lens's excellent control of flare and ghosting results in high contrast and richly saturated images, with strong blacks and vibrant colours.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-105mm-f1-4-DG-HSM-Art-Lens-Sample-Photo-1.jpg?v=1721645835\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction:\u003c\/strong\u003e 17 elements in 12 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View:\u003c\/strong\u003e 23.3°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 9 (rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e F16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 100cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification Ratio:\u003c\/strong\u003e 1:8.3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 105mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (Diameter x Length):\u003c\/strong\u003e ø115.9mm × 131.5mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 1,645g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAF Mounts Available:\u003c\/strong\u003e Canon EF, Nikon F, Sigma SA, L-Mount, Sony E\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-105mm-f1-4-DG-HSM-Art-Lens-Sample-Photo-2.jpg?v=1721645857\"\u003e\u003c\/p\u003e\n\u003ch3\u003eMount Barcodes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCanon EF:\u003c\/strong\u003e 00-85126-259549\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNikon F:\u003c\/strong\u003e 00-85126-259556\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSigma SA:\u003c\/strong\u003e 00-85126-259563\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eL-Mount:\u003c\/strong\u003e 00-85126-259693\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSony E:\u003c\/strong\u003e 00-85126-259655\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExperience the unmatched optical performance and build quality of the Sigma 105mm F1.4 DG HSM Art lens, the ultimate tool for capturing stunning portraits and detailed images with beautiful bokeh.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Sigma","offers":[{"title":"Sony FE","offer_id":40324956455009,"sku":"0085126259655","price":1299.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-105mm-F1-4-DG-Product-Photo-11.jpg?v=1721645216"},{"product_id":"fujifilm-xc-35mm-f2-0-lens-black","title":"Fujifilm XC 35mm F2.0 Lens - Black","description":"\u003ch2\u003eFujifilm XC 35mm F2.0 Lens - Black: Your Everyday Companion for Stunning Photography\u003c\/h2\u003e\n\u003ch4\u003eCompact, Lightweight, and Versatile\u003c\/h4\u003e\n\u003cp\u003eThe Fujifilm XC 35mm F2.0 Lens in black is designed to be an especially sleek and lightweight prime lens, making it an ideal companion for photographers seeking portability without compromising performance. With a 53mm-equivalent focal length on APS-C format FUJIFILM X-mount mirrorless cameras, this lens offers a natural, normal-length field of view, perfect for a wide range of shooting scenarios from portraits to street photography.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1_17.webp?v=1712586899\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e53mm Equivalent Focal Length:\u003c\/strong\u003e Provides a natural perspective, making it a versatile choice for various photography styles, including portraiture, street photography, and everyday snapshots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2 Maximum Aperture:\u003c\/strong\u003e Excels in low-light conditions and offers greater control over depth of field, allowing you to create beautiful background blur and isolate your subject effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Design:\u003c\/strong\u003e Incorporates two aspherical elements to reduce spherical aberrations and distortion, ensuring high sharpness and accurate rendering. This results in clear, detailed images with excellent color fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast and Accurate Autofocus:\u003c\/strong\u003e The autofocus system is designed to be quick and precise, making it suitable for both still photography and video applications. Capture fast-moving subjects with ease and confidence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePleasing Bokeh Quality:\u003c\/strong\u003e A rounded nine-blade diaphragm produces smooth, pleasing bokeh, enhancing the aesthetic quality of your images by rendering out-of-focus areas beautifully.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight and Portable:\u003c\/strong\u003e Weighing just 130g, this lens is perfect for photographers on the go. Its compact size makes it easy to carry around, ensuring you’re always ready to capture the moment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/2_17.webp?v=1712586900\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eDetailed Specifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 35mm (53mm equivalent in full-frame format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/2 to f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 9 elements in 6 groups (including 2 aspherical elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Fast and accurate system suitable for stills and video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 35cm (13.8 inches)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 43mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 58.4mm (diameter) x 46.5mm (length)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 130g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e FUJIFILM X-mount\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy Choose the Fujifilm XC 35mm F2.0 Lens?\u003c\/h4\u003e\n\u003cp\u003eThis lens combines affordability with high performance, making it an excellent choice for both beginners and seasoned photographers. Its bright aperture and advanced optical design ensure you can shoot in a variety of lighting conditions and achieve professional-quality results. Whether you're capturing candid moments, detailed close-ups, or expansive landscapes, the Fujifilm XC 35mm F2.0 lens delivers outstanding performance in a compact package.\u003c\/p\u003e\n\u003ch4\u003ePerfect for Everyday Photography\u003c\/h4\u003e\n\u003cp\u003eThe Fujifilm XC 35mm F2.0 lens is designed to be your go-to lens for everyday photography. Its lightweight and compact design ensure it doesn’t weigh you down, while its superior optical performance guarantees stunning images every time. From capturing the hustle and bustle of city life to the serene beauty of nature, this lens is versatile enough to handle it all.\u003c\/p\u003e\n\u003ch4\u003eOrder Now and Elevate Your Photography\u003c\/h4\u003e\n\u003cp\u003eDon't miss out on the opportunity to enhance your photographic experience with the Fujifilm XC 35mm F2.0 Lens. Order now and enjoy the perfect blend of portability, performance, and affordability. With this lens in your kit, you'll be ready to capture life's most beautiful moments in stunning detail and clarity.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066330624097,"sku":"4547410425604","price":169.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XC-35mm-F2-0-Lens-product-photo-3.jpg?v=1722001946"},{"product_id":"nikon-nikkor-z-28mm-f2-8-se-lens","title":"Nikon NIKKOR Z 28mm f2.8 SE Lens","description":"\n\u003ch2\u003e\u003cstrong\u003eNikon NIKKOR Z 28mm f\/2.8 SE Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eRetro-Inspired Design Meets Modern Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eNIKKOR Z 28mm f\/2.8 SE\u003c\/strong\u003e combines classic design with the latest in optical innovation, offering a compact, versatile lens that delivers stunning image quality. Designed to complement the Nikon \u003cstrong\u003eZ fc DX\u003c\/strong\u003e mirrorless camera, this lens brings a retro look with cutting-edge performance for today’s photographers and videographers. Whether you’re shooting portraits, landscapes, or video content, the \u003cstrong\u003eNIKKOR Z 28mm f\/2.8 SE\u003c\/strong\u003e ensures sharp, richly detailed images with a beautifully blurred background.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-3.webp?v=1726824919\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic Design, Modern Performance\u003c\/strong\u003e: Styled to match the retro aesthetic of the Nikon Z fc, this special edition lens brings classic elegance with the advanced technology of the Z series.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide-Angle Versatility\u003c\/strong\u003e: With a 28mm focal length on full-frame cameras or a 42mm equivalent on DX-format cameras, this lens is perfect for landscapes, street photography, and vibrant vlogs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2.8 Aperture\u003c\/strong\u003e: The wide f\/2.8 aperture and 7-blade rounded diaphragm create smooth, natural bokeh, ideal for beautifully blurred backgrounds in portraits and close-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynamic Close-Ups\u003c\/strong\u003e: Get as close as 19 cm to your subject, perfect for detailed food photography, product shots, or artistic close-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, Silent Autofocus\u003c\/strong\u003e: Nikon’s multi-focusing system with dual stepping motors ensures fast, accurate, and silent autofocus, making this lens perfect for both stills and video recording.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e: Built to withstand tough shooting conditions, this lens is sealed to protect against dust and moisture, ensuring reliable performance in all environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-12.webp?v=1726825302\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-2.webp?v=1726827011\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eStunning Bokeh and Sharpness\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eNIKKOR Z 28mm f\/2.8 SE\u003c\/strong\u003e delivers exceptional sharpness and clarity, even when focusing on subjects up close. The combination of the wide Z mount and the fast f\/2.8 aperture ensures beautiful subject isolation with smooth, creamy bokeh. Whether shooting video or stills, you can achieve striking compositions with blurred backgrounds that enhance your subject.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynamic Close-Ups\u003c\/strong\u003e: With a minimum focus distance of just 0.19 m, you can capture your subject with incredible detail and clarity, making this lens ideal for close-ups of food, products, or even bold portrait shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftly Blurred Backgrounds\u003c\/strong\u003e: The wide aperture and rounded 7-blade diaphragm ensure soft, natural-looking bokeh, helping your subject stand out against blurred backgrounds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-13.webp?v=1726825371\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOptimised for Video and Stills\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned for modern content creators, the \u003cstrong\u003eNIKKOR Z 28mm f\/2.8 SE\u003c\/strong\u003e is perfect for shooting video as well as stills. The fast, smooth, and virtually silent autofocus system allows for professional-quality results without distracting motor noise, while the programmable control ring adds extra versatility when shooting in both AF and manual modes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilent Autofocus\u003c\/strong\u003e: The lens’ stepping motor ensures fast, silent focusing, ideal for capturing candid moments or recording videos without unwanted noise.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdaptable Control Ring\u003c\/strong\u003e: The silent control ring can be customised to adjust focus, aperture, exposure compensation, or ISO, giving you fast and intuitive control while shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-4.webp?v=1726825390\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWeighing just 160g, the \u003cstrong\u003eNIKKOR Z 28mm f\/2.8 SE\u003c\/strong\u003e is easy to carry and use, making it perfect for spontaneous shooting on the go. Its small, unobtrusive design ensures that you’re always ready to capture the perfect moment without adding extra bulk to your kit.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable and Discreet\u003c\/strong\u003e: This lens is small enough to stay on your camera all day, ideal for travel, street photography, and everyday shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-15.webp?v=1726825408\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDurable and Weather-Sealed\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned to perform in all conditions, the \u003cstrong\u003eNIKKOR Z 28mm f\/2.8 SE\u003c\/strong\u003e features dust- and drip-resistant construction, making it reliable in challenging weather conditions. Whether you’re capturing street scenes in the rain or family portraits on the beach, this lens can handle it all.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-17.webp?v=1726825427\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount\u003c\/strong\u003e: Nikon Z mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: FX\/35 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 28 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 9 elements in 8 groups (including 2 aspherical elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View\u003c\/strong\u003e: FX format: 75°, DX format: 53°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.19 m (0.63 ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Reproduction Ratio\u003c\/strong\u003e: 0.2x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 7 (rounded diaphragm opening)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 52 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Approx. 71.5 mm diameter x 43 mm length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 160 g (5.7 oz)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocusing Options\u003c\/strong\u003e: Auto, Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e: LC-52B Lens Cap (front cap), LF-N1 Lens Cap (rear cap)\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-11.webp?v=1726827047\"\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066331508833,"sku":"4960759909275","price":259.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Product-Photo-2.webp?v=1737043403"},{"product_id":"om-system-m-zuiko-digital-ed-20mm-f1-4-pro-lens","title":"OM System M.Zuiko Digital ED 20mm f1.4 PRO Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gzY33yQXKT4?si=6RzFdmfh1unyjF7F\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eOM System M.Zuiko Digital ED 20mm f\/1.4 PRO Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eOM System M.Zuiko Digital ED 20mm f\/1.4 PRO Lens\u003c\/strong\u003e is a compact, lightweight, and high-performance wide-angle prime lens designed for Micro Four Thirds mirrorless cameras. With its 40mm equivalent focal length and a fast f\/1.4 maximum aperture, this lens delivers stunning image quality, soft feathered bokeh, and remarkable versatility, making it a must-have for photographers and videographers alike.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_17.webp?v=1740396380\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWide-Angle Prime Lens\u003c\/strong\u003e\u003cbr\u003eWith a 40mm equivalent focal length (35mm format), this lens is ideal for capturing landscapes, portraits, travel, and more with exceptional detail and clarity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_19.webp?v=1740396397\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBright f\/1.4 Maximum Aperture\u003c\/strong\u003e\u003cbr\u003eThe fast aperture allows for beautiful shallow depth of field effects and excellent low-light performance, offering creative control over your images.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_33.webp?v=1740396421\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFeathered Bokeh for Artistic Results\u003c\/strong\u003e\u003cbr\u003eA rounded nine-blade diaphragm ensures smooth and soft bokeh, perfect for isolating subjects and adding depth to your photos.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_7.webp?v=1740396450\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Performance Optics\u003c\/strong\u003e\u003cbr\u003eThe optical design includes two aspherical elements, three ED elements, one super ED element, and two Super HR elements to reduce spherical aberrations and distortions. This ensures enhanced sharpness, accurate colour rendering, and optimised light transmission.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_13.webp?v=1740396520\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eZERO Coating Technology\u003c\/strong\u003e\u003cbr\u003eZuiko Extra-Low Reflection Optical (ZERO) coating minimises lens flare and ghosting while delivering optimal colour accuracy and contrast, even in challenging lighting conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_31.webp?v=1740396540\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeather-Sealed Durability\u003c\/strong\u003e\u003cbr\u003eEngineered for reliability, this lens features robust IPX1-rated weather sealing to withstand dust, splashes, and freezing temperatures as low as -10°C (14°F). Pair it with an Olympus splashproof body for ultimate protection and performance in extreme conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_12.webp?v=1740396562\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompact \u0026amp; Lightweight Design\u003c\/strong\u003e\u003cbr\u003eWeighing just 247g, the M.Zuiko Digital ED 20mm f\/1.4 is highly portable, making it the perfect companion for long shooting days or travel photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_14.webp?v=1740396586\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_15.webp?v=1740396801\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e\u003cbr\u003eThe front element is coated with a fluorine layer to repel dust, dirt, rain, and snow, ensuring easy maintenance and clear optics.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_1.webp?v=1740396614\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMovie \u0026amp; Still Compatible (MSC) Autofocus\u003c\/strong\u003e\u003cbr\u003eThe MSC autofocus system provides fast, silent, and precise focusing performance, making this lens equally suited for still photography and video applications.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_4.webp?v=1740396632\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 20mm (40mm equivalent on 35mm format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/1.4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 9.8 inches (25cm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 11 elements in 10 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 9, rounded\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Dustproof, splashproof, freezeproof (-10°C \/ 14°F)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 247g \/ 8.7oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_20.webp?v=1740396672\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_21.webp?v=1740396654\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the OM System M.Zuiko Digital ED 20mm f\/1.4 PRO Lens?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis lens combines professional-grade optical performance with a lightweight, compact build, making it perfect for photographers and videographers on the move. Whether you're shooting stunning landscapes, vibrant travel scenes, or dynamic portraits, this lens offers unparalleled versatility and reliability in any environment.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_25.webp?v=1740396692\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_26.webp?v=1740396703\"\u003e\u003c\/p\u003e\n\u003cp\u003eElevate your photography with the \u003cstrong\u003eOM System M.Zuiko Digital ED 20mm f\/1.4 PRO Lens\u003c\/strong\u003e. Its premium optics, robust weather sealing, and compact design make it an essential tool for creative professionals and enthusiasts. Order today to unlock new possibilities in your photography journey!\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_37.webp?v=1740396727\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_38.webp?v=1740396728\"\u003e\u003c\/p\u003e","brand":"OM System","offers":[{"title":"Default Title","offer_id":40066331574369,"sku":"4545350053758","price":649.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OMSystemM.ZuikoDigitalED20mmf1.4PROLensProductPhoto2.webp?v=1740392004"},{"product_id":"nikon-nikkor-z-35mm-f1-8-s-lens","title":"Nikon NIKKOR Z 35mm f1.8 S Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/OkLElIvG_f4?si=YipLK2PXZ83Dpaqb\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eNikon NIKKOR Z 35mm f\/1.8 S Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eClassic Versatility with Stunning Depth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCapture every detail and explore the artistic possibilities with the \u003cstrong\u003eNIKKOR Z 35mm f\/1.8 S\u003c\/strong\u003e lens. Offering a perfect blend of classic focal length and cutting-edge optical performance, this full-frame prime lens brings out exceptional depth, colour, and sharpness in every shot. Whether you’re shooting in low light, capturing landscapes, street photography, or creating cinematic videos, the 35mm focal length and fast f\/1.8 aperture ensure vivid, compelling images with a beautiful sense of depth.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Sample-Photos-1.webp?v=1726824108\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright, Versatile Aperture\u003c\/strong\u003e: The fast f\/1.8 aperture delivers incredible low-light performance, beautifully soft backgrounds, and creative control over depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Optical Design\u003c\/strong\u003e: Equipped with two ED and three aspherical elements, this lens ensures superior clarity, rich colours, and minimal aberrations—even in challenging light.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano Crystal Coating\u003c\/strong\u003e: Nikon’s anti-reflective Nano Crystal Coat minimises ghosting and flare, enhancing clarity and contrast when shooting in backlit conditions or scenes with multiple light sources.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth \u0026amp; Silent Autofocus\u003c\/strong\u003e: The stepping motor offers precise, fast, and virtually silent autofocus—perfect for both photography and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: The rounded aperture design creates smooth, natural bokeh, adding artistic flair to portraits and close-up shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed for Tough Conditions\u003c\/strong\u003e: Built to withstand dust and water droplets, this lens is ready for any outdoor adventure, from city streets to challenging weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Sample-Photos-8.webp?v=1726824150\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOutstanding Optical Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eNIKKOR Z 35mm f\/1.8 S\u003c\/strong\u003e is designed to perform beyond expectations. The ultra-wide Z mount allows more light to hit the sensor, resulting in reduced light falloff at the edges and sharp, true-to-life images across the entire frame—even when shooting wide open. Superior resolving power ensures every detail is faithfully reproduced, making it ideal for professionals and enthusiasts alike.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSharper Images\u003c\/strong\u003e: The lens excels at reproducing point light sources, such as streetlights at night, with minimal flare and distortion. Streetlights and other points of light are rendered as sharp, rounded spots, even at the image’s edges.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrighter \u0026amp; More Vibrant\u003c\/strong\u003e: Thanks to two ED glass elements and three aspherical lens elements, images are crisp, bright, and vivid, with exceptional contrast. Peripheral light falloff is controlled for consistent brightness across the frame.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduced Flare\u003c\/strong\u003e: The Nano Crystal Coat significantly reduces ghosting and flare, ensuring clear images even in challenging backlit conditions or scenes with bright light sources.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Sample-Photos-11.webp?v=1726824278\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDesigned for Filmmakers\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith its smooth, silent operation and sharp, expressive rendering, the \u003cstrong\u003eNIKKOR Z 35mm f\/1.8 S\u003c\/strong\u003e is a perfect choice for videographers. Whether you’re shooting 4K video or cinematic footage, the lens delivers beautifully shallow depth of field, soft bokeh, and smooth, natural transitions in exposure. The silent control ring adds precision, while focus breathing is virtually eliminated for flawless focus transitions.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuiet on Set\u003c\/strong\u003e: The near-silent autofocus motor ensures that no noise distracts from your scene. Whether recording emotional moments or intense action, this lens will not interrupt the mood.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth Aperture Control\u003c\/strong\u003e: Seamlessly adjust exposure for fluid, natural transitions during video recording, ensuring your footage looks professional and polished.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Sample-Photos-12.webp?v=1726824308\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBuilt for Any Adventure\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eEngineered to meet the demands of outdoor shooting, the \u003cstrong\u003eNIKKOR Z 35mm f\/1.8 S\u003c\/strong\u003e is fully weather-sealed to protect against dust, dirt, and moisture, ensuring reliable performance in all conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Sample-Photos-7.webp?v=1726824326\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount\u003c\/strong\u003e: Nikon Z mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: FX\/35 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 35 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 11 elements in 9 groups (including 2 ED elements and 3 aspherical elements, Nano Crystal Coat)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View\u003c\/strong\u003e: FX format: 63°, DX format: 44°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.25 m (0.82 ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 9 (rounded diaphragm opening)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Attachment Size\u003c\/strong\u003e: 62 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Approx. 73 mm diameter x 86 mm length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 370 g (13.1 oz)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocusing Options\u003c\/strong\u003e: Auto, Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e: LC-62B 62 mm Snap-on Front Lens Cap, LF-N1 Rear Lens Cap, HB-89 Bayonet Hood, CL-C1 Lens Case\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Sample-Photos-10.webp?v=1726824343\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066334326881,"sku":"018208200818","price":799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Product-Photo-1.webp?v=1737039331"},{"product_id":"nikon-nikkor-z-50mm-f1-8-s-lens","title":"Nikon NIKKOR Z 50mm f1.8 S Lens","description":"\u003ch2\u003eNikon NIKKOR Z 50mm f\/1.8 S Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eNIKKOR Z 50mm f\/1.8 S\u003c\/strong\u003e is a premium prime lens designed for Nikon's Z-mount mirrorless cameras, offering a standard focal length with exceptional performance. It delivers outstanding sharpness, clarity, and bokeh, redefining the possibilities of a 50mm lens. Whether for portraits, landscapes, or low-light scenarios, this lens excels with its advanced optical design and professional-grade features.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1-Expectations-NIKKOR_Z_50mm_f1.8_S.webp?v=1710423712\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eExceptional Image Quality\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/1.8 Aperture\u003c\/strong\u003e: Ideal for low-light shooting and achieving beautiful depth-of-field effects with smooth, creamy bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optics\u003c\/strong\u003e: Incorporates two extra-low dispersion (ED) elements and two aspherical elements to reduce chromatic and spherical aberrations for sharp, clear images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano Crystal and Super Integrated Coatings\u003c\/strong\u003e: Minimise ghosting and flare, ensuring high contrast and accurate colour reproduction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eProfessional Autofocus Performance\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStepping Motor (STM)\u003c\/strong\u003e: Delivers fast, silent, and precise autofocus for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-Time Manual Focus\u003c\/strong\u003e: Allows intuitive manual adjustments even in autofocus mode.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing Design\u003c\/strong\u003e: Maintains the lens' compact size during focusing and enhances speed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eErgonomic Design and Durability\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProgrammable Control Ring\u003c\/strong\u003e: Customise for easy adjustment of aperture, ISO, or other settings, providing intuitive handling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing\u003c\/strong\u003e: Dust- and moisture-resistant construction, including moving parts, ensures reliability in challenging environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded Nine-Blade Diaphragm\u003c\/strong\u003e: Produces smooth, circular bokeh for stunning subject-background separation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/3-Iconic-NIKKOR_Z_50mm_f1.8_S.webp?v=1710423810\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eApplications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortrait Photography\u003c\/strong\u003e:\n\u003cul\u003e\n\u003cli\u003eCreate flattering, sharp portraits with beautiful background blur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-Light Shooting\u003c\/strong\u003e:\n\u003cul\u003e\n\u003cli\u003eThe wide f\/1.8 aperture allows for detailed captures in dimly lit conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday and Travel\u003c\/strong\u003e:\n\u003cul\u003e\n\u003cli\u003eCompact and versatile for street photography, travel, or casual shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideography\u003c\/strong\u003e:\n\u003cul\u003e\n\u003cli\u003eQuiet and smooth autofocus, combined with the programmable control ring, makes it ideal for video applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 50mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount\u003c\/strong\u003e: Nikon Z\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat Compatibility\u003c\/strong\u003e: FX (full-frame)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElements\/Groups\u003c\/strong\u003e: 12\/9\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoatings\u003c\/strong\u003e: Nano Crystal Coat and Super Integrated Coating\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus\u003c\/strong\u003e: Stepping Motor (STM)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.4 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 9 (rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 62 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Approx. 76 mm (diameter) x 86.5 mm (length)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 415 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat's in the Box\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNIKKOR Z 50mm f\/1.8 S Lens\u003c\/li\u003e\n\u003cli\u003eFront and Rear Lens 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Its advanced optical design, professional features, and robust construction make it a must-have for photographers and videographers seeking top-tier quality and reliability. Perfect for portraits, landscapes, and everyday shooting, this lens will elevate your creative potential.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066334359649,"sku":"4960759900067","price":459.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-50mm-f1-8-S-Product-Photo-2.webp?v=1736953526"},{"product_id":"sigma-56mm-f1-4-dc-dn-contemporary-lens-for-sony-e","title":"Sigma 56mm f1.4 DC DN Contemporary Lens - Sony E Mount","description":"\u003ch2\u003eSigma 56mm f1.4 DC DN Contemporary Lens – Precision, Portability, and Portrait Perfection\u003c\/h2\u003e\n\u003cp\u003eUnlock the full creative potential of your crop-sensor mirrorless camera with the \u003cstrong\u003eSigma 56mm f1.4 DC DN Contemporary Lens\u003c\/strong\u003e—a fast, compact short-telephoto prime designed for photographers and videographers who demand \u003cstrong\u003esuperb image quality, lightweight construction, and flawless low-light performance\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-56mm-f1-4-DC-DN-Contemporary-Lens-Sample-Photos-17.jpg?v=1715607585\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePortrait-Perfect Focal Length\u003c\/h3\u003e\n\u003cp\u003eWith an \u003cstrong\u003eequivalent focal length of 84mm on APS-C\u003c\/strong\u003e and \u003cstrong\u003e112mm on Micro Four Thirds\u003c\/strong\u003e, this lens delivers the ideal perspective for \u003cstrong\u003eportraits, street photography, travel, weddings, and lifestyle content\u003c\/strong\u003e. Its \u003cstrong\u003ef1.4 aperture\u003c\/strong\u003e allows for stunning background separation and \u003cstrong\u003ecreamy bokeh\u003c\/strong\u003e, making it easy to isolate your subject and add depth and emotion to your shots.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for headshots, pet portraits, events, and candid photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUltra-wide aperture enables shooting in low light without sacrificing quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmooth, quiet autofocus ideal for both stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-56mm-f1-4-DC-DN-Contemporary-Lens-Sample-Photos-1.jpg?v=1715607585\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCompact, Lightweight, and Durable\u003c\/h3\u003e\n\u003cp\u003eDesigned for life on the move, the \u003cstrong\u003eSigma 56mm f1.4 DC DN\u003c\/strong\u003e is incredibly \u003cstrong\u003ecompact and portable\u003c\/strong\u003e, weighing just \u003cstrong\u003e285g\u003c\/strong\u003e and measuring \u003cstrong\u003eonly 57.5mm in length\u003c\/strong\u003e. It’s the smallest lens in Sigma’s f1.4 DC DN lineup, crafted from a \u003cstrong\u003ehigh-grade thermally stable composite\u003c\/strong\u003e for enhanced durability without adding bulk.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBrass mount with weather-sealing (excluding EF-M mount)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncluded petal-type lens hood helps prevent flare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLarge rubberized focus ring for smooth manual control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-56mm-f1-4-DC-DN-Contemporary-Lens-Sample-Photos-19.jpg?v=1715607585\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOutstanding Optical Design\u003c\/h3\u003e\n\u003cp\u003eSigma’s reputation for image quality is on full display in this lens. Built with \u003cstrong\u003e10 elements in 6 groups\u003c\/strong\u003e, including \u003cstrong\u003e2 aspherical and 1 SLD element\u003c\/strong\u003e, the 56mm f1.4 delivers images with \u003cstrong\u003eexceptional clarity, contrast, and edge-to-edge sharpness\u003c\/strong\u003e. Advanced coatings reduce flare and ghosting, while in-camera corrections minimise distortion and chromatic aberration.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSuperior resolution across the frame, even wide open at f1.4\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimal chromatic aberration, distortion, and vignetting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in support for lens corrections via the camera body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-56mm-f1-4-DC-DN-Contemporary-Lens-Sample-Photos-16.jpg?v=1715607585\"\u003e\u003c\/p\u003e\n\u003ch3\u003eLow-Light Powerhouse\u003c\/h3\u003e\n\u003cp\u003eThe bright f1.4 aperture allows \u003cstrong\u003efour times the light transmission of an f2.8 lens\u003c\/strong\u003e, making it perfect for \u003cstrong\u003ehandheld shooting in dimly lit environments\u003c\/strong\u003e. Whether capturing golden hour portraits or indoor lifestyle moments, this lens delivers clean, detailed results with rich contrast.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSmooth, attractive bokeh for elegant background separation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCrisp results even at high ISOs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast aperture perfect for selective focus techniques\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-56mm-f1-4-DC-DN-Contemporary-Lens-Sample-Photos-13.jpg?v=1715607585\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSeamless Autofocus Performance\u003c\/h3\u003e\n\u003cp\u003eWith \u003cstrong\u003einner focusing and a stepping motor\u003c\/strong\u003e, the Sigma 56mm f1.4 is both fast and quiet—ideal for video creators and hybrid shooters. It pairs seamlessly with \u003cstrong\u003emodern mirrorless AF systems\u003c\/strong\u003e to track subjects smoothly and accurately.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for video production with silent autofocus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompatible with face and eye-detection AF systems\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInner focusing reduces lens breathing during video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-56mm-f1-4-DC-DN-Contemporary-Lens-Sample-Photos-20.jpg?v=1715607585\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAvailable Mounts\u003c\/h3\u003e\n\u003cp\u003eThis lens is available for multiple crop-sensor mirrorless systems, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSony E-mount\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCanon EF-M\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMicro Four Thirds\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eL-Mount\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNikon Z Mount\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFocal length: 56mm (APS-C: ~85mm, MFT: ~112mm)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaximum aperture: f1.4\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimum aperture: f16\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptical design: 10 elements in 6 groups (2 aspherical, 1 SLD)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAngle of view: 28.5° (APS-C)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimum focus distance: 50cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFilter size: 55mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWeight: 285g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDimensions: Ø66.5mm x 59.5mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMounts: Sony E, Canon EF-M, MFT, Nikon Z, L-Mount\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat’s Included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSigma 56mm f1.4 DC DN Contemporary Lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLens hood (LH582-01)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFront and rear lens caps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-56mm-f1-4-DC-DN-Contemporary-Lens-Sample-Photos-2.jpg?v=1715607585\"\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you’re a portrait photographer, a street shooter, or a hybrid content creator, the \u003cstrong\u003eSigma 56mm f1.4 DC DN\u003c\/strong\u003e offers \u003cstrong\u003estellar optics, fast performance, and compact design\u003c\/strong\u003e—all at an exceptional value.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShop now\u003c\/strong\u003e and elevate your creative vision with a lens that combines professional results with everyday usability.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":40066337276001,"sku":"85126351656","price":419.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-56mm-f1-4-DC-DN-Contemporary-Lens-Product-Photo-4.jpg?v=1715608202"},{"product_id":"nikon-nikkor-z-28mm-f2-8-lens","title":"Nikon Nikkor Z 28mm f2.8 Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XqYfDf5abDg?si=pXRePhQuS9e7Vp3T\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eNikon NIKKOR Z 28mm f\/2.8 Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCompact Powerhouse for Stunning Everyday Shots\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eNIKKOR Z 28mm f\/2.8\u003c\/strong\u003e is the smallest and lightest full-frame prime lens in the Nikon Z series, making it perfect for photographers and videographers who need portability without sacrificing image quality. With its bright f\/2.8 aperture, this wide-angle lens is ideal for capturing landscapes, street scenes, and portraits, even in low light. Its fast and quiet autofocus, combined with a rounded 7-blade aperture, ensures soft bokeh and precise subject isolation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-12.webp?v=1726823317\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-3.webp?v=1726823318\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Compact \u0026amp; Lightweight\u003c\/strong\u003e: Weighing just 155g and measuring 43mm in length, this lens is easy to carry and ideal for handheld shooting or use with a gimbal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Wide-Angle\u003c\/strong\u003e: Offering a 28mm angle of view in FX format (42mm in DX format), it is perfect for capturing everything from expansive landscapes to close-up street scenes and portraits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinematic Focal Length\u003c\/strong\u003e: Often used in cinematic work, the 28mm focal length delivers vibrant colours, deep contrast, and a dynamic field of view for high-quality video production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, Silent Autofocus\u003c\/strong\u003e: The stepping motor provides quick, accurate, and virtually silent autofocus, making this lens great for both stills and video shooting, even at close range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynamic Close-Ups\u003c\/strong\u003e: A minimum focusing distance of just 0.19m lets you get close to your subject and capture striking details, perfect for food photography and creative portraits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable Control Ring\u003c\/strong\u003e: The silent control ring can be easily adjusted to control focus, aperture, ISO, or exposure compensation, offering flexibility and creative control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Design\u003c\/strong\u003e: Built to endure, the lens is sealed against dust and water droplets, ensuring durability and reliability in tough shooting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-10.webp?v=1726823317\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-7.webp?v=1726823317\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOptical Brilliance for Any Situation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFrom low-light indoor shots to bright outdoor landscapes, the \u003cstrong\u003eNIKKOR Z 28mm f\/2.8\u003c\/strong\u003e delivers sharp, richly detailed images with excellent colour reproduction. The wide Z mount allows more light to reach the sensor, while the f\/2.8 aperture enables beautifully soft backgrounds for subject isolation and smooth, natural bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-5.webp?v=1726823317\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePerfect for Full-Frame and DX Mirrorless Cameras\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhen used with full-frame Z series cameras, the 28mm focal length is ideal for wide-angle shots, such as landscapes and street photography. On a DX-format Z camera, the lens provides a 42mm field of view, perfect for portraiture and vlogging, giving you the versatility you need to capture a range of subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-14.webp?v=1726823317\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount\u003c\/strong\u003e: Nikon Z mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: FX\/35 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 28 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 9 elements in 8 groups (including 2 aspherical elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View\u003c\/strong\u003e: FX format: 75°, DX format: 53°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.19 m (0.63 ft) from focal plane\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 7 (rounded diaphragm opening)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/2.8 to f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 52 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Approx. 70 mm diameter x 43 mm length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 155 g (5.5 oz)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocusing Options\u003c\/strong\u003e: Auto, Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e: LC-52B front lens cap, LF-N1 rear lens cap\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-9.webp?v=1726823318\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-11.webp?v=1726823318\"\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066339668065,"sku":"4960759904911","price":194.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-Product-Photo-5.webp?v=1737038882"},{"product_id":"fujifilm-35mm-f2-r-wr-black-lens","title":"Fujifilm 35mm F2 R WR Black Lens","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/XF35mmF2-R-WR_Black_X-Pro2_02.jpg?v=1712329162\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm XF 35mm F2 R WR Lens (Black)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eCompact, sharp, and ready for any condition\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XF 35mm F2 R WR is a fast, weather-resistant prime lens designed for photographers who demand professional image quality in a compact, discreet body. Delivering superb sharpness, beautiful bokeh, and reliable performance in all conditions, it’s an essential everyday lens for portraits, street photography, and travel. With its solid metal construction and lightning-fast autofocus, this 35mm (53mm equivalent) prime is built to keep up with your creative vision — wherever your photography takes you.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-35mm-F2-R-WR-Sample-Photo-6.webp?v=1760441782\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eExceptionally sharp F2 optics for stunning image quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast and silent autofocus with 0.08-second focusing speed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompact all-metal design, discreet and lightweight (only 170g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWeather-resistant construction with -10°C cold-weather performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncludes circular lens hood and caps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-35mm-F2-R-WR-Sample-Photo-1.webp?v=1760441782\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eUncompromising Sharpness and Image Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Fujifilm XF 35mm F2 R WR lens delivers superb sharpness and contrast, even when shooting wide open at F2.0. Its advanced optical construction — 9 elements in 6 groups, including two aspherical lenses — minimises distortion and aberrations to produce crisp detail and lifelike colour.\u003c\/p\u003e\n\u003cp\u003ePerfect for portraits, street photography, and documentary work, this lens captures every nuance with the signature Fujinon clarity trusted by professionals and enthusiasts alike.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-35mm-F2-R-WR-Sample-Photo-5.webp?v=1760441782\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Lightweight, and Discreet\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned for photographers who value mobility, the XF 35mm F2 R WR combines premium performance with a slim, unobtrusive form. Measuring just 45.9mm in length with a 60mm diameter and weighing only 170g, it’s ideal for travel, reportage, and everyday shooting.\u003c\/p\u003e\n\u003cp\u003eThe minimalist all-metal exterior complements any Fujifilm X Series body, offering a professional look that draws minimal attention — perfect for capturing authentic moments without disruption.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-35mm-F2-R-WR-Sample-Photo-4.webp?v=1760441781\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, Silent, and Accurate Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCapture fleeting moments with speed and precision. The XF 35mm F2 R WR features an inner focusing system driven by a high-speed stepping motor, achieving autofocus as fast as 0.08 seconds. The result is smooth, silent operation that’s ideal for stills, video, and candid shooting — so you never miss the shot.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather-Resistant and Built to Last\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eEngineered for reliability in all conditions, this lens features eight weather-sealing points that protect against moisture, dust, and splashes. It’s also fully operational in temperatures as low as -10°C, making it a dependable choice for outdoor photography.\u003c\/p\u003e\n\u003cp\u003eThe all-metal construction not only enhances durability but also offers a tactile, premium feel with precise control, even when wearing gloves or shooting in wet conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-35mm-F2-R-WR-Sample-Photo-3.webp?v=1760441782\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLens Hood Options\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eA lightweight circular lens hood is included to prevent unwanted light and maintain maximum contrast. For those seeking a classic look, the optional LH-XF35-2 metal hood (sold separately) offers a stylish alternative. Both hoods allow the use of a front lens cap while attached.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFUJINON XF35mmF2 R WR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLens Construction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9 elements in 6 groups (including 2 aspherical elements)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFocal Length\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e35mm (53mm equivalent in 35mm format)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAngle of View\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e44.2°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eF2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eF16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAperture Blades\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9 (rounded diaphragm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAperture Steps\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1\/3 EV (19 steps)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFocus Range\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e35cm – ∞\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e0.135x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFilter Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eØ43mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions (Diameter × Length)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eØ60.0mm × 45.9mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eApprox. 170g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOperating Temperature\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDown to -10°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFront lens cap (FLCP-43), Rear lens cap (RLCP-001), Lens hood, Wrapping cloth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePerfect Everyday Prime\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Fujifilm XF 35mm F2 R WR is a must-have prime lens for any Fujifilm X Series photographer. Combining professional-level optical performance, robust weather sealing, and a lightweight build, it’s the perfect everyday lens for portraits, travel, street, and lifestyle photography.\u003c\/p\u003e\n\u003cp\u003eCompact yet powerful, this 35mm F2 brings your creative vision to life — wherever your photography takes you.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066354348129,"sku":"4547410310405","price":389.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-35mm-F2-R-WR-Product-Photo-1.webp?v=1760442113"},{"product_id":"nikon-z-50mm-f1-2-s-lens-with-oled-display","title":"Nikon Nikkor Z 50mm f1.2 S Lens","description":"\u003cp\u003e\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/mEMpQhcULVk?si=aLOc-cPeGFR-1sRD\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eNikon Z 50mm f\/1.2 S Lens with OLED Display\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Nikon Z Mount\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e FX\/35mm\u003cbr\u003e\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 50mm\u003cbr\u003e\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/1.2\u003cbr\u003e\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/16\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-11.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eDiscover the Nikon Z 50mm f\/1.2 S Lens, a quintessential addition to your photography toolkit, often dubbed the \"nifty fifty.\" Renowned for its classic focal length, this lens excels in delivering remarkable brightness, stunning depth of field, and exceptional detail, making it an ideal choice for both photographers and videographers using Nikon mirrorless cameras.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-1.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eUnmatched Low-Light Performance\u003c\/h3\u003e\n\u003cp\u003eThe impressive f\/1.2 maximum aperture offers unparalleled opportunities to experiment with light, allowing you to achieve stunning results even in challenging low-light conditions. The large Z mount complements this, enabling effortless captures, even with backlit subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-3.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Optical Technology\u003c\/h3\u003e\n\u003cp\u003eEquipped with Nikon’s ARNEO and Nano Crystal Coatings, this lens virtually eliminates ghosting and flare, ensuring crystal-clear images. With 17 elements in 15 groups—including 2 ED (Extra-low Dispersion) elements and 3 aspherical elements—this lens guarantees outstanding optical performance. These innovative coatings enhance contrast and clarity, making it perfect for a wide range of shooting scenarios.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-8.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCreative Control for Videography\u003c\/h3\u003e\n\u003cp\u003eThe Nikon Z 50mm f\/1.2 S Lens is not just for photography; it’s an exceptional tool for video creators as well. With precise and quiet autofocus, you can utilise the lens's capabilities with minimal focus breathing. The smooth and customisable control ring provides effortless adjustments with the perfect amount of torque, allowing you to control exposure seamlessly—from bright highlights to deep shadows—ensuring your footage remains polished and professional.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-9.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eRobust Build Quality\u003c\/h3\u003e\n\u003cp\u003eDesigned for durability, the Nikon Z 50mm f\/1.2 S Lens features a superior build quality with tightly sealed moving parts that keep dust and moisture at bay. The rubber sealing around the metal lens mount adds an extra layer of protection, making this lens a reliable companion in various shooting environments. Its fast and precise focusing capabilities allow for quick adaptations, whether shooting close-ups or creating dreamy backgrounds with a shallow depth of field.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-2.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSupplied Accessories\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLC-82B Lens Cap\u003c\/strong\u003e (Front Cap)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLF-N1 Lens Cap\u003c\/strong\u003e (Rear Cap)\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHB-94 Lens Hood\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCL-C2 Lens Case\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-5.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eConclusion\u003c\/h4\u003e\n\u003cp\u003eThe Nikon Z 50mm f\/1.2 S Lens is an essential lens for any serious photographer or videographer looking to elevate their craft. Its combination of exceptional optical quality, low-light performance, and robust construction makes it a versatile choice for capturing stunning images and high-quality video. Elevate your photography with the incredible capabilities of the Nikon Z 50mm f\/1.2 S Lens today!\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-7.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-nikon-z-50mm-f1-2-s-lens-with-oled-display\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-nikon-z-50mm-f1-2-s-lens-with-oled-display\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066361491553,"sku":"4960759903495","price":2099.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/NikonNikkorZ50mmf1.2SLens5.webp?v=1736952633"},{"product_id":"viltrox-20mm-f1-8-ultra-wide-lens-sony-e","title":"Viltrox 20mm f1.8 Ultra-Wide Lens - Sony E Mount","description":"\u003ch2\u003e\u003cstrong\u003eViltrox 20mm f\/1.8 Ultra-Wide Lens – Sony E-Mount\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eViltrox 20mm f\/1.8 Ultra-Wide Lens\u003c\/strong\u003e for Sony E-mount mirrorless cameras combines precision engineering, advanced optics, and robust construction. Designed for full-frame sensors, this lens excels in astrophotography, landscape, interior, and architectural photography, offering exceptional performance in a compact and durable form.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUltra-Wide 20mm Field of View\u003c\/strong\u003e:\u003cbr\u003ePerfect for capturing expansive landscapes, detailed interiors, and breathtaking night skies. On APS-C cameras, it provides a 30mm equivalent focal length for a versatile wide-angle perspective.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBright f\/1.8 Aperture\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for low-light shooting and creative depth of field control.\u003c\/li\u003e\n\u003cli\u003eEnables striking subject isolation and beautifully defocused backgrounds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Optical Design\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures \u003cstrong\u003efour ED (Extra-Low Dispersion) elements\u003c\/strong\u003e, one double-sided aspherical element, and one highly transparent glass element to minimise aberrations and deliver sharp, true-to-life imagery.\u003c\/li\u003e\n\u003cli\u003eAn \u003cstrong\u003eHD Nano multi-layer coating\u003c\/strong\u003e reduces flare and ghosting for enhanced contrast and colour fidelity, even in challenging lighting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDurable Brass Lens Barrel\u003c\/strong\u003e:\u003cbr\u003eProvides a sturdy, long-lasting construction while maintaining smooth manual focus operation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eManual Focus Precision\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA 148.5° focus throw allows for fine-tuned adjustments, with engraved depth of field and focus distance scales for pre-focusing or hyperfocal techniques.\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of \u003cstrong\u003e9.8 inches\u003c\/strong\u003e (25 cm) enables close-up photography with a unique wide-angle perspective.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e14-Blade Diaphragm\u003c\/strong\u003e:\u003cbr\u003eProduces smooth, creamy bokeh for enhanced background separation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeather-Resistant Nano Coating\u003c\/strong\u003e:\u003cbr\u003eProtects exposed surfaces against moisture, ensuring durability in outdoor environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAccessories Included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Hood\u003c\/strong\u003e: Reduces unwanted flare and offers additional protection for the front element.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Adapter Ring\u003c\/strong\u003e: Enables the use of 82mm screw-in filters for creative flexibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 20mm (30mm equivalent on APS-C)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/1.8 to f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 9.8 inches (25 cm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 14, for smooth bokeh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction\u003c\/strong\u003e: Brass lens barrel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoating\u003c\/strong\u003e: HD Nano multi-layer, water-resistant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Type\u003c\/strong\u003e: Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Choose the Viltrox 20mm f\/1.8 for Sony E?\u003c\/h3\u003e\n\u003cp\u003eWith its ultra-wide field of view, fast aperture, and exceptional optical quality, the \u003cstrong\u003eViltrox 20mm f\/1.8\u003c\/strong\u003e is a reliable and versatile tool for professional and enthusiast photographers. Its robust design, smooth manual focus, and stunning bokeh make it ideal for creative projects in low light or expansive settings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExplore new creative possibilities with the Viltrox 20mm f\/1.8 Ultra-Wide Lens for Sony E-Mount—your gateway to extraordinary imagery.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Viltrox","offers":[{"title":"Default Title","offer_id":40066361524321,"sku":"6953400316797","price":350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1553774498_IMG_1161761.jpg?v=1692156216"},{"product_id":"panasonic-45mm-f2-8-leica-dg-macro-asph-lens","title":"Panasonic 45mm F2.8 leica DG Macro ASPH lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Uoy38-7Dp7Y?si=TUaQ-ha3DncFMEAH\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic 45mm F2.8 Leica DG Macro ASPH. Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Leica DG Macro-Elmarit 45mm F2.8 ASPH. MEGA O.I.S. Lens\u003c\/strong\u003e is a versatile, high-performance macro lens designed for \u003cstrong\u003eMicro Four Thirds\u003c\/strong\u003e cameras. This compact and lightweight lens combines \u003cstrong\u003eLeica's renowned optical quality\u003c\/strong\u003e with Panasonic's advanced technologies to deliver outstanding image clarity, sharpness, and detail. Ideal for close-up macro photography, portraits, and landscapes, this lens offers a \u003cstrong\u003e90mm equivalent focal length\u003c\/strong\u003e and features a \u003cstrong\u003elife-size 1:1 magnification\u003c\/strong\u003e for true-to-life macro shots.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_45mm_F2.8_leica_DG_Macro_ASPH_lens_5_H-ES045E_Sample_Image.webp?v=1729265488\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e90mm equivalent focal length\u003c\/strong\u003e: Perfect for macro photography, portraits, and middle-range snapshots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLife-size 1:1 magnification\u003c\/strong\u003e: Capture stunning macro shots with intricate detail and clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMEGA Optical Image Stabiliser (O.I.S.)\u003c\/strong\u003e: Reduces blur caused by hand-shake, ensuring sharp images in low-light situations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAspherical and ED lens elements\u003c\/strong\u003e: Minimise distortion and chromatic aberration for superior image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, silent autofocus\u003c\/strong\u003e: Stepping motor provides fast, quiet focusing for both photography and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 7-blade diaphragm\u003c\/strong\u003e: Creates pleasing, smooth bokeh for enhanced image aesthetics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_45mm_F2.8_leica_DG_Macro_ASPH_lens_6_H-ES045E_Sample_Image.webp?v=1729265513\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOutstanding Macro Photography\u003c\/h3\u003e\n\u003cp\u003eWith a \u003cstrong\u003elife-size 1:1 magnification ratio\u003c\/strong\u003e and a \u003cstrong\u003eminimum focusing distance of just 15cm\u003c\/strong\u003e, the \u003cstrong\u003ePanasonic Leica DG 45mm F2.8\u003c\/strong\u003e lens is perfect for capturing intricate macro shots of small subjects such as flowers, insects, and textures. The lens delivers exceptional detail and clarity, making it a go-to choice for photographers seeking precision in their macro work.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_45mm_F2.8_leica_DG_Macro_ASPH_lens_4_H-ES045E_Sample_Image_1.webp?v=1729265533\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Optical Performance\u003c\/h3\u003e\n\u003cp\u003eThe lens system features \u003cstrong\u003e14 elements in 10 groups\u003c\/strong\u003e, including \u003cstrong\u003easpherical\u003c\/strong\u003e and \u003cstrong\u003eED (Extra-low Dispersion) lenses\u003c\/strong\u003e, which work together to reduce distortion and chromatic aberration. This ensures sharpness and high contrast across the entire frame, while maintaining a compact, lightweight design that’s easy to carry.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_45mm_F2.8_leica_DG_Macro_ASPH_lens_1_H-ES045E_Sample_Image.webp?v=1729265558\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eMEGA O.I.S. for Stability\u003c\/h3\u003e\n\u003cp\u003eThe built-in \u003cstrong\u003eMEGA Optical Image Stabiliser (O.I.S.)\u003c\/strong\u003e helps to compensate for camera shake, especially when shooting handheld in low-light conditions or at slower shutter speeds. This feature ensures your macro shots are sharp and detailed, even without a tripod.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_45mm_F2.8_leica_DG_Macro_ASPH_lens_9_H-ES045E_Sample_Image.webp?v=1729265703\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSmooth and Silent Autofocus\u003c\/h3\u003e\n\u003cp\u003eEquipped with a \u003cstrong\u003estepping motor\u003c\/strong\u003e and an \u003cstrong\u003einner focus direct-drive linear motor\u003c\/strong\u003e, the lens offers fast, smooth, and silent autofocus, making it ideal for both still photography and video recording. The lens also features a \u003cstrong\u003efocus distance switch\u003c\/strong\u003e that lets you toggle between \u003cstrong\u003e15cm\u003c\/strong\u003e and \u003cstrong\u003e50cm\u003c\/strong\u003e focus distances for added convenience.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_45mm_F2.8_leica_DG_Macro_ASPH_lens_10_H-ES045E_Sample_Image.webp?v=1729265725\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eVersatile for Portraits and Landscapes\u003c\/h3\u003e\n\u003cp\u003eIn addition to being an excellent macro lens, the \u003cstrong\u003ePanasonic 45mm F2.8\u003c\/strong\u003e also excels at portrait photography, middle-range snapshots, and landscape photography. The lens’s rounded \u003cstrong\u003e7-blade diaphragm\u003c\/strong\u003e creates beautiful bokeh, adding a smooth, out-of-focus background to highlight your subject.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_45mm_F2.8_leica_DG_Macro_ASPH_lens_7_H-ES045E_Sample_Image.webp?v=1729265749\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eCapture stunning macro shots, portraits, and landscapes with the \u003cstrong\u003ePanasonic Leica DG Macro-Elmarit 45mm F2.8 ASPH. MEGA O.I.S. Lens\u003c\/strong\u003e—a versatile and high-performance lens designed for both photography and videography.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-45mm-f2-8-leica-dg-macro-asph-lens\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-45mm-f2-8-leica-dg-macro-asph-lens\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066362048609,"sku":"5025232537365","price":587.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/Panasonic-345204904-h-es045_gallery2_woc_20130904.png?v=1695044260"},{"product_id":"tamron-45mm-di-vc-f1-8-usd-lens-for-canon","title":"Tamron 45mm DI VC F1.8 USD Lens - Canon EF Mount","description":"\u003ch2\u003e\u003cstrong\u003eTamron 45mm F\/1.8 Di VC USD Lens – Canon EF Mount\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch4\u003e\u003cstrong\u003eUnparalleled Image Quality in a Fast Standard Prime Lens\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eTamron 45mm F\/1.8 Di VC USD\u003c\/strong\u003e is a \u003cstrong\u003ehigh-performance standard prime lens\u003c\/strong\u003e designed for \u003cstrong\u003efull-frame Canon DSLR cameras\u003c\/strong\u003e. Featuring \u003cstrong\u003eVibration Compensation (VC), an industry-first for a fast 45mm lens\u003c\/strong\u003e, this lens delivers \u003cstrong\u003eexceptional image sharpness, low-light performance, and precise autofocus\u003c\/strong\u003e. Ideal for \u003cstrong\u003eportraits, street photography, and everyday shooting\u003c\/strong\u003e, it offers \u003cstrong\u003ea natural perspective and stunning background separation\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/f013_img_01.jpg?v=1712241998\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eEngineered for \u003cstrong\u003eoutstanding resolving power\u003c\/strong\u003e, this lens is built with \u003cstrong\u003eadvanced optical coatings, premium glass elements, and a fast F\/1.8 aperture\u003c\/strong\u003e. The result? \u003cstrong\u003eSuperb clarity, beautiful bokeh, and exceptional control over light and contrast\u003c\/strong\u003e—even in challenging conditions.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eExceptional Optical Performance for Stunning Images\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoulded Glass Aspherical Elements\u003c\/strong\u003e – Minimise distortions and enhance edge-to-edge sharpness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLD (Low Dispersion) Glass\u003c\/strong\u003e – Reduces chromatic aberrations for \u003cstrong\u003ehigh contrast and vibrant colours\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimal Relative Illumination\u003c\/strong\u003e – Ensures consistent brightness across the frame, \u003cstrong\u003eeliminating vignetting\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/f013_img_02.jpg?v=1712241998\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eIndustry-First VC Image Stabilisation in a Fast Prime Lens\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTamron’s Vibration Compensation (VC) Technology\u003c\/strong\u003e allows for \u003cstrong\u003esharp, handheld shots in low-light conditions\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eMinimises camera shake for \u003cstrong\u003ecrisp images at slower shutter speeds\u003c\/strong\u003e, enhancing low-light and video performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/f013_img_05.jpg?v=1712241997\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eSuperior Autofocus \u0026amp; Precision Control\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltrasonic Silent Drive (USD) Motor\u003c\/strong\u003e – Enables \u003cstrong\u003efast, accurate, and whisper-quiet autofocus\u003c\/strong\u003e, ideal for \u003cstrong\u003eboth photography and video\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance (MOD) of 11.4\" (29cm)\u003c\/strong\u003e – Allows for \u003cstrong\u003ecreative close-up photography\u003c\/strong\u003e with a pleasing bokeh effect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eProfessional-Grade Build with Weather Resistance\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture-Resistant Construction\u003c\/strong\u003e – Provides \u003cstrong\u003ereliable performance in outdoor environments\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e – Repels \u003cstrong\u003ewater, oil, and dust\u003c\/strong\u003e, keeping the front element clean and easy to maintain.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/f013_img_04.jpg?v=1712241998\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAdvanced Coatings for Superior Light Transmission\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eeBAND (Extended Bandwidth \u0026amp; Angular-Dependency) Coating\u003c\/strong\u003e – Reduces reflections, flare, and ghosting for \u003cstrong\u003eenhanced clarity and colour accuracy\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBBAR (Broad-Band Anti-Reflection) Coating\u003c\/strong\u003e – Maximises contrast, delivering \u003cstrong\u003erich colours and crisp details\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eCircular 9-Blade Aperture for Beautiful Background Blur\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, natural bokeh\u003c\/strong\u003e enhances subject isolation for professional-quality portraits and artistic depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Tamron 45mm F\/1.8 Di VC USD?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e✔ \u003cstrong\u003eIndustry-First VC Stabilisation in a Prime Lens\u003c\/strong\u003e – Get \u003cstrong\u003esharper handheld shots even in low light\u003c\/strong\u003e.\u003cbr\u003e✔ \u003cstrong\u003eOutstanding Optical Quality\u003c\/strong\u003e – Engineered for \u003cstrong\u003ehigh-resolution cameras\u003c\/strong\u003e, delivering \u003cstrong\u003esuperb sharpness and clarity\u003c\/strong\u003e.\u003cbr\u003e✔ \u003cstrong\u003ePerfect for Portraits, Street \u0026amp; 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Whether capturing portraits, street scenes, or everyday moments, the \u003cstrong\u003eTamron 45mm F\/1.8 VC USD\u003c\/strong\u003e for \u003cstrong\u003eCanon DSLRs\u003c\/strong\u003e ensures \u003cstrong\u003eunmatched image quality and creative versatility\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":40066368372833,"sku":"4960371005911","price":549.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/TamronSP45mmF1.8DiVCUSDProductPhoto3.webp?v=1740671752"},{"product_id":"viltrox-20mm-f1-8-ultra-wide-lens-nikon-z","title":"Viltrox 20mm f1.8 Ultra-Wide Lens - Nikon Z","description":"\u003ch2\u003e\u003cstrong\u003eViltrox 20mm f\/1.8 Ultra-Wide Lens for Nikon Z\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eViltrox 20mm f\/1.8 Ultra-Wide Lens\u003c\/strong\u003e is a versatile and high-performance prime lens designed for Nikon Z-mount mirrorless cameras. 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From capturing stunning astrophotography to intricate architectural details, the Viltrox 20mm f\/1.8 offers reliability and flexibility in every shot.\u003c\/p\u003e\n\u003cp\u003eTransform your photography with the \u003cstrong\u003eViltrox 20mm f\/1.8 Ultra-Wide Lens for Nikon Z\u003c\/strong\u003e—an essential tool for any creative photographer.\u003c\/p\u003e","brand":"Viltrox","offers":[{"title":"Default Title","offer_id":40066377384033,"sku":"6953400317466","price":350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1604582132_img_1441675__32759.1613001555.jpg?v=1736165442"},{"product_id":"fujifilm-xf-33mm-f-1-4-r-lm-wr-lens","title":"Fujifilm XF 33mm f1.4 R LM WR Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/0qs8Wy1gvbg?si=0ghS_siZV9raXBzf\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eFujifilm XF 33mm f1.4 R LM WR Lens\u003c\/h3\u003e\n\u003ch4\u003eNext-Generation High-Resolution Capability\u003c\/h4\u003e\n\u003cp\u003eUnlock the full potential of your FUJIFILM X-mount mirrorless camera with the XF 33mm f1.4 R LM WR lens, a marvel of optical engineering that delivers unparalleled image quality and performance. With its 50mm equivalent focal length in full-frame format, this prime lens offers a natural perspective, making it an ideal choice for a wide range of photography styles, from portraits to street photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf33mmf14-r-lm-wr_sample_thum_02_nakp.webp?v=1712825681\" data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Low Light Performance:\u003c\/strong\u003e The bright f1.4 maximum aperture allows you to shoot confidently in challenging lighting conditions, providing greater control over depth of field for stunning subject isolation and beautiful background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Optics:\u003c\/strong\u003e The lens incorporates two aspherical elements and three extra-low dispersion (ED) elements. These advanced optical components minimize distortion, spherical aberrations, flare, and ghosting, ensuring razor-sharp images with vibrant, true-to-life colors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise Autofocus:\u003c\/strong\u003e Powered by a linear motor, the autofocus system is both silent and exceptionally fast, making it perfect for capturing fleeting moments with precision. The lens also offers minimal focus breathing, maintaining consistent framing during focus shifts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight:\u003c\/strong\u003e Weighing just 360g and measuring 73.5mm in length, the XF 33mm f1.4 is highly portable without compromising on performance. The 58mm filter thread allows for easy attachment of filters and accessories.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Resistant Design:\u003c\/strong\u003e The robust all-metal lens barrel is sealed at 11 points to protect against dust, moisture, and temperatures as low as 14°F (-10°C), ensuring reliability in a variety of shooting environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreative Flexibility:\u003c\/strong\u003e The rounded nine-blade diaphragm produces a pleasing bokeh quality, enhancing the aesthetic appeal of out-of-focus areas. This feature is particularly beneficial for portrait photographers who seek to achieve a creamy, defocused background.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf33mmf14-r-lm-wr_sample_thum_05_nakp.webp?v=1712825681\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eDetailed Specifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 33mm (50mm equivalent in full-frame format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f1.4 to f16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 15 elements in 10 groups (including 2 aspherical and 3 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Linear motor for silent, fast, and accurate AF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 30cm (11.8 inches)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.15x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 58mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 73.5mm (length)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 360g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e 11 points for dust and moisture resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf33mmf14-r-lm-wr_sample_thum_03_nakp.webp?v=1712825681\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eWhy Choose the Fujifilm XF 33mm f1.4 R LM WR Lens?\u003c\/h4\u003e\n\u003cp\u003eThis lens is not just about capturing moments; it's about elevating your entire photographic experience. Whether you're a professional photographer or an enthusiastic hobbyist, the XF 33mm f1.4 offers the versatility, reliability, and superior image quality that you need to create stunning photographs in any situation. Its blend of cutting-edge technology, robust construction, and thoughtful design makes it an essential addition to your camera bag.\u003c\/p\u003e\n\u003cp\u003eInvest in the Fujifilm XF 33mm f1.4 R LM WR lens today and experience the difference that top-tier optics can make in your photography journey.\u003c\/p\u003e\n\u003ch4\u003eEnhance Your Vision with Fujifilm\u003c\/h4\u003e\n\u003cp\u003eTransform your perspective and capture life's moments in stunning detail with the Fujifilm XF 33mm f1.4 R LM WR lens. Order now and take the first step towards unlocking your creative potential.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066378334305,"sku":"4547410455465","price":729.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-33mm-f1-4-R-LM-WR-Lens-product-photo-2.jpg?v=1721835386"},{"product_id":"canon-rf-85mm-f1-2-l-usm-lens","title":"Canon RF 85mm f1.2 L USM Lens","description":"\u003ch3\u003e\u003cstrong\u003eCanon RF 85mm f1.2 L USM Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Canon RF 85mm f1.2L USM Lens is the fastest portrait prime in the EOS R system. Great for shooting in low light and isolating the subject from its background, the lens combines a short telephoto focal length with a fast f1.2 aperture to provide an extremely shallow depth of field and incredible sharpness with pleasing bokeh. Canon’s RF lenses offer higher quality and speed with a performance optimised for the EOS R camera.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features: \u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRF lens mount for Canon's EOS R mirrorless cameras\u003c\/li\u003e\n\u003cli\u003eShort telephoto focal length perfect for portraiture, street and low light photography\u003c\/li\u003e\n\u003cli\u003eSuper-fast and wide f\/1.2 aperture for shallow focus and exceptional edge-to-edge sharpness\u003c\/li\u003e\n\u003cli\u003eSmooth, near-silent autofocusing, with Canon's USM technology\u003c\/li\u003e\n\u003cli\u003eBlue Spectrum Refractive (BR) optics and aspheric lens element eliminates colour and spherical aberrations\u003c\/li\u003e\n\u003cli\u003eLens control ring for extra control over ISO, aperture and shutter\u003c\/li\u003e\n\u003cli\u003eL-series build quality and weather-sealing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe perfect focal length for portraits\u003cbr\u003e\u003c\/strong\u003eThe RF 85mm F1.2L USM is the ideal short telephoto for flattering portraits, producing elegant and detailed results with a pleasing perspective and no distortion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast and bright with superb optical precision\u003cbr\u003e\u003c\/strong\u003eWith a fast f\/1.2 aperture, the lens is superb in low light offering incredible sharpness and creative expression with a pleasing and unique bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced lens elements and coatings\u003cbr\u003e\u003c\/strong\u003eThe lens employs Blue Spectrum Refractive (BR) optics and a UD lens element which negates colour aberrations from affecting image quality, while a ground aspheric lens element ensures the highest image quality and ASC coating prevents flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eL-series build quality and weather-sealing\u003cbr\u003e\u003c\/strong\u003eThe build quality redefines L-series quality with weather-sealing and fluorine coatings on the front and rear elements to guard against water and dust.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast USM motor and Lens Control Ring\u003cbr\u003e\u003c\/strong\u003eThanks to the fast speed of the RF mount and the use of a large ring type USM focusing motor, the RF 85mm F1.2L USM is fast to lock onto a subject while the Lens Control Ring provides additional customisable control over settings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRF lens mount\u003cbr\u003e\u003c\/strong\u003eThe RF mount has been built on the strengths of the existing EF mount and is the result of detailed research by Canon engineers, who have designed an impressive optical system with a flange back distance of 20mm and a wide 54mm diameter lens mount - allowing for faster and lighter lenses with higher performing optics. The new mount's 12-pin connection enables enhanced communication and power transmission between the lens and camera body, further enhancing lens design options, resulting in higher image quality and enhanced usability.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-85mm-f1-2-l-usm-ds-lens\" title=\"Expanded Specifications Canon RF 85mm f1.2 L USM DS Lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066378858593,"sku":"4549292146691","price":2999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1701421-3.jpg?v=1767108784"},{"product_id":"canon-rf-85mm-f1-2-l-usm-ds-lens","title":"Canon RF 85mm f1.2 L USM DS Lens","description":"\u003ch2\u003e\u003cstrong\u003eCanon RF 85mm f1.2 L USM DS Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Canon RF 85mm f1.2L USM DS is a full-frame L-series lens fantastic for portraiture with gorgeous bokeh and fabulous optical precision. Featuring high-performance AF, brand new DS coating, and the famous L-series built quality this lens is a dream to work with.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis is a fantastic lens for portraiture with gorgeous bokeh and fabulous optical precision\u003c\/li\u003e\n\u003cli\u003eThe lens is constructed from 13 elements in 9 groups\u003c\/li\u003e\n\u003cli\u003eIncorporates 9 diaphragm blades\u003c\/li\u003e\n\u003cli\u003eUsers benefit from a max aperture of 16\u003c\/li\u003e\n\u003cli\u003eThe closest focusing distance is 0.85m whereas the max magnification is 0.12x\u003c\/li\u003e\n\u003cli\u003eFeatures an L-series build quality weighing only 1195g\u003c\/li\u003e\n\u003cli\u003eWeather-sealing with dust and moisture resistance thanks to the applied fluorine coating on the front and rear of the lens\u003c\/li\u003e\n\u003cli\u003eIncludes 82mm filter diameter\u003c\/li\u003e\n\u003cli\u003eOffers an angle of view at 24,16,28,30 – degrees\u003c\/li\u003e\n\u003cli\u003eIncorporates a Lens Control Ring for increased control over the ISO, shutter, and aperture\u003c\/li\u003e\n\u003cli\u003eFast USM Motor for fast locking onto a subject and near-silent operation\u003c\/li\u003e\n\u003cli\u003eSharpness with exquisite style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStunning Portraiture\u003cbr\u003e\u003c\/strong\u003eThanks to the 85mm focal length this lens is perfect for portraiture work. The resulting photographs feature elegant detail and a pleasing perspective without distortion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGorgeous Bokeh and Fantastic Optical Precision\u003cbr\u003e\u003c\/strong\u003eUsers are free to create the bokeh of their dreams with Canon’s one of a kind DS (Defocus Smoothing) Coating along with the F1.2, and 9-bladed aperture. This lens aids the creation of creative images like no other.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuperior Lens Elements with Coatings\u003cbr\u003e\u003c\/strong\u003eColour aberrations are minimised thanks to the Special Blue Spectrum Refractive (BR) optics; whereas, ASC (Air Sphere) Coating along with the ground aspheric element guard against flare and ghosting.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"Expanded Specifications Canon RF 85mm f1.2 L USM DS Lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-85mm-f1-2-l-usm-ds-lens\" target=\"_blank\"\u003eHere\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066379317345,"sku":"4549292159608","price":3499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1720542.jpg?v=1692153980"},{"product_id":"samyang-16mm-f2-ed-as-umc-cs-lens-sony-fit","title":"Samyang 16mm f2 ED AS UMC CS Lens - Sony E","description":"\u003ch3\u003e\u003cstrong\u003eSamyang 16mm f\/2 ED AS UMC CS Lens – Sony E Mount\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eA versatile and expressive wide-angle lens, the \u003cstrong\u003eSamyang 16mm f\/2 ED AS UMC CS\u003c\/strong\u003e is designed for APS-C format Sony E-mount cameras. Perfect for landscape, architecture, and reportage photography, this lens offers a bright f\/2 aperture, exceptional optical performance, and robust build quality.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1528360216.jpg?v=1712922112\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eKey Features of the Samyang 16mm f\/2 Lens\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide-Angle Field of View:\u003c\/strong\u003e 80° angle of view (equivalent to ~24mm on 35mm format) for expressive and dynamic shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2 Aperture:\u003c\/strong\u003e Enables shooting in low light and allows creative depth of field control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Construction:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHybrid Aspherical Lenses (H-ASP):\u003c\/strong\u003e Minimise aberrations for sharp, distortion-free images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra Low Dispersion (ED) Elements:\u003c\/strong\u003e Improve clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloating-Type Design:\u003c\/strong\u003e Maintains sharpness throughout the focus range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra Multi Coating (UMC):\u003c\/strong\u003e Reduces ghosting and flare for enhanced contrast and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e8-Blade Circular Aperture:\u003c\/strong\u003e Creates smooth, natural-looking bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose Focusing Distance:\u003c\/strong\u003e Minimum focus of 20cm for dramatic perspectives and close-up shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1549370080.jpg?v=1712921761\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eExceptional Performance for Creative Photography\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eSamyang 16mm f\/2\u003c\/strong\u003e excels at capturing bright, detailed images in a variety of scenarios:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLandscape Photography:\u003c\/strong\u003e Wide field of view and excellent depth of field for expansive, sharp scenes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReportage and Street Photography:\u003c\/strong\u003e A versatile focal length for storytelling and dynamic compositions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-Light Shooting:\u003c\/strong\u003e The fast f\/2 aperture ensures well-exposed shots, even in challenging lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose-Ups:\u003c\/strong\u003e A 20cm minimum focusing distance allows for creative close-ups with striking backgrounds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1549367005.jpg?v=1712921761\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eSuperior Optical Design for Unmatched Image Quality\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe lens features a complex construction of \u003cstrong\u003e13 elements in 11 groups\u003c\/strong\u003e, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Aspherical Glass Elements:\u003c\/strong\u003e Reduce distortion and spherical aberrations for edge-to-edge sharpness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo ED Glass Elements:\u003c\/strong\u003e Minimise chromatic aberrations for vibrant and true-to-life colours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra Multi Coating (UMC):\u003c\/strong\u003e Reduces internal reflections, ghosting, and flare for higher contrast and brilliant colour reproduction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1549367075.jpg?v=1712921761\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eBuilt to Last with Elegant Design\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Construction:\u003c\/strong\u003e Durable and robust metal frame for long-term reliability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable Lens Hood:\u003c\/strong\u003e Prevents stray light and lens flares, enhancing image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 77mm thread for compatibility with a wide range of filters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eCompatibility Note\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eSamyang 16mm f\/2\u003c\/strong\u003e is optimised for APS-C format cameras. While it can be mounted on full-frame cameras (often with an adapter), the smaller image circle will result in \u003cstrong\u003eblack vignetting around the edges\u003c\/strong\u003e, requiring cropping during post-processing. For optimal performance, this lens is best suited for APS-C sensors.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMount\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSony E (APS-C)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFocal Length\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e16mm (80° angle of view on APS-C)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ef\/2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ef\/22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOptical Construction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e13 elements in 11 groups\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSpecial Elements\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2 Hybrid Aspherical (H-ASP), 2 ED Glass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e20cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAperture Blades\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e8 (circular)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFilter Thread\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e77mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eApprox. 83mm x 89.4mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eApprox. 583g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Samyang 16mm f\/2 ED AS UMC CS Lens?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Image Quality:\u003c\/strong\u003e Advanced optics and coatings ensure outstanding sharpness and vibrant colours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide-Angle Versatility:\u003c\/strong\u003e Ideal for landscapes, architecture, and environmental portraits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2 Aperture:\u003c\/strong\u003e Perfect for low-light shooting and creative depth-of-field effects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Build:\u003c\/strong\u003e Durable metal construction with a stylish finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost-Effective Option:\u003c\/strong\u003e Combines high performance with affordability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eCapture Stunning Wide-Angle Shots with the Samyang 16mm f\/2 Lens\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you're shooting expansive landscapes, dramatic close-ups, or low-light scenes, the \u003cstrong\u003eSamyang 16mm f\/2 ED AS UMC CS Lens\u003c\/strong\u003e delivers unmatched performance and versatility. Its sharp optics, bright aperture, and elegant design make it an essential addition to your Sony E-mount kit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrder your Samyang 16mm f\/2 lens today and elevate your photography!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Samyang","offers":[{"title":"Sony","offer_id":40304833396833,"sku":"8809298882617","price":329.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/s-l1600222.jpg?v=1654865863"},{"product_id":"laowa-100mm-f2-8-2x-ultra-macro-apo-lens-canon-ef","title":"Laowa 100mm f2.8 2X Ultra Macro APO Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Xgn9dBYuR_g?si=hHho3Ge-9YHKr6uP\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eLaowa 100mm f\/2.8 2X Ultra Macro APO Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch4\u003e\u003cstrong\u003eA Groundbreaking 2:1 Ultra Macro Lens with APO Precision\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eLaowa 100mm f\/2.8 2X Ultra Macro APO Lens\u003c\/strong\u003e is \u003cstrong\u003eone of the world’s first macro lenses\u003c\/strong\u003e to offer a \u003cstrong\u003e2:1 magnification ratio\u003c\/strong\u003e, allowing photographers to capture an \u003cstrong\u003eunprecedented level of detail\u003c\/strong\u003e. While most \u003cstrong\u003e100mm macro lenses max out at 1:1 magnification\u003c\/strong\u003e, this \u003cstrong\u003eadvanced lens goes further\u003c\/strong\u003e, making it an \u003cstrong\u003eexceptional tool for both macro photography and portraiture\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWith an \u003cstrong\u003eapochromatic (APO) optical design\u003c\/strong\u003e, the \u003cstrong\u003eLaowa 100mm f\/2.8\u003c\/strong\u003e ensures that \u003cstrong\u003echromatic aberrations and colour fringing\u003c\/strong\u003e are virtually eliminated, resulting in \u003cstrong\u003eexceptional clarity and colour accuracy\u003c\/strong\u003e. Whether you're capturing \u003cstrong\u003eintricate textures, nature close-ups, or beautifully blurred backgrounds in portraiture\u003c\/strong\u003e, this lens delivers \u003cstrong\u003eoutstanding image quality in every shot\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-100mm-f2-8-2X-Ultra-Macro-APO-Lens-lifestyle-photo-2.webp?v=1742038045\" alt=\"Laowa 100mm f2.8 2X Ultra Macro APO Lens lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100mm Focal Length\u003c\/strong\u003e – Designed for \u003cstrong\u003efull-frame sensors\u003c\/strong\u003e, delivering \u003cstrong\u003esharp, high-resolution images\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2:1 Ultra-Macro Magnification\u003c\/strong\u003e – Unlike standard macro lenses limited to \u003cstrong\u003e1:1 magnification\u003c\/strong\u003e, this lens allows for \u003cstrong\u003estunning, extreme close-up shots\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast f\/2.8 Aperture\u003c\/strong\u003e – Provides \u003cstrong\u003eexcellent low-light performance\u003c\/strong\u003e and \u003cstrong\u003esmooth depth-of-field control\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApochromatic (APO) Optical Design\u003c\/strong\u003e – Incorporates \u003cstrong\u003elow dispersion glass\u003c\/strong\u003e to \u003cstrong\u003eeliminate chromatic aberrations\u003c\/strong\u003e, ensuring \u003cstrong\u003epin-sharp images\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e12 Elements in 10 Groups\u003c\/strong\u003e – Advanced lens construction ensures \u003cstrong\u003ehigh contrast, clarity, and minimal distortion\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInfinity Focus for Portrait Photography\u003c\/strong\u003e – Functions as a \u003cstrong\u003esharp portrait lens\u003c\/strong\u003e, producing \u003cstrong\u003ebeautifully smooth bokeh\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25cm Minimum Focusing Distance\u003c\/strong\u003e – Offers \u003cstrong\u003eexceptional versatility\u003c\/strong\u003e for capturing both \u003cstrong\u003emacro and general photography subjects\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable Lens Hood\u003c\/strong\u003e – Provides \u003cstrong\u003eextra protection against stray light and reflections\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e67mm Filter Thread\u003c\/strong\u003e – Allows for \u003cstrong\u003eeasy use of filters\u003c\/strong\u003e, enhancing creative possibilities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSuperior Macro Performance with 2X Magnification\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMost macro lenses on the market offer a \u003cstrong\u003e1:1 magnification ratio\u003c\/strong\u003e, but the \u003cstrong\u003eLaowa 100mm f\/2.8\u003c\/strong\u003e extends to \u003cstrong\u003e2X magnification\u003c\/strong\u003e, allowing you to \u003cstrong\u003ecapture extreme close-ups\u003c\/strong\u003e with \u003cstrong\u003eexceptional detail\u003c\/strong\u003e. This extended magnification capability is perfect for \u003cstrong\u003escientific photography, fine textures, and nature close-ups\u003c\/strong\u003e, making this lens an \u003cstrong\u003eindispensable tool for macro enthusiasts\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-100mm-f2-8-2X-Ultra-Macro-APO-Lens-lifestyle-photo-3.webp?v=1742038045\" alt=\"Laowa 100mm f2.8 2X Ultra Macro APO Lens lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced Optical Design for Exceptional Clarity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe lens features an \u003cstrong\u003eadvanced optical construction\u003c\/strong\u003e with \u003cstrong\u003e12 elements in 10 groups\u003c\/strong\u003e, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eApochromatic (APO) elements\u003c\/strong\u003e – Effectively eliminate \u003cstrong\u003eboth in-focus and out-of-focus chromatic aberrations\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow Dispersion (LD) glass\u003c\/strong\u003e – Enhances \u003cstrong\u003esharpness and contrast\u003c\/strong\u003e, while ensuring \u003cstrong\u003etrue-to-life colour reproduction\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis \u003cstrong\u003ehigh-end lens design\u003c\/strong\u003e means you’ll spend \u003cstrong\u003eless time correcting images in post-processing\u003c\/strong\u003e, making it a favourite among professional photographers.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVersatile for Both Macro \u0026amp; Portrait Photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eLaowa 100mm f\/2.8 Ultra Macro\u003c\/strong\u003e is \u003cstrong\u003enot just for macro photography\u003c\/strong\u003e—it also functions as an \u003cstrong\u003eexcellent portrait lens\u003c\/strong\u003e. With a \u003cstrong\u003efast f\/2.8 aperture\u003c\/strong\u003e, it delivers \u003cstrong\u003ebeautifully smooth bokeh\u003c\/strong\u003e, allowing subjects to stand out against softly blurred backgrounds. This makes it an ideal \u003cstrong\u003edual-purpose lens\u003c\/strong\u003e for \u003cstrong\u003emacro shooters who also want stunning portrait capabilities\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-100mm-f2-8-2X-Ultra-Macro-APO-Lens-lifestyle-photo-1.webp?v=1742038045\" alt=\"Laowa 100mm f2.8 2X Ultra Macro APO Lens lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use a Macro Lens Effectively\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMacro photography opens up a whole new world of details that are \u003cstrong\u003enot visible to the naked eye\u003c\/strong\u003e. Whether you’re \u003cstrong\u003ecapturing insects, flowers, textures, or miniature worlds\u003c\/strong\u003e, \u003cstrong\u003etaking your time to compose and focus on every detail\u003c\/strong\u003e will yield \u003cstrong\u003ebreathtaking results\u003c\/strong\u003e. This lens allows photographers to explore \u003cstrong\u003eboth creative and scientific photography\u003c\/strong\u003e with \u003cstrong\u003eunmatched precision\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-100mm-f2-8-2X-Ultra-Macro-APO-Lens-lifestyle-photo-5.webp?v=1742038045\" alt=\"Laowa 100mm f2.8 2X Ultra Macro APO Lens lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 100mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnification Ratio:\u003c\/strong\u003e 2:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction:\u003c\/strong\u003e 12 elements in 10 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 25cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 67mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Type:\u003c\/strong\u003e Manual\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible Formats:\u003c\/strong\u003e Full-Frame \u0026amp; APS-C\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat’s Included?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLaowa 100mm f\/2.8 2X Ultra Macro APO Lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRemovable Lens Hood\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFront and Rear Lens Caps\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-100mm-f2-8-2X-Ultra-Macro-APO-Lens-lifestyle-photo-4.webp?v=1742038045\" alt=\"Laowa 100mm f2.8 2X Ultra Macro APO Lens lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Laowa 100mm f\/2.8 2X Ultra Macro APO Lens?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eIndustry-first 2:1 magnification for extreme close-ups\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eApochromatic design eliminates chromatic aberrations for flawless image quality\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVersatile dual-use as a macro and portrait lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHigh-quality metal construction for durability and long-term use\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIdeal for professionals and enthusiasts looking to expand their creative potential\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhether you’re a macro specialist or a portrait photographer seeking high-quality optics, the Laowa 100mm f\/2.8 2X Ultra Macro APO Lens is a powerful and unique tool that opens up new creative possibilities.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Laowa","offers":[{"title":"Canon EF Manual Aperture","offer_id":40296643756129,"sku":"6940486701623","price":569.0,"currency_code":"GBP","in_stock":true},{"title":"Canon EF Auto Aperture","offer_id":40296643788897,"sku":"6940486700725","price":569.0,"currency_code":"GBP","in_stock":true},{"title":"Nikon F","offer_id":40296643821665,"sku":"6940486700732","price":569.0,"currency_code":"GBP","in_stock":false},{"title":"Nikon Z","offer_id":40296643854433,"sku":"6940486701258","price":569.0,"currency_code":"GBP","in_stock":true},{"title":"Sony FE","offer_id":40296643887201,"sku":"6940486700749","price":569.0,"currency_code":"GBP","in_stock":true},{"title":"Canon RF","offer_id":40296643919969,"sku":"6940486701241","price":569.0,"currency_code":"GBP","in_stock":true},{"title":"L mount","offer_id":40296643952737,"sku":"6940486701531","price":569.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-100mm-f2-8-2X-Ultra-Macro-APO-Lens-product-photo-1.webp?v=1742037997"},{"product_id":"fujifilm-xf-50mm-f1-0-r-wr-lens","title":"Fujifilm XF 50mm F1.0 R WR Lens","description":"\u003cp\u003e\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/soUkgIR6g-c?si=9g0uwhWSZHkDr_9t\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm XF 50mm F1.0 R WR Lens\u003c\/h2\u003e\n\u003ch3\u003eThe Ultimate Portrait Lens for Fujifilm X-Series Cameras\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 50mm F1.0 R WR\u003c\/strong\u003e lens is a groundbreaking mid-telephoto prime designed for photographers who demand the very best in sharpness, depth, and creative control. Featuring the \u003cstrong\u003eworld’s first f\/1.0 autofocus lens for mirrorless cameras\u003c\/strong\u003e, this professional XF lens delivers stunning results in portrait, low-light, and fine-art photography.\u003c\/p\u003e\n\u003cp\u003eWith exceptional light-gathering power, silky-smooth bokeh, and rugged weather sealing, it’s the ultimate tool for \u003cstrong\u003eportrait photographers\u003c\/strong\u003e, \u003cstrong\u003ewedding shooters\u003c\/strong\u003e, and \u003cstrong\u003ecreative image-makers\u003c\/strong\u003e who want to push the limits of their Fujifilm X Series camera.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-2.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eWorld’s First f\/1.0 Autofocus Lens for Mirrorless Systems\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBreakthrough optical design offering unmatched light transmission for breathtaking low-light performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAutofocus remains fast and accurate even at \u003cstrong\u003e-7EV\u003c\/strong\u003e, ensuring reliable focus in near-dark conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAchieve exquisite \u003cstrong\u003eshallow depth of field\u003c\/strong\u003e for truly cinematic subject isolation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-1.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eExceptional Optical Construction\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt with \u003cstrong\u003e12 elements in 9 groups\u003c\/strong\u003e, including \u003cstrong\u003e1 aspherical\u003c\/strong\u003e and \u003cstrong\u003e2 extra-low dispersion (ED)\u003c\/strong\u003e elements.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimises aberrations and distortion while delivering \u003cstrong\u003eedge-to-edge clarity\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProduces smooth, \u003cstrong\u003ecreamy background blur (bokeh)\u003c\/strong\u003e ideal for portraiture and fine-art imagery.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-12.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eUltra-Shallow Depth of Field\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe \u003cstrong\u003ef\/1.0 maximum aperture\u003c\/strong\u003e creates incredibly narrow focus planes, allowing the subject’s eyes to remain tack-sharp while the background melts away.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for creating \u003cstrong\u003eartistic, emotive images\u003c\/strong\u003e with rich atmosphere and dimensionality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-7.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003ePrecision Autofocus and Manual Control\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFeatures a \u003cstrong\u003eDC autofocus motor\u003c\/strong\u003e for fast, silent, and reliable performance—even with the razor-thin depth of field at f\/1.0.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnhanced \u003cstrong\u003emanual focus ring\u003c\/strong\u003e with 120° rotation for refined control, ideal for video or precise still work.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFully compatible with \u003cstrong\u003eFocus Peaking\u003c\/strong\u003e and \u003cstrong\u003eFocus Assist\u003c\/strong\u003e features on Fujifilm X-Series cameras.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-8.webp?v=1760442819\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eCompact, Durable, and Weather-Resistant\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eAt only \u003cstrong\u003e103.5mm long\u003c\/strong\u003e and \u003cstrong\u003e845g\u003c\/strong\u003e, the lens balances beautifully on Fujifilm’s mirrorless bodies.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeather-resistant (WR) sealing\u003c\/strong\u003e in 11 locations protects against dust, moisture, and freezing temperatures down to \u003cstrong\u003e-10°C\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for outdoor shoots in unpredictable conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-13.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003ePerfect Portrait Perspective\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe 50mm focal length (equivalent to \u003cstrong\u003e76mm in full-frame terms\u003c\/strong\u003e) delivers a natural, flattering field of view for portraits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent for \u003cstrong\u003eheadshots, environmental portraits\u003c\/strong\u003e, and \u003cstrong\u003edetail shots\u003c\/strong\u003e with beautiful separation and depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-3.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e📊 Specifications\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFocal Length\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e50mm (76mm equivalent on APS-C)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ef\/1.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ef\/16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOptical Construction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e12 elements in 9 groups (1 aspherical, 2 ED)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAperture Blades\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9 (rounded)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e70cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e0.08x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFilter Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e77mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions (DxL)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e87mm × 103.5mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e845g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeather Sealing\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDust, moisture, and freeze-resistant to -10°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-4.webp?v=1760442818\" alt=\"\"\u003e\u003c\/h3\u003e\n\u003ch3\u003e🎯 Benefits for Photographers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePortrait Perfection:\u003c\/strong\u003e Create professional-grade portraits with stunning clarity, lifelike depth, and creamy bokeh.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLow-Light Powerhouse:\u003c\/strong\u003e Capture sharp, noise-free images without increasing ISO—even in dimly lit environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Flexibility:\u003c\/strong\u003e Ideal for \u003cstrong\u003estreet\u003c\/strong\u003e, \u003cstrong\u003elifestyle\u003c\/strong\u003e, \u003cstrong\u003enight\u003c\/strong\u003e, and \u003cstrong\u003eastrophotography\u003c\/strong\u003e, offering unique control over focus and mood.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Reliability:\u003c\/strong\u003e Built to withstand the elements, ensuring consistent performance wherever you shoot.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFlawless Autofocus:\u003c\/strong\u003e Designed for the latest Fujifilm X-Series bodies, ensuring quick, accurate, and confident focusing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-10.webp?v=1760442819\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e💡 Why Choose the Fujifilm XF 50mm F1.0 R WR?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUnrivalled Aperture:\u003c\/strong\u003e Enjoy the creative freedom and low-light strength of an f\/1.0 lens.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional Build:\u003c\/strong\u003e Premium craftsmanship with full weather sealing for professional use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePioneering Autofocus:\u003c\/strong\u003e The world’s first mirrorless lens combining f\/1.0 brightness with AF precision.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatility Across Genres:\u003c\/strong\u003e A go-to lens for portraits, fine art, fashion, and documentary work.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-11.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e📷 Capture Emotion. Master Light.\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 50mm F1.0 R WR\u003c\/strong\u003e lens redefines what’s possible in mirrorless photography. Whether you’re shooting portraits bathed in natural light, atmospheric night scenes, or artistic close-ups, this lens delivers extraordinary optical performance and creative control—helping you express your vision with precision and style.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066383675489,"sku":"4547410435856","price":1499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/2_107_1.jpg?v=1692154317"},{"product_id":"nikon-85mm-f1-8-g-af-s-nikkor-short-telephoto-prime-lens","title":"Nikon AF-S NIKKOR 85mm f\/1.8 G Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/CA9UIOBzjhI?si=1V_-eb9UDigcygpx\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eNikon AF-S NIKKOR 85mm f\/1.8 G Lens – Sharp, Fast, and Perfect for Portraits\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch4\u003e\u003cstrong\u003ePremium Short-Telephoto Prime for Stunning Portraits\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon AF-S NIKKOR 85mm f\/1.8 G\u003c\/strong\u003e is a \u003cstrong\u003ehigh-performance prime lens\u003c\/strong\u003e designed for \u003cstrong\u003eFX-format Nikon F-mount cameras\u003c\/strong\u003e, offering \u003cstrong\u003eexceptional image quality, smooth bokeh, and excellent low-light performance\u003c\/strong\u003e. With its \u003cstrong\u003ebright f\/1.8 aperture\u003c\/strong\u003e and \u003cstrong\u003eSilent Wave Motor (SWM) autofocus system\u003c\/strong\u003e, this lens is an \u003cstrong\u003eessential choice for portrait photographers and low-light shooting\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e85mm Short-Telephoto Prime\u003c\/strong\u003e – Ideal for \u003cstrong\u003eportraits, events, and low-light photography\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/1.8 Maximum Aperture\u003c\/strong\u003e – Enables \u003cstrong\u003eshallow depth of field\u003c\/strong\u003e and \u003cstrong\u003esmooth bokeh\u003c\/strong\u003e, while excelling in \u003cstrong\u003elow-light conditions\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFX-Format Lens, Compatible with DX\u003c\/strong\u003e – Provides a \u003cstrong\u003e127.5mm equivalent focal length\u003c\/strong\u003e on \u003cstrong\u003eDX-format Nikon cameras\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper Integrated Lens Coating\u003c\/strong\u003e – Reduces \u003cstrong\u003elens flare and ghosting\u003c\/strong\u003e for \u003cstrong\u003ehigh contrast and true-to-life colours\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilent Wave Motor (SWM) Autofocus\u003c\/strong\u003e – Offers \u003cstrong\u003equick, precise, and near-silent focusing\u003c\/strong\u003e, with \u003cstrong\u003efull-time manual override\u003c\/strong\u003e for fine adjustments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing Design\u003c\/strong\u003e – Maintains the lens length during focus adjustments for \u003cstrong\u003eenhanced stability and faster autofocus\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 7-Blade Diaphragm\u003c\/strong\u003e – Delivers \u003cstrong\u003ebeautifully smooth bokeh\u003c\/strong\u003e, making subjects stand out against soft backgrounds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSuperior Optical Performance for Portraits and More\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon 85mm f\/1.8 G\u003c\/strong\u003e is designed for photographers who demand \u003cstrong\u003esharp, natural-looking images with excellent background separation\u003c\/strong\u003e. 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The \u003cstrong\u003erounded 7-blade diaphragm\u003c\/strong\u003e ensures \u003cstrong\u003esmooth, natural bokeh\u003c\/strong\u003e, creating \u003cstrong\u003ebeautifully blurred backgrounds\u003c\/strong\u003e that make subjects \u003cstrong\u003estand out\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast and Quiet Autofocus with Full-Time Manual Control\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSilent Wave Motor (SWM) autofocus system\u003c\/strong\u003e ensures that focusing is \u003cstrong\u003equick, accurate, and nearly silent\u003c\/strong\u003e, making it perfect for \u003cstrong\u003eboth photography and videography\u003c\/strong\u003e. 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Whether you're capturing \u003cstrong\u003estudio portraits, outdoor headshots, or event photography\u003c\/strong\u003e, this lens provides the \u003cstrong\u003eversatility and optical quality needed for outstanding results\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpgrade your portrait photography with the Nikon 85mm f\/1.8 G today!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-nikon-85mm-f1-8-g-af-s-nikkor-short-telephoto-prime-lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-nikon-85mm-f1-8-g-af-s-nikkor-short-telephoto-prime-lens\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066384625761,"sku":"018208022014","price":479.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/NikonAF-SNIKKOR85mm-Product-Photo-1.webp?v=1741866909"},{"product_id":"viltrox-af-24mm-f1-8-lens-sony-fe-mount","title":"Viltrox AF 24mm F1.8 Lens - Sony FE Mount","description":"\u003ch2\u003eViltrox AF 24mm F1.8 Lens - Sony FE Mount\u003c\/h2\u003e\n\u003cp\u003eExperience unparalleled versatility and exceptional optical performance with the Viltrox AF 24mm F1.8 lens, meticulously crafted for Sony E-mount full-frame mirrorless cameras. 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The full-time manual focus override allows for precise control over focus, while the integrated USB Type-C port enables easy firmware updates to keep your lens up-to-date.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/24mmFE_sample00.jpg?v=1712323697\"\u003e\u003c\/p\u003e\n\u003ch3\u003eEnhanced Handling and Versatility:\u003c\/h3\u003e\n\u003cp\u003eDesigned for full-frame Sony FE-mount mirrorless cameras, the Viltrox AF 24mm F1.8 lens provides exceptional handling and versatility. Its compact and durable metal construction ensures reliability in any shooting environment, while the integrated manual aperture ring offers tactile exposure control for seamless adjustments.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/viltrox_24mmFE-03.jpg?v=1712323696\"\u003e\u003c\/p\u003e\n\u003ch3\u003eDiscover More:\u003c\/h3\u003e\n\u003cp\u003eUnlock new creative possibilities and capture stunning imagery with the Viltrox AF 24mm F1.8 lens.\u003c\/p\u003e","brand":"Viltrox","offers":[{"title":"Default Title","offer_id":40066384756833,"sku":"6953400301892","price":321.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Viltrox-AF-24mm-F1-8-Lens-Sony-FE-Mount-product-photo-4.webp?v=1734172795"},{"product_id":"panasonic-lumix-g-25mm-f1-7-asph-lens-silver","title":"Panasonic LUMIX G 25mm f1.7 Asph Lens Silver","description":"\u003ch2\u003ePanasonic 25mm F1.7 LUMIX G ASPH Lens – Black\u003c\/h2\u003e\n\u003cp\u003eCapture stunning images with the \u003cstrong\u003ePanasonic 25mm F1.7 LUMIX G ASPH Lens\u003c\/strong\u003e, a fast and versatile \u003cstrong\u003eprime lens\u003c\/strong\u003e designed for \u003cstrong\u003eMicro Four Thirds mirrorless cameras\u003c\/strong\u003e. Offering a \u003cstrong\u003e50mm equivalent focal length\u003c\/strong\u003e (in 35mm format), this lens delivers a natural perspective that is ideal for a wide range of photography, including portraits, landscapes, and everyday shooting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic 25mm F1.7 LUMIX G Asph Lens Black lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-25mm-F1-7-LUMIX-G-Asph-Lens-Black-lifestyle-photo-1.webp?v=1729069004\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eBright f\/1.7 Aperture for Stunning Low-Light Performance\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWith a \u003cstrong\u003ebright f\/1.7 maximum aperture\u003c\/strong\u003e, this lens excels in low-light conditions, allowing you to shoot in dim environments without compromising image quality. The wide aperture also provides exceptional control over depth of field, enabling you to create beautifully defocused backgrounds for \u003cstrong\u003eprofessional-looking bokeh\u003c\/strong\u003e. Whether you're shooting in natural light or in low-light indoor settings, this lens ensures clear, sharp, and vibrant images.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eExceptional Optical Design for Sharp, Clear Images\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic 25mm F1.7 LUMIX G\u003c\/strong\u003e features advanced optical elements, including \u003cstrong\u003eone Ultra-High Refractive Index (UHR) element\u003c\/strong\u003e and \u003cstrong\u003etwo aspherical elements\u003c\/strong\u003e, designed to reduce chromatic aberrations and distortions. This results in \u003cstrong\u003eedge-to-edge sharpness\u003c\/strong\u003e and even illumination across the entire frame, ensuring high clarity and image fidelity even at wide apertures. 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Its small form factor allows you to carry it easily for day-to-day shooting, without sacrificing performance. Despite its compact size, this lens delivers high-quality results, making it an excellent choice for photographers who need both portability and versatility.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFast, Silent Autofocus for Stills and Video\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eEquipped with a \u003cstrong\u003estepping AF motor\u003c\/strong\u003e, this lens ensures \u003cstrong\u003esmooth, silent, and accurate autofocus\u003c\/strong\u003e that is ideal for both still photography and video recording. The autofocus system works seamlessly with \u003cstrong\u003ePanasonic’s high-speed Contrast AF\u003c\/strong\u003e technology, delivering fast and precise focusing performance. Whether you're capturing fleeting moments or shooting video, the quiet operation of this lens makes it suitable for environments where silence is crucial.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic 25mm F1.7 LUMIX G Asph Lens Black lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-25mm-F1-7-LUMIX-G-Asph-Lens-Black-lifestyle-photo-4.webp?v=1729069004\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eBeautiful Bokeh for Artistic Shots\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003erounded 7-blade diaphragm\u003c\/strong\u003e of the \u003cstrong\u003ePanasonic 25mm F1.7\u003c\/strong\u003e produces soft, smooth bokeh, enhancing the aesthetic appeal of out-of-focus areas in your images. 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With its bright f\/1.7 aperture, fast autofocus, and compact design, this lens is perfect for capturing professional-quality images in any setting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpgrade your photography today with the Panasonic 25mm F1.7 and unlock new creative possibilities.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications and more details, click \u003cstrong\u003eHere\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Panasonic 25mm F1.7 LUMIX G Asph Lens Black lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-25mm-F1-7-LUMIX-G-Asph-Lens-Black-lifestyle-photo-5.webp?v=1729069004\"\u003e\u003c\/div\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066385805409,"sku":"5025232835133","price":148.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-25mm-F1-7-LUMIX-G-Asph-Lens-Silver-product-photo-2.webp?v=1729069321"},{"product_id":"laowa-60mm-f2-8-2x-lens-ultra-macro-for-sony-e-mount-camera","title":"Laowa 60mm F2.8 2x Lens Ultra-Macro lens","description":"\u003ch2\u003e\u003cstrong\u003eLaowa 60mm f\/2.8 2X Ultra-Macro Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch4\u003e\u003cstrong\u003eWorld’s First 2:1 Macro Lens with Infinity Focus\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eLaowa 60mm f\/2.8 2X Ultra-Macro Lens\u003c\/strong\u003e is a \u003cstrong\u003eversatile, high-performance lens\u003c\/strong\u003e that allows photographers to \u003cstrong\u003ecapture subjects at magnifications ranging from 0.1x to 2x\u003c\/strong\u003e, without the need for \u003cstrong\u003eextension tubes\u003c\/strong\u003e. This makes it \u003cstrong\u003eideal for rapidly changing macro photography scenarios\u003c\/strong\u003e, from \u003cstrong\u003etiny insects to larger objects\u003c\/strong\u003e, while also functioning as a \u003cstrong\u003esharp portrait lens\u003c\/strong\u003e. Whether you're shooting \u003cstrong\u003eultra-macro close-ups or full-body portraits\u003c\/strong\u003e, this lens delivers exceptional optical performance.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Laowa 60mm F2.8 2x Lens Ultra-Macro lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-60mm-F2-8-2x-Lens-Ultra-Macro-lens-lifestyle-photo-1.webp?v=1741967489\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e2:1 Magnification to Infinity Focus\u003c\/strong\u003e – Unlike standard macro lenses limited to \u003cstrong\u003e1:1 magnification\u003c\/strong\u003e, this lens \u003cstrong\u003efocuses from infinity down to 2X life-size\u003c\/strong\u003e, making it an \u003cstrong\u003eall-in-one solution\u003c\/strong\u003e for \u003cstrong\u003eboth macro and portrait photography\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e60mm Focal Length\u003c\/strong\u003e – Offers a \u003cstrong\u003enatural perspective\u003c\/strong\u003e, making it suitable for \u003cstrong\u003eportraits, still life, and general photography\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManual Focus \u0026amp; Aperture Control\u003c\/strong\u003e – Ensures \u003cstrong\u003eprecision adjustments\u003c\/strong\u003e, ideal for \u003cstrong\u003ecreative and professional macro work\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Design\u003c\/strong\u003e – Features \u003cstrong\u003e9 elements in 7 groups\u003c\/strong\u003e, including two \u003cstrong\u003emoving lens groups\u003c\/strong\u003e for \u003cstrong\u003edistortion control\u003c\/strong\u003e and \u003cstrong\u003esharp image rendering\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFourteen-Blade Aperture for Beautiful Bokeh\u003c\/strong\u003e – Produces a \u003cstrong\u003esmooth, creamy background blur\u003c\/strong\u003e, enhancing subject separation and artistic depth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSolid Metal Construction\u003c\/strong\u003e – Built for \u003cstrong\u003edurability and longevity\u003c\/strong\u003e, ensuring \u003cstrong\u003ereliable performance in various conditions\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible with APS-C \u0026amp; Full-Frame Cameras\u003c\/strong\u003e – While optimised for \u003cstrong\u003eAPS-C sensors\u003c\/strong\u003e, this lens can be used on \u003cstrong\u003efull-frame cameras\u003c\/strong\u003e (note: slight vignetting occurs at infinity focus but not in macro mode)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Laowa 60mm F2.8 2x Lens Ultra-Macro lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-60mm-F2-8-2x-Lens-Ultra-Macro-lens-lifestyle-photo-5.webp?v=1741967489\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eVersatile Macro \u0026amp; Portrait Photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for macro enthusiasts\u003c\/strong\u003e – Captures everything from \u003cstrong\u003efine textures to extreme close-ups\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless transition between macro and standard photography\u003c\/strong\u003e – No need for extension tubes or additional accessories\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh image quality\u003c\/strong\u003e – Produces \u003cstrong\u003esharp details, excellent colour accuracy, and minimal distortion\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Laowa 60mm F2.8 2x Lens Ultra-Macro lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-60mm-F2-8-2x-Lens-Ultra-Macro-lens-lifestyle-photo-4.webp?v=1741967489\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eBuilt for Precision \u0026amp; Creative Flexibility\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose-to-Circular Aperture Design\u003c\/strong\u003e – Allows for \u003cstrong\u003epleasing background blur\u003c\/strong\u003e and \u003cstrong\u003esmooth out-of-focus areas\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Lens Barrel\u003c\/strong\u003e – Ensures \u003cstrong\u003emaximum strength and longevity\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible with Multiple Mounts\u003c\/strong\u003e – Available for \u003cstrong\u003eCanon EF, Nikon F, Sony Alpha, and Pentax K\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Laowa 60mm F2.8 2x Lens Ultra-Macro lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-60mm-F2-8-2x-Lens-Ultra-Macro-lens-lifestyle-photo-2.webp?v=1741967489\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 60mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnification Ratio:\u003c\/strong\u003e 2:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 9 elements in 7 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 14\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible Sensor Formats:\u003c\/strong\u003e APS-C \u0026amp; Full-Frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Type:\u003c\/strong\u003e Manual\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Sturdy yet lightweight for macro flexibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat’s Included?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLaowa 60mm f\/2.8 2X Ultra-Macro Lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens Pouch\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFront and Rear Lens Caps\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eComplimentary Filter\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Laowa 60mm F2.8 2x Lens Ultra-Macro lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-60mm-F2-8-2x-Lens-Ultra-Macro-lens-lifestyle-photo-3.webp?v=1741967489\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Laowa 60mm f\/2.8 2X Ultra-Macro Lens?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e2X magnification without extension tubes, perfect for extreme close-ups\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAlso functions as a portrait lens with sharp image quality\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eExceptional build quality with a durable metal barrel\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFourteen-blade aperture for smooth, artistic bokeh\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSeamless macro-to-infinity focus for ultimate flexibility\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFrom detailed macro shots to crisp portraits, the Laowa 60mm f\/2.8 2X Ultra-Macro Lens delivers unmatched versatility, making it an essential tool for photographers looking to explore both worlds in a single lens.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Laowa","offers":[{"title":"Canon EF","offer_id":40311658872929,"sku":"0687927782464","price":409.0,"currency_code":"GBP","in_stock":true},{"title":"Nikon F","offer_id":40311658905697,"sku":"0687927782471","price":409.0,"currency_code":"GBP","in_stock":false},{"title":"Sony FE","offer_id":40311658938465,"sku":"0683203854986","price":409.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-60mm-F2-8-2x-Lens-Ultra-Macro-lens-product-photo-3.webp?v=1741967359"},{"product_id":"samyang-mf-85mm-f1-4-mk2-lens-mft-micro-four-thirds","title":"Samyang MF 85mm F1.4 Mk2 Lens – Micro Four Thirds (MFT)","description":"\u003ch2\u003eSamyang MF 85mm F1.4 Mk2 Lens – Micro Four Thirds (MFT)\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eSamyang MF 85mm F1.4 Mk2 Lens\u003c\/strong\u003e for Micro Four Thirds cameras is a versatile, manual-focus lens designed for photographers and videographers seeking expressive image quality and creative control. With its fast f\/1.4 aperture, smooth bokeh, and innovative features, this compact and lightweight lens is perfect for portraits, travel, and nature photography.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1641372028.jpg?v=1712931996\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDe-Click Function for Video\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOffers the option to remove aperture click stops for smooth, noise-free adjustments during video recording.\u003c\/li\u003e\n\u003cli\u003eEasily switch between \"click\" and \"free\" modes using the silver ring on the lens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth Bokeh for Portraits\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures a 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distortion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeather-Sealed Design\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeather sealing around the bayonet mount protects the lens interior from moisture and dust, making it reliable for outdoor photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeighing only \u003cstrong\u003e587g\u003c\/strong\u003e and measuring approximately \u003cstrong\u003e10cm\u003c\/strong\u003e, it’s much lighter and more portable than many other 85mm lenses, making it perfect for on-the-go photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1641350647.jpg?v=1712931996\"\u003e\u003c\/p\u003e\n\u003ch4\u003eSpecifications:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 85mm (170mm equivalent on MFT cameras)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/1.4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 9 elements in 7 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eField of View\u003c\/strong\u003e: 14.4° (on MFT sensors)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 9 (rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 1.0m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread Size\u003c\/strong\u003e: 72mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 587g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength\u003c\/strong\u003e: Approx. 10cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Micro Four Thirds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1641371812.jpg?v=1712931996\"\u003e\u003c\/p\u003e\n\u003ch4\u003eIdeal For:\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortrait Photography\u003c\/strong\u003e: The fast f\/1.4 aperture and smooth bokeh make this lens a standout choice for creating beautiful, subject-focused portraits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo Filming\u003c\/strong\u003e: The de-click aperture function offers seamless transitions, perfect for cinematic storytelling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel and Nature Photography\u003c\/strong\u003e: Compact and lightweight, the lens is easy to carry, while its weather-sealing ensures reliability in various environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreative Photography\u003c\/strong\u003e: The combination of ultra-smooth bokeh and the ability to produce 18-ray sun stars enables artistic and unique shots.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1641371419.jpg?v=1712931996\"\u003e\u003c\/p\u003e\n\u003ch4\u003eWhy Choose the Samyang MF 85mm F1.4 Mk2 Lens?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreative Control\u003c\/strong\u003e: Manual focus and the de-click function allow for precise adjustments and greater artistic flexibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Results\u003c\/strong\u003e: Exceptional optical quality ensures sharp, vibrant images with minimal aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable and Durable\u003c\/strong\u003e: Lightweight, compact, and weather-sealed, this lens is built for both studio and outdoor use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBudget-Friendly Excellence\u003c\/strong\u003e: Delivers premium performance at a fraction of the cost of other lenses in its class.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003eWhether you’re capturing stunning portraits or experimenting with cinematic video, the \u003cstrong\u003eSamyang MF 85mm F1.4 Mk2 Lens\u003c\/strong\u003e for Micro Four Thirds cameras is a versatile and high-performance tool for photographers and filmmakers alike. With its expressive image quality and innovative features, this lens is a reliable choice for any creative endeavour.\u003c\/p\u003e","brand":"Samyang","offers":[{"title":"Default Title","offer_id":40066391867489,"sku":"8809298886356","price":299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/7129_1_detailenlarge.jpg?v=1692155711"},{"product_id":"zeiss-planar-50mm-f1-4-ze-canon-fit-lens","title":"Zeiss Planar 50mm F1.4 ZE - Canon Fit Lens","description":"\u003ch2\u003e\u003cstrong\u003eZeiss Planar 50mm F1.4 ZE - Canon Fit Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe focal length of the Planar T* 1,4\/50 is equal to the perspective of the human eye. Its fast aperture and exceptional compactness are its outstanding features. This lens produces a pleasing portrait style quality at the widest aperture and sharpens considerably beyond f\/4 for any general-purpose application.\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-classic-feature-excellent-image-quality.ts-1572956027657.jpg?v=1711639756\" alt=\"\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe famous symmetric lens design was invented by Dr Paul Rudolph at ZEISS in 1896. The Planar lens is the most successful camera lens design – and, by the way, the most plagiarised – ever created. It provides the lens designer with numerous means to correct aberrations extraordinarily well. Its performance is very constant over a wide range of imaging ratios, enabling such a versatile lens variety as the Makro-Planar lens.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eZEISS Classic lenses – a tradition of excellence\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe ZEISS Classic lenses have enjoyed an outstanding reputation with photographers all over the world for many years now – and rightly so. The solid all-metal mount ensures constant functionality and image performance, regardless of the number of photographs taken. Manual focusing promotes creativity in the design of the image.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-classic-feature-t-coating.ts-1572956028178.jpg?v=1711639756\" alt=\"\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHigh-Speed Lens\u003c\/strong\u003e\u003cbr\u003eImpressive photographs captured in low light always begin with a fast lens for a system or SLR camera. Because, a fast, high-performance lens captures as much light as possible. A lens with a large maximum aperture leads to the best results when shooting in an unfavourable light.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIdeal aperture with nine blades\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003ePhotographers want to guide the observer through the image. Minimal depth of focus is often used as a design element. This keeps the background intentionally blurred to keep the attention of the observer on the main subject. These different representations of the blurred areas, as well as the quality of the transition, are referred to as the Bokeh of a lens. The finely tuned features of the optical design on ZEISS SLR lenses ensure a particularly harmonious effect on the blurred areas of the image. The nine diaphragm blades and the resulting, virtually circular aperture on ZEISS SLR lenses are crucial to a favourable rendition of highlights in the fore and background.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-classic-feature-ideal-aperture-planar-1450.ts-1572956027750.jpg?v=1711639756\" alt=\"\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eExcellent image quality\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe range of ZEISS T*® lenses offers the highest possible standards in terms of performance, reliability and, of course, image quality. Quite simply, they are superior in every way. You can count on highly advanced flare control for crisp and brilliant images, for example. And virtually zero geometric distortion, ensuring precise accuracy when reproducing shapes – especially useful when photographing products and architecture.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Screenshot_2024-03-28_at_15.37.04.jpg?v=1711640366\" alt=\"\" data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eElaborate stray light reduction\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eRich, vibrant colours are vital to creating a lasting impression. Stray light in the lens, however, would lead to a brightening of the image, which is particularly visible in shadow areas. Image contrast is lowered; the image appears dull and bleached. We combine various, elaborate techniques to reduce unwanted stray light. For example, all lens elements are coated with the famous ZEISS T*® anti-reflective coating. Additionally, a jet black special paint is applied by hand to all lens element edges to ensure that reflections are prevented from the start.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHigh-quality all-metal mounts\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eNoticeable quality and high-value stability qualify ZEISS lenses for decades of intense use. The high-quality craftsmanship of the all-metal mounts, the easy-to-grip metal focus and aperture ring and the robust front bayonet and filter threads ensure an amazing photographic experience.\u003c\/p\u003e","brand":"Zeiss","offers":[{"title":"Default Title","offer_id":40066393571425,"sku":"4047865800105","price":549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/51kdocectrl_1_1_1.jpg?v=1692156308"},{"product_id":"nikon-z-24mm-f1-8-s-mirrorless-prime-lens","title":"Nikon Nikkor Z 24mm f1.8 S Prime Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rfDBiU2iZF0?si=chEm136yToPSPaAA\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eNikon Nikkor Z 24mm f\/1.8 S Mirrorless Prime Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon Z 24mm f\/1.8 S Mirrorless Prime Lens\u003c\/strong\u003e is a standout addition to Nikon’s line of mirrorless prime lenses, designed to deliver exceptional performance for landscape, architectural, and general wide-angle photography. With its impressive optical design and versatile features, this lens ensures outstanding image quality and creative flexibility.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-24mm-f1-8-S-Prime-Lens-Sample-Photos-4.webp?v=1726758228\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge Maximum Aperture\u003c\/strong\u003e: f\/1.8 for excellent low-light performance and beautiful background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdge-to-Edge Sharpness\u003c\/strong\u003e: Designed to deliver consistently sharp images from centre to edge, even at wide apertures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide 24mm Focal Length\u003c\/strong\u003e: Ideal for capturing expansive landscapes, architectural details, and dynamic wide-angle shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano Crystal 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autofocus system is ideal for video recording, ensuring no distracting noise during filming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl Ring\u003c\/strong\u003e: Offers silent and precise control over aperture and exposure compensation, and can be switched to manual focus mode when needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-24mm-f1-8-S-Prime-Lens-Sample-Photos-10.webp?v=1726758316\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSupplied Accessories:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLC-72B\u003c\/strong\u003e: 72mm Snap-on Front Lens Cap\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLF-N1\u003c\/strong\u003e: Rear Lens Cap\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHB-88\u003c\/strong\u003e: Bayonet Lens Hood\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCL-C1\u003c\/strong\u003e: Lens 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72mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 450g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-24mm-f1-8-S-Prime-Lens-Sample-Photos-11.webp?v=1726758349\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon Z 24mm f\/1.8 S Mirrorless Prime Lens\u003c\/strong\u003e is an essential tool for photographers and videographers seeking a wide-angle lens with exceptional image quality, versatile shooting capabilities, and robust build. 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Offering a \u003cstrong\u003e120mm equivalent focal length\u003c\/strong\u003e, true \u003cstrong\u003e1:1 magnification\u003c\/strong\u003e, and an impressive \u003cstrong\u003eminimum focusing distance of 7.5 inches (19 cm)\u003c\/strong\u003e, this lens is engineered to deliver \u003cstrong\u003eexceptional detail and clarity\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_60mm_F2.8_Sample_Photo_58.webp?v=1740149921\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you’re capturing the \u003cstrong\u003eintricacies of macro photography, stunning telephoto shots, or expressive portraits\u003c\/strong\u003e, this \u003cstrong\u003elightweight yet robust lens\u003c\/strong\u003e ensures superior image quality in every frame.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_60mm_F2.8_Sample_Photo_63.webp?v=1740149941\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eOptimised for Macro Photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue 1:1 Life-Size Magnification\u003c\/strong\u003e – Capture intricate details with outstanding clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7.5-Inch Minimum Focus Distance\u003c\/strong\u003e – Get incredibly close to your subject while maintaining precision.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Limit Switch\u003c\/strong\u003e – Enables faster and more efficient focusing by restricting the focus range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_60mm_F2.8_Sample_Photo_49.webp?v=1740150063\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuperior Optical Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra-Low Dispersion (ED) Element\u003c\/strong\u003e – Minimises chromatic aberrations and enhances colour accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Refractive Index Elements\u003c\/strong\u003e – One E-HR and two additional high-refractive elements reduce spherical aberrations and distortion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZERO (Zuiko Extra-low Reflection Optical) Coating\u003c\/strong\u003e – Eliminates ghosting and flare, improving contrast even in harsh lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_60mm_F2.8_Sample_Photo_5.webp?v=1740150083\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eExceptional Focusing Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovie \u0026amp; 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Whether capturing the \u003cstrong\u003efiner details of nature or crafting stunning artistic portraits\u003c\/strong\u003e, this lens ensures \u003cstrong\u003etop-tier performance\u003c\/strong\u003e in every shot.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_60mm_F2.8_Sample_Photo_22.webp?v=1740150280\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eUnleash your creativity and achieve professional-grade results with the \u003cstrong\u003eOM System \/ Olympus 60mm f\/2.8 Macro Lens\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_60mm_F2.8_Sample_Photo_21.webp?v=1740150304\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_60mm_F2.8_Sample_Photo_37.webp?v=1740150458\"\u003e\u003c\/p\u003e","brand":"OM System","offers":[{"title":"Default Title","offer_id":40066397470817,"sku":"4545350041236","price":449.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OMSystem_OlympusM.ZuikoDigitalED60mmF2.8ProductPhoto2.webp?v=1740149790"},{"product_id":"canon-24mm-ef-s-f2-8-stm-lens","title":"Canon 24mm EF-S f2.8 STM Pancake Lens","description":"\u003ch2\u003e\u003cstrong\u003eIntroducing the Canon 24mm EF-S f2.8 STM Pancake Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eA highly portable pancake lens that's ideal for travel and street photography. Its advanced optical design ensures great image quality, while a large f\/2.8 maximum aperture allows hand-held low-light shooting. STM focusing delivers smooth, near-silent AF when capturing movies.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSuper-slim, pancake design\u003c\/li\u003e\n\u003cli\u003eNatural, human-eye perspective\u003c\/li\u003e\n\u003cli\u003eSmooth, quiet focusing when shooting movies\u003c\/li\u003e\n\u003cli\u003eUse large apertures to shoot in low light\u003c\/li\u003e\n\u003cli\u003eClose focus to 0.16m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003ePortable pancake design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAt just 22.8mm deep, and weighing just 125g, the EF-S 24mm f\/2.8 STM is a highly portable lens that lets you take your EOS anywhere. 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It is ideal for creating shallow depth-of-field effects too, letting you isolate your subject against a soft, out-of-focus background.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced Optical Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eEnjoy Razor-Sharp Performance Right Across the Frame, with High Resistance to Flare and Coloured Fringing. Get as Near as 16cm to Small Subjects for A Close-Up View of The World.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePhysical Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProduct Weight: 125g\u003c\/li\u003e\n\u003cli\u003eMaximum Diameter X Length (mm): 68.2 X 22.8\u003c\/li\u003e\n\u003cli\u003eFilter Diameter (mm): 52\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eOptical Characteristics\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAf Actuator: Stm\u003c\/li\u003e\n\u003cli\u003eAngle of View: 59º 10', 50º 35', 34º 55'\u003c\/li\u003e\n\u003cli\u003eMinimum Aperture: 22\u003c\/li\u003e\n\u003cli\u003eLens Construction (elements\/groups): 6\/5\u003c\/li\u003e\n\u003cli\u003eDistance Information: Yes\u003c\/li\u003e\n\u003cli\u003eMagnification: 0.27\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-24mm-ef-s-f2-8-stm-pancake-lens\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066402320481,"sku":"4549292010220","price":169.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-ef-s-24mm-f-2-8-stm-lens-product-front-view.webp?v=1733742446"},{"product_id":"fujifilm-fuji-xf-50mm-f2-r-wr-lens-black","title":"Fujifilm Fujinon XF 50mm f2 R WR Lens - Black","description":"\u003ch2\u003e\u003cstrong\u003eFujifilm XF 50mm f\/2 R WR Lens – Black\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Sharp, and Built for Everyday Photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 50mm f\/2 R WR Lens\u003c\/strong\u003e is a premium mid-telephoto prime designed for \u003cstrong\u003eFujifilm X Series mirrorless cameras\u003c\/strong\u003e. 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Its impeccable performance, stylish design, and versatility make it an unbeatable choice for capturing memorable moments. Don’t wait—add this incredible lens to your collection today!\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-olympus-45mm-f1-8-m-zuiko-digital-ed-lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-olympus-45mm-f1-8-m-zuiko-digital-ed-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"OM System","offers":[{"title":"Black","offer_id":40321164443745,"sku":"4545350044138","price":289.0,"currency_code":"GBP","in_stock":true},{"title":"Silver","offer_id":40321164476513,"sku":"4545350037093","price":289.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/olympus_45mm_f1.8_m.zuiko_digital_lens_-_black.jpg?v=1654865182"},{"product_id":"nikon-af-s-dx-nikkor-35mm-f1-8-lens","title":"Nikon AF-S DX Nikkor 35mm f1.8 lens","description":"\u003ch2\u003eNikon AF-S DX Nikkor 35mm f\/1.8G Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon AF-S DX Nikkor 35mm f\/1.8G Lens\u003c\/strong\u003e is a versatile and lightweight prime lens, perfect for DX-format cameras. 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quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Protection\u003c\/strong\u003e: Features a rubber seal around the mount to minimise moisture ingress, offering durability in various conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eClose Focusing\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: Focus as close as \u003cstrong\u003e0.3m (0.98 ft)\u003c\/strong\u003e, perfect for capturing detailed close-up shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 35mm (equivalent to 50mm on DX-format cameras)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 8 elements in 6 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Modes\u003c\/strong\u003e: M\/A and M\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.3m (0.98 ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: Rounded 7-blade\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 52mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat’s Included?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e52mm Snap-On Front Lens Cap (LC-53)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRear Lens Cap (LF-1)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBayonet Hood (HB-46)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFlexible Lens Pouch (CL-0913)\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Nikon AF-S DX 35mm f\/1.8G Lens?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Focal Length\u003c\/strong\u003e: Perfect for portraits, landscapes, and general photography with a natural field of view.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Aperture\u003c\/strong\u003e: Excels in low-light conditions and offers beautiful background separation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Quality Construction\u003c\/strong\u003e: Durable design with weather-resistant sealing for reliable performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth Operation\u003c\/strong\u003e: Silent Wave Motor and dual focus modes provide effortless focusing control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e: Easy to carry and use, making it ideal for travel and everyday photography.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon AF-S DX Nikkor 35mm f\/1.8G Lens\u003c\/strong\u003e is an essential addition to any DX-format photographer’s kit. Its fast aperture, sharp optics, and versatile focal length make it perfect for capturing life’s moments with clarity and style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElevate your photography with the Nikon 35mm f\/1.8G – compact, bright, and endlessly creative.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066408349793,"sku":"018208021833","price":169.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/nikon35f1.8_1.jpg?v=1654865108"},{"product_id":"panasonic-30mm-f2-8-asph-mega-ois-mft-lens","title":"Panasonic 30mm f2.8 ASPH Mega OIS MFT Lens","description":"\u003ch2\u003ePanasonic 30mm f2.8 ASPH Mega OIS MFT Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic 30mm f2.8 ASPH Mega OIS MFT Lens\u003c\/strong\u003e is a compact and versatile macro lens designed for \u003cstrong\u003eMicro Four Thirds (MFT)\u003c\/strong\u003e cameras. With a \u003cstrong\u003e60mm equivalent focal length\u003c\/strong\u003e in 35mm terms, this lens is perfect for capturing stunning macro shots with life-size magnification. Ideal for everything from close-up photography of flowers and food to detailed portraits, it offers exceptional sharpness and precision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_30mm_f2.8_ASPH_Mega_OIS_MFT_Lens_13_H-HS030E_Sample_Image.webp?v=1729261690\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e60mm (35mm equivalent) focal length\u003c\/strong\u003e: Perfect for macro photography and detailed close-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLife-size magnification (1:1)\u003c\/strong\u003e: Capture true-to-life macro shots with incredible detail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosest focusing distance of 0.105m\u003c\/strong\u003e: Ideal for close-up photography with impressive clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMEGA Optical Image Stabiliser (O.I.S.)\u003c\/strong\u003e: Reduces camera shake, delivering sharp, stable images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth and silent autofocus\u003c\/strong\u003e: The stepping motor ensures quick and quiet focusing, perfect for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and lightweight design\u003c\/strong\u003e: With a stylish metallic finish, this lens is both reliable and portable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_30mm_f2.8_ASPH_Mega_OIS_MFT_Lens_8_H-HS030E_Sample_Image.webp?v=1729261716\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eTrue-to-Life Macro Photography\u003c\/h3\u003e\n\u003cp\u003eWith its \u003cstrong\u003e1:1 magnification\u003c\/strong\u003e and \u003cstrong\u003eclosest focusing distance of 0.105m\u003c\/strong\u003e, the \u003cstrong\u003ePanasonic 30mm f2.8\u003c\/strong\u003e delivers detailed, true-to-life macro shots. Whether you're photographing intricate subjects like flowers or capturing everyday moments, this lens offers exceptional depth of field and sharpness, making it a go-to option for macro enthusiasts.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_30mm_f2.8_ASPH_Mega_OIS_MFT_Lens_1_H-HS030E_Sample_Image.webp?v=1729261733\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHigh-Speed Autofocus with 240 fps Drive\u003c\/h3\u003e\n\u003cp\u003eThe lens is equipped with a \u003cstrong\u003estepping motor\u003c\/strong\u003e for smooth and silent focusing, making it ideal for both photography and videography. When mounted on \u003cstrong\u003eLumix G cameras\u003c\/strong\u003e, it takes full advantage of the \u003cstrong\u003ehigh-speed contrast AF system\u003c\/strong\u003e with a \u003cstrong\u003e240 fps digital signal exchange\u003c\/strong\u003e, enabling fast autofocus performance for capturing fleeting moments with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_30mm_f2.8_ASPH_Mega_OIS_MFT_Lens_14_H-HS030E_Sample_Image.webp?v=1729261756\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eMEGA Optical Image Stabiliser (O.I.S.)\u003c\/h3\u003e\n\u003cp\u003eThe integrated \u003cstrong\u003eMEGA O.I.S.\u003c\/strong\u003e effectively compensates for camera shake, ensuring you capture crisp, blur-free images even when shooting handheld in challenging conditions. This feature is especially useful for macro photography, where stability is key to getting the perfect shot.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_30mm_f2.8_ASPH_Mega_OIS_MFT_Lens_16_H-HS030E_Sample_Image.webp?v=1729261770\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCompact, Reliable Design\u003c\/h3\u003e\n\u003cp\u003eBuilt with \u003cstrong\u003e9 lenses in 9 groups\u003c\/strong\u003e, including an aspherical lens, the \u003cstrong\u003ePanasonic 30mm f2.8\u003c\/strong\u003e achieves both high optical performance and a compact, lightweight design. Its \u003cstrong\u003emetallic black finish\u003c\/strong\u003e complements the sleek design of Lumix G cameras, while the inner focus system ensures sharp resolution and contrast across all focusing distances.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_30mm_f2.8_ASPH_Mega_OIS_MFT_Lens_11_H-HS030E_Sample_Image.webp?v=1729261790\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eCapture life-sized macro details and stunning close-ups with the \u003cstrong\u003ePanasonic 30mm f2.8 ASPH Mega OIS MFT Lens\u003c\/strong\u003e—a compact and high-performance macro lens perfect for both photography and video.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca rel=\"noopener noreferrer\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-30mm-f2-8-asph-mega-ois-mft-lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-30mm-f2-8-asph-mega-ois-mft-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066408546401,"sku":"5025232819836","price":279.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic30mmf2.8ASPHMegaOISMFTLens1H-HS030E.webp?v=1729262929"},{"product_id":"panasonic-lumix-g-20mm-silver-f1-7-ii-asph-lens","title":"Panasonic Lumix G 20mm Silver F1.7 II ASPH Lens","description":"\u003ch2\u003e\u003cstrong\u003eUnleash Your Creativity with the Panasonic LUMIX G 20mm Silver F1.7 II ASPH Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eUnlock new possibilities in photography with the Panasonic LUMIX G 20mm Silver F1.7 II ASPH Lens. Designed for Micro Four Thirds cameras, this lens combines outstanding brightness with compactness and versatility, allowing you to capture stunning images in any situation.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/1CMX36hIzk4?si=-xo3_uXQvi1VO1sb\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMicro Four Thirds Lens System:\u003c\/strong\u003e Designed specifically for Micro Four Thirds cameras, this lens delivers exceptional performance and compatibility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast f\/1.7 Maximum Aperture:\u003c\/strong\u003e With a fast maximum aperture of f\/1.7, this lens excels in low-light conditions, allowing you to capture sharp, detailed images with beautiful background blur.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAperture Range f\/1.7-16:\u003c\/strong\u003e Enjoy creative control over depth of field with an aperture range from f\/1.7 to f\/16, giving you the flexibility to achieve the desired effect in your photos.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e20mm Focal Length (35mm Equivalent 40mm):\u003c\/strong\u003e The versatile 20mm focal length (equivalent to 40mm on a 35mm film camera) is perfect for a wide range of photography styles, from everyday snapshots to artistic compositions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-20MM-LUMIX-G-Black-F1-7-II-ASPH-Lens-lifestyle-photo-1.webp?v=1728987445\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact and Lightweight Design:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eExperience the ultimate convenience of a compact and lightweight lens that's easy to carry wherever you go. Despite its impressive F1.7 brightness, the Panasonic LUMIX G 20mm Silver F1.7 II ASPH Lens remains remarkably slim and lightweight, making it the perfect companion for everyday photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-20MM-LUMIX-G-Black-F1-7-II-ASPH-Lens-lifestyle-photo-2.webp?v=1728987445\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eExceptional Optical Performance:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFeaturing a sophisticated metallic-finished design, this lens not only looks stylish but also delivers outstanding optical performance. Comprising seven lenses in five groups, including two aspherical lenses, it minimizes distortion and chromatic aberrations while achieving super high-resolution corner-to-corner.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-20MM-LUMIX-G-Black-F1-7-II-ASPH-Lens-lifestyle-photo-3.webp?v=1728987445\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSmooth and Beautiful Bokeh:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith seven rounded aperture blades, this lens produces a smooth and attractive bokeh effect in out-of-focus areas, adding depth and dimension to your photos.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced Contrast AF System:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhen paired with LUMIX G cameras, the Panasonic LUMIX G 20mm Silver F1.7 II ASPH Lens allows you to take full advantage of the advanced contrast AF system, including Face Recognition, for quick and accurate autofocus performance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-20MM-LUMIX-G-Black-F1-7-II-ASPH-Lens-lifestyle-photo-4.webp?v=1728987445\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCapture Every Moment with Confidence:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you're capturing everyday scenes, landscapes, or portraits, the Panasonic LUMIX G 20mm Silver F1.7 II ASPH Lens empowers you to unleash your creativity and capture stunning images with ease.\u003c\/p\u003e\n\u003cp\u003eExperience the joy of photography with the Panasonic LUMIX G 20mm Silver F1.7 II ASPH Lens and elevate your photography to new heights.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-g-20mm-silver-f1-7-ii-asph-lens\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-g-20mm-silver-f1-7-ii-asph-lens\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066409168993,"sku":"5025232754052","price":259.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/PanasonicLUMIXG20mmSilverF1.7IIASPHLensH-H020AE-S_2-HIGH_RES.jpg?v=1729518609"},{"product_id":"panasonic-lumix-g-42-5mm-f1-7-asph-o-i-s-lens-black","title":"Panasonic Lumix G 42.5mm F1.7 Asph. O.I.S. Lens - Black","description":"\u003ch2\u003ePanasonic Lumix G 42.5mm F1.7 Asph. O.I.S. Lens – Black\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix G 42.5mm F1.7 ASPH. O.I.S. Lens\u003c\/strong\u003e is a high-speed prime lens designed for the \u003cstrong\u003eMicro Four Thirds system\u003c\/strong\u003e. With a mid-telephoto focal length equivalent to \u003cstrong\u003e85mm (35mm equivalent)\u003c\/strong\u003e, this versatile lens excels at portrait photography and close-up shots, delivering beautiful bokeh and sharp image quality. The \u003cstrong\u003ef\/1.7 aperture\u003c\/strong\u003e ensures superb low-light performance, making it perfect for indoor and nighttime photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-G-42-5mm-F1-7-Asph-O.I.S.-ens-black-2_H-HS043E_Sample_Image_1.webp?v=1729261313\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e85mm equivalent focal length\u003c\/strong\u003e: Ideal for portrait photography with rich stereoscopic effects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast f\/1.7 aperture\u003c\/strong\u003e: Creates stunning bokeh and allows for excellent low-light shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Optical Image Stabiliser (O.I.S.)\u003c\/strong\u003e: Effectively compensates for camera shake, ensuring sharp images even in challenging lighting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStepping AF motor with internal focus\u003c\/strong\u003e: Provides fast, smooth, and quiet autofocus for both photography and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 7-blade diaphragm\u003c\/strong\u003e: Produces soft, pleasing out-of-focus areas for enhanced image aesthetics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-G-42-5mm-F1-7-Asph-O.I.S.-ens-black-8_H-HS043E_Sample_Image.webp?v=1729261349\"\u003e\u003c\/p\u003e\n\u003ch3\u003eExceptional Portrait Lens with Beautiful Bokeh\u003c\/h3\u003e\n\u003cp\u003eWith its fast \u003cstrong\u003ef\/1.7 aperture\u003c\/strong\u003e, the \u003cstrong\u003eLumix G 42.5mm lens\u003c\/strong\u003e offers superior depth of field control, allowing photographers to create beautifully blurred backgrounds for impressive portrait shots. The mid-telephoto focal length is perfect for capturing detailed and intimate portraits, while the versatile \u003cstrong\u003e0.31m focusing distance\u003c\/strong\u003e makes this lens ideal for close-up shots, including food and product photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-G-42-5mm-F1-7-Asph-O.I.S.-ens-black-5_H-HS043E_Sample_Image_1.webp?v=1729261376\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHigh-Speed Autofocus for Photography and Video\u003c\/h3\u003e\n\u003cp\u003eThanks to its \u003cstrong\u003estepping motor\u003c\/strong\u003e and \u003cstrong\u003einner focus drive system\u003c\/strong\u003e, this lens delivers fast, accurate, and quiet autofocus, making it ideal for both still photography and video recording. The lens is compatible with cameras featuring \u003cstrong\u003e240 fps sensor drive\u003c\/strong\u003e, ensuring smooth, high-speed autofocus performance when paired with compatible Lumix cameras.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-G-42-5mm-F1-7-Asph-O.I.S.-ens-black-15_H-HS043E_Sample_Image.webp?v=1729261396\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePower O.I.S. for Enhanced Stability\u003c\/h3\u003e\n\u003cp\u003eThe integrated \u003cstrong\u003ePOWER Optical Image Stabiliser (O.I.S.)\u003c\/strong\u003e compensates for both fast and slow movements, reducing blur caused by camera shake. This allows photographers to shoot handheld in low-light conditions without sacrificing image sharpness. Whether you're capturing night scenes or indoor shots, the \u003cstrong\u003ePower O.I.S.\u003c\/strong\u003e ensures stable and clear results.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-G-42-5mm-F1-7-Asph-O.I.S.-ens-black-1_H-HS043E_Sample_Image.webp?v=1729261418\"\u003e\u003c\/p\u003e\n\u003ch3\u003eDesigned for Versatility\u003c\/h3\u003e\n\u003cp\u003eWith an \u003cstrong\u003eaperture range of f\/1.7 to f\/22\u003c\/strong\u003e and a \u003cstrong\u003ecompact, lightweight design\u003c\/strong\u003e, the \u003cstrong\u003ePanasonic Lumix G 42.5mm\u003c\/strong\u003e is a versatile lens that excels in a wide variety of shooting scenarios. Its \u003cstrong\u003e7-blade rounded diaphragm\u003c\/strong\u003e creates smooth, natural bokeh, enhancing the aesthetic quality of your images.\u003c\/p\u003e\n\u003cp\u003eCapture stunning portraits, close-ups, and low-light scenes with the \u003cstrong\u003ePanasonic Lumix G 42.5mm F1.7 Asph. O.I.S. Lens\u003c\/strong\u003e, a versatile, high-performance lens designed for Micro Four Thirds cameras.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca rel=\"noopener noreferrer\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-g-42-5mm-f1-7-asph-o-i-s-lens-black\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-g-42-5mm-f1-7-asph-o-i-s-lens-black\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066409201761,"sku":"5025232819843","price":319.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-Lumix-G-42-5mm-F1-7-Asph-O.I.S.-ens-black-1H-HS043E-K.webp?v=1729261225"},{"product_id":"pentax-85mm-f1-4-hd-dfa-ed-sdm-aw-lens","title":"Pentax 85mm f1.4 HD DFA* ED SDM AW Lens","description":"\u003ch2\u003ePentax 85mm F\/1.4 HD DFA ED SDM AW Lens – Professional Portrait \u0026amp; Telephoto Excellence\u003c\/h2\u003e\n\u003ch4\u003e\u003cstrong\u003ePremium Large-Aperture Telephoto Prime for Pentax K-Mount DSLRs\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe Pentax 85mm F\/1.4 HD DFA ED SDM AW* is a \u003cstrong\u003ehigh-performance medium-telephoto prime lens\u003c\/strong\u003e, designed for \u003cstrong\u003ePentax full-frame K-mount DSLRs\u003c\/strong\u003e. As part of the \u003cstrong\u003enew-generation Star (★) lens series\u003c\/strong\u003e, it delivers \u003cstrong\u003eexceptional imaging performance, edge-to-edge sharpness, and beautiful background separation\u003c\/strong\u003e, making it the \u003cstrong\u003eultimate choice for professional portrait, landscape, and low-light photography\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/ex-thumb-pic01_1.jpg?v=1711716557\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing \u003cstrong\u003ethree Super ED (Extra-low Dispersion) glass elements\u003c\/strong\u003e, a \u003cstrong\u003eglass-moulded aspherical optical element\u003c\/strong\u003e, and \u003cstrong\u003ePentax’s advanced HD multi-layer coating\u003c\/strong\u003e, this lens minimises \u003cstrong\u003echromatic aberrations, distortion, and flare\u003c\/strong\u003e, ensuring \u003cstrong\u003ehigh-contrast, ultra-sharp images even at wide apertures\u003c\/strong\u003e. 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Accurate Autofocus\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarger SDM (Supersonic Direct-Drive Motor) ring\u003c\/strong\u003e provides \u003cstrong\u003e1.3x the torque\u003c\/strong\u003e of previous models, ensuring \u003cstrong\u003esmooth, high-speed autofocus\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eDesigned to move \u003cstrong\u003eheavy rear optical groups in unison\u003c\/strong\u003e, providing \u003cstrong\u003eflawless performance across the entire focusing range\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eWeather-Sealed (AW) Build for Durability \u0026amp; Reliability\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEight dustproof, weather-resistant seals\u003c\/strong\u003e protect against \u003cstrong\u003emoisture, dust, and environmental elements\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePairs seamlessly with \u003cstrong\u003ePentax weather-sealed DSLR bodies\u003c\/strong\u003e, creating a \u003cstrong\u003erugged, all-weather imaging system\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eNine-Blade Rounded Diaphragm for Stunning Bokeh\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, circular bokeh rendering\u003c\/strong\u003e, making it \u003cstrong\u003eideal for portrait and fine art photography\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eMaintains a \u003cstrong\u003enatural, artistic background blur\u003c\/strong\u003e, ensuring \u003cstrong\u003esubject separation at all apertures\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/ex-thumb-pic02_1_2.jpg?v=1711716641\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the Pentax 85mm F\/1.4 HD DFA?*\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium 85mm focal length for professional portrait and telephoto work\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast F\/1.4 aperture for outstanding low-light performance and depth-of-field control\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper ED and aspherical elements ensure ultra-sharp, distortion-free images\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew-generation SDM autofocus motor for smooth, fast, and silent focusing\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed construction for reliable performance in any environment\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-quality HD multi-coating reduces flare and enhances contrast\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eCapture Stunning Portraits \u0026amp; Crisp Details with the Pentax 85mm F\/1.4\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor \u003cstrong\u003ephotographers who demand professional-level sharpness, flawless bokeh, and all-weather durability\u003c\/strong\u003e, the Pentax 85mm F\/1.4 HD DFA ED SDM AW* is the ultimate \u003cstrong\u003eportrait and telephoto prime lens\u003c\/strong\u003e. Whether shooting \u003cstrong\u003estudio portraits, natural landscapes, or creative low-light scenes\u003c\/strong\u003e, this lens delivers \u003cstrong\u003eexceptional image quality with outstanding depth and clarity\u003c\/strong\u003e.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pentax","offers":[{"title":"Default Title","offer_id":40066409398369,"sku":"27075301238","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Pentax85mmf1.4HDDFA_EDSDMAWLensProductPhoto6.webp?v=1740753518"},{"product_id":"canon-ef-85mm-f1-4l-is-usm-lens","title":"Canon EF 85mm F1.4L IS USM Lens","description":"\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ETpjcfzbh08?si=ro4PMtG6zyhZIuPJ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\n\u003ch2\u003e\u003cstrong\u003eCanon EF 85mm F1.4L IS USM Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eCanon EF 85mm F1.4L IS USM Lens\u003c\/strong\u003e delivers the perfect combination of speed, precision, and image quality, making it a top choice for professional photographers. Its versatile short telephoto focal length and large f\/1.4 aperture are ideal for portraits, weddings, and low-light photography, while advanced stabilization and durable construction make it a reliable tool for any scenario.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eExceptional Portrait Photography\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003e85mm focal length\u003c\/strong\u003e provides a flattering perspective for portraits.\u003c\/li\u003e\n\u003cli\u003eA wide \u003cstrong\u003ef\/1.4 aperture\u003c\/strong\u003e creates a beautifully shallow depth of field, making subjects stand out against creamy, soft backgrounds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eAdvanced Image Stabilization\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUp to \u003cstrong\u003e4 stops\u003c\/strong\u003e of Image Stabilization (IS) for sharp, blur-free images, even in low-light or handheld shooting.\u003c\/li\u003e\n\u003cli\u003eIdeal for indoor sports, events, and on-the-go photography without a tripod.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eSuperior Optical Performance\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e14 elements in 10 groups\u003c\/strong\u003e for outstanding sharpness and minimal chromatic aberration.\u003c\/li\u003e\n\u003cli\u003eCanon’s \u003cstrong\u003eAir Sphere Coating (ASC)\u003c\/strong\u003e reduces flare and ghosting, enhancing contrast and image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eProfessional Build and Features\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e9-blade circular aperture\u003c\/strong\u003e for stunning, smooth bokeh.\u003c\/li\u003e\n\u003cli\u003eFull-time \u003cstrong\u003emanual focus override\u003c\/strong\u003e for precision adjustments without switching modes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRing-type USM autofocus motor\u003c\/strong\u003e delivers fast, accurate, and near-silent focusing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eDurable Construction for Any Environment\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed\u003c\/strong\u003e to protect against dust and moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine coating\u003c\/strong\u003e on the front and rear elements repels water and oil, ensuring easy cleaning.\u003c\/li\u003e\n\u003cli\u003eBuilt to endure rigorous professional use, whether in the studio or outdoors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 85mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/1.4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 14 elements in 10 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e: Yes (4 stops)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View\u003c\/strong\u003e: 28° 30'\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.85m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e: 0.12x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 9 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 77mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Approx. 88.6mm x 105.4mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 950g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat's in the Box\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCanon EF 85mm F1.4L IS USM Lens\u003c\/li\u003e\n\u003cli\u003eLens Cap (E-77 II)\u003c\/li\u003e\n\u003cli\u003eLens Hood (ET-83E)\u003c\/li\u003e\n\u003cli\u003eLens Case (LP1219)\u003c\/li\u003e\n\u003cli\u003eRear Lens Cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortrait Photography\u003c\/strong\u003e: Capture flattering portraits with smooth, artistic background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvent Photography\u003c\/strong\u003e: Fast aperture and IS ensure sharp shots even in dimly lit venues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-Light Scenarios\u003c\/strong\u003e: Exceptional performance without the need for additional lighting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreative Shooting\u003c\/strong\u003e: Add depth and dimension to compositions with exceptional bokeh and sharpness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003eThe \u003cstrong\u003eCanon EF 85mm F1.4L IS USM Lens\u003c\/strong\u003e is a must-have for professionals and enthusiasts seeking stunning image quality, fast performance, and durable construction. It excels in creating beautiful portraits and capturing special moments in all conditions.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"Expanded Specifications Canon EF 85mm F1.4L IS USM Lens\" href=\"https:\/\/carmarthencameras.com\/pages\/copy-of-expanded-specifications-canon-ef-8-15mm-f-4l-fisheye-usm-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066409922657,"sku":"4549292091656","price":1789.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1_126_2.jpg?v=1692153863"},{"product_id":"sigma-16mm-f1-4-dc-dn-c-contemporary-lens-for-mft-mount-cameras","title":"Sigma 16mm f1.4 DC DN C Contemporary Lens","description":"\u003ch2\u003e\u003cstrong\u003eExperience Excellence with the Sigma 16mm f\/1.4 DC DN Contemporary Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and Lightweight Wide-Angle Prime Lens for APS-C Mirrorless Cameras\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sigma 16mm f\/1.4 DC DN Contemporary Lens is a premium wide-angle prime lens designed for APS-C-format mirrorless cameras. Combining exceptional optical performance with a compact and lightweight design, this lens is ideal for landscape photography, travel, and low-light shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/c16_imp_main_05.jpg?v=1713180596\" alt=\"Hikers in the mountains - Sample photo taken on the lens\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional Wide-Angle Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e16mm Focal Length\u003c\/strong\u003e: Provides a 24mm equivalent focal length on APS-C cameras, ideal for landscapes, interiors, and travel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/1.4 Aperture\u003c\/strong\u003e: Excels in low-light conditions and enables beautiful background separation for selective focus effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Optical Construction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e16 Elements in 13 Groups\u003c\/strong\u003e: Utilises 3 FLD, 2 SLD, and 2 Aspherical elements to minimise chromatic aberrations and distortions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper Multi-Layer Coating\u003c\/strong\u003e: Reduces flare and ghosting, delivering high contrast and colour accuracy even in backlit conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFast and Silent Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStepping AF Motor\u003c\/strong\u003e: Ensures smooth, fast, and near-silent focusing, perfect for both photography and videography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Quality Build\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Splash-Resistant Construction\u003c\/strong\u003e: Withstands challenging environments, making it suitable for outdoor use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrass Bayonet Mount\u003c\/strong\u003e: Provides excellent durability and precise mounting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/c16_imp_kv_pc.jpg?v=1713180596\" alt=\"Portrait of a lady by the sea\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCaptivating Image Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStunning Sharpness and Clarity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLow dispersion and aspherical elements work together to produce sharp, distortion-free images with accurate colours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/DSC09993-copy-scaled.jpg?v=1713180596\" alt=\"Street photography example 3\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeautiful Depth of Field\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003erounded nine-blade diaphragm\u003c\/strong\u003e ensures smooth and pleasing bokeh for creative compositions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLow-Light Excellence\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe wide f\/1.4 aperture allows faster shutter speeds and reduces reliance on artificial lighting, making it perfect for night photography and dimly lit settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg 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a perfect companion for photographers and videographers seeking a high-performance, wide-angle lens that delivers exceptional sharpness, versatility, and reliability in a compact package.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/c16_imp_main_01.jpg?v=1713180596\" alt=\"Portrait of a lady by a piano\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"Sigma","offers":[{"title":"Canon EF-M","offer_id":40325521440865,"sku":"085126402716","price":389.0,"currency_code":"GBP","in_stock":true},{"title":"Sony E","offer_id":40325521506401,"sku":"085126402655","price":389.0,"currency_code":"GBP","in_stock":true},{"title":"Fujifilm 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Its \u003cstrong\u003ebright f\/1.4 maximum aperture\u003c\/strong\u003e delivers \u003cstrong\u003eimpressive low-light capability\u003c\/strong\u003e and \u003cstrong\u003eshallow depth of field\u003c\/strong\u003e, allowing photographers to shoot handheld in challenging lighting or creatively isolate subjects with smooth, pleasing bokeh.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWide-angle 20mm prime for full-frame Canon EF mount\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEquivalent to 32mm on APS-C sensor cameras\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for landscapes, architecture, interiors, night sky, and creative wide portraits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast f\/1.4 aperture for low-light shooting and background separation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/a20_imp_main_06.jpg?v=1713191729\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Optical Construction\u003c\/h3\u003e\n\u003cp\u003eEngineered with \u003cstrong\u003e15 elements in 11 groups\u003c\/strong\u003e, including \u003cstrong\u003etwo FLD, five SLD, and two aspherical elements\u003c\/strong\u003e, this lens offers \u003cstrong\u003eexceptional correction for chromatic aberration, distortion, and spherical aberration\u003c\/strong\u003e. The result is \u003cstrong\u003etack-sharp images across the frame\u003c\/strong\u003e, even at wide apertures.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eTwo FLD (\"F\" Low Dispersion) elements for superior colour correction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFive SLD (Special Low Dispersion) elements for improved clarity and sharpness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTwo aspherical elements to reduce distortion and improve edge-to-edge consistency\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuper Multi-Layer Coating\u003c\/strong\u003e minimises flare and ghosting for contrast-rich results, even in backlit conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/a20_imp_main_07.jpg?v=1713191729\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Precision and Durability\u003c\/h3\u003e\n\u003cp\u003eConstructed from \u003cstrong\u003eThermally Stable Composite (TSC)\u003c\/strong\u003e and reinforced with \u003cstrong\u003etraditional metals\u003c\/strong\u003e, the 20mm f\/1.4 is built to withstand varying temperatures and demanding environments. The \u003cstrong\u003ebrass bayonet mount\u003c\/strong\u003e enhances strength and long-term reliability, while the \u003cstrong\u003efixed petal-shaped lens hood\u003c\/strong\u003e reduces flare and protects the front element.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eTSC barrel construction for reliable performance in all climates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrass mount for precise fit and long-term durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFixed hood design enhances contrast and shields front glass\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/a20_imp_main_10.jpg?v=1713191729\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHigh-Speed Autofocus with Full-Time Manual Override\u003c\/h3\u003e\n\u003cp\u003eThe integrated \u003cstrong\u003eHyper Sonic Motor (HSM)\u003c\/strong\u003e ensures fast, quiet, and smooth autofocus—ideal for stills and occasional video work. You can also \u003cstrong\u003emanually fine-tune focus at any time\u003c\/strong\u003e without switching modes, offering complete control when needed.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHyper Sonic Motor (HSM) with full-time manual focus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptimised AF algorithm for smoother performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimum focusing distance: 27.6cm (10.9 inches)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCustomisation via Sigma USB Dock\u003c\/h3\u003e\n\u003cp\u003eCompatible with the optional \u003cstrong\u003eSigma USB Dock\u003c\/strong\u003e, this lens can be fine-tuned to your preferences. Adjust focus parameters, update firmware, or refine AF behaviour using Sigma’s Optimization Pro software.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Paul-Monaghan-20mm-4.jpg?v=1713191729\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMount: Canon EF (Full-frame)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocal Length: 20mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaximum Aperture: f\/1.4\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimum Aperture: f\/16\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLens Construction: 15 elements in 11 groups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAngle of View: 94.5°\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimum Focus Distance: 27.6cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAutofocus: Hyper Sonic Motor (HSM)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDiaphragm Blades: 9 (rounded)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFilter Thread: None (due to bulbous front element)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDimensions: Ø90.7mm × 129.8mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWeight: Approx. 950g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFixed petal-shaped lens hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompatible with Sigma USB Dock\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat’s Included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSigma 20mm f\/1.4 DG HSM Art Lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFront and rear lens caps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtective lens case\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntegrated petal-shaped lens hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/a20_imp_main_08.jpg?v=1713191729\"\u003e\u003c\/p\u003e\n\u003cp\u003eFor professionals and enthusiasts seeking \u003cstrong\u003ethe finest in ultra-wide-angle performance\u003c\/strong\u003e, the \u003cstrong\u003eSigma 20mm f\/1.4 Art\u003c\/strong\u003e delivers unmatched clarity, speed, and creative control. Whether you're shooting starscapes, architecture, or environmental portraits, this lens ensures you capture the moment with \u003cstrong\u003edepth, detail, and impact\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Canon EF","offer_id":40325604180065,"sku":"085126412548","price":699.0,"currency_code":"GBP","in_stock":false},{"title":"Nikon F","offer_id":40325604212833,"sku":"085126412555","price":699.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/81xjfdusezl._sl1500__1.jpg?v=1654864874"},{"product_id":"viltrox-s-20mm-t2-0-cine-lens-panasonic-leica-l-mount","title":"Viltrox S 20mm T2.0 Cine Lens - L Mount","description":"\u003ch2\u003eViltrox S 20mm T2.0 Cine Lens – Panasonic\/Leica L Mount\u003c\/h2\u003e\n\u003ch3\u003eUltra-Wide Precision for Professional Cinematography\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eViltrox S 20mm T2.0 Cine Lens\u003c\/strong\u003e for \u003cstrong\u003ePanasonic\/Leica L Mount\u003c\/strong\u003e delivers exceptional optical performance and cinematic control in a robust, full-frame design. With a fast \u003cstrong\u003eT2.0 aperture\u003c\/strong\u003e, advanced optical engineering, and precise manual focus mechanics, this lens is ideal for filmmakers and photographers who demand outstanding sharpness and creative depth of field control across ultra-wide perspectives.\u003c\/p\u003e\n\u003cp\u003ePerfect for \u003cstrong\u003ecinematic video, astrophotography, landscape\u003c\/strong\u003e, and \u003cstrong\u003earchitectural scenes\u003c\/strong\u003e, the Viltrox S 20mm T2.0 offers professional-grade optics in a compact, durable housing designed for modern production environments.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Viltrox_S_20mm_T2.0_Cine.webp?v=1712328018\" alt=\"\"\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eFull-Frame Ultra-Wide Coverage\u003c\/h4\u003e\n\u003cp\u003eDesigned for \u003cstrong\u003efull-frame Leica L-mount cameras\u003c\/strong\u003e, the Viltrox S 20mm T2.0 provides a sweeping field of view with minimal distortion — perfect for capturing expansive landscapes, interiors, and immersive cinematic scenes.\u003c\/p\u003e\n\u003ch4\u003eFast T2.0 Aperture\u003c\/h4\u003e\n\u003cp\u003eThe bright \u003cstrong\u003eT2.0 maximum aperture\u003c\/strong\u003e allows for confident shooting in low light while offering precise control over \u003cstrong\u003edepth of field\u003c\/strong\u003e and subject isolation. 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The result is \u003cstrong\u003ecrisp, colour-accurate images\u003c\/strong\u003e across the entire frame.\u003c\/p\u003e\n\u003ch4\u003eHD Nano Multilayer Coating\u003c\/h4\u003e\n\u003cp\u003eViltrox’s \u003cstrong\u003eHD Nano multilayer coating\u003c\/strong\u003e effectively reduces ghosting and flare, maintaining high contrast and true colour fidelity even in challenging lighting conditions.\u003c\/p\u003e\n\u003ch4\u003eClose-Focus Capability\u003c\/h4\u003e\n\u003cp\u003eWith a \u003cstrong\u003eminimum focusing distance of just 9.8 inches (25cm)\u003c\/strong\u003e, this lens excels at dramatic wide-angle close-ups and creative low-perspective shots.\u003c\/p\u003e\n\u003ch4\u003ePremium Build Quality\u003c\/h4\u003e\n\u003cp\u003eConstructed with a \u003cstrong\u003ebrass bayonet mount\u003c\/strong\u003e for precision and longevity, the Viltrox S 20mm features an \u003cstrong\u003e80mm front diameter\u003c\/strong\u003e and supports \u003cstrong\u003e82mm screw-in filters\u003c\/strong\u003e. 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elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e14-blade diaphragm\u003c\/strong\u003e for smooth, cinematic bokeh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDurable brass bayonet\u003c\/strong\u003e with 82mm filter compatibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHD Nano coating\u003c\/strong\u003e for maximum contrast and colour accuracy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Viltrox_S_20mm_T2.0_Cine4.webp?v=1712328018\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCinematic and video production\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAstrophotography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLandscape 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Engineered for the \u003cstrong\u003ePanasonic\/Leica L Mount\u003c\/strong\u003e, it provides smooth cine operation, premium construction, and breathtaking image quality — all in a lens built to perform in any production environment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrder now and experience wide-angle cinematography with precision, depth, and character.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Viltrox","offers":[{"title":"Default Title","offer_id":40066418081889,"sku":"6953400300468","price":490.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/s-l1600_2__34.jpg?v=1654864781"},{"product_id":"zeiss-milvus-50mm-f2-camera-lens-for-canon","title":"Zeiss Milvus 50mm F2 camera lens For Canon","description":"\u003ch2\u003eZeiss Milvus 50mm f\/2 Macro Lens for Canon EF Mount\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Precision Macro and Portrait Photography for Full-Frame Canon DSLRs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eZeiss Milvus 50mm f\/2 Macro Lens for Canon EF\u003c\/strong\u003e is a premium manual-focus prime lens built to deliver exceptional clarity, contrast, and control for modern high-resolution DSLRs. Whether you're capturing the intricate detail of macro subjects or aiming for natural, lifelike portraiture, this lens is engineered for professionals who demand both optical perfection and creative precision.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-milvus-feature-excellent-imagery.ts-1572955813745.jpg?v=1711638250\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eDesigned for High-Resolution Camera Systems\u003c\/h3\u003e\n\u003cp\u003eSpecifically optimised for today’s advanced full-frame Canon DSLR cameras, the Milvus 50mm f\/2 unlocks the full potential of ultra-high-resolution sensors. Its ability to minimise coma, astigmatism, and chromatic aberrations ensures consistently sharp, high-contrast results across the frame — making it an investment that remains future-proof for evolving digital technologies.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-milvus-250m-application-05.ts-1555576652030.jpg?v=1711638250\"\u003e\u003c\/p\u003e\n\u003ch3\u003eExceptional Close-Up Capabilities\u003c\/h3\u003e\n\u003cp\u003eWith a maximum 1:2 magnification ratio, the Milvus 50mm f\/2 is a \u003cstrong\u003etrue macro lens\u003c\/strong\u003e ideal for capturing the tiniest details — from textures on a leaf to reflections in a droplet. It also doubles as a brilliant all-purpose lens, delivering standout performance for portraits, product photography, and fine art imagery.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-milvus-250m-application-01.ts-1555576651949.jpg?v=1711638250\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSuperior Manual Focus Control\u003c\/h3\u003e\n\u003cp\u003eEngineered with a long focus throw and ultra-smooth manual mechanics, the Milvus 50mm f\/2 allows for precise, tactile focus control. Engraved scales in both feet and metres aid in repeatable accuracy, while the large, rubberised focus ring enhances usability during handheld shooting or rig-mounted video work.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-milvus-feature-precise-manual-focusing.ts-1572955814017.jpg?v=1711631495\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Optical Performance in Every Light\u003c\/h3\u003e\n\u003cp\u003eEach Zeiss Milvus lens is coated with the renowned \u003cem\u003eT anti-reflective coating\u003c\/em\u003e*, reducing flare and ghosting to an absolute minimum. Additional internal blackening, light traps, and specially shaped components further eliminate stray light and reflections — perfect for working in backlit or high-contrast scenes.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-milvus-250m-application-04.ts-1555576651769.jpg?v=1711638250\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFloating Elements Design for Edge-to-Edge Sharpness\u003c\/h3\u003e\n\u003cp\u003eThanks to Zeiss’s \u003cstrong\u003eFloating Elements Design\u003c\/strong\u003e, the lens maintains high image quality from close focusing distances to infinity. This complex internal mechanism adjusts the spacing of elements during focusing, ensuring constant optical performance regardless of subject distance.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-milvus-250m-application-03.ts-1555576651900.jpg?v=1711638250\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWeather-Sealed, All-Metal Construction\u003c\/h3\u003e\n\u003cp\u003eCrafted with durability in mind, the lens features an \u003cstrong\u003eall-metal barrel\u003c\/strong\u003e and \u003cstrong\u003edust- and splash-resistant seals\u003c\/strong\u003e, giving you the confidence to shoot in a wide range of conditions. Built to last, the Milvus 50mm f\/2 is a reliable partner for both studio and field use.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Specifications:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 50mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/2\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLens Mount:\u003c\/strong\u003e Canon EF\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFormat Compatibility:\u003c\/strong\u003e Full-Frame\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMagnification Ratio:\u003c\/strong\u003e 1:2 (Macro)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.24 m\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Type:\u003c\/strong\u003e Manual Focus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptical Design:\u003c\/strong\u003e Special glass with anomalous partial dispersion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCoating:\u003c\/strong\u003e ZEISS T* anti-reflective coating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Yes (dust and splash resistant)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFilter Size:\u003c\/strong\u003e 67mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e Approx. 81mm length\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 660g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eIdeal For:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMacro photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePortrait and lifestyle shoots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCommercial and product photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFine art and editorial work\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFilmmakers seeking manual precision with de-clicking aperture (ZF.2 mount only)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eDiscover Uncompromising Clarity with Zeiss\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eZeiss Milvus 50mm f\/2 Macro Lens for Canon\u003c\/strong\u003e offers unrivalled image quality, robust build, and a design that meets the creative and technical demands of modern professionals. Whether you're capturing nature’s smallest wonders or expressive human emotion, this lens delivers sharp, brilliant results with every frame.\u003c\/p\u003e","brand":"Zeiss","offers":[{"title":"Default Title","offer_id":40066418344033,"sku":"4047865401081","price":1159.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1_53_3.jpg?v=1692153561"},{"product_id":"sony-50mm-e-mount-f1-8-oss-lens-black","title":"Sony E 50mm f1.8 OSS APS-C Lens","description":"\u003ch2\u003eSony 50mm E-Mount f\/1.8 OSS Lens - Black\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony E 50mm f\/1.8 OSS Lens is the ideal choice for portrait photography and a variety of other subjects. Its f\/1.8 maximum aperture and built-in Optical SteadyShot image stabilisation ensure stunning picture quality, even in low-light conditions. With a stylish, lightweight design and high-quality finish, this lens combines form and function seamlessly.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003e50mm Fixed Focal Length\u003c\/h4\u003e\n\u003cp\u003ePerfect for portraits and versatile enough for a range of other subjects.\u003c\/p\u003e\n\u003ch4\u003eF1.8 Maximum Aperture\u003c\/h4\u003e\n\u003cp\u003eDelivers impressive low-light performance and shallow depth of field for striking images.\u003c\/p\u003e\n\u003ch4\u003eStylish and Lightweight Design\u003c\/h4\u003e\n\u003cp\u003eCombines a high-quality finish with a compact, portable build.\u003c\/p\u003e\n\u003ch4\u003eBuilt-in Optical SteadyShot Image Stabilisation\u003c\/h4\u003e\n\u003cp\u003eEnsures smooth, blur-free photos and videos when shooting handheld.\u003c\/p\u003e\n\u003ch4\u003e7-Blade Circular Aperture\u003c\/h4\u003e\n\u003cp\u003eCreates beautiful, natural defocus effects or ‘bokeh’ for more artistic shots.\u003c\/p\u003e\n\u003ch3\u003eHigh-Quality Portraits\u003c\/h3\u003e\n\u003cp\u003eThe Sony E 50mm f\/1.8 OSS Lens is perfect for capturing stunning portraits with its fixed 50mm focal length and wide f\/1.8 aperture. The combination of these features allows for beautifully blurred backgrounds and sharp subjects, making your portraits stand out.\u003c\/p\u003e\n\u003ch3\u003eBlur-Free Images\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilisation within the lens ensures that your photos and videos remain smooth and blur-free, even when shooting handheld. This feature is particularly useful in low-light situations or when you don’t have a tripod on hand.\u003c\/p\u003e\n\u003ch3\u003eSmooth Defocusing\u003c\/h3\u003e\n\u003cp\u003eThis lens features a 7-blade circular aperture, which creates more natural, rounded defocus effects compared to standard polygon-shaped apertures. This results in beautiful ‘bokeh’ that enhances the aesthetic quality of your images.\u003c\/p\u003e\n\u003ch3\u003eRefined Optical Performance\u003c\/h3\u003e\n\u003cp\u003eThe innovative optical design of the Sony E 50mm f\/1.8 OSS Lens effectively minimises distortion and chromatic aberration, ensuring clear, high-quality images. Whether you're shooting portraits, landscapes, or close-ups, this lens delivers exceptional performance.\u003c\/p\u003e\n\u003ch3\u003eFast, Agile Focusing\u003c\/h3\u003e\n\u003cp\u003eAn internal focusing mechanism ensures that the lens barrel does not move, allowing for a more compact design, faster autofocus response, and reduced minimum focusing distances. This feature makes the lens highly responsive and easy to use, perfect for capturing fleeting moments with precision.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: APS-C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 50mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm Equivalent Focal Length\u003c\/strong\u003e: 75mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups \/ Elements\u003c\/strong\u003e: 9\/8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View (APS-C)\u003c\/strong\u003e: 32°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 7\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.39m (1.28ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification Ratio\u003c\/strong\u003e: 0.16x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter\u003c\/strong\u003e: 49mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSize \u0026amp; Weight\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (D x L)\u003c\/strong\u003e: 62 x 62mm (2-1\/2 x 2-1\/2in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 202g (7.1oz.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's In The Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLens hood (ALC-SH116: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066419556449,"sku":"4905524952414","price":289.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-E-50mm-f1.8-OSS-Lens-product-photo-4.jpg?v=1723212426"},{"product_id":"viltrox-af-85mm-f1-8-xf-ii-lens-fujifilm-x","title":"Viltrox AF 85mm f1.8 XF II Lens - Fujifilm X","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/oBwNDm2km80?si=XAVg0rM1wrmzJwIK\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eViltrox AF 85mm f\/1.8 XF II Lens - Fujifilm X-Mount\u003c\/h2\u003e\n\u003ch4\u003eUnlock Your Creativity with the Ultimate Portrait Lens\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eViltrox AF 85mm f\/1.8 XF II\u003c\/strong\u003e lens is a game-changer for FUJIFILM X-mount mirrorless camera users, offering a combination of precision optics, cutting-edge features, and an elegant design. Perfect for portrait photographers and creative enthusiasts, this second-generation lens delivers stunning results with unmatched convenience and versatility.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Viltrox AF 85mm f1.8 XF II Lens - Fujifilm X lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Viltrox-AF-85mm-f1-8-XF-II-Lens-lifestyle-photo-5.webp?v=1734185556\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/1.8 to f\/16 for exceptional control over exposure and depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptics Built for Perfection:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eOne \u003cstrong\u003eExtra-Low Dispersion\u003c\/strong\u003e element for minimised chromatic aberration.\u003c\/li\u003e\n\u003cli\u003eOne \u003cstrong\u003eAspherical Element\u003c\/strong\u003e for improved clarity and reduced distortion.\u003c\/li\u003e\n\u003cli\u003eFour \u003cstrong\u003eHigh-Transparency Glass Elements\u003c\/strong\u003e for superior sharpness and vibrant colours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHD Nano Multi-Layer Coating:\u003c\/strong\u003e Suppresses flare and ghosting, enhances contrast, and includes water resistance for outdoor reliability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTM Stepping Autofocus Motor:\u003c\/strong\u003e Silent, precise, and ideal for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm:\u003c\/strong\u003e Produces beautiful, creamy bokeh for professional-quality backgrounds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElectronic Contacts \u0026amp; Camera Integration:\u003c\/strong\u003e Seamlessly communicate Exif data and enable aperture selection from the camera body.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUSB Firmware Updates:\u003c\/strong\u003e Stay ahead with easy compatibility improvements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Viltrox AF 85mm f1.8 XF II Lens - Fujifilm X lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Viltrox-AF-85mm-f1-8-XF-II-Lens-lifestyle-photo-1.webp?v=1734185556\"\u003e\u003c\/div\u003e\n\u003ch4\u003eWhy Choose the Viltrox AF 85mm f\/1.8 XF II?\u003c\/h4\u003e\n\u003ch5\u003e\u003cstrong\u003eA Lens Designed for Professionals\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eEngineered for FUJIFILM X-mount APS-C cameras, the 85mm lens provides an equivalent focal length of \u003cstrong\u003e127.5mm\u003c\/strong\u003e, perfect for portraiture, lifestyle, and event photography. With its \u003cstrong\u003ebright f\/1.8 aperture\u003c\/strong\u003e, you'll have excellent control over subject isolation and depth of field, even in low-light environments.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eNext-Level Optical Performance\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eThe advanced optical construction reduces chromatic and spherical aberrations while delivering breathtaking clarity. Thanks to its \u003cstrong\u003eNano HD Multi-Coating\u003c\/strong\u003e, this lens excels in high-contrast environments, offering vivid colours and minimal flare even in harsh lighting.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003ePortability Meets Sophistication\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eThe \u003cstrong\u003eMark II design\u003c\/strong\u003e is lighter, more compact, and optimised for portability without compromising performance. Whether you're shooting in a studio or on location, this lens is a reliable companion for all-day use.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eVersatility in Focus\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eWith a \u003cstrong\u003eminimum focusing distance of just 2.6 feet\u003c\/strong\u003e, this lens allows you to capture intimate details with ease. The \u003cstrong\u003eSTM autofocus motor\u003c\/strong\u003e ensures your shots are crisp, whether you're focusing on fast-moving subjects or creating cinematic videos.\u003c\/p\u003e\n\u003ch4\u003eIdeal for Portrait Photographers\u003c\/h4\u003e\n\u003cp\u003eIf you're passionate about creating stunning portraits, the Viltrox AF 85mm f\/1.8 XF II is your go-to lens. Its combination of a \u003cstrong\u003ewide aperture\u003c\/strong\u003e and \u003cstrong\u003esuperior optics\u003c\/strong\u003e ensures flattering results that make your subject pop, while the 9-blade diaphragm adds an artistic touch to your background blur.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Viltrox AF 85mm f1.8 XF II Lens - Fujifilm X lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Viltrox-AF-85mm-f1-8-XF-II-Lens-lifestyle-photo-3.webp?v=1734185556\"\u003e\u003c\/div\u003e\n\u003ch4\u003eBuilt for Modern Photography\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Ready Coating:\u003c\/strong\u003e Water-resistant surfaces make this lens reliable in unpredictable weather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless Integration:\u003c\/strong\u003e Electronic contacts ensure smooth communication with your FUJIFILM camera for a hassle-free experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpgradeable Firmware:\u003c\/strong\u003e Easily enhance the lens’s performance via the integrated USB port.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Viltrox AF 85mm f1.8 XF II Lens - Fujifilm X lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Viltrox-AF-85mm-f1-8-XF-II-Lens-lifestyle-photo-4.webp?v=1734185556\"\u003e\u003c\/div\u003e\n\u003ch4\u003eWhat’s in the Box?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eViltrox AF 85mm f\/1.8 XF II Lens\u003c\/li\u003e\n\u003cli\u003eDedicated Lens Hood\u003c\/li\u003e\n\u003cli\u003eLens Pouch\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eTake Your Photography to New Heights\u003c\/h4\u003e\n\u003cp\u003eWith its sleek design, robust performance, and exceptional optical quality, the Viltrox AF 85mm f\/1.8 XF II is the ideal choice for photographers who demand versatility and quality. Whether you're capturing portraits, street scenes, or creative compositions, this lens will bring your vision to life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Viltrox AF 85mm f1.8 XF II Lens - Fujifilm X lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Viltrox-AF-85mm-f1-8-XF-II-Lens-lifestyle-photo-2.webp?v=1734185556\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eOrder Yours Today!\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eExperience the difference of professional-quality optics and innovation. Don't miss out on the chance to elevate your photography with the \u003cstrong\u003eViltrox AF 85mm f\/1.8 XF II\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Viltrox","offers":[{"title":"Default Title","offer_id":40066420015201,"sku":"6953400300512","price":354.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Viltrox-AF-85mm-f1-8-XF-II-Lens-Fujifilm-X-product-photo-7.webp?v=1734168363"},{"product_id":"samyang-af-45mm-f1-8-fe-sony-full-frame-e-mount-lens","title":"Samyang AF 45mm F1.8 FE Sony Full Frame E Mount Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XV_EbSmkkwg?si=6ql-GfS2cdal632E\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSamyang AF 45mm F1.8 FE – Sony Full-Frame E-Mount Lens\u003c\/h2\u003e\n\u003ch3\u003eCompact. Bright. Naturally Balanced.\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSamyang AF 45mm F1.8 FE\u003c\/strong\u003e is a lightweight, full-frame prime lens that combines outstanding optical performance with a natural perspective that closely matches the human eye. Perfect for everyday photography, portraits, travel, and creative low-light scenes, this lens delivers premium image quality in a compact 162 g body that’s ideal for Sony mirrorless cameras.\u003c\/p\u003e\n\u003cp\u003eOffering the perfect middle ground between classic 35 mm and 50 mm focal lengths, the 45 mm field of view provides a \u003cstrong\u003enatural 53-degree perspective\u003c\/strong\u003e, making it one of the most versatile standard primes available.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FEATURE_1_b2e768e7-f5e5-4486-9b12-dbde4d9f7249.webp?v=1712926103\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eNatural Perspective with 45 mm Focal Length\u003c\/h4\u003e\n\u003cp\u003eThe 45 mm focal length offers a balanced view that mirrors how we naturally see the world, producing lifelike proportions and a comfortable shooting distance for portraits, street scenes, and everyday moments.\u003c\/p\u003e\n\u003ch4\u003eBright F1.8 Aperture for Creative Depth\u003c\/h4\u003e\n\u003cp\u003eWith a \u003cstrong\u003efast F1.8 maximum aperture\u003c\/strong\u003e, this lens excels in low light and provides beautiful background separation. Create smooth, creamy bokeh that draws attention to your subject while maintaining crisp detail across the frame.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FEATURE_3_52f102f9-d8c8-4b33-be5a-d0b51730d49b.webp?v=1712926103\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eAdvanced Optical Design\u003c\/h4\u003e\n\u003cp\u003eThe construction of \u003cstrong\u003e7 elements in 6 groups\u003c\/strong\u003e includes \u003cstrong\u003etwo aspherical\u003c\/strong\u003e and \u003cstrong\u003eone extra-low dispersion element\u003c\/strong\u003e to minimise distortion, reduce chromatic aberration, and deliver \u003cstrong\u003eedge-to-edge sharpness\u003c\/strong\u003e. \u003cstrong\u003eSamyang’s Ultra Multi-Coating\u003c\/strong\u003e further enhances contrast and colour fidelity, even in strong backlighting.\u003c\/p\u003e\n\u003ch4\u003eFast, Precise, and Quiet Autofocus\u003c\/h4\u003e\n\u003cp\u003ePowered by a \u003cstrong\u003eLinear STM (Stepping Motor)\u003c\/strong\u003e, the AF 45 mm offers fast, smooth, and near-silent focusing for both stills and video. Its precise control ensures sharp results and reliable subject tracking with \u003cstrong\u003emanual focus override\u003c\/strong\u003e when finer control is needed.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FEATURE_4_fc0308a7-2262-4caa-9e11-aa17b8517fb9.webp?v=1712926103\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eCompact and Lightweight Design\u003c\/h4\u003e\n\u003cp\u003eAt just \u003cstrong\u003e5.61 cm long\u003c\/strong\u003e and \u003cstrong\u003e162 g\u003c\/strong\u003e, this lens is a perfect companion for travel and on-the-go photography. Its small size complements Sony’s compact mirrorless bodies, allowing you to shoot discreetly and comfortably for longer periods.\u003c\/p\u003e\n\u003ch4\u003eSmooth Bokeh and Defined Sunstars\u003c\/h4\u003e\n\u003cp\u003eA \u003cstrong\u003erounded 9-blade diaphragm\u003c\/strong\u003e produces pleasingly smooth bokeh and clearly defined sunstars when stopped down. Ideal for adding a creative, cinematic touch to portraits, landscapes, and night photography.\u003c\/p\u003e\n\u003ch4\u003eClose-Focus Flexibility\u003c\/h4\u003e\n\u003cp\u003eWith a \u003cstrong\u003eminimum focusing distance of 45 cm\u003c\/strong\u003e, the AF 45 mm F1.8 FE allows you to capture intimate close-ups with impressive sharpness and depth, perfect for detail shots, food, or pet photography.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1578193631-NCy_800x_9cd5e629-3b49-44e0-981f-d0f0382c292a.webp?v=1712926103\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMount\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSony E-Mount (Full-Frame)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFocal Length\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e45 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAperture Range\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eF1.8 – F22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOptical Construction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e7 elements in 6 groups\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSpecial Elements\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 ED, 2 Aspherical\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCoating\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUltra Multi-Coating (UMC)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAutofocus Motor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLinear STM with MF Override\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9 (Rounded)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e0.45 m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e56.1 mm (L)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e162 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFilter Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e49 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFormat Compatibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFull-Frame\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLens hood, front cap, rear cap\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1596675591-Fcj_800x_71ee3417-063a-4d39-b5e7-748edde31d5c.webp?v=1712926103\" alt=\"\"\u003e\n\u003c\/h3\u003e\n\u003ch3\u003eWhy Choose the Samyang AF 45 mm F1.8 FE?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eNatural 45 mm perspective for lifelike compositions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBright F1.8 aperture for low-light and bokeh control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUltra-compact, lightweight body (162 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast, quiet Linear STM autofocus for stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdvanced optical design for clarity and colour accuracy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e9-blade diaphragm for beautiful sunstars and smooth blur\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gallery-1-eYQ_800x_18520514-41cd-472e-a51e-d8f66cb455f6.webp?v=1712926103\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003e📷 Everyday Photography | 👨👩👧 Portraits | 🌆 Street \u0026amp; Travel | 🌙 Low-Light Scenes | 🎥 Video Creators\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1578193683-NpL.jpg?v=1712926103\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eTiny Yet Premium\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSamyang AF 45 mm F1.8 FE\u003c\/strong\u003e sets a new benchmark for compact prime lenses, combining portability with professional optical quality. With its bright F1.8 aperture, natural field of view, and precise autofocus, it’s the ideal everyday companion for Sony full-frame photographers who value both creativity and convenience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrder now and enjoy sharp, vivid images from a lens that fits in the palm of your hand.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Samyang","offers":[{"title":"Default Title","offer_id":40066422243425,"sku":"8809298885922","price":324.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Samyang-AF-45mm-F1.8-FE-Product-Photo-1.webp?v=1759765612"},{"product_id":"sigma-85mm-f-1-4-dg-dn-art-lens-for-sony-e","title":"Sigma 85mm f1.4 DG DN Art Lens - Sony E","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uV1Ghy5QPlM?si=_O9ZqaaUz5D-f7eC\" height=\"390\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSigma 85mm f\/1.4 DG DN Art Lens – Sony E\u003c\/h2\u003e\n\u003ch3\u003eThe Gold Standard in Mirrorless Portrait Lenses\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSigma 85mm f\/1.4 DG DN Art\u003c\/strong\u003e is a professional portrait prime designed exclusively for \u003cstrong\u003eSony E-mount full-frame mirrorless cameras\u003c\/strong\u003e. Delivering \u003cstrong\u003eultra-sharp resolution, smooth bokeh, and flawless colour rendition\u003c\/strong\u003e, it is widely regarded as one of the finest portrait lenses available today.\u003c\/p\u003e\n\u003cp\u003eWeighing just \u003cstrong\u003e630g\u003c\/strong\u003e and measuring only \u003cstrong\u003e94.1mm in length\u003c\/strong\u003e, it’s considerably lighter and more compact than its DSLR predecessor—making it perfect for photographers who want \u003cstrong\u003eportability without compromise\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-85mm-f1.4-DG-DN-Art-Lens-Sony-E-Sample-Photo-6.webp?v=1758892265\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFull-frame coverage for Sony E-mount\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBright \u003cstrong\u003ef\/1.4 aperture\u003c\/strong\u003e for low-light shooting \u0026amp; shallow depth of field\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical design:\u003c\/strong\u003e 15 elements in 11 groups (5 SLD + 1 aspherical)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e11 rounded diaphragm blades\u003c\/strong\u003e for smooth, natural bokeh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLockable aperture ring\u003c\/strong\u003e with click\/de-click switch (ideal for video use)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable AFL button\u003c\/strong\u003e and AF\/MF switch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast, quiet \u003cstrong\u003estepping motor autofocus\u003c\/strong\u003e with excellent tracking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eThermally Stable Composite (TSC) construction\u003c\/strong\u003e with brass bayonet mount\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust- and splash-resistant mount with weather sealing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLockable petal-type lens hood with rubber grip\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e77mm filter thread\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in Aizu, Japan – precision-engineered craftsmanship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-85mm-f1.4-DG-DN-Art-Lens-Sony-E-Sample-Photo-8.webp?v=1758892265\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePortrait Excellence\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003e85mm focal length\u003c\/strong\u003e is a classic choice for portraits, offering flattering subject separation and a natural perspective. With its \u003cstrong\u003ef\/1.4 aperture\u003c\/strong\u003e, this lens produces dreamy background blur and pin-sharp focus on your subject—perfect for \u003cstrong\u003eportraits, weddings, fashion and lifestyle photography\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eFine details such as hair and eyelashes are rendered beautifully across the frame, even wide open, while the creamy out-of-focus areas provide a professional, artistic look.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-85mm-f1.4-DG-DN-Art-Lens-Sony-E-Sample-Photo-3.webp?v=1758892265\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOptical Brilliance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e5 SLD elements + 1 aspherical element\u003c\/strong\u003e virtually eliminate chromatic aberration, distortion and vignetting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuper Multi-Layer Coating\u003c\/strong\u003e reduces flare and ghosting, even in strong backlight.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdge-to-edge sharpness\u003c\/strong\u003e ensures professional results on today’s high-resolution sensors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-85mm-f1.4-DG-DN-Art-Lens-Sony-E-Sample-Photo-2.webp?v=1758892265\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eProfessional Build Quality\u003c\/h3\u003e\n\u003cp\u003eBuilt to Art-line standards, the 85mm f\/1.4 DG DN Art combines durability with refined ergonomics:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAperture ring\u003c\/strong\u003e with Auto setting, lock switch, and click\/de-click functionality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInternal focusing design\u003c\/strong\u003e keeps the lens compact and stable on gimbals.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeather sealing\u003c\/strong\u003e for reliable performance in challenging conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-85mm-f1.4-DG-DN-Art-Lens-Sony-E-Sample-Photo-4.webp?v=1758892265\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eLens Construction: 15 elements in 11 groups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAngle of View: 28.6°\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDiaphragm Blades: 11 (rounded)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaximum Aperture: f\/1.4\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimum Aperture: f\/16\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimum Focus Distance: 85cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaximum Magnification: 1:8.4\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFilter Thread: 77mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDimensions: ø82.8mm × 94.1mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWeight: 630g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMounts: Sony E, L-Mount\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-85mm-f1.4-DG-DN-Art-Lens-Sony-E-Sample-Photo-1.webp?v=1758892265\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the Sigma 85mm f\/1.4 DG DN Art?\u003c\/h3\u003e\n\u003cp\u003eThis is the \u003cstrong\u003edefinitive portrait prime for Sony E-mount mirrorless systems\u003c\/strong\u003e. Compact, sharp and beautifully built, it offers the perfect balance of \u003cstrong\u003eportability, professional optical performance, and premium handling features\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-85mm-f1.4-DG-DN-Art-Lens-Sony-E-Sample-Photo-5.webp?v=1758892265\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you’re capturing intimate wedding portraits, cinematic video sequences or high-end fashion photography, the \u003cstrong\u003eSigma 85mm f\/1.4 DG DN Art\u003c\/strong\u003e consistently delivers world-class results.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-85mm-f1.4-DG-DN-Art-Lens-Sony-E-Sample-Photo-7.webp?v=1758892266\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":40066422440033,"sku":"85126322656","price":979.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-85mm-f1.4-DG-DN-Art-Lens-Sony-E-Product-Photo-4.webp?v=1758892044"},{"product_id":"om-system-olympus-m-zuiko-digital-ed-45mm-f-1-2-pro-lens","title":"OM System \/ Olympus M.Zuiko Digital ED 45mm f\/1.2 PRO Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OMnKtqxQDYM?si=vQwBX9paQO2OL0aq\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eOM SYSTEM \/ Olympus M.Zuiko Digital ED 45mm f\/1.2 PRO Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003ePremium Portrait Lens with Ultra-Fast Aperture\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eOM SYSTEM \/ Olympus M.Zuiko Digital ED 45mm f\/1.2 PRO\u003c\/strong\u003e is a \u003cstrong\u003eprofessional-grade prime lens\u003c\/strong\u003e, delivering \u003cstrong\u003eexceptional sharpness, beautiful bokeh, and outstanding low-light performance\u003c\/strong\u003e. With a \u003cstrong\u003e90mm full-frame equivalent focal length\u003c\/strong\u003e, it is \u003cstrong\u003eperfect for portrait photography, travel, sports, nature, and low-light shooting\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_45mm_f_1.2_PRO_Lens_Sample_Photo_7.webp?v=1740070414\"\u003e\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003ef\/1.2 maximum aperture\u003c\/strong\u003e ensures \u003cstrong\u003estunning subject separation\u003c\/strong\u003e, allowing for a \u003cstrong\u003ecreamy, natural bokeh\u003c\/strong\u003e that enhances portrait and artistic photography. Designed for \u003cstrong\u003edemanding professionals\u003c\/strong\u003e, this lens is \u003cstrong\u003efully weather-sealed\u003c\/strong\u003e, offering \u003cstrong\u003edustproof, splashproof, and freezeproof durability\u003c\/strong\u003e for shooting in extreme conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_45mm_f_1.2_PRO_Lens_Sample_Photo_9.webp?v=1740070414\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_45mm_f_1.2_PRO_Lens_Sample_Photo_8.webp?v=1740070414\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e45mm focal length (90mm full-frame equivalent)\u003c\/strong\u003e – The ideal portrait-length prime lens for \u003cstrong\u003ecapturing stunning detail with natural perspective\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-fast f\/1.2 aperture\u003c\/strong\u003e – Excels in \u003cstrong\u003elow-light conditions and produces exceptional depth of field\u003c\/strong\u003e for subject isolation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior optical design\u003c\/strong\u003e – Features \u003cstrong\u003e14 elements in 10 groups\u003c\/strong\u003e, including \u003cstrong\u003eextra-low dispersion, aspherical, and high-refractive index elements\u003c\/strong\u003e to minimise aberrations and distortions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, creamy bokeh\u003c\/strong\u003e – A \u003cstrong\u003erounded 9-blade diaphragm\u003c\/strong\u003e creates a \u003cstrong\u003epleasing, natural background blur\u003c\/strong\u003e, ideal for portraits and artistic compositions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZ Coating Nano technology\u003c\/strong\u003e – Reduces \u003cstrong\u003eflare and ghosting\u003c\/strong\u003e, enhancing \u003cstrong\u003econtrast and colour accuracy\u003c\/strong\u003e even in challenging lighting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed construction\u003c\/strong\u003e – \u003cstrong\u003eDustproof, splashproof, and freezeproof\u003c\/strong\u003e, ensuring reliability in \u003cstrong\u003eharsh outdoor environments\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovie \u0026amp; Still Compatible (MSC) autofocus\u003c\/strong\u003e – Delivers \u003cstrong\u003esmooth, silent, and precise autofocus\u003c\/strong\u003e, making it ideal for \u003cstrong\u003eboth stills and video\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManual Focus Clutch\u003c\/strong\u003e – Allows for \u003cstrong\u003equick switching to manual focus\u003c\/strong\u003e with a \u003cstrong\u003eprinted depth of field scale for pre-focusing techniques\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProgrammable L-Fn (Lens Function) Button\u003c\/strong\u003e – Enables \u003cstrong\u003ecustom settings adjustments for quick operation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_45mm_f_1.2_PRO_Lens_Sample_Photo_6.webp?v=1740070414\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_45mm_f_1.2_PRO_Lens_Sample_Photo_19.webp?v=1740070414\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eExceptional Performance for Every Scenario\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortrait Photography\u003c\/strong\u003e – The \u003cstrong\u003ef\/1.2 aperture and 90mm equivalent focal length\u003c\/strong\u003e create \u003cstrong\u003ebeautifully detailed and intimate portraits\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel \u0026amp; Nature\u003c\/strong\u003e – Compact, lightweight, and \u003cstrong\u003eweather-sealed for durability in any environment\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-Light Shooting\u003c\/strong\u003e – The \u003cstrong\u003eultra-fast aperture allows for sharp, high-quality images without a tripod or flash\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinematic Video\u003c\/strong\u003e – \u003cstrong\u003eSilent autofocus and exceptional depth control\u003c\/strong\u003e make it an excellent choice for \u003cstrong\u003eprofessional video production\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_45mm_f_1.2_PRO_Lens_Sample_Photo_11.webp?v=1740070414\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_45mm_f_1.2_PRO_Lens_Sample_Photo_12.webp?v=1740070414\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the OM SYSTEM \/ Olympus M.Zuiko Digital ED 45mm f\/1.2 PRO?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne of the fastest and sharpest portrait lenses available for Micro Four Thirds\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior optical quality with excellent edge-to-edge sharpness\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDelivers professional-grade portraits with ultra-smooth bokeh and subject separation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact, lightweight, and built for durability in extreme conditions\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_45mm_f_1.2_PRO_Lens_Sample_Photo_14.webp?v=1740070414\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eOM SYSTEM \/ Olympus M.Zuiko Digital ED 45mm f\/1.2 PRO\u003c\/strong\u003e is a \u003cstrong\u003emust-have lens for photographers who demand premium image quality, lightning-fast autofocus, and superb creative control\u003c\/strong\u003e. Whether you're shooting \u003cstrong\u003eportraits, travel scenes, or cinematic video\u003c\/strong\u003e, this lens \u003cstrong\u003edelivers outstanding performance in any lighting condition\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_45mm_f_1.2_PRO_Lens_Sample_Photo_4.webp?v=1740070414\"\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-olympus-45mm-f1-2-m-zuiko-digital-ed-pro-lens\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-olympus-45mm-f1-2-m-zuiko-digital-ed-pro-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"OM System","offers":[{"title":"Default Title","offer_id":40066429681761,"sku":"4545350051785","price":1199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OMSystem_OlympusM.ZuikoDigitalED45mmf_1.2PROLensProductPhoto4.webp?v=1740070349"}],"url":"https:\/\/carmarthencameras.com\/collections\/prime-camera-lenses.oembed?page=2","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}