{"title":"Sony - Special Offers \u0026 Promotions","description":"\u003cp\u003e\u003cspan\u003eExplore our latest \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSony offers and promotions\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e at Carmarthen Cameras, with deals on Alpha mirrorless cameras, Sony lenses, vlogging cameras and photography accessories. Discover full-frame and APS-C camera options, alongside E-mount lenses for portrait, landscape, wildlife, sports and travel photography. Whether you’re choosing your first Sony camera, upgrading your Alpha setup or adding a G or G Master lens to your kit, browse offers to suit your creative goals and budget. Explore selected instant savings, Sony cashback offers, camera bundles and trade-in promotions when available, plus deals on equipment for filmmaking and content creation. Shop our Sony special offers and check individual promotion pages for qualifying products, promotional dates and any claim requirements.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"sony-fe-24-105-mm-f4-g-oss-standard-zoom-lens","title":"Sony FE 24-105mm F4 G OSS Lens","description":"\u003ch2\u003eSony FE 24-105mm f4 G OSS Lens: Versatile Excellence\u003c\/h2\u003e\n\u003cp\u003eDiscover the versatility and performance of the Sony FE 24-105mm f4 G OSS Lens, a perfect all-in-one solution for everyday shooting. With a wide focal length range and consistent f\/4 aperture, this lens excels in a variety of shooting scenarios, from landscapes and street photography to travel and events. Its advanced optical design, including aspherical and ED elements, ensures sharpness and clarity, while the Nano AR Coating enhances contrast and colour fidelity. The Optical SteadyShot image stabilization and Direct Drive Super Sonic Wave AF Motor provide sharp, stable, and precise results, making this lens a reliable and intuitive choice for photographers seeking high-quality, versatile performance in a compact package.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_5.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Compatible with Sony E-mount full-frame cameras.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/4 to f\/22\u003c\/strong\u003e: Consistent performance across the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 Aspherical Elements, 3 ED Elements\u003c\/strong\u003e: Enhanced sharpness and clarity with minimized aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR and Fluorine Coatings\u003c\/strong\u003e: Reduced reflections, flare, and ghosting for better contrast and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/strong\u003e: Fast, quiet, and precise autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization\u003c\/strong\u003e: Improved handheld shooting stability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Design\u003c\/strong\u003e: Maintains lens length during focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button; AF\/MF Switch\u003c\/strong\u003e: Easy access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Smooth, pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_1.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFull-Frame Stabilized Standard Zoom\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-105mm f4 G OSS Lens is designed to be your versatile, everyday companion. Covering wide-angle to short-telephoto focal lengths, this lens is perfect for a range of subjects, including street photography, travel, and events. Its constant f\/4 aperture ensures consistent performance, while advanced optics deliver impressive sharpness and clarity.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_2.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch4\u003eG Lens Series: Precision Optics\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour Aspherical Elements\u003c\/strong\u003e: Including two Advanced Aspherical elements, these reduce spherical aberrations and distortion, providing superior sharpness and clarity throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Extra-Low Dispersion (ED) Elements\u003c\/strong\u003e: Minimize chromatic aberrations and colour fringing, ensuring accurate colour reproduction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Applied to reduce surface reflections, flare, and ghosting, enhancing contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/4 Maximum Aperture\u003c\/strong\u003e: Offers consistent performance and greater control over depth of field across the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Produces a pleasing bokeh quality for artistic selective focus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_3.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImage Stabilization, Autofocus, and Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot (OSS) Image Stabilization\u003c\/strong\u003e: Minimizes camera shake, allowing for sharper images when shooting handheld. This system can also be combined with select cameras' sensor-shift stabilization for even more effective control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor (DDSSM)\u003c\/strong\u003e: Provides quick, quiet, and precise autofocus, ideal for both still photography and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Mechanism\u003c\/strong\u003e: Maintains the lens's length during focusing, contributing to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Located on the lens barrel for easy tactile control and quick access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: At 1.25 feet, the lens offers a maximum magnification of 0.31x, making it suitable for close-up shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Design\u003c\/strong\u003e: Ensures reliable performance in challenging shooting conditions, with rubberized control rings for better handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating on Front Element\u003c\/strong\u003e: Protects against smudges and dust, making it easier to clean and maintain.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_4.jpg?v=1722606593\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066334720097,"sku":"4548736074132","price":899.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-105mm-f4-G-OSS-Lens-product-photo-1.jpg?v=1722607308"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm F2.8 G Master Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/CXzWoaESyJM?si=Kk3cUIJH6dqzRx-D\" title=\"YouTube video player\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 24-70mm f2.8 GM Lens: High-Performance Flexibility\u003c\/h2\u003e\n\u003cp\u003eExperience the perfect blend of versatility and performance with the Sony FE 24-70mm f2.8 GM Lens. This fast, standard zoom lens is designed for E-mount mirrorless cameras and delivers exceptional image quality throughout its wide-angle to short telephoto range. Its constant f\/2.8 aperture, advanced optical design, and robust build make it an ideal choice for various shooting conditions and styles. Whether capturing expansive landscapes, detailed portraits, or dynamic events, this lens ensures sharp, clear, and vibrant results, making it an indispensable tool for both professional and enthusiast photographers.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-4.jpg?v=1723211295\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Compatible with Sony E-mount full-frame cameras.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/2.8 to f\/22\u003c\/strong\u003e: Maintains consistent performance and control over depth of field throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e: Includes one XA (extreme aspherical) element for superior surface precision and minimized spherical aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Controls chromatic aberrations and reduces colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Reduces surface reflections, flare, and ghosting for improved contrast and colour neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/strong\u003e: Quick, quiet, and precise autofocus with responsive manual focus handling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Design\u003c\/strong\u003e: Maintains lens length during focusing for easier handling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button; AF\/MF Switch\u003c\/strong\u003e: Easy access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Produces smooth, pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-3.jpg?v=1723211296\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Standard Zoom\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-70mm f2.8 GM Lens is a fast, standard zoom lens favoured for its versatility and high performance. Designed for E-mount mirrorless cameras, it covers wide-angle to short telephoto perspectives, making it ideal for a variety of subjects and shooting scenarios, from landscapes and portraits to travel and events.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-5.jpg?v=1723211296\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSuperior Optical Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8 Maximum Aperture\u003c\/strong\u003e: Offers consistent performance and greater control over depth of field across the zoom range, benefiting low-light shooting and selective focus techniques.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e: Includes one XA element for refined surface precision, effectively reducing astigmatism, field curvature, and coma.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Includes one Super ED element to control chromatic aberrations and minimize colour fringing for enhanced clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Applied to individual elements to reduce flare and ghosting, ensuring increased contrast and colour neutrality in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-2.jpg?v=1723211296\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAutofocus and Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor (DDSSM)\u003c\/strong\u003e: Provides fast, quiet, and precise autofocus, suitable for both stills and video applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Mechanism\u003c\/strong\u003e: Maintains the lens's length during focusing, contributing to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Located on the lens barrel for easy tactile control and quick access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: Enables close-up shooting with a maximum magnification of 0.24x, ideal for capturing detailed subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-1.jpg?v=1723211295\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional, Durable Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Ensures reliable performance in challenging shooting environments, with rubberized control rings for better handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded Nine-Blade Diaphragm\u003c\/strong\u003e: Contributes to a pleasing bokeh quality for artistic selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066421063777,"sku":"4548736019522","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-product-photo-4.jpg?v=1723211741"},{"product_id":"sony-fe-35mm-f-1-4-g-master-wide-angle-lens","title":"Sony FE 35mm F1.4 G Master Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rYVFXbBUJQk?si=yo6x5hD3VuVPzt3m\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 35mm f\/1.4 GM Wide-Angle Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 35mm f\/1.4 G Master Lens offers a blend of high performance and compact design. As part of Sony's G Master series, this lens delivers exceptional resolution and sharpness, making it a versatile choice for a range of subjects from street photography to landscape and documentary work. Its fast aperture and advanced optical design provide superb image quality and handling in various shooting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-2.jpg?v=1723200119\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eOptical Excellence\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo XA (eXtreme Aspherical) Elements\u003c\/strong\u003e: Help control astigmatism, field curvature, coma, and distortion for exceptional sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Extra-Low Dispersion Element\u003c\/strong\u003e: Reduces chromatic aberrations and colour fringing, ensuring improved clarity and colour neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating II\u003c\/strong\u003e: Applied to minimize surface reflections, flare, and ghosting. This updated coating is particularly effective on larger, curved elements, enhancing contrast and colour rendering.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-1.jpg?v=1723200119\"\u003e\u003c\/div\u003e\n\u003ch4\u003eAutofocus and Handling\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eXD Linear Motor System\u003c\/strong\u003e: Utilises two separate focusing motors for quick, precise, and quiet autofocus performance. This system ensures smooth and accurate tracking of moving subjects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing Design\u003c\/strong\u003e: Contributes to faster autofocus speeds and maintains a consistent lens length during focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Located on the lens barrel, these features provide intuitive control and rapid access to settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Response Manual Focus Control\u003c\/strong\u003e: Offers a natural feel and responsive handling for manual focusing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-5.jpg?v=1723200120\"\u003e\u003c\/div\u003e\n\u003ch4\u003eDesign and Durability\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Sealed Construction\u003c\/strong\u003e: Allows reliable performance in challenging conditions, while rubberized control rings improve handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine-Coated Front Element\u003c\/strong\u003e: Resists dust, moisture, and fingerprints, making it easy to clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Produces a pleasing bokeh quality, enhancing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-4.jpg?v=1723200119\"\u003e\n\u003c\/div\u003e\n\u003ch4\u003eVersatility\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/1.4 Maximum Aperture\u003c\/strong\u003e: Provides excellent low-light performance and allows precise control over depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e: Offers easy handling and portability, making it suitable for various shooting scenarios.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name\u003c\/strong\u003e: FE 35mm f\/1.4 G Master\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type\u003c\/strong\u003e: E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/1.4 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements\u003c\/strong\u003e: Two XA elements, One Extra-Low Dispersion element\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoatings\u003c\/strong\u003e: Nano AR Coating II\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus System\u003c\/strong\u003e: XD Linear Motors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Mechanism\u003c\/strong\u003e: Internal Focus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Aperture Ring\u003c\/strong\u003e: De-clickable for smooth aperture transitions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 0.3 m (11.8 in)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 11 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Compact for easy handling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Lightweight for portability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-3.jpg?v=1723200120\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAdditional Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Focal Length\u003c\/strong\u003e: On full-frame Sony E-mount cameras, it offers a classic 35mm wide-angle perspective. On APS-C models, it provides an effective focal length of 52.5mm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Design\u003c\/strong\u003e: Well-suited for both photography and video applications due to its robust and intuitive handling characteristics.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066422603873,"sku":"4548736123144","price":1429.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-product-photo-1.jpg?v=1723200535"},{"product_id":"sony-fe-70-200mm-f2-8-g-master-telephoto-oss-lens","title":"Sony FE 70-200mm F2.8 G Master Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hsZnBaumeF0?si=6fcSTqaEcax7LiEV\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 70-200mm f\/2.8 G Master Telephoto OSS Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm f\/2.8 G Master Telephoto OSS Lens offers unparalleled performance for both still photography and video. Its advanced optical design and robust construction make it ideal for capturing extraordinary detail, achieving stunning bokeh, and delivering reliable performance in a variety of shooting conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_2.jpg?v=1722694934\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eExtraordinary Detail and Bokeh\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optics\u003c\/strong\u003e: The lens features three aspherical elements, including one double-sided and one newly developed XA (eXtreme Aspherical) element with 0.01 micron surface precision. These elements effectively control aberrations, providing exceptional resolution and smooth, beautiful bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBokeh Quality\u003c\/strong\u003e: An 11-blade circular aperture enhances bokeh quality, creating natural-looking highlights and a pleasingly blurred background that enriches your compositions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eNatural Images Without Spurious Colour\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eChromatic Aberration Control\u003c\/strong\u003e: Four ED (Extra-low Dispersion) glass elements and two Super ED glass elements work together to suppress chromatic aberrations and colour bleeding, ensuring sharp, clear images with accurate colour reproduction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_4.jpg?v=1722694934\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eClass-Leading Close-Up Performance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose-Up Capability\u003c\/strong\u003e: With a minimum focusing distance of 0.96m and a 0.25x maximum magnification, this lens excels in close-up photography. ED glass elements and a floating focus mechanism enhance performance for portraits and telephoto macro shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFast AF Optimized for Stills and Video\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus System\u003c\/strong\u003e: Two separate actuators— a powerful ring SSM (Super Sonic wave Motor) for the front group and a double linear motor for the rear group—provide rapid and precise focusing. Real-time feedback from position sensors ensures optimal performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovie AF\u003c\/strong\u003e: The lens’s double linear motor aids in providing smooth and silent focusing, with minimal focus breathing, making it suitable for video recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_1.jpg?v=1722694934\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eOutstanding Clarity and Contrast\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Advanced Nano AR Coating technology reduces reflections that cause flare and ghosting, improving clarity and contrast for superior image quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOperation and Reliability Optimised for Fieldwork\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandling\u003c\/strong\u003e: The lens maintains a constant length during focusing and zooming, offering excellent handling in various shooting situations. Focus hold buttons and a focus range limiter switch enhance operational efficiency.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilisation\u003c\/strong\u003e: MODE 2 stabilisation allows for effective image stabilisation even during panned shots, and the lens’s built-in stabilisation system ensures sharp, blur-free images. When used with α series bodies featuring built-in stabilisation, 5-axis image stabilisation is also available.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_3.jpg?v=1722694934\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eRemovable Rotating Tripod Mount\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Mount\u003c\/strong\u003e: The tripod mount allows quick removal of the camera for handheld shooting and features a rotating mechanism for easy orientation changes between landscape and portrait modes. A lock mechanism ensures secure attachment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHigh Reliability in Harsh Conditions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurability\u003c\/strong\u003e: The lens is designed with a sealed dust and moisture-resistant construction, complemented by a fluorine-coated front element to provide extra protection and ensure reliable performance in challenging environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_5.jpg?v=1722694935\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name\u003c\/strong\u003e: FE 70-200mm f\/2.8 G Master Telephoto OSS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type\u003c\/strong\u003e: E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements\u003c\/strong\u003e: 21 elements in 16 groups (including 3 aspherical and 6 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 11 (Circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 0.96 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e: 0.25x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: 88 x 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 1,480 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation\u003c\/strong\u003e: Built-in Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTripod Mount\u003c\/strong\u003e: Removable and rotating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066423455841,"sku":"4548736038417","price":1939.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-f2.8-GM-Lens-product-photo-1.jpg?v=1740491447"},{"product_id":"sony-alpha-a7-iii-mirrorless-camera-body-only","title":"Sony A7 III - Body only","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/M4obW6FfTt0?si=tVXAXMVHMN-PCZOQ\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony Alpha A7 III Mirrorless Camera: Unleash Your Creative Potential\u003c\/h2\u003e\n\u003cp\u003eIntroducing the \u003cstrong\u003eSony Alpha A7 III Full Frame Mirrorless Digital Camera\u003c\/strong\u003e, a masterpiece designed for both professional photographers and passionate enthusiasts. 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Whether you're photographing dynamic sports, wildlife in motion, or fleeting candid moments, this camera delivers the speed you need to capture life's most decisive moments with clarity and precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-3.webp?v=1726649700\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eHigh-Quality 4K Video for Filmmakers\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eStep up your videography game with \u003cstrong\u003estunning 4K video recording\u003c\/strong\u003e. The Alpha A7 III uses full pixel readout without pixel binning, producing high-resolution 4K footage rich in detail and depth. With support for \u003cstrong\u003eHLG (Hybrid Log-Gamma)\u003c\/strong\u003e, \u003cstrong\u003eS-Log2\u003c\/strong\u003e, and \u003cstrong\u003eS-Log3\u003c\/strong\u003e, this camera offers the flexibility you need to create cinematic-quality videos with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-1.webp?v=1726649700\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eAdvanced AF System for Superior Tracking\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe revolutionary \u003cstrong\u003e4D FOCUS™ system\u003c\/strong\u003e includes \u003cstrong\u003e425 contrast AF points\u003c\/strong\u003e and an impressive \u003cstrong\u003e693-point focal-plane phase-detection AF system\u003c\/strong\u003e, ensuring reliable autofocus tracking even in the most challenging conditions. With \u003cstrong\u003eEye AF\u003c\/strong\u003e and touch focusing capabilities, capturing stunning images has never been easier, whether you’re shooting portraits, action, or events.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-5.webp?v=1726649701\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066460876897,"sku":"4548736079656","price":1099.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-product-photo-1.webp?v=1726649238"},{"product_id":"sony-alpha-6400-mirrorless-digital-camera-with-18-135mm-lens","title":"Sony Alpha A6400 Mirrorless Digital Camera with 18-135mm Lens","description":"\u003cp\u003e24.2 megapixel Exmor CMOS\u003cbr data-mce-fragment=\"1\"\u003eSuper-fast 0.02 seconds AF\u003cbr data-mce-fragment=\"1\"\u003eAdvanced Real-time Eye AF\u003cbr data-mce-fragment=\"1\"\u003e4K movie recording\u003cbr data-mce-fragment=\"1\"\u003e180 degree tiltable LCD touch screen\u003c\/p\u003e\n\u003cp\u003eUnparalleled AF performance\u003cbr data-mce-fragment=\"1\"\u003eA total of 425 phase-detection AF points work in conjunction with contrast-detection AF to achieve a remarkable 0.02 sec. speed, while High-density AF Tracking Technology follows even erratically moving subjects.\u003cbr data-mce-fragment=\"1\"\u003eHighly accurate autofocus is now possible even in dark settings, thanks to advances in the AF algorithm. With this model, the lower limit on the AF detection brightness range has been reduced to EV-212 when in AF-S mode.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHigh speed continuous shooting with AF\/AE tracking\u003cbr data-mce-fragment=\"1\"\u003eCapture all the action with continuous shooting at up to 11fps (with after view), or 8fps (with silent shutter) and 8fps (for live view). Display lag has been minimised, and up to 116 JPEG (Standard) images can be shot, with group display available. Camera operability and access to various features while writing data have also been greatly improved.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAF in Focus Magnifier\u003cbr data-mce-fragment=\"1\"\u003eWhen extra-accurate autofocus is called for, such as when you're taking macro shots, you can display a magnified view of the general area you want to focus on, then finely adjust the exact point of focus in the viewfinder or on the LCD screen.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eEnhanced Real-time Eye AF\u003cbr data-mce-fragment=\"1\"\u003eReal-time Eye AF detects and autofocuses on the eyes of your subjects when you half-press the shutter. Either the left eye, the right eye, or auto can be specified, and when AF-C is set it maintains a stable focus even when part of the face is hidden, the face is backlit or the subject is facing downwards.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eImage processing system\u003cbr data-mce-fragment=\"1\"\u003eThe camera's APS-C size, 24.2-megapixel17 Exmor CMOS sensor provides a wide sensitivity range and excellent low-noise performance. In conjunction with the new-generation BIONZ X image processing engine, it delivers beautiful, high-resolution images with superb image clarity and texture reproduction.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHigh image quality, low noise and a wider ISO range\u003cbr data-mce-fragment=\"1\"\u003eMaximum standard ISO sensitivity has been increased to ISO 32000 (expanded to ISO 102400 for stills), while improved imaging algorithms, detail reproduction technology and area-division noise reduction result in more realistic textures, better detail in shadow regions, and more lifelike colours.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e180°-tiltable LCD screen with touch functions\u003cbr data-mce-fragment=\"1\"\u003eThe high-resolution 921k-dot LCD has a 3.0-type screen and tilts upward a full 180° for easy framing of self-portraits and vlogs. The LCD's intuitive touch operations include Touch Pad (smoothly move the focus point), Touch Focus (set the focus point), Touch Shutter (release the shutter), and Touch Tracking (activate Real-Time AF).\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNew - 1:1 aspect ratio for easier social-media shots\u003cbr data-mce-fragment=\"1\"\u003eIn addition to 3:2 and 16:9 aspect (width-to-height) ratios, the 1:1 aspect ratio used by social media platforms is now offered as an option. This eliminates the need for cumbersome hand-trimming of images after shooting in preparation for posting on social media.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e4K movie recording in high-bit-rate XAVC S format\u003cbr data-mce-fragment=\"1\"\u003eSuper 35mm format, 4K movie recording with full pixel readout and no pixel binning allows oversampling with approx. 2.4x as much information as is required for 4K (QFHD: 3840 x 2160), adding up to the equivalent of 6K and giving these images more realistic depth. High-bit-rate (max. 100Mbps) XAVC S format, a consumer-friendly version of a format for professional use, plus HLG support result in better-looking movies.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSturdy, durable construction\u003cbr data-mce-fragment=\"1\"\u003eThe camera's low-vibration shutter mechanism is designed and tested to withstand around 200,000 shutter cycles, and the body, top cover and front cover use a light but highly rigid magnesium alloy. Major buttons and dials are sealed, and casing components have an interlocked double-layer structure to resist dust and moisture\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eOne-touch remote, One-touch sharing, Location Information Link\u003cbr data-mce-fragment=\"1\"\u003eThe One-touch remote feature turns your mobile device into a viewfinder and remote control, while One-touch sharing allows photos and videos to be transferred to your device for social media sharing. The camera can also acquire location data via Bluetooth®. (These mobile device features are available via Sony's Imaging Edge Mobile app.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-sony-a6400-camera-with-lens\" target=\"_blank\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-sony-a6400-camera-with-lens\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066473689185,"sku":"4548736092266","price":1099.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/2_53_10_1.jpg?v=1692152818"},{"product_id":"sony-fe-90mm-f2-8-macro-g-oss-lens","title":"Sony FE 90mm F2.8 Macro G OSS Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vUxfdj-_Im4?si=P0e5CvVaiQtPKcho\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 90mm f\/2.8 Macro G OSS Lens: Unmatched Precision in Macro Photography\u003c\/h2\u003e\n\u003ch4\u003eOverview\u003c\/h4\u003e\n\u003cp\u003eDiscover the pinnacle of macro photography with the Sony FE 90mm f\/2.8 Macro G OSS Lens. Engineered for full-frame E-mount cameras, this G series lens offers a 1:1 magnification ratio, allowing for life-size close-ups with stunning detail. Combining advanced optical performance with intuitive handling and robust image stabilization, this lens is a must-have for professionals and enthusiasts dedicated to capturing the intricacies of the macro world.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-1.jpg?v=1722602059\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003ch5\u003eG Series Macro Excellence\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003e1:1 Magnification Ratio:\u003c\/strong\u003e Achieve true life-size close-ups with a 1:1 magnification ratio and an 11-inch minimum focusing distance. Perfect for detailed macro work, this lens captures intricate details with unmatched precision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Range Limiter Switch:\u003c\/strong\u003e Optimize your focus range for specific shooting scenarios. The switch allows you to restrict the focus range to 11-19.7 inches, 19.7 inches to infinity, or the full range, enhancing efficiency and accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSliding Focus Ring:\u003c\/strong\u003e Seamlessly switch between manual and autofocus modes with the sliding focus ring, providing versatile shooting options to suit your needs.\u003c\/p\u003e\n\u003ch5\u003eAdvanced Optical Design\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eG Series Optics:\u003c\/strong\u003e Incorporates two extra-low dispersion (ED) elements, including one Super ED element, to minimize chromatic aberration and color fringing. This ensures clear, true-to-life color reproduction and exceptional image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical Element:\u003c\/strong\u003e Reduces astigmatism, field curvature, and other monochromatic aberrations, contributing to sharp, accurate imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-4.jpg?v=1722602060\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Applied to minimize reflections, flare, and ghosting, enhancing contrast and color rendering even in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRounded Nine-Blade Diaphragm:\u003c\/strong\u003e Produces smooth, attractive bokeh, ideal for selective focus techniques and artistic effects that make your subjects stand out.\u003c\/p\u003e\n\u003ch5\u003eAutofocus and Stabilization\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eDirect Drive SSM (Super Sonic Wave Motor):\u003c\/strong\u003e Provides responsive and precise autofocus performance with quiet operation, making it suitable for both stills and video recording.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-3.jpg?v=1722602059\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eOptical SteadyShot Image Stabilization:\u003c\/strong\u003e Reduces camera shake for sharper handheld images, especially useful in low-light conditions. This system can be combined with in-body stabilization on compatible cameras for even greater stability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Hold Button:\u003c\/strong\u003e Allows you to lock focus at a specific point or customize it for other functions, enhancing control during shooting and providing greater flexibility.\u003c\/p\u003e\n\u003ch5\u003ePractical and Intuitive Handling\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eInternal Focusing Design:\u003c\/strong\u003e Maintains the lens’s overall length during focusing, improving handling and accuracy, especially when working with close-up subjects. This design enhances usability and ensures consistent performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Range Limiter and Focus Hold Button:\u003c\/strong\u003e These features enhance usability for technical macro applications, providing greater flexibility and control, making your shooting experience more efficient and enjoyable. \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-2.jpg?v=1722602059\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name:\u003c\/strong\u003e FE 90mm f\/2.8 Macro G OSS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type:\u003c\/strong\u003e E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnification Ratio:\u003c\/strong\u003e 1:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 11 inches (0.28m)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e 15 elements in 11 groups (including 1 Super ED, 1 ED, 1 Aspherical)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 9 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Type:\u003c\/strong\u003e Direct Drive SSM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 83 x 139.6mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 602 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistance:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Range Limiter:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Focus Hold Button:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-5.jpg?v=1722602060\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe Sony FE 90mm f\/2.8 Macro G OSS Lens offers unparalleled precision and versatility, making it the ideal choice for macro photography enthusiasts and professionals. With its advanced optics, intuitive handling, and robust stabilization, this lens ensures you capture every detail with exceptional clarity and artistic beauty. Whether you're photographing nature's smallest wonders or intricate product details, this lens delivers outstanding performance in every shot.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066485518433,"sku":"4548736007970","price":819.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-90mm-f2.8-Macro-G-OSS-Lens-product-photo-3.jpg?v=1722602665"},{"product_id":"sony-fe-16-35mm-f2-8-gm-lens","title":"Sony FE 16-35mm F2.8 G Master Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZVhraMnuJmQ?si=iJv8HbXXondUSRlZ\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 16-35mm f2.8 GM Lens: Unmatched Wide-Angle Performance\u003c\/h2\u003e\n\u003cp\u003eExperience ultimate wide-angle versatility with the Sony FE 16-35mm f2.8 GM Lens. Designed for Sony E-mount full-frame cameras, this lens offers exceptional optical performance with a bright f\/2.8 aperture. Whether capturing expansive landscapes, dynamic architectural shots, or intimate lifestyle photography, this lens delivers high resolution, sharpness, and beautiful bokeh. Its advanced coatings and robust construction ensure optimal performance in any environment. Elevate your photography with the precision and reliability of the G Master series, and capture stunning images with the Sony FE 16-35mm f2.8 GM Lens.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_5.jpg?v=1723188403\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Compatible with Sony E-mount full-frame cameras.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/2.8 to f\/22\u003c\/strong\u003e: Wide aperture range for diverse shooting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Minimized chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical and Two XA Elements\u003c\/strong\u003e: Enhanced sharpness and clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating and Fluorine Coating\u003c\/strong\u003e: Reduced reflections and increased durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motors\u003c\/strong\u003e: Fast, precise, and quiet autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button; AF\/MF Switch\u003c\/strong\u003e: Convenient control over focusing modes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Smooth and pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_2.jpg?v=1723188402\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUltimate Wide-Angle Versatility\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 16-35mm f2.8 GM Lens offers unparalleled wide-angle versatility with G Master performance in a compact and fast form. This wide-angle zoom lens covers ultra-wide to standard wide-angle fields of view, making it ideal for a variety of subjects, from landscapes to lifestyle and architecture photography. Its advanced optics and bright f\/2.8 aperture are designed to excel in diverse shooting conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_1.jpg?v=1723188402\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eG Master Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Resolution and Sharpness\u003c\/strong\u003e: The G Master series is known for its exceptional optical performance, correcting a wide range of spherical and chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2.8 Aperture\u003c\/strong\u003e: Consistent maximum aperture allows for better control over depth of field and excellent performance in low-light conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Reduces surface reflections, flare, and ghosting, improving contrast and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Enhances bokeh quality for artistic shallow depth of field effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_4.jpg?v=1723188402\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSuperior Optical Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo XA and Three Aspherical Elements\u003c\/strong\u003e: Ensure superior surface precision, effectively controlling astigmatism, field curvature, coma, and distortion for sharp and accurate rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Minimize chromatic aberrations and colour fringing, enhancing clarity and colour neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_3.jpg?v=1723188402\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePractical and Intuitive Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motors\u003c\/strong\u003e: Provide quick, quiet, and precise focusing, suitable for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloating Focusing System\u003c\/strong\u003e: Divides the focus group into two independently controlled groups, maintaining optical performance across the zoom and focus ranges.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Offer direct and tactile control over focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Design\u003c\/strong\u003e: Ensures reliable performance in challenging environments, with rubberized control rings for better handling in cold weather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e: Protects the front element from fingerprints and dust.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066503213153,"sku":"4548736038448","price":1749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-16-35mm-f2.8-GM-Lens-product-photo-3.jpg?v=1723188994"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss-telephoto-lens","title":"Sony FE 200-600mm F5.6-6.3 G OSS Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rMlMOBuBGhM?si=yVj9E0Hff8IJQJar\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens: Reach Further with Precision\u003c\/h2\u003e\n\u003cp\u003eCapture stunning images of distant subjects with the Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens. Designed for full-frame E-mount cameras, this lens offers incredible reach and exceptional optical performance. Its advanced elements and coatings ensure clarity, colour fidelity, and reduced aberrations, while the Optical SteadyShot image stabilization and Direct Drive Super Sonic Wave AF Motor deliver sharp, precise results. With robust construction and intuitive handling features, this lens is perfect for professional photographers seeking reliability and versatility in their telephoto zoom. Explore new horizons with the Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_5.jpg?v=1722603173\" alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Designed for Sony E-mount full-frame cameras, compatible with APS-C models for an equivalent focal length of 300-900mm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/5.6 to f\/36\u003c\/strong\u003e: Flexible aperture range for diverse shooting scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive ED Elements, One Aspherical Element\u003c\/strong\u003e: Enhanced image clarity and reduced aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating and Fluorine Coating\u003c\/strong\u003e: Minimized reflections and improved durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/strong\u003e: Fast, quiet, and precise autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization\u003c\/strong\u003e: Reduced camera shake for sharper images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable, Rotating Tripod Collar\u003c\/strong\u003e: Easy switch between horizontal and vertical shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Smooth and pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eLong-Reaching, Stabilized Zoom\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens is perfect for capturing distant subjects with stunning clarity. Designed for full-frame E-mount cameras, this super-telephoto zoom lens can extend its reach on APS-C models to an equivalent 300-900mm focal length range. Its maximum aperture range of f\/5.6-6.3 balances size and weight while ensuring excellent performance across various applications.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_1.jpg?v=1722603173\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSuperior Optical Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive Extra-Low Dispersion Elements\u003c\/strong\u003e: Control chromatic aberrations and reduce colour fringing, resulting in increased clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Aspherical Element\u003c\/strong\u003e: Reduces distortion and spherical aberrations, producing sharp and accurate rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Minimizes surface reflections, flare, and ghosting, enhancing contrast and colour fidelity in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Contributes to a pleasing bokeh quality, perfect for selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_3.jpg?v=1722603174\" alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast and Precise Autofocus\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave Motor (DDSSM) AF System\u003c\/strong\u003e: Provides quick, quiet, and precise autofocus, ideal for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Response Manual Focus Control\u003c\/strong\u003e: Offers natural handling, with an AF\/MF switch on the lens barrel for tactile control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Focus Hold Buttons\u003c\/strong\u003e: Three buttons on the lens barrel offer intuitive control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: At 7.9 feet, this lens provides a maximum magnification of 0.2x, beneficial for portraiture and headshots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Range Limiter and Focus Hold Controls\u003c\/strong\u003e: Enhance intuitive handling and improve performance when photographing moving subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_4.jpg?v=1722603174\" alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional, Durable Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Weather-Sealed Construction\u003c\/strong\u003e: Ensures reliable use in challenging shooting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating on Front Element\u003c\/strong\u003e: Protects against smudges and dust, maintaining image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable, Rotating Tripod Collar\u003c\/strong\u003e: Facilitates quick switching between horizontal and vertical orientations, providing flexibility and stability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_2.jpg?v=1722603174\" alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOptical SteadyShot Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eOptical SteadyShot image stabilization minimizes camera shake for sharper images when shooting handheld. This lens features three dedicated OSS modes, including panning and viewfinder stabilization priority settings, and can be combined with compatible camera's sensor-shift type image stabilization for superior control over camera blur.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066508095585,"sku":"4548736099739","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-200-600mm-f5.6-6.3-G-OSS-Telephoto-Lens-product-photo-5.jpg?v=1722604096"},{"product_id":"sony-alpha-6400-mirrorless-digital-camera-with-16-50mm-lens","title":"Sony A6400 Mirrorless Digital Camera with 16-50mm Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/xdhEXr1zw6s?si=5OgcCSUf1NczKSm4\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eSony Alpha 6400 Mirrorless Camera: Unleash Your Creativity with Precision and Versatility\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eElevate your photography and videography to new heights with the Sony Alpha 6400 Mirrorless Camera. Designed for both beginners and advanced users, this powerhouse of a camera delivers lightning-fast autofocus, stunning 4K HDR movie recording, and exceptional performance in a compact and lightweight package. Whether you're capturing action-packed moments or stunning landscapes, the Alpha 6400 ensures that every shot is sharp, clear, and bursting with detail.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast and Precise Autofocus\u003c\/strong\u003e: With autofocus speed as swift as 0.02 seconds and Real-Time tracking technology, the Alpha 6400 keeps your subject sharp and in focus in any situation. Whether you're shooting stills or videos, you can trust the autofocus system to deliver unparalleled accuracy and reliability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for Video Creators\u003c\/strong\u003e: Experience the thrill of high-resolution 4K HDR movie recording and Full HD slow-motion capabilities (120p) with continuous autofocus. Capture cinematic masterpieces with ease and precision, whether you're shooting action-packed sequences or intimate moments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNever Miss a Moment\u003c\/strong\u003e: With burst shooting capabilities of up to 11 frames per second (fps) with autofocus, you'll never miss a fleeting moment again. Whether it's sports, wildlife, or everyday life, the Alpha 6400 ensures that you capture every moment with stunning clarity and detail.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCapture Creative Angles\u003c\/strong\u003e: Frame up your shots with ease using the tilting touch monitor, perfect for shooting from low or high angles. Whether you're capturing unique perspectives or experimenting with creative compositions, the Alpha 6400 empowers you to unleash your creativity like never before.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for Travelers and Everyday Shooters\u003c\/strong\u003e: The included E PZ 16-50mm f\/3.5-5.6 OSS Lens is compact, lightweight, and versatile, making it the ideal companion for your adventures. With smooth and silent zooming and built-in image stabilization, this lens ensures that your shots are sharp and steady, even in challenging conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eExceptional Image Quality:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFrom captivating portraits to expansive cityscapes, the Alpha 6400 delivers stunning image quality with its APS-C Exmor CMOS sensor and upgraded image processing engine. Colours, textures, and skin tones are rendered with remarkable accuracy and lifelike detail, ensuring that your photos and videos stand out from the crowd.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced Features for Effortless Shooting:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReal-Time Eye AF ensures that your portraits are always sharp and in focus, even in challenging lighting conditions.\u003c\/li\u003e\n\u003cli\u003eVlogging is made easy with a flip-up 3-inch screen and built-in microphone for clear audio recording.\u003c\/li\u003e\n\u003cli\u003eShare your adventures in vivid detail with 4K recording and advanced colour grading capabilities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS Lens:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePair your Alpha 6400 with the sleek and retractable Sony E PZ 16-50mm f\/3.5-5.6 OSS Lens for the ultimate shooting experience. With its versatile zoom range and portable design, this lens is the perfect companion for your compact mirrorless camera, ensuring that you never miss a moment, whether you're travelling or shooting everyday scenes.\u003c\/p\u003e\n\u003cp\u003eUnlock your creative potential and capture unforgettable moments with the Sony Alpha 6400 Mirrorless Camera. Experience the power of precision and versatility in the palm of your hand.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-sony-a6400-camera-with-lens\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-sony-a6400-camera-with-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066509570145,"sku":"4548736092426","price":749.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/2_53_9.jpg?v=1692152815"},{"product_id":"sony-fe-100-400mm-f4-5-5-6-gm-oss-super-telephoto-zoom-lens","title":"Sony FE 100-400mm F4.5-5.6 GM OSS Lens","description":"\u003cp\u003e\u003ciframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/OUq3E0pt5NA?si=lJZEHahKtrzcAovT\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 100-400mm F4.5-5.6 GM OSS Super Telephoto Zoom Lens: Mastery in Every Shot\u003c\/h2\u003e\n\u003ch4\u003eOverview\u003c\/h4\u003e\n\u003cp\u003eUnleash the power of your photography with the Sony FE 100-400mm f\/4.5-5.6 GM OSS, a G Master super-telephoto zoom lens engineered for full-frame E-mount cameras. Offering unparalleled versatility, advanced optical performance, and rugged build quality, this lens is the ultimate tool for capturing distant subjects with breathtaking clarity and precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_5.jpg?v=1722611359\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eG Master Super-Telephoto Zoom:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Focal Length Range:\u003c\/strong\u003e Covering 100-400mm, this lens excels in wildlife, sports, and action photography, allowing you to effortlessly capture distant subjects with remarkable detail.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Tenacious Autofocus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Focus Mechanism:\u003c\/strong\u003e Combining double linear motor and Direct Drive SSM (DDSSM) systems, this lens ensures rapid, precise autofocus. Precision sensors provide real-time feedback, optimizing your camera's AF performance for the sharpest results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHigh Resolution at Any Focal Length:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Optical Design:\u003c\/strong\u003e Experience superior corner-to-corner resolution and clarity across the entire zoom range, ensuring stunning images of distant and close subjects alike.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_2.jpg?v=1722611358\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eNatural Rendering and Color:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eED Glass Elements:\u003c\/strong\u003e Two Extra-Low Dispersion (ED) glass elements and one Super ED glass element minimize chromatic aberration, delivering clear, well-defined images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Reduces reflections, flare, and ghosting, ensuring high contrast and clarity even in challenging lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Mobile:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium Alloy Construction:\u003c\/strong\u003e This lens boasts high durability and weight reduction, making it highly portable and easy to handle, especially when paired with lightweight camera bodies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eZoom Torque Adjustment:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Zoom Ring:\u003c\/strong\u003e Adjust the zoom smoothness for fast or stable zooming with the mechanical control of zoom ring torque, adapting to your shooting needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine Coated Front Element:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Maintenance:\u003c\/strong\u003e The fluorine coating prevents dirt and fingerprints from adhering to the lens, making it easy to clean—perfect for outdoor shoots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_3.jpg?v=1722611358\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 100-400mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/4.5-5.6 to f\/32-40\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups \/ Elements:\u003c\/strong\u003e 16\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View:\u003c\/strong\u003e 24°-6°10'\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 9, circular\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.98m (3.22ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification Ratio:\u003c\/strong\u003e 0.35x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter:\u003c\/strong\u003e 77mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (D x L):\u003c\/strong\u003e 94 x 205mm (3.7 x 8.1in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 1395g (3.07lb.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat's In The Box\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLens hood (ALC-SH151)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003cli\u003eLens case\u003c\/li\u003e\n\u003cli\u003eShoulder strap \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_1.jpg?v=1722611357\"\u003e\u003c\/div\u003e\n\u003ch4\u003eOptimize Your Photography with the Sony FE 100-400mm F4.5-5.6 GM OSS Lens\u003c\/h4\u003e\n\u003cp\u003eThe Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens is your gateway to exceptional super-telephoto performance. Whether you're capturing the majesty of wildlife, the intensity of sports, or the spontaneity of action scenes, this lens delivers outstanding results with precision and ease. Its advanced features and robust construction ensure you never miss a moment, providing unparalleled versatility and quality for both professional and enthusiast photographers.\u003c\/p\u003e\n\u003cp\u003eEmbrace the future of telephoto zoom photography with the Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens—where every detail comes to life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_4.jpg?v=1722611357\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066521563233,"sku":"4548736058422","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-100-400mm-F4.5-5.6-GM-OSS-product-photo-6.jpg?v=1722612152"},{"product_id":"sony-alpha-a7-iii-full-frame-mirrorless-digital-camera-with-28-70mm-lens-kit","title":"Sony A7 III with 28-70mm Lens Kit","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/aCr2lfMoMPY?si=TW42D1MnBes8n2Uv\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony Alpha A7 III Full-Frame Mirrorless Digital Camera with 28–70mm Lens Kit\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eRedefining photography and videography excellence\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha A7 III is a true all-rounder, combining full-frame image quality, fast autofocus, impressive low-light performance, and professional 4K video in a compact mirrorless body. Built by Sony, the Sony Alpha A7 III has become a favourite among photographers, filmmakers, and content creators who demand reliability and creative flexibility.\u003c\/p\u003e\n\u003cp\u003eSupplied here with the versatile 28–70mm zoom lens, this kit is ready for everything from landscapes and portraits to events and cinematic video.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFull-Frame Image Quality That Inspires\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the A7 III is a \u003cstrong\u003e24.2MP back-illuminated Exmor R™ CMOS sensor\u003c\/strong\u003e, supported by a front-end LSI and BIONZ X™ processor. Together, they deliver:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eOutstanding detail and dynamic range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNatural colour reproduction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent low-light performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClean images across a wide ISO range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re shooting stills or video, the A7 III produces beautifully balanced results in almost any lighting condition.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast Shooting for Decisive Moments\u003c\/h3\u003e\n\u003cp\u003eCapture action with confidence thanks to continuous shooting at up to \u003cstrong\u003e10fps with AF\/AE tracking\u003c\/strong\u003e. The advanced processing system ensures consistent exposure and focus, making it ideal for sports, wildlife, events, and spontaneous everyday moments.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAdvanced Autofocus with Real-Time Tracking \u0026amp; Eye AF\u003c\/h3\u003e\n\u003cp\u003eSony’s renowned autofocus system gives you dependable subject acquisition in challenging situations:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e693 phase-detection AF points\u003c\/strong\u003e plus 425 contrast points\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReal-Time Tracking for moving subjects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEye AF for sharp portraits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTouch focus for intuitive control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis powerful AF performance helps keep your subject razor-sharp — whether you’re photographing people, fast action, or filming video.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eHigh-Quality 4K Video for Serious Creators\u003c\/h3\u003e\n\u003cp\u003eThe Alpha A7 III records \u003cstrong\u003e4K video using full pixel readout with no pixel binning\u003c\/strong\u003e, delivering detailed, cinematic footage straight from the camera.\u003c\/p\u003e\n\u003cp\u003eVideo creators benefit from:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eS-Log2 \/ S-Log3 for advanced colour grading\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHLG (Hybrid Log-Gamma) for HDR workflows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClean HDMI output\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional-level image quality in a compact body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s a superb choice for YouTube, documentary work, and hybrid photo\/video projects.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIncluded 28–70mm Zoom Lens\u003c\/h3\u003e\n\u003cp\u003eThe supplied 28–70mm lens offers a practical focal range for everyday shooting, covering wide-angle scenes through to portrait-length perspectives. It’s ideal for travel, lifestyle photography, and general-purpose use, making this kit a complete creative solution straight out of the box.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Features at a Glance\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e24.2MP full-frame Exmor R™ CMOS sensor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBIONZ X™ image processor with front-end LSI\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 10fps continuous shooting with AF\/AE\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e693-point phase-detection AF system\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReal-Time Tracking and Eye AF\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e4K video with full pixel readout\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eS-Log2, S-Log3 and HLG support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupplied with versatile 28–70mm zoom lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose the Sony Alpha A7 III 28–70mm Kit?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProven full-frame performance for stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast, reliable autofocus for demanding subjects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent low-light capability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 4K recording options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVersatile standard zoom included\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for enthusiasts stepping up and professionals needing a dependable workhorse\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Sony Alpha A7 III remains one of the most respected full-frame mirrorless cameras available — offering exceptional image quality, speed, and versatility in a compact system that grows with your creativity.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-sony-alpha-a7-iii-with-28-70mm-lens-kit\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-sony-alpha-a7-iii-with-28-70mm-lens-kit\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066537652321,"sku":"4548736079748","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/91qwpbq-aml._sl1500_9f86e712-64bf-4df6-816b-800cd081f309.jpg?v=1692152826"},{"product_id":"sony-zv-e1-mirrorless-camera-body","title":"Sony ZV-E1 Mirrorless Camera Body","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/FRkHu_0kqbc?si=11b652TQda8sWT5T\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eSony ZV-E1 Mirrorless Camera Body\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA Game-Changer for Vloggers and Creators\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony ZV-E1 Mirrorless Camera redefines content creation with cutting-edge technology tailored for vloggers and video enthusiasts. Combining a full-frame CMOS sensor, advanced AI-driven features, and unmatched portability, the ZV-E1 offers professional-level capabilities in a compact design.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eUncompromising Image Quality\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCMOS Exmor R™ Full-Frame Sensor\u003c\/strong\u003e: Delivers exceptional dynamic range, low noise, and stunning full-frame bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBIONZ XR™ Processor\u003c\/strong\u003e: Up to 8x more processing power for 4K 60p and 120p-upgradable recording, advanced colour reproduction, and gradation rendering.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eLens Compatibility for Ultimate Creativity\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCompatible with all \u003cstrong\u003eSony E-Mount Lenses\u003c\/strong\u003e, including the G Master series, offering focal lengths from 12 mm to 1200 mm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eProfessional Cinematic Features\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinematic Vlog Setting\u003c\/strong\u003e: Customise \"Look,\" \"Mood,\" and AF transitions for cinematic-quality videos.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Gamut3.Cine\/S-Log3\u003c\/strong\u003e: Advanced colour spaces for seamless grading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K 120p and Slow Motion\u003c\/strong\u003e: Shoot in stunning 4K resolution with up to 5x slow motion or Full HD at 240 fps for dynamic shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eAI-Driven Innovations\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuto Framing\u003c\/strong\u003e: Keeps subjects in focus during tripod-mounted shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-Time Recognition AF\u003c\/strong\u003e: Tracks people, animals, insects, vehicles, and more with precision.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFraming Stabilizer\u003c\/strong\u003e: Ensures a constant subject position in handheld shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eStabilisation and Shooting Modes\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynamic Active Mode\u003c\/strong\u003e: 30% more effective than previous models for ultra-smooth footage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathing Compensation\u003c\/strong\u003e: Suppresses focus breathing for consistent framing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible ISO\u003c\/strong\u003e: Adapt ISO settings between 640–102400 (expandable to 409600) for optimal exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eEnhanced User Experience\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eVlogger-Friendly Design\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVari-Angle Touchscreen\u003c\/strong\u003e: Ideal for selfies and versatile shooting angles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Showcase Mode\u003c\/strong\u003e: Seamlessly shifts focus between presenter and products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple Face Recognition\u003c\/strong\u003e: Ensures focus on all subjects in group shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eIntuitive Controls\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eQuick-access menus and customisable buttons streamline operation for stress-free shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eCompact and 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Core\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnvironmentally Friendly Packaging\u003c\/strong\u003e: Recyclable materials minimise environmental impact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecycled Camera Materials\u003c\/strong\u003e: SORPLAS™ construction reduces waste without compromising durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Sony ZV-E1?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFrom aspiring vloggers to seasoned creators, the ZV-E1 offers an unmatched blend of innovation, portability, and performance. Whether you're capturing cinematic visuals, streaming in 4K, or shooting dynamic slow-motion footage, this camera delivers excellence at every turn.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTransform your storytelling with the Sony ZV-E1 – designed for creators, by creators.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca rel=\"noopener noreferrer\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-sony-zv-e1-camera-body\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-sony-zv-e1-camera-body\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40777856680033,"sku":"5013493459694","price":1779.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-ZV-E1-Mirrorless-Camera-Body-1.webp?v=1770028423"},{"product_id":"sony-zv-e1-digital-camera-with-28-60mm-lens","title":"Sony ZV-E1 Digital Camera with 28-60mm Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/FRkHu_0kqbc?si=r0DKWkOzOQ0rWdd8\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eSony ZV-E1 Digital Camera with 28-60mm Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and Feature-Packed Full-Frame Vlogging Camera\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony ZV-E1\u003c\/strong\u003e is the world’s smallest and lightest full-frame interchangeable-lens vlog camera, tailored to meet the needs of content creators. 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A constant \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e ensures consistent exposure and shallow depth of field throughout the zoom range, making it ideal for low-light shooting and subject isolation.\u003c\/p\u003e\n\u003cp\u003eNotably, this Mark II version is approximately \u003cstrong\u003e22% lighter and 18% smaller\u003c\/strong\u003e than the previous model — a major advantage for handheld shooting, travel, and long professional days.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm F2.8 GM II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-70mm_F2.8_GM_II_Lens_lifestyle_image5.jpg?v=1723026628\"\u003e\u003c\/p\u003e\n\u003ch3\u003eIncredibly Sharp, Edge to Edge\u003c\/h3\u003e\n\u003cp\u003eSony’s advanced optical design delivers exceptional resolution across the frame:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e2 XA (Extreme Aspherical) elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e2 Super ED elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e2 ED elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3 additional aspherical elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis sophisticated construction effectively suppresses chromatic aberration, distortion, and spherical aberrations, producing crisp detail and high contrast from centre to corners — even wide open at f\/2.8.\u003c\/p\u003e\n\u003cp\u003eNano AR Coating II further reduces flare and ghosting, maintaining clarity when shooting into strong light.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm F2.8 GM II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-70mm_F2.8_GM_II_Lens_lifestyle_image4.jpg?v=1723026627\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBeautifully Smooth Backgrounds\u003c\/h3\u003e\n\u003cp\u003eAn \u003cstrong\u003e11-blade circular diaphragm\u003c\/strong\u003e creates stunningly smooth, natural-looking bokeh. Whether you’re shooting portraits, product photography, or cinematic video, backgrounds melt away gracefully, helping your subject stand out with a premium G Master look.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm F2.8 GM II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-70mm_F2.8_GM_II_Lens_lifestyle_image3.jpg?v=1723026628\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFast, Precise Autofocus for Stills and Video\u003c\/h3\u003e\n\u003cp\u003ePowered by \u003cstrong\u003efour XD (Extreme Dynamic) Linear Motors\u003c\/strong\u003e, autofocus is exceptionally quick, accurate, and quiet — perfect for fast-moving subjects and professional video workflows.\u003c\/p\u003e\n\u003cp\u003eKey AF benefits include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFloating focus system for consistently high resolution at all distances\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOutstanding subject tracking performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNear-silent operation for filmmaking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompatibility with focus breathing compensation on supported camera bodies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou get confident performance for everything from sports and weddings to documentary and content creation.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm F2.8 GM II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-70mm_F2.8_GM_II_Lens_lifestyle_image2.jpg?v=1723026628\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Real-World Professional Use\u003c\/h3\u003e\n\u003cp\u003eDesigned to perform in demanding environments, the FE 24–70mm f\/2.8 GM II features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture-resistant construction\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine-coated front element\u003c\/strong\u003e to repel water, oil, and fingerprints\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAperture de-click switch\u003c\/strong\u003e for smooth, silent exposure changes during video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAperture lock switch\u003c\/strong\u003e to prevent accidental adjustments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eZoom smoothness switch\u003c\/strong\u003e for customisable zoom resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese thoughtful ergonomic touches make it equally at home on photo shoots, gimbals, or cinema rigs.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMount: Sony E (Full-Frame compatible)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocal Length: 24–70mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaximum Aperture: f\/2.8 (constant)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimum Aperture: f\/22\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptical Design: XA, Super ED, ED \u0026amp; Aspherical elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAutofocus: Four XD Linear Motors with floating focus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDiaphragm Blades: 11 (Rounded)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCoatings: Nano AR Coating II + Fluorine front element\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuild: Dust and moisture-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eControls: Aperture ring with de-click \u0026amp; lock, zoom smoothness switch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose the Sony FE 24–70mm f\/2.8 GM II?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFlagship G Master optical quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eConstant f\/2.8 for low light and creative depth of field\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExceptionally sharp from edge to edge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStunning 11-blade bokeh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUltra-fast XD Linear Motor autofocus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLighter and more compact than the previous generation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePro-level weather sealing and ergonomic controls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you’re looking for a premium standard zoom that excels in both photography and video, the Sony FE 24–70mm f\/2.8 GM II is one of the finest options available for E-mount shooters.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40835588751457,"sku":"4548736134102","price":1899.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-F2.8-GM-II-Lens-product-photo-3.jpg?v=1723027282"},{"product_id":"sony-fe-70-200mm-f4-g-oss-ii-lens","title":"Sony FE 70-200mm F4 Macro G OSS II Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/5WXIeLFQ_o4?si=nuabk4dbi73gFIy6\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 70-200mm F4 G OSS II Lens: Unleashing Precision and Performance\u003c\/h2\u003e\n\u003ch4\u003eOverview\u003c\/h4\u003e\n\u003cp\u003eElevate your photography and videography with the Sony FE 70-200mm F4 G OSS II Lens. Combining advanced optical technology in a compact, lightweight design, this lens delivers exceptional performance and unmatched autofocus speed. Its half-macro capability throughout the zoom range makes it an ideal choice for both still photography and video, ensuring outstanding handling and mobility for diverse shooting scenarios. \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 70-200mm F4 Macro G OSS II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-F4-Macro-G-OSS-II-Lens-lifestyle-image-1.jpg?v=1723193952\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003ch5\u003eSpectacular G Lens Rendering\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Resolution Optics:\u003c\/strong\u003e Achieve outstanding corner-to-corner resolution and contrast with the combination of AA (Advanced Aspherical) and aspherical lens elements, ensuring sharp, detailed images every time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChromatic Aberration Control:\u003c\/strong\u003e Three ED (Extra-low Dispersion) elements and one Super ED element work together to minimize chromatic aberration and color fringing, resulting in clear, crisp images with vibrant colors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced Bokeh:\u003c\/strong\u003e The circular 9-blade aperture and optimized spherical aberration control create beautiful, smooth bokeh, enhancing the aesthetic quality of your portraits and close-ups.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 70-200mm F4 Macro G OSS II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-F4-Macro-G-OSS-II-Lens-lifestyle-image-2.jpg?v=1723193952\"\u003e\u003c\/div\u003e\n\u003ch5\u003eEye-Opening Close-Up Performance\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eHalf-Macro Capability:\u003c\/strong\u003e The first in its class to offer half-macro performance throughout the zoom range, this lens features a minimum focusing distance of 0.26m at the wide end and 0.42m at the telephoto end. With a maximum magnification of 0.5x, it provides unprecedented versatility for capturing intricate details.\u003c\/p\u003e\n\u003ch5\u003eFast Autofocus for High-Speed Bodies\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eXD Linear Motors:\u003c\/strong\u003e Equipped with four high-thrust XD linear motors and precision floating focus groups, this lens delivers extremely fast and accurate autofocus. With up to a 20% increase in autofocus speed, it fully leverages the capabilities of high-performance α series bodies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContinuous Focus Tracking:\u003c\/strong\u003e Maintain consistent autofocus even while zooming, ensuring you never miss critical moments.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 70-200mm F4 Macro G OSS II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-F4-Macro-G-OSS-II-Lens-lifestyle-image-3.jpg?v=1723193952\"\u003e\u003c\/div\u003e\n\u003ch5\u003eRefined Movie Performance and Imagery\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eLinear Response MF:\u003c\/strong\u003e Provides precise manual focus control with direct and linear response, ideal for both stills and video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathing Compensation:\u003c\/strong\u003e Supported in compatible α series bodies, this feature reduces unwanted image shifts while focusing, enhancing video quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptical Stabilization:\u003c\/strong\u003e Built-in optical image stabilization works seamlessly with in-body stabilization in α series cameras, providing smooth, stable handheld footage.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 70-200mm F4 Macro G OSS II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-F4-Macro-G-OSS-II-Lens-lifestyle-image-4.jpg?v=1723193952\"\u003e\u003c\/div\u003e\n\u003ch5\u003eTop-Class Performance with Teleconverters\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eTeleconverter Compatibility:\u003c\/strong\u003e Fully compatible with Sony’s 1.4x and 2.0x teleconverters, allowing you to achieve life-size 1:1 macro shooting at all focal lengths with the 2.0x teleconverter and up to 0.7x macro with the 1.4x teleconverter. The working distance remains unchanged, offering versatile close-up capabilities.\u003c\/p\u003e\n\u003ch5\u003eCompact, Mobile, Reliable, and Easy to Use\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003ePortability:\u003c\/strong\u003e With a diameter of 82.2mm, a length of 149.0mm at the wide end, and weighing just 794 grams, this lens is designed for easy handling and portability, making it perfect for on-the-go shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eZoom Lock:\u003c\/strong\u003e The zoom lock switch prevents unwanted lens extension during transport, ensuring the lens remains compact and secure.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 70-200mm F4 Macro G OSS II Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-F4-Macro-G-OSS-II-Lens-lifestyle-image-5.jpg?v=1723193952\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name:\u003c\/strong\u003e FE 70-200mm F4 G OSS II\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type:\u003c\/strong\u003e E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e 21 elements in 13 groups (including 2 AA and 4 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 9 (Circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 0.26m (Wide end), 0.42m (Telephoto end)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.5x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 82.2 x 149.0 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 794 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilization:\u003c\/strong\u003e Built-in Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter Compatibility:\u003c\/strong\u003e 1.4x and 2.0x\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Sony FE 70-200mm F4 G OSS II Lens is your go-to tool for precision, performance, and versatility. Whether you're capturing stunning landscapes, detailed close-ups, or dynamic action shots, this lens delivers exceptional image quality and reliable performance in a compact, portable design. Experience the perfect blend of advanced optics, fast autofocus, and refined handling, making every shot count.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40904503296097,"sku":"4548736141728","price":1549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-F4-G-OSS-II-Lens-product-photo-2.jpg?v=1722610325"},{"product_id":"sony-alpha-7cii-mirrorless-camera-body-only","title":"Sony A7C II Mirrorless Camera Body Only","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/W7kWQFA-ZR4?si=dOz3N02yGIwqVipy\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony Alpha 7CII Mirrorless Camera\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eExperience the freedom of compact portability\u003c\/strong\u003e and excellence of Full-Frame quality with Alpha 7CII - a camera that will ignite your creativity.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/6.PaulineSimonSituationImageILCE7CM2.jpg?v=1693478452\" alt=\"\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003eCapture stunning 33.0MP detail in stills and 4K movies, with an impressive 15-stop dynamic range. Experience lifelike colours and superior image quality powered by the BIONZ XR engine and advanced image processing algorithm. Enjoy steady shots with 7.0-step IBIS and cinematic 4K movies stabilized with Active Mode. AI-powered autofocus ensures precise focus on subjects, even in motion.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/7.MikeWillAlpha7CM2SituationImage_NOTMANDATORY.jpg?v=1693478478\" alt=\"\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003eWith its intuitive touch display, ergonomic design, and dust\/moisture resistance, Alpha 7CII offers a seamless shooting experience for the hybrid creators seeking excellence on the move.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eUnleash Your Creativity with the Sony Alpha 7CII Mirrorless Camera\u003c\/h3\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003ch4\u003eStunning Image Quality\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCapture stunning \u003cstrong\u003e33.0MP detail\u003c\/strong\u003e in stills and 4K movies.\u003c\/li\u003e\n\u003cli\u003eEnjoy an impressive \u003cstrong\u003e15-stop dynamic range\u003c\/strong\u003e for lifelike colours and superior image quality.\u003c\/li\u003e\n\u003cli\u003ePowered by the \u003cstrong\u003eBIONZ XR engine\u003c\/strong\u003e and advanced image processing algorithm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSteady Shots and Stabilized Movies\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEnjoy steady shots with \u003cstrong\u003e7.0-step IBIS\u003c\/strong\u003e (In-Body Image Stabilization).\u003c\/li\u003e\n\u003cli\u003eCinematic 4K movies stabilized with \u003cstrong\u003eActive Mode\u003c\/strong\u003e for smooth footage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003ePrecision Autofocus\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAI-powered autofocus ensures \u003cstrong\u003eprecise focus on subjects, even in motion\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSeamless Shooting Experience\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIntuitive touch display for easy navigation and operation.\u003c\/li\u003e\n\u003cli\u003eErgonomic design for comfortable handling during extended shoots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and moisture resistance\u003c\/strong\u003e for durability in challenging environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eElevate Your Creativity On the Move:\u003c\/h3\u003e\n\u003cp\u003eWith its intuitive touch display, ergonomic design, and dust\/moisture resistance, Alpha 7CII offers a seamless shooting experience for the hybrid creators seeking excellence on the move.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Black","offer_id":40962469691489,"sku":"4548736154414","price":1799.0,"currency_code":"GBP","in_stock":false},{"title":"Silver","offer_id":40962469724257,"sku":"4548736154513","price":1799.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-A7C-II-Mirrorless-Camera-Body-Only-Black-product-photo-1.webp?v=1748695724"},{"product_id":"sony-alpha-a7c-ii-mirrorless-camera-with-fe-16-35mm-f2-8-gm-ii-lens","title":"Sony A7C II Mirrorless Camera With 28-60mm Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/W7kWQFA-ZR4?si=dOz3N02yGIwqVipy\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eSony Alpha A7C II Mirrorless Camera\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003eCompact Portability Meets Full-Frame Excellence\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony Alpha A7C II\u003c\/strong\u003e is the ultimate tool for hybrid creators, offering the power of full-frame quality in a compact and lightweight design. 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With its full-frame performance, AI-powered autofocus, and professional video capabilities, this camera is perfect for photographers and videographers who demand excellence in a compact form.\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent Creators\u003c\/strong\u003e: Shoot high-resolution stills and professional-grade videos effortlessly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel and Adventure\u003c\/strong\u003e: Compact size and durability make it ideal for on-the-go shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortrait and Action Photography\u003c\/strong\u003e: AI autofocus ensures precision tracking and sharp results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-A7C-II-Mirrorless-Camera-lifestyle-photo-4.webp?v=1748691164\" alt=\"Sony Alpha A7C II Mirrorless Camera With 28-60mm Lens lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eWhat’s Included?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSony Alpha A7C II Mirrorless Camera Body\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIgnite Your Creativity with the Sony Alpha A7C II\u003c\/h3\u003e\n\u003cp\u003eCombining portability, precision, and professional features, the \u003cstrong\u003eSony Alpha A7C II Mirrorless Camera\u003c\/strong\u003e is your go-to tool for capturing stunning visuals. Whether you're a photographer, videographer, or hybrid creator, this camera delivers excellence in every shot.\u003c\/p\u003e\n\u003cp\u003eOrder yours today and take your creativity to the next level!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Black","offer_id":40962476638305,"sku":"4548736154735","price":2049.0,"currency_code":"GBP","in_stock":true},{"title":"Silver","offer_id":40962476671073,"sku":"4548736154834","price":2049.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-A7C-II-Mirrorless-Camera-Silver-With-28-60mm-Lens-product-photo-5.webp?v=1748695206"},{"product_id":"sony-fe-24-50mm-f2-8g","title":"Sony FE 24-50mm F2.8 G Lens","description":"\u003ch2\u003eSony FE 24-50mm F2.8 G Lens\u003c\/h2\u003e\n\u003ch3\u003eEveryday Excellence\u003c\/h3\u003e\n\u003cp\u003eUnlock a world of creative possibilities with the Sony FE 24-50mm F2.8 G lens. This compact and lightweight full-frame zoom lens delivers unparalleled zoom versatility, G Lens™ resolution, and elegant style, making it the ideal companion for daily photography and video content creation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-50mm F2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-50mm_F2.8_G_Lens_lifestyle_image_1.jpg?v=1722698184\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCompact Yet Powerful:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Excellence:\u003c\/strong\u003e The Sony FE 24-50mm F2.8 G lens features a sophisticated design with four aspherical elements and two Extra-low Dispersion (ED) elements. These advanced components work together to deliver incredibly sharp images with minimal aberrations and smooth, pleasing bokeh thanks to the 11-blade aperture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreedom of Compactness:\u003c\/strong\u003e Despite its compact size, this lens does not compromise on optical quality, offering professional-grade performance in a portable package.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eReady for Action:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Autofocus:\u003c\/strong\u003e Keep your subjects sharp whether you're capturing stills or shooting video. The autofocus motor is capable of keeping up with high frame rates, such as 4K120p and 30fps continuous shooting, ensuring you never miss a moment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximize Your Sony Alpha Camera:\u003c\/strong\u003e Unlock the full potential of your Sony Alpha camera with the SEL2450G, designed to deliver superior performance and reliability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Close-ups:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacro Capabilities:\u003c\/strong\u003e Achieve stunning close-up shots with a 0.3x maximum magnification and a 0.19m minimum focus distance. Perfect for product photography, nature shots, and creative detail work, this lens adds versatility to your everyday content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for Filmmaking:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinematic Excellence:\u003c\/strong\u003e The constant F2.8 aperture, quiet autofocus, and minimal focus breathing make the SEL2450G a filmmaker's dream. Compatible with Sony's breathing compensation and active stabilization features, it helps you create smooth, cinematic shots with a lightweight setup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIntuitive Control, Unwavering Reliability:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUser-Friendly Design:\u003c\/strong\u003e Take full control of your creative process with three dedicated rings for focus, zoom, and aperture adjustments. Customizable buttons and Linear Response Manual Focus (MF) provide immediate, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt to Last:\u003c\/strong\u003e The dust and moisture-resistant construction ensures reliable performance in challenging conditions, so you can shoot with confidence no matter where your adventures take you.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-50mm F2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-50mm_F2.8_G_Lens_lifestyle_image_5.jpg?v=1722698184\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type:\u003c\/strong\u003e Sony E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e Four aspherical elements and two Extra-low Dispersion (ED) elements\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 11 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.19m (0.62ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.3x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter:\u003c\/strong\u003e 67mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (DxL):\u003c\/strong\u003e 73 x 88mm (2.9 x 3.5 in)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 450g (1 lb)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdditional Features:\u003c\/strong\u003e Aperture ring, declick switch, focus hold button, Linear Response MF, dust and moisture-resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-50mm F2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-50mm_F2.8_G_Lens_lifestyle_image_2.jpg?v=1722698184\"\u003e\u003c\/div\u003e\n\u003ch3\u003eWhat's In The Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSony FE 24-50mm F2.8 G Lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens Hood (ALC-SH152)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFront Lens Cap (ALC-F67S)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRear Lens Cap (ALC-R1EM)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens Case\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-50mm F2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-50mm_F2.8_G_Lens_lifestyle_image_4.jpg?v=1722698185\"\u003e\u003c\/div\u003e\n\u003ch3\u003eWhy Choose the Sony FE 24-50mm F2.8 G Lens?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatility:\u003c\/strong\u003e Perfect for a wide range of photography and videography needs, from wide-angle landscapes to detailed close-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Image Quality:\u003c\/strong\u003e Advanced optics ensure sharp, vibrant images with minimal aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilmmaking Ready:\u003c\/strong\u003e Quiet autofocus and minimal focus breathing make it ideal for video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable and Durable:\u003c\/strong\u003e Compact design and rugged construction make it perfect for travel and everyday use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-50mm F2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-50mm_F2.8_G_Lens_lifestyle_image_3.jpg?v=1722698184\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Your World with the Sony FE 24-50mm F2.8 G Lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-50mm F2.8 G lens is more than just a tool; it’s a gateway to unleashing your creative potential. Whether you’re capturing the beauty of everyday moments or creating cinematic masterpieces, this lens delivers the performance and reliability you need. Elevate your photography and videography with the Sony FE 24-50mm F2.8 G lens, and experience everyday excellence like never before.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41515335843937,"sku":"4548736141421","price":1034.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-50mm-F2.8-G-Lens-product-photo-4.jpg?v=1722699180"},{"product_id":"sony-e-fe-16-25mm-f2-8-g-black-lens","title":"Sony FE 16-25mm F2.8 G Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JTvC5fth9xI?si=TQnIWt7Y7XpRQYYM\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eUnleash Your Creativity with the Sony FE 16-25mm f\/2.8 G Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eElevate your photography and videography with the Sony FE 16-25mm f\/2.8 G Lens, the ultimate tool for daily inspiration and creative expression. This compact and lightweight full-frame zoom lens offers unparalleled versatility, combining G Lens™ resolution and style. Perfect for travel photography and video content creation, it delivers premium optical quality with advanced elements designed to produce stunningly sharp and vivid images. \u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony E FE 16-25mm f2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_E_FE_16-25mm_f2.8_G_Lens_lifestyle_image1.jpg?v=1722696747\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEveryday Excellence:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide-Angle Zoom:\u003c\/strong\u003e The perfect lens for creative expression, this compact f\/2.8 full-frame lens offers outstanding versatility, resolution, and style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel \u0026amp; Video Ready:\u003c\/strong\u003e Ideal for capturing breathtaking travel photos and high-quality video content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSony G Premium Optical Quality:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Optics:\u003c\/strong\u003e Enjoy exceptional sharpness and minimal aberrations with three aspherical elements and three ED elements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth Bokeh:\u003c\/strong\u003e The 11-blade aperture design ensures beautifully smooth and creamy bokeh for artistic background defocus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony E FE 16-25mm f2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_E_FE_16-25mm_f2.8_G_Lens_lifestyle_image4.jpg?v=1722696748\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for Filmmaking:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Aperture:\u003c\/strong\u003e The constant f\/2.8 aperture allows for excellent performance in low light and creative depth of field control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuiet Autofocus:\u003c\/strong\u003e Fast and silent autofocus makes it perfect for capturing cinematic shots without distracting noise.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Close-ups:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGet Closer:\u003c\/strong\u003e With a 0.2x maximum magnification and a 0.17m minimum focus distance, you can achieve stunning close-up shots, adding a unique perspective to your work.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eReady for Action:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSwift Adjustments:\u003c\/strong\u003e Despite its compact size, the lens includes an aperture ring and a declick switch for quick and smooth adjustments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Speed Shooting:\u003c\/strong\u003e Capable of 30fps continuous shooting and 4K120p autofocus, it's primed for action-packed scenes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony E FE 16-25mm f2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_E_FE_16-25mm_f2.8_G_Lens_lifestyle_image5.jpg?v=1722696747\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eIntuitive Control, Unwavering Reliability:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriple Control Rings:\u003c\/strong\u003e Dedicated rings for focus, zoom, and aperture provide direct and intuitive control over your shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Buttons:\u003c\/strong\u003e Enhance your shooting experience with customizable buttons and Linear Response MF for precise manual focus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable Design:\u003c\/strong\u003e Dust and moisture-resistant construction ensures reliability in challenging shooting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Sony E-Mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Full-Frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 16-25mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e 12 elements in 10 groups (including 3 aspherical elements and 3 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 11 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.17m (0.56ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.2x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter:\u003c\/strong\u003e 72mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (DxL):\u003c\/strong\u003e 88 x 102mm (3.5 x 4.0 in)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 560g (1.23 lb)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdditional Features:\u003c\/strong\u003e Aperture ring, declick switch, focus hold button, Linear Response MF, dust and moisture-resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony E FE 16-25mm f2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_E_FE_16-25mm_f2.8_G_Lens_lifestyle_image3.jpg?v=1722696748\"\u003e\u003c\/div\u003e\n\u003ch3\u003eWhat's In The Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSony FE 16-25mm f\/2.8 G Lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens Hood (ALC-SH152)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFront Lens Cap (ALC-F82S)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRear Lens Cap (ALC-R1EM)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens Case\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Choose the Sony FE 16-25mm f\/2.8 G Lens?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnmatched Versatility:\u003c\/strong\u003e From wide-angle landscapes to intimate close-ups, this lens covers all your creative needs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Image Quality:\u003c\/strong\u003e Sony’s advanced optical design ensures sharp, vibrant images with minimal aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for Video:\u003c\/strong\u003e Fast, silent autofocus and high-speed shooting capabilities make it ideal for filmmakers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt for Adventure:\u003c\/strong\u003e Durable and reliable in all conditions, it’s the perfect companion for travel and outdoor photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony E FE 16-25mm f2.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_E_FE_16-25mm_f2.8_G_Lens_lifestyle_image2.jpg?v=1722696748\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Your World with the Sony FE 16-25mm f\/2.8 G Lens\u003c\/h3\u003e\n\u003cp\u003eUnleash your creativity and capture stunning images with the Sony FE 16-25mm f\/2.8 G Lens. Whether you’re a seasoned photographer or an aspiring filmmaker, this lens provides the versatility, quality, and control you need to bring your vision to life. Don’t just take pictures—create art with the Sony FE 16-25mm f\/2.8 G Lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41615477604449,"sku":"4548736156630","price":1249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-E-FE-16-25mm-f2.8-G-Lens-product-photo-2.jpg?v=1722697302"}],"url":"https:\/\/carmarthencameras.com\/collections\/sony-special-offers-promotions.oembed","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}