{"title":"Standard Camera Lenses","description":"\u003cp\u003eDiscover the perfect balance of versatility and performance with our range of standard camera lenses. Ideal for everyday photography, portraits, street scenes, and travel, these lenses offer a natural perspective that closely matches the human eye. With fast apertures, sharp optics, and smooth focus, standard lenses are a go-to choice for both beginners and professionals. Explore trusted options for DSLR and mirrorless cameras that deliver exceptional image quality across a wide range of shooting styles.\u003c\/p\u003e","products":[{"product_id":"nikon-nikkor-z-40mm-f2-prime-lens","title":"Nikon NIKKOR Z 40mm f2 Prime Lens","description":"\u003ch2\u003e\u003cstrong\u003eNikon NIKKOR Z 40mm f\/2 Prime Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon NIKKOR Z 40mm f\/2\u003c\/strong\u003e is a compact, lightweight prime lens built for the Nikon Z-mount system. With its fast aperture and versatile focal length, it is ideal for a wide range of photography and videography applications. From everyday snapshots to vlogging, this lens is a great choice for photographers and videographers at any skill level.\u003c\/p\u003e\n\u003ch3\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-40mm-f2-Sample-Photo14.webp?v=1736954316\"\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003eKey Features\u003c\/strong\u003e:\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMeasures \u003cstrong\u003e45.5mm in length\u003c\/strong\u003e and weighs only \u003cstrong\u003e170g\u003c\/strong\u003e, making it highly portable and perfect for travel or casual everyday use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Focal Length\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOffers a \u003cstrong\u003e40mm focal length\u003c\/strong\u003e for full-frame (FX) cameras.\u003c\/li\u003e\n\u003cli\u003eEquivalent to \u003cstrong\u003e60mm\u003c\/strong\u003e on DX-format cameras, suitable for portraits, landscapes, street photography, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBright f\/2 Maximum Aperture\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExcellent for low-light shooting and creative depth-of-field effects.\u003c\/li\u003e\n\u003cli\u003eProduces beautiful, soft bokeh with its \u003cstrong\u003e9-blade diaphragm\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eClose Focusing\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMinimum focusing distance of \u003cstrong\u003e29cm\u003c\/strong\u003e, allowing you to capture detailed close-ups with ease.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eQuiet and Fast Autofocus\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEquipped with an \u003cstrong\u003eSTM stepping motor\u003c\/strong\u003e for fast, precise, and near-silent autofocus—ideal for both stills and video.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable Control Ring\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAssignable to functions such as \u003cstrong\u003eaperture, ISO, focus, or exposure compensation\u003c\/strong\u003e, offering intuitive handling and customisation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVideo-Friendly Features\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNear-silent operation during focusing and adjustments.\u003c\/li\u003e\n\u003cli\u003eMinimal focus breathing and stable exposure for smooth video recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-40mm-f2-Sample-Photo15.webp?v=1736954316\"\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003eSpecifications\u003c\/strong\u003e:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Nikon Z-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Full-frame (FX) and compatible with DX-format (60mm equivalent focal length)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture\u003c\/strong\u003e: f\/2 (maximum), f\/16 (minimum)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElements\/Groups\u003c\/strong\u003e: 6 elements in 4 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm\u003c\/strong\u003e: 9 blades, rounded\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 29cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Motor\u003c\/strong\u003e: STM (Stepping Motor)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 52mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 170g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Approx. 45.5mm (L) x 71mm (D)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-40mm-f2-Sample-Photo5.webp?v=1736954316\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the NIKKOR Z 40mm f\/2?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday Convenience\u003c\/strong\u003e: Its compact design makes it easy to carry everywhere.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreative Potential\u003c\/strong\u003e: The fast aperture allows you to create stunning depth-of-field effects and shoot in challenging light conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatility\u003c\/strong\u003e: Works equally well for still photography and video recording, thanks to its silent operation and focus-breathing control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-40mm-f2-Sample-Photo10.webp?v=1736954316\"\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you're a beginner or a professional, the \u003cstrong\u003eNIKKOR Z 40mm f\/2\u003c\/strong\u003e delivers a balance of performance, portability, and affordability. It’s the perfect addition to your Nikon Z-mount system.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-40mm-f2-Sample-Photo8.webp?v=1736954316\"\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066296873057,"sku":"4960759904928","price":194.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-40mm-f2-Product-Photo3.webp?v=1736954019"},{"product_id":"panasonic-lumix-s-50mm-f1-8-lightweight-lens-for-s-series-camera","title":"Panasonic Lumix S 50mm F1.8 - L mount Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JyKPjOneFs8?si=uzYmFcWs_ZZ0xoIy\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003ePanasonic Lumix S 50mm F1.8 – L Mount Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix S 50mm F1.8\u003c\/strong\u003e is a versatile, wide-aperture prime lens designed for \u003cstrong\u003eL-mount mirrorless cameras\u003c\/strong\u003e. With its fast \u003cstrong\u003ef\/1.8 aperture\u003c\/strong\u003e, this lens delivers exceptional low-light performance and beautifully smooth bokeh, making it perfect for a wide range of photography, from portraits to landscapes. Compact and lightweight, this lens is built for mobility while maintaining high optical performance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_5.webp?v=1729266265\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide f\/1.8 aperture\u003c\/strong\u003e: Delivers stunning bokeh and excellent low-light capabilities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSharp, high-resolution images\u003c\/strong\u003e: Designed for any \u003cstrong\u003eL-mount mirrorless camera\u003c\/strong\u003e, ensuring superior clarity and detail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed design\u003c\/strong\u003e: Dust and splash-proof, suitable for outdoor shooting in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and lightweight\u003c\/strong\u003e: Measures just \u003cstrong\u003e82mm long\u003c\/strong\u003e and weighs \u003cstrong\u003e300g\u003c\/strong\u003e, making it highly portable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced optical construction\u003c\/strong\u003e: Includes \u003cstrong\u003enine lens elements\u003c\/strong\u003e in \u003cstrong\u003eeight groups\u003c\/strong\u003e, with \u003cstrong\u003ethree aspherical elements\u003c\/strong\u003e, \u003cstrong\u003eone ED lens\u003c\/strong\u003e, and \u003cstrong\u003eone UHR lens\u003c\/strong\u003e for optimal image quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_14.webp?v=1729266288\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eExceptional Bokeh and Low-Light Performance\u003c\/h3\u003e\n\u003cp\u003eThanks to its \u003cstrong\u003ewide, rounded f\/1.8 aperture\u003c\/strong\u003e, the \u003cstrong\u003eLumix S 50mm\u003c\/strong\u003e creates beautifully smooth bokeh, perfect for isolating your subject with a soft background. The wide aperture also allows for excellent low-light shooting, making this lens ideal for evening portraits, indoor photography, and nightscapes.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_12.webp?v=1729266305\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHigh Optical Performance\u003c\/h3\u003e\n\u003cp\u003eThe lens construction features \u003cstrong\u003enine elements in eight groups\u003c\/strong\u003e, including \u003cstrong\u003ethree aspherical lenses\u003c\/strong\u003e, \u003cstrong\u003eone Extra-Low Dispersion (ED) lens\u003c\/strong\u003e, and \u003cstrong\u003eone Ultra-High Refractive Index (UHR) lens\u003c\/strong\u003e. This combination effectively reduces chromatic aberrations, distortion, and other optical imperfections, ensuring sharp, high-resolution images from corner to corner.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_2.webp?v=1729266326\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eVersatile for Photography and Video\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eLUMIX S 50mm F1.8\u003c\/strong\u003e is designed for both photography and video. It includes a mechanism to suppress \u003cstrong\u003efocus breathing\u003c\/strong\u003e, which was a common issue with lenses designed for still photography. This feature, along with \u003cstrong\u003emicro-step aperture control\u003c\/strong\u003e for smooth exposure transitions, makes this lens an excellent choice for professional-quality video recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_3.webp?v=1729266358\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCompact and Weather-Sealed for Mobility\u003c\/h3\u003e\n\u003cp\u003eDespite its high performance, this lens is \u003cstrong\u003ecompact and lightweight\u003c\/strong\u003e, weighing only \u003cstrong\u003e300g\u003c\/strong\u003e and measuring just \u003cstrong\u003e82mm\u003c\/strong\u003e in length. Its \u003cstrong\u003edust- and splash-resistant\u003c\/strong\u003e design ensures durability in challenging environments, and it can withstand temperatures as low as \u003cstrong\u003e-10°C\u003c\/strong\u003e, making it perfect for outdoor shooting in harsh conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_16.webp?v=1729266386\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eCapture sharp, stunning images and video with the \u003cstrong\u003ePanasonic Lumix S 50mm F1.8 - L Mount Lens\u003c\/strong\u003e, a compact, lightweight, and weather-sealed prime lens ideal for a wide range of photography and video applications.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Lumix-DC-S5-S-S50E-Beispielbilder-Viviana_Galletta-Rechte_unbegrenzt_20.webp?v=1729266410\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-50mm-f1-8-l-mount-lens\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-s-50mm-f1-8-l-mount-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066305196129,"sku":"5025232921003","price":379.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panasonic-lumix-S-S50-productimage-frontslant.webp?v=1729266747"},{"product_id":"fujifilm-xc-35mm-f2-0-lens-black","title":"Fujifilm XC 35mm F2.0 Lens - Black","description":"\u003ch2\u003eFujifilm XC 35mm F2.0 Lens - Black: Your Everyday Companion for Stunning Photography\u003c\/h2\u003e\n\u003ch4\u003eCompact, Lightweight, and Versatile\u003c\/h4\u003e\n\u003cp\u003eThe Fujifilm XC 35mm F2.0 Lens in black is designed to be an especially sleek and lightweight prime lens, making it an ideal companion for photographers seeking portability without compromising performance. With a 53mm-equivalent focal length on APS-C format FUJIFILM X-mount mirrorless cameras, this lens offers a natural, normal-length field of view, perfect for a wide range of shooting scenarios from portraits to street photography.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1_17.webp?v=1712586899\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e53mm Equivalent Focal Length:\u003c\/strong\u003e Provides a natural perspective, making it a versatile choice for various photography styles, including portraiture, street photography, and everyday snapshots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2 Maximum Aperture:\u003c\/strong\u003e Excels in low-light conditions and offers greater control over depth of field, allowing you to create beautiful background blur and isolate your subject effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Design:\u003c\/strong\u003e Incorporates two aspherical elements to reduce spherical aberrations and distortion, ensuring high sharpness and accurate rendering. This results in clear, detailed images with excellent color fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast and Accurate Autofocus:\u003c\/strong\u003e The autofocus system is designed to be quick and precise, making it suitable for both still photography and video applications. Capture fast-moving subjects with ease and confidence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePleasing Bokeh Quality:\u003c\/strong\u003e A rounded nine-blade diaphragm produces smooth, pleasing bokeh, enhancing the aesthetic quality of your images by rendering out-of-focus areas beautifully.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight and Portable:\u003c\/strong\u003e Weighing just 130g, this lens is perfect for photographers on the go. Its compact size makes it easy to carry around, ensuring you’re always ready to capture the moment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/2_17.webp?v=1712586900\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eDetailed Specifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 35mm (53mm equivalent in full-frame format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/2 to f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 9 elements in 6 groups (including 2 aspherical elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Fast and accurate system suitable for stills and video\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 35cm (13.8 inches)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 43mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 58.4mm (diameter) x 46.5mm (length)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 130g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e FUJIFILM X-mount\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy Choose the Fujifilm XC 35mm F2.0 Lens?\u003c\/h4\u003e\n\u003cp\u003eThis lens combines affordability with high performance, making it an excellent choice for both beginners and seasoned photographers. Its bright aperture and advanced optical design ensure you can shoot in a variety of lighting conditions and achieve professional-quality results. Whether you're capturing candid moments, detailed close-ups, or expansive landscapes, the Fujifilm XC 35mm F2.0 lens delivers outstanding performance in a compact package.\u003c\/p\u003e\n\u003ch4\u003ePerfect for Everyday Photography\u003c\/h4\u003e\n\u003cp\u003eThe Fujifilm XC 35mm F2.0 lens is designed to be your go-to lens for everyday photography. Its lightweight and compact design ensure it doesn’t weigh you down, while its superior optical performance guarantees stunning images every time. From capturing the hustle and bustle of city life to the serene beauty of nature, this lens is versatile enough to handle it all.\u003c\/p\u003e\n\u003ch4\u003eOrder Now and Elevate Your Photography\u003c\/h4\u003e\n\u003cp\u003eDon't miss out on the opportunity to enhance your photographic experience with the Fujifilm XC 35mm F2.0 Lens. Order now and enjoy the perfect blend of portability, performance, and affordability. With this lens in your kit, you'll be ready to capture life's most beautiful moments in stunning detail and clarity.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066330624097,"sku":"4547410425604","price":169.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XC-35mm-F2-0-Lens-product-photo-3.jpg?v=1722001946"},{"product_id":"nikon-nikkor-z-28mm-f2-8-se-lens","title":"Nikon NIKKOR Z 28mm f2.8 SE Lens","description":"\n\u003ch2\u003e\u003cstrong\u003eNikon NIKKOR Z 28mm f\/2.8 SE Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eRetro-Inspired Design Meets Modern Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eNIKKOR Z 28mm f\/2.8 SE\u003c\/strong\u003e combines classic design with the latest in optical innovation, offering a compact, versatile lens that delivers stunning image quality. Designed to complement the Nikon \u003cstrong\u003eZ fc DX\u003c\/strong\u003e mirrorless camera, this lens brings a retro look with cutting-edge performance for today’s photographers and videographers. Whether you’re shooting portraits, landscapes, or video content, the \u003cstrong\u003eNIKKOR Z 28mm f\/2.8 SE\u003c\/strong\u003e ensures sharp, richly detailed images with a beautifully blurred background.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-3.webp?v=1726824919\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic Design, Modern Performance\u003c\/strong\u003e: Styled to match the retro aesthetic of the Nikon Z fc, this special edition lens brings classic elegance with the advanced technology of the Z series.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide-Angle Versatility\u003c\/strong\u003e: With a 28mm focal length on full-frame cameras or a 42mm equivalent on DX-format cameras, this lens is perfect for landscapes, street photography, and vibrant vlogs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2.8 Aperture\u003c\/strong\u003e: The wide f\/2.8 aperture and 7-blade rounded diaphragm create smooth, natural bokeh, ideal for beautifully blurred backgrounds in portraits and close-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynamic Close-Ups\u003c\/strong\u003e: Get as close as 19 cm to your subject, perfect for detailed food photography, product shots, or artistic close-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, Silent Autofocus\u003c\/strong\u003e: Nikon’s multi-focusing system with dual stepping motors ensures fast, accurate, and silent autofocus, making this lens perfect for both stills and video recording.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e: Built to withstand tough shooting conditions, this lens is sealed to protect against dust and moisture, ensuring reliable performance in all environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-12.webp?v=1726825302\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-2.webp?v=1726827011\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eStunning Bokeh and Sharpness\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eNIKKOR Z 28mm f\/2.8 SE\u003c\/strong\u003e delivers exceptional sharpness and clarity, even when focusing on subjects up close. The combination of the wide Z mount and the fast f\/2.8 aperture ensures beautiful subject isolation with smooth, creamy bokeh. Whether shooting video or stills, you can achieve striking compositions with blurred backgrounds that enhance your subject.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynamic Close-Ups\u003c\/strong\u003e: With a minimum focus distance of just 0.19 m, you can capture your subject with incredible detail and clarity, making this lens ideal for close-ups of food, products, or even bold portrait shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftly Blurred Backgrounds\u003c\/strong\u003e: The wide aperture and rounded 7-blade diaphragm ensure soft, natural-looking bokeh, helping your subject stand out against blurred backgrounds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-13.webp?v=1726825371\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOptimised for Video and Stills\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned for modern content creators, the \u003cstrong\u003eNIKKOR Z 28mm f\/2.8 SE\u003c\/strong\u003e is perfect for shooting video as well as stills. The fast, smooth, and virtually silent autofocus system allows for professional-quality results without distracting motor noise, while the programmable control ring adds extra versatility when shooting in both AF and manual modes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilent Autofocus\u003c\/strong\u003e: The lens’ stepping motor ensures fast, silent focusing, ideal for capturing candid moments or recording videos without unwanted noise.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdaptable Control Ring\u003c\/strong\u003e: The silent control ring can be customised to adjust focus, aperture, exposure compensation, or ISO, giving you fast and intuitive control while shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-4.webp?v=1726825390\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWeighing just 160g, the \u003cstrong\u003eNIKKOR Z 28mm f\/2.8 SE\u003c\/strong\u003e is easy to carry and use, making it perfect for spontaneous shooting on the go. Its small, unobtrusive design ensures that you’re always ready to capture the perfect moment without adding extra bulk to your kit.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable and Discreet\u003c\/strong\u003e: This lens is small enough to stay on your camera all day, ideal for travel, street photography, and everyday shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-15.webp?v=1726825408\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDurable and Weather-Sealed\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned to perform in all conditions, the \u003cstrong\u003eNIKKOR Z 28mm f\/2.8 SE\u003c\/strong\u003e features dust- and drip-resistant construction, making it reliable in challenging weather conditions. Whether you’re capturing street scenes in the rain or family portraits on the beach, this lens can handle it all.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-17.webp?v=1726825427\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount\u003c\/strong\u003e: Nikon Z mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: FX\/35 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 28 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 9 elements in 8 groups (including 2 aspherical elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View\u003c\/strong\u003e: FX format: 75°, DX format: 53°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.19 m (0.63 ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Reproduction Ratio\u003c\/strong\u003e: 0.2x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 7 (rounded diaphragm opening)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 52 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Approx. 71.5 mm diameter x 43 mm length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 160 g (5.7 oz)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocusing Options\u003c\/strong\u003e: Auto, Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e: LC-52B Lens Cap (front cap), LF-N1 Lens Cap (rear cap)\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Lens-Sample-Photo-11.webp?v=1726827047\"\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066331508833,"sku":"4960759909275","price":259.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-SE-Product-Photo-2.webp?v=1737043403"},{"product_id":"om-system-m-zuiko-digital-ed-20mm-f1-4-pro-lens","title":"OM System M.Zuiko Digital ED 20mm f1.4 PRO Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gzY33yQXKT4?si=6RzFdmfh1unyjF7F\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eOM System M.Zuiko Digital ED 20mm f\/1.4 PRO Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eOM System M.Zuiko Digital ED 20mm f\/1.4 PRO Lens\u003c\/strong\u003e is a compact, lightweight, and high-performance wide-angle prime lens designed for Micro Four Thirds mirrorless cameras. With its 40mm equivalent focal length and a fast f\/1.4 maximum aperture, this lens delivers stunning image quality, soft feathered bokeh, and remarkable versatility, making it a must-have for photographers and videographers alike.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_17.webp?v=1740396380\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWide-Angle Prime Lens\u003c\/strong\u003e\u003cbr\u003eWith a 40mm equivalent focal length (35mm format), this lens is ideal for capturing landscapes, portraits, travel, and more with exceptional detail and clarity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_19.webp?v=1740396397\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBright f\/1.4 Maximum Aperture\u003c\/strong\u003e\u003cbr\u003eThe fast aperture allows for beautiful shallow depth of field effects and excellent low-light performance, offering creative control over your images.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_33.webp?v=1740396421\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFeathered Bokeh for Artistic Results\u003c\/strong\u003e\u003cbr\u003eA rounded nine-blade diaphragm ensures smooth and soft bokeh, perfect for isolating subjects and adding depth to your photos.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_7.webp?v=1740396450\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Performance Optics\u003c\/strong\u003e\u003cbr\u003eThe optical design includes two aspherical elements, three ED elements, one super ED element, and two Super HR elements to reduce spherical aberrations and distortions. 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Pair it with an Olympus splashproof body for ultimate protection and performance in extreme conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_12.webp?v=1740396562\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompact \u0026amp; Lightweight Design\u003c\/strong\u003e\u003cbr\u003eWeighing just 247g, the M.Zuiko Digital ED 20mm f\/1.4 is highly portable, making it the perfect companion for long shooting days or travel photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_14.webp?v=1740396586\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_15.webp?v=1740396801\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e\u003cbr\u003eThe front element is coated with a fluorine layer to repel dust, dirt, rain, and snow, ensuring easy maintenance and clear optics.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_1.webp?v=1740396614\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMovie \u0026amp; Still Compatible (MSC) Autofocus\u003c\/strong\u003e\u003cbr\u003eThe MSC autofocus system provides fast, silent, and precise focusing performance, making this lens equally suited for still photography and video applications.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_4.webp?v=1740396632\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 20mm (40mm equivalent on 35mm format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/1.4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 9.8 inches (25cm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 11 elements in 10 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 9, rounded\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Dustproof, splashproof, freezeproof (-10°C \/ 14°F)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 247g \/ 8.7oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_20.webp?v=1740396672\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_21.webp?v=1740396654\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the OM System M.Zuiko Digital ED 20mm f\/1.4 PRO Lens?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis lens combines professional-grade optical performance with a lightweight, compact build, making it perfect for photographers and videographers on the move. Whether you're shooting stunning landscapes, vibrant travel scenes, or dynamic portraits, this lens offers unparalleled versatility and reliability in any environment.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_25.webp?v=1740396692\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_26.webp?v=1740396703\"\u003e\u003c\/p\u003e\n\u003cp\u003eElevate your photography with the \u003cstrong\u003eOM System M.Zuiko Digital ED 20mm f\/1.4 PRO Lens\u003c\/strong\u003e. Its premium optics, robust weather sealing, and compact design make it an essential tool for creative professionals and enthusiasts. Order today to unlock new possibilities in your photography journey!\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_37.webp?v=1740396727\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_M.Zuiko_Digital_ED_20mm_f1.4_PRO_Lens_Sample_Photo_38.webp?v=1740396728\"\u003e\u003c\/p\u003e","brand":"OM System","offers":[{"title":"Default Title","offer_id":40066331574369,"sku":"4545350053758","price":649.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OMSystemM.ZuikoDigitalED20mmf1.4PROLensProductPhoto2.webp?v=1740392004"},{"product_id":"canon-rf-24-105mm-f4-7-1-is-stm-lens","title":"Canon RF 24-105mm f4-7.1 IS STM Lens","description":"\u003ch2\u003eCanon RF 24-105mm F4-7.1 IS STM Lens: Your Everyday Versatile Companion\u003c\/h2\u003e\n\u003cp\u003eThe Canon RF 24-105mm F4-7.1 IS STM Lens is designed to empower photographers and videographers with exceptional versatility and portability. Perfect for everyday use, this lightweight zoom lens offers full-frame quality, advanced stabilisation, and intuitive controls, making it an essential tool for capturing stunning stills and videos.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-24-105mm-f4-7-1-is-stm-Sample-Photo-2.webp?v=1733744028\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCapture the Best of Every Day\u003c\/h3\u003e\n\u003cp\u003eThis compact and versatile lens, with its \u003cstrong\u003e24-105mm focal range\u003c\/strong\u003e, is perfect for capturing everything from sweeping landscapes to intimate portraits. Equipped with a \u003cstrong\u003epowerful 5-stop optical Image Stabilizer\u003c\/strong\u003e, you can confidently shoot handheld in any lighting condition, day or night. Whether you’re documenting everyday moments or embarking on creative adventures, this lens is built to perform.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-24-105mm-f4-7-1-is-stm-Sample-Photo-8.webp?v=1733744028\"\u003e\u003c\/p\u003e\n\u003ch3\u003eNext-Generation Imaging Technology\u003c\/h3\u003e\n\u003cp\u003eThe Canon RF 24-105mm F4-7.1 IS STM Lens is packed with advanced features to deliver exceptional image quality:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-frame imaging\u003c\/strong\u003e for sharp, detailed photos and videos.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-stop optical Image Stabilizer\u003c\/strong\u003e ensures steady shots, even in low-light or handheld situations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast and smooth autofocus\u003c\/strong\u003e powered by the STM motor, perfect for stills and seamless movie transitions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable focus and Lens Control Ring\u003c\/strong\u003e provides intuitive access to your camera settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-24-105mm-f4-7-1-is-stm-Sample-Photo-4.webp?v=1733744029\"\u003e\u003c\/p\u003e\n\u003ch3\u003eVersatile Full-Frame Image Quality\u003c\/h3\u003e\n\u003cp\u003eFrom wide vistas to intricate details, this lens adapts effortlessly to your needs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCapture \u003cstrong\u003eepic landscapes, fine details, striking portraits, and candid moments\u003c\/strong\u003e with ease.\u003c\/li\u003e\n\u003cli\u003eShoot up-close with the \u003cstrong\u003e0.5x Centre Focus Macro\u003c\/strong\u003e feature, focusing as near as 13cm for detailed macro shots.\u003c\/li\u003e\n\u003cli\u003eMaintain sharp, steady images while shooting handheld, thanks to the \u003cstrong\u003e5-stop optical Image Stabilizer\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-24-105mm-f4-7-1-is-stm-Sample-Photo-11.webp?v=1733744028\"\u003e\u003c\/p\u003e\n\u003ch3\u003eGreat for Stills and Movies\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSTM motor\u003c\/strong\u003e delivers fast, silent autofocus, ideal for both photography and videography. Whether you’re tracking a subject or transitioning focus in a video, the STM motor provides \u003cstrong\u003esmooth, natural focusing\u003c\/strong\u003e for stunning results.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-24-105mm-f4-7-1-is-stm-Sample-Photo-3.webp?v=1733744028\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAn Ideal Everyday Lens\u003c\/h3\u003e\n\u003cp\u003eWeighing just \u003cstrong\u003e395g\u003c\/strong\u003e and measuring only \u003cstrong\u003e88.8mm when stowed\u003c\/strong\u003e, this lightweight and compact lens is perfect for photographers and videographers on the go. Its practical zoom range and user-friendly features make it the ideal starting point for your \u003cstrong\u003efull-frame mirrorless journey\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-24-105mm-f4-7-1-is-stm-Sample-Photo-13.webp?v=1733744028\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features at a Glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24-105mm Focal Range\u003c\/strong\u003e: Versatile zoom for landscapes, portraits, and close-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-Stop Optical IS\u003c\/strong\u003e: Advanced stabilisation for sharp handheld shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTM Motor\u003c\/strong\u003e: Fast and silent autofocus for stills and smooth transitions in movies.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact Design\u003c\/strong\u003e: Lightweight and portable, perfect for everyday use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus and Lens Control Ring\u003c\/strong\u003e: Customisable for enhanced control over camera settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-24-105mm-f4-7-1-is-stm-Sample-Photo-14.webp?v=1733744028\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the Canon RF 24-105mm F4-7.1 IS STM Lens?\u003c\/h3\u003e\n\u003cp\u003eThis lens combines portability, performance, and versatility, making it an excellent choice for photographers and filmmakers alike. Whether you’re capturing a family outing, exploring a new city, or experimenting with macro photography, the Canon RF 24-105mm F4-7.1 IS STM Lens is your reliable, all-in-one solution.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-24-105mm-f4-7-1-is-stm-Sample-Photo-5.webp?v=1733744028\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady to capture your world in stunning detail? Upgrade to the Canon RF 24-105mm F4-7.1 IS STM Lens today and discover endless creative possibilities!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"Expanded Specifications Canon RF 24-105MM F4-7.1 IS STM Lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-24-105mm-f4-7-1-is-stm-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-24-105mm-f4-7-1-is-stm-Sample-Photo-9.webp?v=1733744028\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066331902049,"sku":"4549292167498","price":401.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-rf-24-105mm-f4-7-1-is-stm-lens-product-diagonal-top-down-view.webp?v=1733744236"},{"product_id":"nikon-nikkor-z-35mm-f1-8-s-lens","title":"Nikon NIKKOR Z 35mm f1.8 S Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/OkLElIvG_f4?si=YipLK2PXZ83Dpaqb\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eNikon NIKKOR Z 35mm f\/1.8 S Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eClassic Versatility with Stunning Depth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCapture every detail and explore the artistic possibilities with the \u003cstrong\u003eNIKKOR Z 35mm f\/1.8 S\u003c\/strong\u003e lens. Offering a perfect blend of classic focal length and cutting-edge optical performance, this full-frame prime lens brings out exceptional depth, colour, and sharpness in every shot. Whether you’re shooting in low light, capturing landscapes, street photography, or creating cinematic videos, the 35mm focal length and fast f\/1.8 aperture ensure vivid, compelling images with a beautiful sense of depth.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Sample-Photos-1.webp?v=1726824108\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright, Versatile Aperture\u003c\/strong\u003e: The fast f\/1.8 aperture delivers incredible low-light performance, beautifully soft backgrounds, and creative control over depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Optical Design\u003c\/strong\u003e: Equipped with two ED and three aspherical elements, this lens ensures superior clarity, rich colours, and minimal aberrations—even in challenging light.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano Crystal Coating\u003c\/strong\u003e: Nikon’s anti-reflective Nano Crystal Coat minimises ghosting and flare, enhancing clarity and contrast when shooting in backlit conditions or scenes with multiple light sources.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth \u0026amp; Silent Autofocus\u003c\/strong\u003e: The stepping motor offers precise, fast, and virtually silent autofocus—perfect for both photography and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: The rounded aperture design creates smooth, natural bokeh, adding artistic flair to portraits and close-up shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed for Tough Conditions\u003c\/strong\u003e: Built to withstand dust and water droplets, this lens is ready for any outdoor adventure, from city streets to challenging weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Sample-Photos-8.webp?v=1726824150\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOutstanding Optical Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eNIKKOR Z 35mm f\/1.8 S\u003c\/strong\u003e is designed to perform beyond expectations. The ultra-wide Z mount allows more light to hit the sensor, resulting in reduced light falloff at the edges and sharp, true-to-life images across the entire frame—even when shooting wide open. Superior resolving power ensures every detail is faithfully reproduced, making it ideal for professionals and enthusiasts alike.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSharper Images\u003c\/strong\u003e: The lens excels at reproducing point light sources, such as streetlights at night, with minimal flare and distortion. Streetlights and other points of light are rendered as sharp, rounded spots, even at the image’s edges.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrighter \u0026amp; More Vibrant\u003c\/strong\u003e: Thanks to two ED glass elements and three aspherical lens elements, images are crisp, bright, and vivid, with exceptional contrast. Peripheral light falloff is controlled for consistent brightness across the frame.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduced Flare\u003c\/strong\u003e: The Nano Crystal Coat significantly reduces ghosting and flare, ensuring clear images even in challenging backlit conditions or scenes with bright light sources.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Sample-Photos-11.webp?v=1726824278\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDesigned for Filmmakers\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith its smooth, silent operation and sharp, expressive rendering, the \u003cstrong\u003eNIKKOR Z 35mm f\/1.8 S\u003c\/strong\u003e is a perfect choice for videographers. Whether you’re shooting 4K video or cinematic footage, the lens delivers beautifully shallow depth of field, soft bokeh, and smooth, natural transitions in exposure. The silent control ring adds precision, while focus breathing is virtually eliminated for flawless focus transitions.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuiet on Set\u003c\/strong\u003e: The near-silent autofocus motor ensures that no noise distracts from your scene. Whether recording emotional moments or intense action, this lens will not interrupt the mood.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth Aperture Control\u003c\/strong\u003e: Seamlessly adjust exposure for fluid, natural transitions during video recording, ensuring your footage looks professional and polished.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Sample-Photos-12.webp?v=1726824308\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBuilt for Any Adventure\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eEngineered to meet the demands of outdoor shooting, the \u003cstrong\u003eNIKKOR Z 35mm f\/1.8 S\u003c\/strong\u003e is fully weather-sealed to protect against dust, dirt, and moisture, ensuring reliable performance in all conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Sample-Photos-7.webp?v=1726824326\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount\u003c\/strong\u003e: Nikon Z mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: FX\/35 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 35 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 11 elements in 9 groups (including 2 ED elements and 3 aspherical elements, Nano Crystal Coat)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View\u003c\/strong\u003e: FX format: 63°, DX format: 44°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.25 m (0.82 ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 9 (rounded diaphragm opening)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Attachment Size\u003c\/strong\u003e: 62 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Approx. 73 mm diameter x 86 mm length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 370 g (13.1 oz)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocusing Options\u003c\/strong\u003e: Auto, Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e: LC-62B 62 mm Snap-on Front Lens Cap, LF-N1 Rear Lens Cap, HB-89 Bayonet Hood, CL-C1 Lens Case\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Sample-Photos-10.webp?v=1726824343\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066334326881,"sku":"018208200818","price":799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-35mm-f1-8-S-Lens-Product-Photo-1.webp?v=1737039331"},{"product_id":"nikon-nikkor-z-50mm-f1-8-s-lens","title":"Nikon NIKKOR Z 50mm f1.8 S Lens","description":"\u003ch2\u003eNikon NIKKOR Z 50mm f\/1.8 S Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eNIKKOR Z 50mm f\/1.8 S\u003c\/strong\u003e is a premium prime lens designed for Nikon's Z-mount mirrorless cameras, offering a standard focal length with exceptional performance. It delivers outstanding sharpness, clarity, and bokeh, redefining the possibilities of a 50mm lens. Whether for portraits, landscapes, or low-light scenarios, this lens excels with its advanced optical design and professional-grade features.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1-Expectations-NIKKOR_Z_50mm_f1.8_S.webp?v=1710423712\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eExceptional Image Quality\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/1.8 Aperture\u003c\/strong\u003e: Ideal for low-light shooting and achieving beautiful depth-of-field effects with smooth, creamy bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optics\u003c\/strong\u003e: Incorporates two extra-low dispersion (ED) elements and two aspherical elements to reduce chromatic and spherical aberrations for sharp, clear images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano Crystal and Super Integrated Coatings\u003c\/strong\u003e: Minimise ghosting and flare, ensuring high contrast and accurate colour reproduction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eProfessional Autofocus Performance\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStepping Motor (STM)\u003c\/strong\u003e: Delivers fast, silent, and precise autofocus for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-Time Manual Focus\u003c\/strong\u003e: Allows intuitive manual adjustments even in autofocus mode.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing Design\u003c\/strong\u003e: Maintains the lens' compact size during focusing and enhances speed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eErgonomic Design and Durability\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProgrammable Control Ring\u003c\/strong\u003e: Customise for easy adjustment of aperture, ISO, or other settings, providing intuitive handling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing\u003c\/strong\u003e: Dust- and moisture-resistant construction, including moving parts, ensures reliability in challenging environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded Nine-Blade Diaphragm\u003c\/strong\u003e: Produces smooth, circular bokeh for stunning subject-background separation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/3-Iconic-NIKKOR_Z_50mm_f1.8_S.webp?v=1710423810\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eApplications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortrait Photography\u003c\/strong\u003e:\n\u003cul\u003e\n\u003cli\u003eCreate flattering, sharp portraits with beautiful background blur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-Light Shooting\u003c\/strong\u003e:\n\u003cul\u003e\n\u003cli\u003eThe wide f\/1.8 aperture allows for detailed captures in dimly lit conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday and Travel\u003c\/strong\u003e:\n\u003cul\u003e\n\u003cli\u003eCompact and versatile for street photography, travel, or casual shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideography\u003c\/strong\u003e:\n\u003cul\u003e\n\u003cli\u003eQuiet and smooth autofocus, combined with the programmable control ring, makes it ideal for video applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 50mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount\u003c\/strong\u003e: Nikon Z\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat Compatibility\u003c\/strong\u003e: FX (full-frame)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElements\/Groups\u003c\/strong\u003e: 12\/9\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoatings\u003c\/strong\u003e: Nano Crystal Coat and Super Integrated Coating\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus\u003c\/strong\u003e: Stepping Motor (STM)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.4 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 9 (rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 62 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Approx. 76 mm (diameter) x 86.5 mm (length)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 415 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat's in the Box\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNIKKOR Z 50mm f\/1.8 S Lens\u003c\/li\u003e\n\u003cli\u003eFront and Rear Lens Caps\u003c\/li\u003e\n\u003cli\u003eLens Hood (HB-90)\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the NIKKOR Z 50mm f\/1.8 S Lens?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eNIKKOR Z 50mm f\/1.8 S\u003c\/strong\u003e delivers unmatched performance and versatility, redefining what a standard 50mm lens can achieve. Its advanced optical design, professional features, and robust construction make it a must-have for photographers and videographers seeking top-tier quality and reliability. Perfect for portraits, landscapes, and everyday shooting, this lens will elevate your creative potential.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066334359649,"sku":"4960759900067","price":459.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-50mm-f1-8-S-Product-Photo-2.webp?v=1736953526"},{"product_id":"sony-fe-24-105-mm-f4-g-oss-standard-zoom-lens","title":"Sony FE 24-105mm f4 G OSS Full Frame Lens","description":"\u003ch2\u003eSony FE 24-105mm f4 G OSS Lens: Versatile Excellence\u003c\/h2\u003e\n\u003cp\u003eDiscover the versatility and performance of the Sony FE 24-105mm f4 G OSS Lens, a perfect all-in-one solution for everyday shooting. With a wide focal length range and consistent f\/4 aperture, this lens excels in a variety of shooting scenarios, from landscapes and street photography to travel and events. Its advanced optical design, including aspherical and ED elements, ensures sharpness and clarity, while the Nano AR Coating enhances contrast and colour fidelity. The Optical SteadyShot image stabilization and Direct Drive Super Sonic Wave AF Motor provide sharp, stable, and precise results, making this lens a reliable and intuitive choice for photographers seeking high-quality, versatile performance in a compact package.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_5.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Compatible with Sony E-mount full-frame cameras.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/4 to f\/22\u003c\/strong\u003e: Consistent performance across the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 Aspherical Elements, 3 ED Elements\u003c\/strong\u003e: Enhanced sharpness and clarity with minimized aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR and Fluorine Coatings\u003c\/strong\u003e: Reduced reflections, flare, and ghosting for better contrast and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/strong\u003e: Fast, quiet, and precise autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization\u003c\/strong\u003e: Improved handheld shooting stability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Design\u003c\/strong\u003e: Maintains lens length during focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button; AF\/MF Switch\u003c\/strong\u003e: Easy access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Smooth, pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_1.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFull-Frame Stabilized Standard Zoom\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-105mm f4 G OSS Lens is designed to be your versatile, everyday companion. Covering wide-angle to short-telephoto focal lengths, this lens is perfect for a range of subjects, including street photography, travel, and events. Its constant f\/4 aperture ensures consistent performance, while advanced optics deliver impressive sharpness and clarity.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_2.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch4\u003eG Lens Series: Precision Optics\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour Aspherical Elements\u003c\/strong\u003e: Including two Advanced Aspherical elements, these reduce spherical aberrations and distortion, providing superior sharpness and clarity throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Extra-Low Dispersion (ED) Elements\u003c\/strong\u003e: Minimize chromatic aberrations and colour fringing, ensuring accurate colour reproduction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Applied to reduce surface reflections, flare, and ghosting, enhancing contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/4 Maximum Aperture\u003c\/strong\u003e: Offers consistent performance and greater control over depth of field across the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Produces a pleasing bokeh quality for artistic selective focus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_3.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImage Stabilization, Autofocus, and Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot (OSS) Image Stabilization\u003c\/strong\u003e: Minimizes camera shake, allowing for sharper images when shooting handheld. This system can also be combined with select cameras' sensor-shift stabilization for even more effective control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor (DDSSM)\u003c\/strong\u003e: Provides quick, quiet, and precise autofocus, ideal for both still photography and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Mechanism\u003c\/strong\u003e: Maintains the lens's length during focusing, contributing to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Located on the lens barrel for easy tactile control and quick access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: At 1.25 feet, the lens offers a maximum magnification of 0.31x, making it suitable for close-up shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Design\u003c\/strong\u003e: Ensures reliable performance in challenging shooting conditions, with rubberized control rings for better handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating on Front Element\u003c\/strong\u003e: Protects against smudges and dust, making it easier to clean and maintain.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_4.jpg?v=1722606593\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066334720097,"sku":"4548736074132","price":929.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-105mm-f4-G-OSS-Lens-product-photo-1.jpg?v=1722607308"},{"product_id":"om-system-olympus-m-zuiko-digital-ed-12-200mm-f3-5-6-3-lens","title":"OM System \/ Olympus M.Zuiko Digital ED 12-200mm F3.5-6.3 Lens","description":"\u003ch2\u003e\u003cstrong\u003eOM System \/ Olympus M.Zuiko Digital ED 12-200mm F3.5-6.3 Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eAll-in-One Zoom for Maximum Versatility\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eM.Zuiko Digital ED 12-200mm F3.5-6.3\u003c\/strong\u003e is a \u003cstrong\u003epowerful, all-in-one zoom lens\u003c\/strong\u003e designed for \u003cstrong\u003eMicro Four Thirds cameras\u003c\/strong\u003e. Offering an incredible \u003cstrong\u003e16.6x zoom range\u003c\/strong\u003e, this lens covers everything from \u003cstrong\u003eultra-wide 12mm to super-telephoto 200mm\u003c\/strong\u003e (35mm equivalent: \u003cstrong\u003e24-400mm\u003c\/strong\u003e), making it one of the \u003cstrong\u003emost versatile mirrorless zoom lenses available\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_12-200mm_F3.5-6.3_Sample_Photo_39.webp?v=1740389885\"\u003e\u003c\/p\u003e\n\u003cp\u003eDespite its extended zoom range, this lens remains \u003cstrong\u003ecompact and lightweight\u003c\/strong\u003e, ensuring \u003cstrong\u003eportability without compromising performance\u003c\/strong\u003e. With \u003cstrong\u003eweather-sealed construction\u003c\/strong\u003e and \u003cstrong\u003ehigh-speed autofocus\u003c\/strong\u003e, it is the \u003cstrong\u003eperfect travel companion\u003c\/strong\u003e, ready to tackle \u003cstrong\u003elandscapes, street photography, portraits, and distant subjects\u003c\/strong\u003e in any environment.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_12-200mm_F3.5-6.3_Sample_Photo_40.webp?v=1740389911\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eUnmatched 16.6x Zoom Range\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCovers 12-200mm (24-400mm equivalent)\u003c\/strong\u003e from wide-angle to super-telephoto.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEliminates the need for multiple lenses\u003c\/strong\u003e, offering exceptional convenience.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePerfect for landscapes, portraits, travel, and distant subjects.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_12-200mm_F3.5-6.3_Sample_Photo_4.webp?v=1740389929\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Lightweight \u0026amp; Weather-Sealed\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDustproof, splashproof, and freezeproof construction\u003c\/strong\u003e for all-weather shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeighs significantly less than traditional telephoto zooms\u003c\/strong\u003e, ideal for travel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable design inspired by the M.Zuiko PRO series\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_12-200mm_F3.5-6.3_Sample_Photo_6.webp?v=1740390316\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced Optical Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper ED and aspherical lens elements\u003c\/strong\u003e minimise chromatic aberrations and distortion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZERO (Zuiko Extra-low Reflection Optical) coating\u003c\/strong\u003e reduces ghosting and flare for crisp, high-contrast images.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDelivers sharp, clear results across the entire zoom range.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_12-200mm_F3.5-6.3_Sample_Photo_35.webp?v=1740390347\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh-Speed, Precise Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMSC (Movie \u0026amp; Still Compatible) autofocus system\u003c\/strong\u003e for fast, silent, and accurate focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInner focus system moves a single lightweight lens\u003c\/strong\u003e for smooth operation.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDesigned for split-second shooting, ensuring you never miss the moment.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_12-200mm_F3.5-6.3_Sample_Photo_10.webp?v=1740390370\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFocal Length \u0026amp; Aperture\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 12-200mm (24-400mm equivalent on Micro Four Thirds)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/3.5-6.3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_12-200mm_F3.5-6.3_Sample_Photo_24.webp?v=1740390396\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOptical Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced multi-element construction\u003c\/strong\u003e for outstanding sharpness and contrast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper ED, aspherical, and high-refractive elements\u003c\/strong\u003e to minimise optical distortions.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eZERO (Zuiko Extra-low Reflection Optical) coating for improved clarity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OM_System_Olympus_M.Zuiko_Digital_ED_12-200mm_F3.5-6.3_Sample_Photo_14.webp?v=1740390421\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFocusing \u0026amp; 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With its bright f\/2.8 aperture, this wide-angle lens is ideal for capturing landscapes, street scenes, and portraits, even in low light. Its fast and quiet autofocus, combined with a rounded 7-blade aperture, ensures soft bokeh and precise subject isolation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-12.webp?v=1726823317\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-3.webp?v=1726823318\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Compact \u0026amp; Lightweight\u003c\/strong\u003e: Weighing just 155g and measuring 43mm in length, this lens is easy to carry and ideal for handheld shooting or use with a gimbal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Wide-Angle\u003c\/strong\u003e: Offering a 28mm angle of view in FX format (42mm in DX format), it is perfect for capturing everything from expansive landscapes to close-up street scenes and portraits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinematic Focal Length\u003c\/strong\u003e: Often used in cinematic work, the 28mm focal length delivers vibrant colours, deep contrast, and a dynamic field of view for high-quality video production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, Silent Autofocus\u003c\/strong\u003e: The stepping motor provides quick, accurate, and virtually silent autofocus, making this lens great for both stills and video shooting, even at close range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynamic Close-Ups\u003c\/strong\u003e: A minimum focusing distance of just 0.19m lets you get close to your subject and capture striking details, perfect for food photography and creative portraits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable Control Ring\u003c\/strong\u003e: The silent control ring can be easily adjusted to control focus, aperture, ISO, or exposure compensation, offering flexibility and creative control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Design\u003c\/strong\u003e: Built to endure, the lens is sealed against dust and water droplets, ensuring durability and reliability in tough shooting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-10.webp?v=1726823317\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-7.webp?v=1726823317\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOptical Brilliance for Any Situation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFrom low-light indoor shots to bright outdoor landscapes, the \u003cstrong\u003eNIKKOR Z 28mm f\/2.8\u003c\/strong\u003e delivers sharp, richly detailed images with excellent colour reproduction. The wide Z mount allows more light to reach the sensor, while the f\/2.8 aperture enables beautifully soft backgrounds for subject isolation and smooth, natural bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-5.webp?v=1726823317\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePerfect for Full-Frame and DX Mirrorless Cameras\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhen used with full-frame Z series cameras, the 28mm focal length is ideal for wide-angle shots, such as landscapes and street photography. On a DX-format Z camera, the lens provides a 42mm field of view, perfect for portraiture and vlogging, giving you the versatility you need to capture a range of subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-14.webp?v=1726823317\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount\u003c\/strong\u003e: Nikon Z mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: FX\/35 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 28 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 9 elements in 8 groups (including 2 aspherical elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View\u003c\/strong\u003e: FX format: 75°, DX format: 53°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.19 m (0.63 ft) from focal plane\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 7 (rounded diaphragm opening)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/2.8 to f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 52 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Approx. 70 mm diameter x 43 mm length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 155 g (5.5 oz)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocusing Options\u003c\/strong\u003e: Auto, Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e: LC-52B front lens cap, LF-N1 rear lens cap\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-9.webp?v=1726823318\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-28mm-f2-8-lens-Sample-Photo-11.webp?v=1726823318\"\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066339668065,"sku":"4960759904911","price":194.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-28mm-f2-8-Product-Photo-5.webp?v=1737038882"},{"product_id":"sony-24-70mm-f4-zeiss-lens-e-mount","title":"Sony Carl Zeiss Sonnar T* FE 24-70mm f4 ZA OSS Full Frame Lens","description":"\u003ch2\u003eSony 24-70mm f\/4 ZA OSS Vario-Tessar T Lens – E-Mount*\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, High-Performance Standard Zoom with ZEISS Optics\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony 24-70mm f\/4 ZA OSS Vario-Tessar T\u003c\/strong\u003e* is a \u003cstrong\u003eversatile, lightweight full-frame zoom lens\u003c\/strong\u003e, offering \u003cstrong\u003eexceptional optical quality with ZEISS optics and Optical SteadyShot (OSS) stabilization\u003c\/strong\u003e. Perfect for \u003cstrong\u003etravel, portraits, landscapes, and everyday photography\u003c\/strong\u003e, this lens delivers \u003cstrong\u003esharp, high-contrast images with minimal distortion and chromatic aberrations\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFull-Frame Standard Zoom (E-Mount)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCovers a \u003cstrong\u003ewide 24mm to short telephoto 70mm range\u003c\/strong\u003e, ideal for \u003cstrong\u003eversatile shooting scenarios\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eConsistent f\/4 Maximum Aperture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaintains consistent \u003cstrong\u003eexposure and depth of field control\u003c\/strong\u003e throughout the zoom range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium ZEISS Optical Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBased on the ZEISS Tessar concept\u003c\/strong\u003e, ensuring \u003cstrong\u003eexceptional sharpness, clarity, and reduced optical distortions\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eZEISS T Anti-Reflective Coating\u003c\/em\u003e* reduces flare and ghosting for \u003cstrong\u003eenhanced contrast and colour fidelity\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne ED (Extra-Low Dispersion) glass element\u003c\/strong\u003e minimizes \u003cstrong\u003echromatic aberrations\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive Aspherical elements\u003c\/strong\u003e suppress field curvature, astigmatism, and other distortions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptical SteadyShot (OSS) Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimizes camera shake\u003c\/strong\u003e, allowing \u003cstrong\u003ehandheld shooting at slower shutter speeds\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eCan be combined with \u003cstrong\u003ein-body stabilization on select Sony cameras\u003c\/strong\u003e for \u003cstrong\u003eenhanced performance\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Quiet Autofocus with Internal Focusing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear autofocus motor\u003c\/strong\u003e provides \u003cstrong\u003equick, smooth, and silent focusing\u003c\/strong\u003e, ideal for both \u003cstrong\u003estills and video\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDurable \u0026amp; Weather-Resistant Construction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e, making it \u003cstrong\u003esuitable for outdoor and travel photography\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRubberized control rings\u003c\/strong\u003e ensure \u003cstrong\u003esmooth operation in all conditions, even in cold weather\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRounded 7-Blade Diaphragm for Beautiful Bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProduces \u003cstrong\u003esoft, natural background blur\u003c\/strong\u003e, enhancing \u003cstrong\u003eportraits and subject isolation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Sony E (Full-Frame \u0026amp; APS-C Compatible)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat Compatibility:\u003c\/strong\u003e Full-Frame \u0026amp; APS-C (36-105mm equivalent)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 12 elements in 10 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoating:\u003c\/strong\u003e ZEISS T* Anti-Reflective Coating\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilization:\u003c\/strong\u003e Optical SteadyShot (OSS)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus System:\u003c\/strong\u003e Linear Autofocus Motor, Internal Focus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 0.4m (1.3ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 7, Rounded\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size:\u003c\/strong\u003e 67mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 73 x 94.5mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 426g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eIdeal for Travel, Portraits \u0026amp; Everyday Shooting\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony 24-70mm f\/4 ZA OSS Vario-Tessar T\u003c\/strong\u003e* lens is \u003cstrong\u003eperfect for photographers who need a high-quality, compact zoom lens\u003c\/strong\u003e. With its \u003cstrong\u003eexceptional ZEISS optics, fast autofocus, and built-in stabilization\u003c\/strong\u003e, this lens is a \u003cstrong\u003eversatile companion for capturing sharp, professional-quality images in any scenario\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpgrade your photography with the Sony 24-70mm f\/4 ZA OSS today!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-sony-24-70mm-f4-zeiss-lens-e-mount\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-sony-24-70mm-f4-zeiss-lens-e-mount\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066341535841,"sku":"4905524934793","price":699.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/l_21889619_1.jpg?v=1692155911"},{"product_id":"panasonic-lumix-g-vario-pz-14-42mm-interchangable-lens","title":"Panasonic Lumix G X Vario PZ 14-42mm Powerzoom Interchangeable Lens - Black","description":"\u003ch2\u003ePanasonic Lumix G Vario PZ 14-42mm Interchangeable Lens: Compact Power and Precision\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix G Vario PZ 14-42mm f\/3.5-5.6 ASPH POWER O.I.S. 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With \u003cstrong\u003eelectric-powered zoom\u003c\/strong\u003e for smooth operation and \u003cstrong\u003eNano Surface Coating\u003c\/strong\u003e for exceptional clarity, this lens is perfect for photographers and videographers looking for high performance in a compact form.\u003c\/p\u003e\n\u003ch4\u003eKey Features:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e14-42mm Focal Length (28-84mm equivalent):\u003c\/strong\u003e Versatile zoom range for a variety of shooting scenarios\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElectric-Powered Zoom:\u003c\/strong\u003e Smooth and precise zoom control, ideal for video and still photography\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePOWER O.I.S. (Optical Image Stabilizer):\u003c\/strong\u003e Reduces blur from camera shake for sharper images\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano Surface Coating:\u003c\/strong\u003e Minimizes ghosting and flaring for clear, high-contrast images\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight:\u003c\/strong\u003e Retractable design with only \u003cstrong\u003e26.8mm\u003c\/strong\u003e in length and \u003cstrong\u003e95g\u003c\/strong\u003e in weight\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9 Elements in 8 Groups:\u003c\/strong\u003e Includes 4 aspherical and 2 ED elements for superior image quality\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStepping Motor for Fast, Silent AF:\u003c\/strong\u003e Supports high-speed autofocus and quiet operation, perfect for video\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCompact, Powerful Zoom Lens for Every Situation\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic Lumix G Vario PZ 14-42mm\u003c\/strong\u003e lens offers an extremely portable solution for photographers who need flexibility without sacrificing performance. With its \u003cstrong\u003e14-42mm zoom range\u003c\/strong\u003e, this lens covers everything from wide-angle landscapes to close-up portraits, making it ideal for daily shooting, travel, and street photography. The \u003cstrong\u003eelectric-powered zoom\u003c\/strong\u003e ensures smooth, precise zoom control, perfect for both stills and video.\u003c\/p\u003e\n\u003ch3\u003eHigh-Quality Optics for Exceptional Clarity\u003c\/h3\u003e\n\u003cp\u003eEngineered with \u003cstrong\u003e9 elements in 8 groups\u003c\/strong\u003e, including \u003cstrong\u003e4 aspherical lenses\u003c\/strong\u003e and \u003cstrong\u003e2 ED lenses\u003c\/strong\u003e, this lens minimizes distortion and chromatic aberrations, delivering high-quality images with excellent contrast across the entire zoom range. The \u003cstrong\u003eNano Surface Coating\u003c\/strong\u003e further enhances image clarity by reducing reflections, ghosting, and flare, even when shooting in challenging lighting conditions.\u003c\/p\u003e\n\u003ch3\u003ePOWER O.I.S. for Steady Shots\u003c\/h3\u003e\n\u003cp\u003eThe lens features \u003cstrong\u003ePOWER O.I.S. (Optical Image Stabilizer)\u003c\/strong\u003e, which compensates for camera shake, ensuring sharper, blur-free images, especially when shooting handheld or in low-light situations. This advanced stabilization technology is perfect for capturing clear, high-resolution images without the need for a tripod.\u003c\/p\u003e\n\u003ch3\u003eFast, Silent Autofocus for Photo and Video\u003c\/h3\u003e\n\u003cp\u003eEquipped with a \u003cstrong\u003estepping motor\u003c\/strong\u003e and \u003cstrong\u003einner focus system\u003c\/strong\u003e, the \u003cstrong\u003ePanasonic Lumix G Vario PZ 14-42mm\u003c\/strong\u003e lens delivers fast, precise, and quiet autofocus performance. This makes it ideal for video recording, where smooth, silent operation is essential. When paired with \u003cstrong\u003eLUMIX G cameras\u003c\/strong\u003e, the lens achieves \u003cstrong\u003eLight Speed AF\u003c\/strong\u003e in just \u003cstrong\u003e0.1 seconds\u003c\/strong\u003e, ensuring you never miss a shot.\u003c\/p\u003e\n\u003ch3\u003eUltra-Portable Design for Maximum Mobility\u003c\/h3\u003e\n\u003cp\u003eDespite its versatile zoom range, the \u003cstrong\u003ePanasonic Lumix G Vario PZ 14-42mm\u003c\/strong\u003e is impressively compact, retracting to just \u003cstrong\u003e26.8mm\u003c\/strong\u003e in length and weighing only \u003cstrong\u003e95g\u003c\/strong\u003e. This makes it one of the most portable zoom lenses available, perfect for photographers who need maximum mobility without compromising on image quality.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-g-vario-pz-14-42mm-interchangeable-lens\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-panasonic-lumix-g-vario-pz-14-42mm-interchangeable-lens\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066345795681,"sku":"5025232638024","price":329.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/PanasonicLumixGVarioPZ14-42mm1H-PS14042E.webp?v=1729520732"},{"product_id":"fujifilm-35mm-f2-r-wr-black-lens","title":"Fujifilm 35mm F2 R WR Black Lens","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/XF35mmF2-R-WR_Black_X-Pro2_02.jpg?v=1712329162\"\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm XF 35mm F2 R WR Lens (Black)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eCompact, sharp, and ready for any condition\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XF 35mm F2 R WR is a fast, weather-resistant prime lens designed for photographers who demand professional image quality in a compact, discreet body. Delivering superb sharpness, beautiful bokeh, and reliable performance in all conditions, it’s an essential everyday lens for portraits, street photography, and travel. With its solid metal construction and lightning-fast autofocus, this 35mm (53mm equivalent) prime is built to keep up with your creative vision — wherever your photography takes you.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-35mm-F2-R-WR-Sample-Photo-6.webp?v=1760441782\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eExceptionally sharp F2 optics for stunning image quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast and silent autofocus with 0.08-second focusing speed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompact all-metal design, discreet and lightweight (only 170g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWeather-resistant construction with -10°C cold-weather performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncludes circular lens hood and caps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-35mm-F2-R-WR-Sample-Photo-1.webp?v=1760441782\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eUncompromising Sharpness and Image Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Fujifilm XF 35mm F2 R WR lens delivers superb sharpness and contrast, even when shooting wide open at F2.0. Its advanced optical construction — 9 elements in 6 groups, including two aspherical lenses — minimises distortion and aberrations to produce crisp detail and lifelike colour.\u003c\/p\u003e\n\u003cp\u003ePerfect for portraits, street photography, and documentary work, this lens captures every nuance with the signature Fujinon clarity trusted by professionals and enthusiasts alike.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-35mm-F2-R-WR-Sample-Photo-5.webp?v=1760441782\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Lightweight, and Discreet\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned for photographers who value mobility, the XF 35mm F2 R WR combines premium performance with a slim, unobtrusive form. Measuring just 45.9mm in length with a 60mm diameter and weighing only 170g, it’s ideal for travel, reportage, and everyday shooting.\u003c\/p\u003e\n\u003cp\u003eThe minimalist all-metal exterior complements any Fujifilm X Series body, offering a professional look that draws minimal attention — perfect for capturing authentic moments without disruption.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-35mm-F2-R-WR-Sample-Photo-4.webp?v=1760441781\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFast, Silent, and Accurate Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCapture fleeting moments with speed and precision. The XF 35mm F2 R WR features an inner focusing system driven by a high-speed stepping motor, achieving autofocus as fast as 0.08 seconds. The result is smooth, silent operation that’s ideal for stills, video, and candid shooting — so you never miss the shot.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather-Resistant and Built to Last\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eEngineered for reliability in all conditions, this lens features eight weather-sealing points that protect against moisture, dust, and splashes. It’s also fully operational in temperatures as low as -10°C, making it a dependable choice for outdoor photography.\u003c\/p\u003e\n\u003cp\u003eThe all-metal construction not only enhances durability but also offers a tactile, premium feel with precise control, even when wearing gloves or shooting in wet conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-35mm-F2-R-WR-Sample-Photo-3.webp?v=1760441782\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLens Hood Options\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eA lightweight circular lens hood is included to prevent unwanted light and maintain maximum contrast. For those seeking a classic look, the optional LH-XF35-2 metal hood (sold separately) offers a stylish alternative. Both hoods allow the use of a front lens cap while attached.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFUJINON XF35mmF2 R WR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLens Construction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9 elements in 6 groups (including 2 aspherical elements)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFocal Length\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e35mm (53mm equivalent in 35mm format)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAngle of View\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e44.2°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eF2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eF16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAperture Blades\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9 (rounded diaphragm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAperture Steps\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1\/3 EV (19 steps)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFocus Range\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e35cm – ∞\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e0.135x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFilter Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eØ43mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions (Diameter × Length)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eØ60.0mm × 45.9mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eApprox. 170g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOperating Temperature\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDown to -10°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFront lens cap (FLCP-43), Rear lens cap (RLCP-001), Lens hood, Wrapping cloth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePerfect Everyday Prime\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Fujifilm XF 35mm F2 R WR is a must-have prime lens for any Fujifilm X Series photographer. Combining professional-level optical performance, robust weather sealing, and a lightweight build, it’s the perfect everyday lens for portraits, travel, street, and lifestyle photography.\u003c\/p\u003e\n\u003cp\u003eCompact yet powerful, this 35mm F2 brings your creative vision to life — wherever your photography takes you.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066354348129,"sku":"4547410310405","price":389.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-35mm-F2-R-WR-Product-Photo-1.webp?v=1760442113"},{"product_id":"nikon-z-50mm-f1-2-s-lens-with-oled-display","title":"Nikon Nikkor Z 50mm f1.2 S Lens","description":"\u003cp\u003e\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/mEMpQhcULVk?si=aLOc-cPeGFR-1sRD\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eNikon Z 50mm f\/1.2 S Lens with OLED Display\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Nikon Z Mount\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e FX\/35mm\u003cbr\u003e\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 50mm\u003cbr\u003e\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/1.2\u003cbr\u003e\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/16\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-11.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eDiscover the Nikon Z 50mm f\/1.2 S Lens, a quintessential addition to your photography toolkit, often dubbed the \"nifty fifty.\" Renowned for its classic focal length, this lens excels in delivering remarkable brightness, stunning depth of field, and exceptional detail, making it an ideal choice for both photographers and videographers using Nikon mirrorless cameras.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-1.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eUnmatched Low-Light Performance\u003c\/h3\u003e\n\u003cp\u003eThe impressive f\/1.2 maximum aperture offers unparalleled opportunities to experiment with light, allowing you to achieve stunning results even in challenging low-light conditions. The large Z mount complements this, enabling effortless captures, even with backlit subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-3.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Optical Technology\u003c\/h3\u003e\n\u003cp\u003eEquipped with Nikon’s ARNEO and Nano Crystal Coatings, this lens virtually eliminates ghosting and flare, ensuring crystal-clear images. With 17 elements in 15 groups—including 2 ED (Extra-low Dispersion) elements and 3 aspherical elements—this lens guarantees outstanding optical performance. These innovative coatings enhance contrast and clarity, making it perfect for a wide range of shooting scenarios.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-8.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCreative Control for Videography\u003c\/h3\u003e\n\u003cp\u003eThe Nikon Z 50mm f\/1.2 S Lens is not just for photography; it’s an exceptional tool for video creators as well. With precise and quiet autofocus, you can utilise the lens's capabilities with minimal focus breathing. The smooth and customisable control ring provides effortless adjustments with the perfect amount of torque, allowing you to control exposure seamlessly—from bright highlights to deep shadows—ensuring your footage remains polished and professional.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-9.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eRobust Build Quality\u003c\/h3\u003e\n\u003cp\u003eDesigned for durability, the Nikon Z 50mm f\/1.2 S Lens features a superior build quality with tightly sealed moving parts that keep dust and moisture at bay. The rubber sealing around the metal lens mount adds an extra layer of protection, making this lens a reliable companion in various shooting environments. Its fast and precise focusing capabilities allow for quick adaptations, whether shooting close-ups or creating dreamy backgrounds with a shallow depth of field.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-2.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSupplied Accessories\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLC-82B Lens Cap\u003c\/strong\u003e (Front Cap)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLF-N1 Lens Cap\u003c\/strong\u003e (Rear Cap)\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHB-94 Lens Hood\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCL-C2 Lens Case\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-5.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eConclusion\u003c\/h4\u003e\n\u003cp\u003eThe Nikon Z 50mm f\/1.2 S Lens is an essential lens for any serious photographer or videographer looking to elevate their craft. Its combination of exceptional optical quality, low-light performance, and robust construction makes it a versatile choice for capturing stunning images and high-quality video. Elevate your photography with the incredible capabilities of the Nikon Z 50mm f\/1.2 S Lens today!\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-Z-50mm-f1-2-S-Lens-Sample-Photos-7.webp?v=1726833064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-nikon-z-50mm-f1-2-s-lens-with-oled-display\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-nikon-z-50mm-f1-2-s-lens-with-oled-display\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066361491553,"sku":"4960759903495","price":2099.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/NikonNikkorZ50mmf1.2SLens5.webp?v=1736952633"},{"product_id":"olympus-om-system-m-zuiko-12-40mm-f2-8-pro-mkii-lens-split-from-kit","title":"OM System \/ Olympus M.Zuiko 12-40mm F2.8 PRO II Lens - Split from kit","description":"\u003ch2\u003e\u003cstrong\u003eOlympus OM System M.Zuiko 12-40mm F2.8 PRO MKII Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eThis lens has been split from an OM1 camera and lens kit. The lens is brand new but does not have a box (full warranty included)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompact, lightweight and versatile MFT zoom (24-80mｍ equivalent in full frame format)\u003c\/li\u003e\n\u003cli\u003eExceptional image quality from 14 elements in 9 groups with 9 special lens elements\u003c\/li\u003e\n\u003cli\u003eIP53 weather resistance when paired with a weather-resistant body\u003c\/li\u003e\n\u003cli\u003eHigh-speed imager AF (MSC) system\u003c\/li\u003e\n\u003cli\u003eBright, constant f\/2.8 aperture with 7-bladed circular diaphragm\u003c\/li\u003e\n\u003cli\u003eFluorine and ZERO coatings\u003c\/li\u003e\n\u003cli\u003eCost-effective 62mm filter thread\u003c\/li\u003e\n\u003cli\u003eClose 0.2m minimum focusing distance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe M.Zuiko Digital ED 12-40mm F2.8 PRO II (35mm equivalent: 24-80mm) is a high-performance, standard zoom lens featuring the brightness of F2.8 across the entire zoom range from wide-angle 24mm equivalent to mid-range telephoto 80mm equivalent. This is the successor to the popular classic Micro Four Thirds M.Zuiko Digital ED 12-40mm F2.8 PRO standard zoom lens (released November 29, 2013) and offers improved image quality and weather-resistant performance thanks to the latest technologies.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/12-40mm_keypanel_3_1.jpg?v=1711115003\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eFurther improved high image quality and a compact, lightweight design in a standard zoom lens with a fixed maximum aperture of F2.8\u003c\/p\u003e\n\u003cp\u003eOptical design with 14 elements in 9 groups for excellent resolution across the entire zoom range\u003c\/p\u003e\n\u003cp\u003eThis model uses an optical design with 14 elements in 9 groups (1 EDA lens, 2 aspherical lens, 1 DSA lens, 2 ED lens, 1 HD lens, 2 HR lens) with 4 aspherical lenses including a DSA lens effectively placed to achieve a compact, lightweight form and superior depictive performance of an M.Zuiko PRO lens. Effectively compensating for aberrations that occur when zooming, results in high resolution from the center to the edges of the frame across the entire zoom range, from wide-angle 24mm equivalent to mid-telephoto 80mm equivalent. This high-performance lens fully utilizes the high image quality performance of the camera body when using High Res Shot mode.\u003c\/p\u003e\n\u003ch3\u003eClearer, sharper imaging than ever before\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/picture61.jpg?v=1711115003\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe latest manufacturing techniques suppress surface scattering on aspherical lenses, significantly reducing flares compared to conventional products, resulting in clearer depictive performance. Optimal placement of coating, including ZERO (Zuiko Extra-low Reflection Optical) coating, improves resistance to backlighting.\u003c\/p\u003e\n\u003cp\u003eVersatile features for a wide range of applications, including macro shooting\u003cbr\u003eClose-up shooting performance with a maximum image magnification of 0.6x1\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/panel1_bright_2_f4db2e74-7e76-48f0-a80a-ac678097aab9.webp?v=1711115116\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThis lens features a closest focusing distance of 20 cm across the entire zoom range. At the wide-angle end, users can enjoy macro shooting with an enhanced sense of perspective, and at the telephoto end a maximum image magnification of 0.6x that rivals half-macro lenses, for authentic close-up shooting. The lens is capable of various styles of macro shooting and includes support for Focus Stacking which is useful for close-up shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/picture60.jpg?v=1711115003\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAn MSC mechanism enables high-speed, silent AF\u003c\/h3\u003e\n\u003cp\u003eThe compact, lightweight focusing unit consisting of two cemented lenses is powered by a linear motor driving MSC (Movie and Still Compatible) mechanism, resulting in high-speed, silent AF. This design makes shooting still images and videos easy. The lens is capable of approximately 50 fps (AF\/AE tracking) sequential shooting on the OM SYSTEM OM-1 thanks to advanced camera control technology.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/picture59.jpg?v=1711115003\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSuperb controls for quick setting changes\u003c\/h3\u003e\n\u003cp\u003ePull the focus ring toward you to instantly switch to manual focus with the Manual Focus Clutch mechanism and use the L-Fn (lens function) button to control the lens with a single finger. 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With a \u003cstrong\u003econstant f\/2.8 aperture\u003c\/strong\u003e throughout the zoom range, this lens delivers \u003cstrong\u003eexceptional image quality, fast autofocus, and robust weather sealing\u003c\/strong\u003e, making it an ideal choice for \u003cstrong\u003elandscapes, portraits, macro, and low-light photography\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThis second-generation \u003cstrong\u003ePRO lens\u003c\/strong\u003e builds upon the success of its predecessor, enhancing \u003cstrong\u003eoptical clarity, flare resistance, and weatherproofing\u003c\/strong\u003e to meet the demands of professional and enthusiast photographers alike.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eExceptional Optical Quality in a Compact Zoom\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e14-element, 9-group optical construction\u003c\/strong\u003e for outstanding sharpness and contrast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpecial lens elements\u003c\/strong\u003e include:\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e1 EDA (Extra-low Dispersion Aspherical) lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e2 Aspherical lenses\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e1 DSA (Dual Super Aspherical) lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e2 ED (Extra-low Dispersion) lenses\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e1 HD (High Definition) lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e2 HR (High Refractive Index) lenses\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced coatings\u003c\/strong\u003e such as \u003cstrong\u003eZERO (Zuiko Extra-low Reflection Optical) coating\u003c\/strong\u003e reduce flare and ghosting for improved clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eBright f\/2.8 Aperture for Versatile Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8 aperture\u003c\/strong\u003e ensures excellent low-light capabilities across the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7-blade circular diaphragm\u003c\/strong\u003e for smooth, natural bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced Autofocus and Video Compatibility\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-speed, near-silent autofocus\u003c\/strong\u003e powered by the \u003cstrong\u003eMSC (Movie \u0026amp; Still Compatible) mechanism\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear motor drive\u003c\/strong\u003e for quick, accurate subject tracking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible with high-speed sequential shooting\u003c\/strong\u003e (up to \u003cstrong\u003e50 fps AF\/AE tracking\u003c\/strong\u003e with the OM SYSTEM OM-1).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSuperior Macro Capabilities\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e20 cm minimum focusing distance\u003c\/strong\u003e throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum image magnification of 0.6x (35mm equivalent)\u003c\/strong\u003e, rivaling half-macro lenses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports Focus Stacking\u003c\/strong\u003e, ideal for achieving deep focus in macro photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eRugged, Weather-Sealed Construction\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIP53-rated splashproof, dustproof, and freezeproof design\u003c\/strong\u003e when paired with a weather-sealed camera body.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine coating\u003c\/strong\u003e on the front element repels dirt, water, and oil.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eIntuitive Manual Controls\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eManual Focus Clutch\u003c\/strong\u003e for instant switching between auto and manual focus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eL-Fn (Lens Function) button\u003c\/strong\u003e for quick access to custom settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFocal Length \u0026amp; 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Whether you're shooting \u003cstrong\u003elandscapes, portraits, macro, or video\u003c\/strong\u003e, this lens delivers \u003cstrong\u003eoutstanding results\u003c\/strong\u003e in any environment.\u003c\/p\u003e","brand":"OM System","offers":[{"title":"Default Title","offer_id":40066361688161,"sku":"4545350053727","price":899.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/OMSystem_OlympusM.ZuikoDigitalED12-40mmF2.8PROIILensProductPhoto2.webp?v=1740155460"},{"product_id":"tamron-45mm-di-vc-f1-8-usd-lens-for-canon","title":"Tamron 45mm DI VC F1.8 USD Lens - Canon EF Mount","description":"\u003ch2\u003e\u003cstrong\u003eTamron 45mm F\/1.8 Di VC USD Lens – Canon EF Mount\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch4\u003e\u003cstrong\u003eUnparalleled Image Quality in a Fast Standard Prime Lens\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eTamron 45mm F\/1.8 Di VC USD\u003c\/strong\u003e is a \u003cstrong\u003ehigh-performance standard prime lens\u003c\/strong\u003e designed for \u003cstrong\u003efull-frame Canon DSLR cameras\u003c\/strong\u003e. 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Angular-Dependency) Coating\u003c\/strong\u003e – Reduces reflections, flare, and ghosting for \u003cstrong\u003eenhanced clarity and colour accuracy\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBBAR (Broad-Band Anti-Reflection) Coating\u003c\/strong\u003e – Maximises contrast, delivering \u003cstrong\u003erich colours and crisp details\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eCircular 9-Blade Aperture for Beautiful Background Blur\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, natural bokeh\u003c\/strong\u003e enhances subject isolation for professional-quality portraits and artistic depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Tamron 45mm F\/1.8 Di VC USD?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e✔ \u003cstrong\u003eIndustry-First VC Stabilisation in a Prime Lens\u003c\/strong\u003e – Get \u003cstrong\u003esharper handheld shots even in low light\u003c\/strong\u003e.\u003cbr\u003e✔ \u003cstrong\u003eOutstanding Optical Quality\u003c\/strong\u003e – Engineered for \u003cstrong\u003ehigh-resolution cameras\u003c\/strong\u003e, delivering \u003cstrong\u003esuperb sharpness and clarity\u003c\/strong\u003e.\u003cbr\u003e✔ \u003cstrong\u003ePerfect for Portraits, Street \u0026amp; 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Whether capturing portraits, street scenes, or everyday moments, the \u003cstrong\u003eTamron 45mm F\/1.8 VC USD\u003c\/strong\u003e for \u003cstrong\u003eCanon DSLRs\u003c\/strong\u003e ensures \u003cstrong\u003eunmatched image quality and creative versatility\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":40066368372833,"sku":"4960371005911","price":549.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/TamronSP45mmF1.8DiVCUSDProductPhoto3.webp?v=1740671752"},{"product_id":"tamron-35-150mm-f-2-0-2-8-di-iii-lens-for-sony-fe","title":"Tamron 35-150mm F2.0-2.8 Di III Lens - Sony E Mount","description":"\u003cp\u003e\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/YFCxBM6BJ7k?si=I-KcekMjJRLloSsj\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eTamron 35-150mm F\/2-2.8 Di III VXD: The Ultimate All-in-One Zoom Lens for Sony E-Mount Cameras\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003eCapture Every Detail on Your Adventures\u003c\/h3\u003e\n\u003cp\u003eWith the Tamron 35-150mm F\/2-2.8 Di III VXD, you have an ideal all-in-one zoom lens, designed for mirrorless full-frame cameras. This versatile travel lens spans 35mm wide-angle to 150mm telephoto and debuts as the world’s first zoom lens with an F\/2 starting aperture for mirrorless Sony E-mount cameras, ensuring sharp and vibrant images from vast landscapes to intimate portraits, even in low-light settings. The innovative VXD technology delivers fast, precise autofocus to capture every moment in stunning clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Tamron_35-150mm_f_2-2.8_Di_III_VXD_Lens_1.webp?v=1712240555\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 35-150mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: F\/2-2.8 (min aperture F\/16-22)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 0.33m (wide) to 0.85m (telephoto)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnification Ratio\u003c\/strong\u003e: 1:5.7 (wide), 1:5.9 (tele)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 82mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 1165g (Sony E-mount), 1190g (Nikon Z-mount)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Diameter 89.2mm, Length 158mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Tamron_35-150mm_f_2-2.8_Di_III_VXD_Lens_9.webp?v=1712240555\"\u003e\u003c\/p\u003e\n\u003ch3\u003eExceptional Features for Creative Freedom\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eClose-Up Photography Simplified\u003c\/strong\u003e\u003cbr\u003eWith a minimum focusing distance of just 0.33m at 35mm, this lens delivers a 1:5.7 magnification ratio, ideal for captivating close-ups. The wide aperture F\/2 provides excellent exposure and smooth background blur, perfect for food shots, portraits, and detail-rich subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne Lens, Many Possibilities\u003c\/strong\u003e\u003cbr\u003eCovering wide-angle to telephoto, the 35-150mm F\/2-2.8 lens adapts to diverse scenes effortlessly. Enjoy rich landscape shots at 35mm, compelling street photography at 50mm, and striking portraits with soft bokeh at 85mm and 150mm, all while keeping your setup compact and lightweight.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Tamron_35-150mm_f_2-2.8_Di_III_VXD_Lens_2.jpg?v=1712240556\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCustomizable via TAMRON Lens Utility\u003c\/strong\u003e\u003cbr\u003eThis lens is compatible with the TAMRON Lens Utility software, offering easy configuration and firmware updates. Simply connect it to your computer with the TAMRON Connection Cable, and you’re ready to personalize settings and keep the lens optimized.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced Design for Better Handling\u003c\/strong\u003e\u003cbr\u003eThis lens features a newly designed, scratch-resistant barrel with improved grip on the focus and zoom rings for smoother handling and enhanced durability. 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With its 50mm equivalent focal length in full-frame format, this prime lens offers a natural perspective, making it an ideal choice for a wide range of photography styles, from portraits to street photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf33mmf14-r-lm-wr_sample_thum_02_nakp.webp?v=1712825681\" data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Low Light Performance:\u003c\/strong\u003e The bright f1.4 maximum aperture allows you to shoot confidently in challenging lighting conditions, providing greater control over depth of field for stunning subject isolation and beautiful background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Optics:\u003c\/strong\u003e The lens incorporates two aspherical elements and three extra-low dispersion (ED) elements. These advanced optical components minimize distortion, spherical aberrations, flare, and ghosting, ensuring razor-sharp images with vibrant, true-to-life colors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise Autofocus:\u003c\/strong\u003e Powered by a linear motor, the autofocus system is both silent and exceptionally fast, making it perfect for capturing fleeting moments with precision. The lens also offers minimal focus breathing, maintaining consistent framing during focus shifts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight:\u003c\/strong\u003e Weighing just 360g and measuring 73.5mm in length, the XF 33mm f1.4 is highly portable without compromising on performance. The 58mm filter thread allows for easy attachment of filters and accessories.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Resistant Design:\u003c\/strong\u003e The robust all-metal lens barrel is sealed at 11 points to protect against dust, moisture, and temperatures as low as 14°F (-10°C), ensuring reliability in a variety of shooting environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreative Flexibility:\u003c\/strong\u003e The rounded nine-blade diaphragm produces a pleasing bokeh quality, enhancing the aesthetic appeal of out-of-focus areas. This feature is particularly beneficial for portrait photographers who seek to achieve a creamy, defocused background.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf33mmf14-r-lm-wr_sample_thum_05_nakp.webp?v=1712825681\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eDetailed Specifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 33mm (50mm equivalent in full-frame format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f1.4 to f16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 15 elements in 10 groups (including 2 aspherical and 3 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Linear motor for silent, fast, and accurate AF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 30cm (11.8 inches)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.15x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 58mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 73.5mm (length)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 360g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e 11 points for dust and moisture resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf33mmf14-r-lm-wr_sample_thum_03_nakp.webp?v=1712825681\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eWhy Choose the Fujifilm XF 33mm f1.4 R LM WR Lens?\u003c\/h4\u003e\n\u003cp\u003eThis lens is not just about capturing moments; it's about elevating your entire photographic experience. Whether you're a professional photographer or an enthusiastic hobbyist, the XF 33mm f1.4 offers the versatility, reliability, and superior image quality that you need to create stunning photographs in any situation. Its blend of cutting-edge technology, robust construction, and thoughtful design makes it an essential addition to your camera bag.\u003c\/p\u003e\n\u003cp\u003eInvest in the Fujifilm XF 33mm f1.4 R LM WR lens today and experience the difference that top-tier optics can make in your photography journey.\u003c\/p\u003e\n\u003ch4\u003eEnhance Your Vision with Fujifilm\u003c\/h4\u003e\n\u003cp\u003eTransform your perspective and capture life's moments in stunning detail with the Fujifilm XF 33mm f1.4 R LM WR lens. Order now and take the first step towards unlocking your creative potential.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066378334305,"sku":"4547410455465","price":729.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-33mm-f1-4-R-LM-WR-Lens-product-photo-2.jpg?v=1721835386"},{"product_id":"nikon-nikkor-z-dx-16-50mm-f3-5-6-3-vr-lens","title":"Nikon NIKKOR Z DX 16–50mm f3.5–6.3 VR Lens","description":"\u003ch2\u003eNikon NIKKOR Z DX 16–50mm f\/3.5–6.3 VR Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon NIKKOR Z DX 16–50mm f\/3.5–6.3 VR Lens\u003c\/strong\u003e is a compact and versatile zoom lens designed for Nikon’s DX-format mirrorless cameras. Known for its \"pancake\" design, this lens is incredibly portable and ideal for everyday shooting, from wide-angle landscapes to close-up portraits.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-DX-16_50mm-f3-5_6-3-VR-Lens-Sample-Photos-9.webp?v=1726759604\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e: Weighs only 135g and features a retractable design that collapses to a pancake shape, making it highly portable and easy to carry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilent Control Ring\u003c\/strong\u003e: Allows for smooth manual focus, aperture control, and exposure compensation, ensuring quiet operation ideal for video recording.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide Focal Range\u003c\/strong\u003e: Covers 16–50mm, providing flexibility from wide-angle to standard focal lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: Just 0.2m, enabling sharp focus on close-up subjects and adding creative versatility to your shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIn-Lens Vibration Reduction (VR)\u003c\/strong\u003e: Reduces camera shake, allowing for sharp images even in low light or while handheld. Ideal for vlogging, it keeps video stable and blur-free.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutomatic Electromagnetic Aperture Control\u003c\/strong\u003e: Ensures consistent and accurate exposure control, especially beneficial for fast continuous shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7-Blade Rounded Diaphragm\u003c\/strong\u003e: Produces smooth, aesthetically pleasing bokeh effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-DX-16_50mm-f3-5_6-3-VR-Lens-Sample-Photos-7.webp?v=1726759638\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOptical Performance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Design\u003c\/strong\u003e: Features 9 elements in 7 groups, including 1 ED (Extra-Low Dispersion) glass element and 4 aspherical elements. This design helps to reduce chromatic aberrations and improve overall image clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide Angle of View\u003c\/strong\u003e: Offers an angle of view ranging from 83° to 31° 30’ (DX image area), accommodating a variety of shooting scenarios.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-DX-16_50mm-f3-5_6-3-VR-Lens-Sample-Photos-8.webp?v=1726759654\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePractical and Versatile:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimised for Nikon Z Mount\u003c\/strong\u003e: Designed to take full advantage of the wide Nikon Z mount for exceptional light-gathering capability and overall performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing System\u003c\/strong\u003e: Maintains a compact lens profile while enabling fast and precise focusing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-DX-16_50mm-f3-5_6-3-VR-Lens-Sample-Photos-12.webp?v=1726759670\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSupplied Accessories:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLC-46B\u003c\/strong\u003e: 46mm Snap-On Front Lens Cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eOptional Accessories:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHN-40\u003c\/strong\u003e: Screw-on Lens Hood\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCL-C4\u003c\/strong\u003e: Lens Case\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e46mm Screw-on Filters\u003c\/strong\u003e: Compatible with standard 46mm filters for additional creative control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-DX-16_50mm-f3-5_6-3-VR-Lens-Sample-Photos-3.webp?v=1726759687\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSpecifications:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 16–50mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/3.5–6.3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View\u003c\/strong\u003e: 83° to 31° 30' (DX format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 0.2m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 9 elements in 7 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 46mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 135g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-DX-16_50mm-f3-5_6-3-VR-Lens-Sample-Photos-10.webp?v=1726759709\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon NIKKOR Z DX 16–50mm f\/3.5–6.3 VR Lens\u003c\/strong\u003e offers exceptional portability without compromising on versatility and performance. Its compact design, wide focal range, and advanced optical features make it an excellent choice for everyday photography and video work, whether you're capturing landscapes, portraits, or anything in between.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-Z-DX-16_50mm-f3-5_6-3-VR-Lens-Sample-Photos-6.webp?v=1726759728\"\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066378924129,"sku":"4960759900159","price":329.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/NikonNIKKORZDX16_50mmf3.5_6.3VRLensProductPhoto1.webp?v=1736951680"},{"product_id":"fuji-23mm-f2-r-wr-xf-wide-angle-prime-lens-black","title":"Fuji 23mm f2 R WR XF Wide Angle Prime Lens - Black","description":"\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/oY1PbQsh1zM?si=uMMui5qK-Y0KxXw-\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003ch2\u003eFuji 23mm f2 R WR XF Wide Angle Prime Lens - Black: Your Perfect Companion for Everyday Photography\u003c\/h2\u003e\n\u003ch4\u003eCompact and Versatile for Everyday Use\u003c\/h4\u003e\n\u003cp\u003eThe Fuji 23mm f2 R WR XF Wide Angle Prime Lens in black is designed to be your ideal walk-around lens, perfect for capturing everything from dynamic street scenes to breathtaking landscapes. With a 35mm equivalent focal length on APS-C format FUJIFILM X-mount mirrorless cameras, this lens offers a natural field of view, making it incredibly versatile for a variety of shooting situations.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/XF35mmF2-R-WR_Black_X-Pro2_02.jpg?v=1712329162\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Portable:\u003c\/strong\u003e Lightweight and easy to carry, this lens is perfect for photographers on the go. Its compact design ensures it doesn't weigh you down, making it an excellent choice for travel and everyday use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2 Maximum Aperture:\u003c\/strong\u003e The fast f\/2 aperture excels in low-light conditions, allowing you to capture stunning images even in challenging lighting. It also provides excellent control over depth of field, enabling beautiful background blur and subject isolation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Optical Design:\u003c\/strong\u003e Featuring two aspherical elements, this lens minimizes distortion and spherical aberrations, ensuring sharp, high-quality images with accurate rendering and exceptional detail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Image Quality:\u003c\/strong\u003e A Super EBC (Electron Beam Coating) is applied to individual elements to reduce flare and ghosting. This results in improved contrast and color fidelity, particularly when shooting in bright or backlit conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast and Quiet Autofocus:\u003c\/strong\u003e Equipped with a stepping motor and an internal focusing design, the lens offers quick, quiet, and precise autofocus performance. This makes it ideal for both still photography and video applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Construction:\u003c\/strong\u003e The lens is weather-sealed at multiple points to protect against dust and moisture, allowing you to shoot confidently in various weather conditions and temperatures as low as 14°F (-10°C).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautiful Bokeh:\u003c\/strong\u003e A rounded nine-blade diaphragm contributes to a pleasing bokeh quality, enhancing the aesthetic appeal of your images by rendering out-of-focus areas smoothly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf23mmf2-r-wr_sample-images01.jpg?v=1712329162\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eDetailed Specifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 23mm (35mm equivalent in full-frame format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/2 to f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 10 elements in 6 groups (including 2 aspherical elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Stepping motor for fast, quiet, and accurate performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 22cm (8.7 inches)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 43mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 60mm x 51.9mm (diameter x length)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 180g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Dust and moisture-resistant, capable of operating at -10°C (14°F)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf23mmf2-r-wr_sample-images03.jpg?v=1712329162\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf23mmf2-r-wr_sample-images03.jpg?v=1712329162\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch4\u003eWhy Choose the Fuji 23mm f2 R WR XF Wide Angle Prime Lens?\u003c\/h4\u003e\n\u003cp\u003eThis lens strikes the perfect balance between portability, speed, and optical performance. Whether you're capturing the vibrant energy of city streets, the serenity of nature, or the intimacy of a portrait, the Fuji 23mm f2 R WR XF lens delivers exceptional results. Its fast aperture and advanced optical design ensure sharp, vivid images with beautiful background blur, while its weather-sealed construction guarantees reliability in any shooting condition.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf23mmf2-r-wr_sample-images02.jpg?v=1712329162\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eElevate Your Photography\u003c\/h4\u003e\n\u003cp\u003eInvest in the Fuji 23mm f2 R WR XF Wide Angle Prime Lens and experience the freedom to capture stunning images in any environment. With its blend of compact design, superior optics, and robust build, this lens is a must-have for any photographer seeking to elevate their craft.\u003c\/p\u003e\n\u003ch4\u003eOrder Now and Unleash Your Creativity\u003c\/h4\u003e\n\u003cp\u003eDon’t miss out on the chance to enhance your photography with the Fuji 23mm f2 R WR XF Wide Angle Prime Lens. Order now and take the first step towards capturing the world with stunning clarity and vibrant color.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066379874401,"sku":"4547410328813","price":429.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fuji-23mm-f2-R-WR-XF-Wide-Angle-Prime-Lens-Black-product-photo-4.jpg?v=1721999548"},{"product_id":"panasonic-lumix-g-25mm-f1-7-asph-lens-silver","title":"Panasonic LUMIX G 25mm f1.7 Asph Lens Silver","description":"\u003ch2\u003ePanasonic 25mm F1.7 LUMIX G ASPH Lens – Black\u003c\/h2\u003e\n\u003cp\u003eCapture stunning images with the \u003cstrong\u003ePanasonic 25mm F1.7 LUMIX G ASPH Lens\u003c\/strong\u003e, a fast and versatile \u003cstrong\u003eprime lens\u003c\/strong\u003e designed for \u003cstrong\u003eMicro Four Thirds mirrorless cameras\u003c\/strong\u003e. Offering a \u003cstrong\u003e50mm equivalent focal length\u003c\/strong\u003e (in 35mm format), this lens delivers a natural perspective that is ideal for a wide range of photography, including portraits, landscapes, and everyday shooting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic 25mm F1.7 LUMIX G Asph Lens Black lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-25mm-F1-7-LUMIX-G-Asph-Lens-Black-lifestyle-photo-1.webp?v=1729069004\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eBright f\/1.7 Aperture for Stunning Low-Light Performance\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWith a \u003cstrong\u003ebright f\/1.7 maximum aperture\u003c\/strong\u003e, this lens excels in low-light conditions, allowing you to shoot in dim environments without compromising image quality. The wide aperture also provides exceptional control over depth of field, enabling you to create beautifully defocused backgrounds for \u003cstrong\u003eprofessional-looking bokeh\u003c\/strong\u003e. Whether you're shooting in natural light or in low-light indoor settings, this lens ensures clear, sharp, and vibrant images.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eExceptional Optical Design for Sharp, Clear Images\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic 25mm F1.7 LUMIX G\u003c\/strong\u003e features advanced optical elements, including \u003cstrong\u003eone Ultra-High Refractive Index (UHR) element\u003c\/strong\u003e and \u003cstrong\u003etwo aspherical elements\u003c\/strong\u003e, designed to reduce chromatic aberrations and distortions. This results in \u003cstrong\u003eedge-to-edge sharpness\u003c\/strong\u003e and even illumination across the entire frame, ensuring high clarity and image fidelity even at wide apertures. The precise optical construction also contributes to the lens’s \u003cstrong\u003ecompact size\u003c\/strong\u003e, making it highly portable and convenient for everyday use.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic 25mm F1.7 LUMIX G Asph Lens Black lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-25mm-F1-7-LUMIX-G-Asph-Lens-Black-lifestyle-photo-2.webp?v=1729069005\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eCompact, Lightweight Design for On-the-Go Photography\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWeighing just \u003cstrong\u003e4.4 oz\u003c\/strong\u003e and measuring only \u003cstrong\u003e2 inches\u003c\/strong\u003e in length, the \u003cstrong\u003ePanasonic 25mm F1.7\u003c\/strong\u003e is incredibly compact and lightweight, making it the perfect travel companion. Its small form factor allows you to carry it easily for day-to-day shooting, without sacrificing performance. Despite its compact size, this lens delivers high-quality results, making it an excellent choice for photographers who need both portability and versatility.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFast, Silent Autofocus for Stills and Video\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eEquipped with a \u003cstrong\u003estepping AF motor\u003c\/strong\u003e, this lens ensures \u003cstrong\u003esmooth, silent, and accurate autofocus\u003c\/strong\u003e that is ideal for both still photography and video recording. The autofocus system works seamlessly with \u003cstrong\u003ePanasonic’s high-speed Contrast AF\u003c\/strong\u003e technology, delivering fast and precise focusing performance. Whether you're capturing fleeting moments or shooting video, the quiet operation of this lens makes it suitable for environments where silence is crucial.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Panasonic 25mm F1.7 LUMIX G Asph Lens Black lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-25mm-F1-7-LUMIX-G-Asph-Lens-Black-lifestyle-photo-4.webp?v=1729069004\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eBeautiful Bokeh for Artistic Shots\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003erounded 7-blade diaphragm\u003c\/strong\u003e of the \u003cstrong\u003ePanasonic 25mm F1.7\u003c\/strong\u003e produces soft, smooth bokeh, enhancing the aesthetic appeal of out-of-focus areas in your images. Whether you're capturing portraits with blurred backgrounds or shooting artistic close-ups, this lens provides the tools you need to create images with stunning depth and separation between subject and background.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features at a Glance:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 25mm (50mm equivalent in 35mm format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/1.7 to f\/22 for flexible depth of field and low-light performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e One \u003cstrong\u003eUltra-High Refractive Index (UHR) element\u003c\/strong\u003e and two aspherical elements for sharpness and clarity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, Silent Autofocus:\u003c\/strong\u003e Stepping motor provides smooth and near-silent AF performance for both photos and videos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight:\u003c\/strong\u003e Weighs just \u003cstrong\u003e4.4 oz\u003c\/strong\u003e and measures \u003cstrong\u003e2 inches\u003c\/strong\u003e for maximum portability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautiful Bokeh:\u003c\/strong\u003e Rounded 7-blade diaphragm delivers smooth, defocused backgrounds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible with Micro Four Thirds Cameras:\u003c\/strong\u003e Provides a \u003cstrong\u003e50mm equivalent focal length\u003c\/strong\u003e for natural perspective\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Panasonic 25mm F1.7 LUMIX G Asph Lens Black lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-25mm-F1-7-LUMIX-G-Asph-Lens-Black-lifestyle-photo-3.webp?v=1729069004\"\u003e\u003c\/div\u003e\n\u003cp\u003eDesigned to meet the demands of both photographers and videographers, the \u003cstrong\u003ePanasonic 25mm F1.7 LUMIX G ASPH Lens\u003c\/strong\u003e is a versatile and high-performance prime lens that delivers stunning results in a variety of shooting situations. With its bright f\/1.7 aperture, fast autofocus, and compact design, this lens is perfect for capturing professional-quality images in any setting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpgrade your photography today with the Panasonic 25mm F1.7 and unlock new creative possibilities.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications and more details, click \u003cstrong\u003eHere\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Panasonic 25mm F1.7 LUMIX G Asph Lens Black lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-25mm-F1-7-LUMIX-G-Asph-Lens-Black-lifestyle-photo-5.webp?v=1729069004\"\u003e\u003c\/div\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":40066385805409,"sku":"5025232835133","price":148.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic-25mm-F1-7-LUMIX-G-Asph-Lens-Silver-product-photo-2.webp?v=1729069321"},{"product_id":"sigma-24-70mm-f2-8-dg-os-hsm-art-lens-for-canon","title":"Sigma 24-70mm f2.8 DG OS HSM | Art Lens","description":"\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/tc--DErDQlw?si=uGzaFt_L0uAVQBWV\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\n\u003ch2\u003eSigma 24-70mm f\/2.8 DG OS HSM | Art Lens\u003c\/h2\u003e\n\u003ch3\u003eThe Professional Standard Zoom for DSLR Photographers\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSigma 24-70mm f\/2.8 DG OS HSM | Art Lens\u003c\/strong\u003e is a flagship \u003cstrong\u003estandard zoom\u003c\/strong\u003e designed for \u003cstrong\u003efull-frame DSLRs\u003c\/strong\u003e, delivering exceptional sharpness, reliable performance, and professional versatility. Covering wide-angle to short telephoto focal lengths, it’s the ultimate workhorse lens—ideal for \u003cstrong\u003elandscapes, portraits, weddings, commercial shoots, events, travel, and street photography\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWith a constant \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e, advanced \u003cstrong\u003eoptical stabilisation (OS)\u003c\/strong\u003e, and superb build quality, this lens is a staple in many professional photographers’ kits—often paired with the 14-24mm and 70-200mm f\/2.8 lenses to form the essential “big three” zooms.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-24-70mmf2.8-DG-OS-HSM-Art-Lens-Sample-Photos-5.webp?v=1758887026\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDesigned for \u003cstrong\u003efull-frame DSLR cameras\u003c\/strong\u003e (Canon EF, Nikon F, Sigma SA)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eConstant \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e for low-light performance and depth-of-field control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptical Stabiliser (OS)\u003c\/strong\u003e with up to 4 stops of shake correction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHypersonic Motor (HSM)\u003c\/strong\u003e for fast, quiet and accurate autofocus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdvanced optical design: \u003cstrong\u003e19 elements in 14 groups\u003c\/strong\u003e (4 aspherical + 3 SLD)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRounded 9-blade diaphragm\u003c\/strong\u003e for smooth, natural bokeh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClose focusing distance: \u003cstrong\u003e37cm\u003c\/strong\u003e, with max magnification ratio of 1:4.8\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDurable \u003cstrong\u003eThermally Stable Composite (TSC)\u003c\/strong\u003e barrel construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBrass mount with rubber seal\u003c\/strong\u003e for added dust and moisture resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRemovable \u003cstrong\u003epetal-type lens hood\u003c\/strong\u003e included\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWeight: \u003cstrong\u003e1020g\u003c\/strong\u003e, Filter size: \u003cstrong\u003e82mm\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-24-70mmf2.8-DG-OS-HSM-Art-Lens-Sample-Photos-6.webp?v=1758887026\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eOutstanding Build Quality\u003c\/h3\u003e\n\u003cp\u003eAs part of Sigma’s \u003cstrong\u003eArt line\u003c\/strong\u003e, the 24-70mm f\/2.8 DG OS HSM offers premium build quality with a \u003cstrong\u003eThermally Stable Composite (TSC)\u003c\/strong\u003e barrel and aluminium components for consistent performance in varying temperatures. The \u003cstrong\u003eergonomic ribbed rubber zoom and focus rings\u003c\/strong\u003e ensure smooth, precise operation, while the \u003cstrong\u003ebrass bayonet mount with weather sealing\u003c\/strong\u003e provides long-term durability in professional environments.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-24-70mmf2.8-DG-OS-HSM-Art-Lens-Sample-Photos-7.webp?v=1758887026\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eProfessional Feature Set\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptical Stabiliser:\u003c\/strong\u003e Provides up to 4 stops of shake correction for handheld shooting at slower shutter speeds.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Accurate Autofocus:\u003c\/strong\u003e Driven by Sigma’s powerful \u003cstrong\u003eHypersonic Motor (HSM)\u003c\/strong\u003e for reliable tracking and silent operation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eManual Focus Override (MFO):\u003c\/strong\u003e Fine-tune focus even while in AF mode.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eControl Switches:\u003c\/strong\u003e OS on\/off and AF\/MF toggle for quick adjustments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-24-70mmf2.8-DG-OS-HSM-Art-Lens-Sample-Photos-1.webp?v=1758887026\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHigh-Performance Optics\u003c\/h3\u003e\n\u003cp\u003eThe advanced design of \u003cstrong\u003e19 lens elements in 14 groups\u003c\/strong\u003e ensures razor-sharp results across the frame, even wide open at f\/2.8. \u003cstrong\u003eSLD (Special Low Dispersion)\u003c\/strong\u003e and \u003cstrong\u003easpherical glass elements\u003c\/strong\u003e correct chromatic aberration, distortion, flare, and ghosting, producing images with accurate colour, high contrast, and exceptional clarity.\u003c\/p\u003e\n\u003cp\u003eCoatings further reduce flare and ghosting when shooting in challenging light, ensuring bold colours, deep blacks, and crisp details.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-24-70mmf2.8-DG-OS-HSM-Art-Lens-Sample-Photos-2.webp?v=1758887026\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eLow-Light \u0026amp; Portrait Excellence\u003c\/h3\u003e\n\u003cp\u003eWith its constant \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e, the 24-70mm excels in \u003cstrong\u003elow-light environments\u003c\/strong\u003e, such as weddings, events, and indoor shoots. The wide aperture also creates a \u003cstrong\u003eshallow depth of field\u003c\/strong\u003e for beautiful subject separation, especially effective for portraits at the telephoto end.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-24-70mmf2.8-DG-OS-HSM-Art-Lens-Sample-Photos-4.webp?v=1758887027\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eClose Focusing \u0026amp; Creative Bokeh\u003c\/h3\u003e\n\u003cp\u003eThanks to a \u003cstrong\u003eminimum focusing distance of 37cm\u003c\/strong\u003e and a maximum magnification ratio of 1:4.8, the lens is also highly capable for \u003cstrong\u003eclose-up photography\u003c\/strong\u003e. The \u003cstrong\u003erounded 9-blade diaphragm\u003c\/strong\u003e produces smooth, natural bokeh that enhances subjects without distracting backgrounds.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-24-70mmf2.8-DG-OS-HSM-Art-Lens-Sample-Photos-3.webp?v=1758887026\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLens Construction:\u003c\/strong\u003e 19 elements in 14 groups (4 aspherical, 3 SLD)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAngle of View:\u003c\/strong\u003e 84.1° – 34.3°\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 9 (rounded)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/22\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 37cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMaximum Magnification Ratio:\u003c\/strong\u003e 1:4.8\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 82mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e ø88mm × 107.6mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1020g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMounts Available:\u003c\/strong\u003e Canon EF | Nikon F | Sigma SA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eWhy Choose the Sigma 24-70mm f\/2.8 DG OS HSM | Art?\u003c\/h3\u003e\n\u003cp\u003eAs the \u003cstrong\u003estandard zoom of choice for countless professionals\u003c\/strong\u003e, the Sigma 24-70mm f\/2.8 DG OS HSM | Art offers an unbeatable balance of \u003cstrong\u003esharpness, reliability, and versatility\u003c\/strong\u003e. From weddings to wildlife, studio portraits to travel adventures, this lens is built to deliver outstanding results—every time.\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Canon EF","offer_id":40324979490913,"sku":"085126576547","price":1149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-24-70mmf2.8-DG-OS-HSM-Art-Lens-Sample-Photos-1_4ca97ad9-86b1-45b5-a103-cdad00072fe1.webp?v=1758887375"},{"product_id":"laowa-60mm-f2-8-2x-lens-ultra-macro-for-sony-e-mount-camera","title":"Laowa 60mm F2.8 2x Lens Ultra-Macro lens","description":"\u003ch2\u003e\u003cstrong\u003eLaowa 60mm f\/2.8 2X Ultra-Macro Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch4\u003e\u003cstrong\u003eWorld’s First 2:1 Macro Lens with Infinity Focus\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eLaowa 60mm f\/2.8 2X Ultra-Macro Lens\u003c\/strong\u003e is a \u003cstrong\u003eversatile, high-performance lens\u003c\/strong\u003e that allows photographers to \u003cstrong\u003ecapture subjects at magnifications ranging from 0.1x to 2x\u003c\/strong\u003e, without the need for \u003cstrong\u003eextension tubes\u003c\/strong\u003e. This makes it \u003cstrong\u003eideal for rapidly changing macro photography scenarios\u003c\/strong\u003e, from \u003cstrong\u003etiny insects to larger objects\u003c\/strong\u003e, while also functioning as a \u003cstrong\u003esharp portrait lens\u003c\/strong\u003e. Whether you're shooting \u003cstrong\u003eultra-macro close-ups or full-body portraits\u003c\/strong\u003e, this lens delivers exceptional optical performance.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Laowa 60mm F2.8 2x Lens Ultra-Macro lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-60mm-F2-8-2x-Lens-Ultra-Macro-lens-lifestyle-photo-1.webp?v=1741967489\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e2:1 Magnification to Infinity Focus\u003c\/strong\u003e – Unlike standard macro lenses limited to \u003cstrong\u003e1:1 magnification\u003c\/strong\u003e, this lens \u003cstrong\u003efocuses from infinity down to 2X life-size\u003c\/strong\u003e, making it an \u003cstrong\u003eall-in-one solution\u003c\/strong\u003e for \u003cstrong\u003eboth macro and portrait photography\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e60mm Focal Length\u003c\/strong\u003e – Offers a \u003cstrong\u003enatural perspective\u003c\/strong\u003e, making it suitable for \u003cstrong\u003eportraits, still life, and general photography\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManual Focus \u0026amp; Aperture Control\u003c\/strong\u003e – Ensures \u003cstrong\u003eprecision adjustments\u003c\/strong\u003e, ideal for \u003cstrong\u003ecreative and professional macro work\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Design\u003c\/strong\u003e – Features \u003cstrong\u003e9 elements in 7 groups\u003c\/strong\u003e, including two \u003cstrong\u003emoving lens groups\u003c\/strong\u003e for \u003cstrong\u003edistortion control\u003c\/strong\u003e and \u003cstrong\u003esharp image rendering\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFourteen-Blade Aperture for Beautiful Bokeh\u003c\/strong\u003e – Produces a \u003cstrong\u003esmooth, creamy background blur\u003c\/strong\u003e, enhancing subject separation and artistic depth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSolid Metal Construction\u003c\/strong\u003e – Built for \u003cstrong\u003edurability and longevity\u003c\/strong\u003e, ensuring \u003cstrong\u003ereliable performance in various conditions\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible with APS-C \u0026amp; Full-Frame Cameras\u003c\/strong\u003e – While optimised for \u003cstrong\u003eAPS-C sensors\u003c\/strong\u003e, this lens can be used on \u003cstrong\u003efull-frame cameras\u003c\/strong\u003e (note: slight vignetting occurs at infinity focus but not in macro mode)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Laowa 60mm F2.8 2x Lens Ultra-Macro lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-60mm-F2-8-2x-Lens-Ultra-Macro-lens-lifestyle-photo-5.webp?v=1741967489\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eVersatile Macro \u0026amp; Portrait Photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for macro enthusiasts\u003c\/strong\u003e – Captures everything from \u003cstrong\u003efine textures to extreme close-ups\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless transition between macro and standard photography\u003c\/strong\u003e – No need for extension tubes or additional accessories\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh image quality\u003c\/strong\u003e – Produces \u003cstrong\u003esharp details, excellent colour accuracy, and minimal distortion\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Laowa 60mm F2.8 2x Lens Ultra-Macro lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-60mm-F2-8-2x-Lens-Ultra-Macro-lens-lifestyle-photo-4.webp?v=1741967489\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eBuilt for Precision \u0026amp; Creative Flexibility\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose-to-Circular Aperture Design\u003c\/strong\u003e – Allows for \u003cstrong\u003epleasing background blur\u003c\/strong\u003e and \u003cstrong\u003esmooth out-of-focus areas\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Lens Barrel\u003c\/strong\u003e – Ensures \u003cstrong\u003emaximum strength and longevity\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible with Multiple Mounts\u003c\/strong\u003e – Available for \u003cstrong\u003eCanon EF, Nikon F, Sony Alpha, and Pentax K\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Laowa 60mm F2.8 2x Lens Ultra-Macro lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-60mm-F2-8-2x-Lens-Ultra-Macro-lens-lifestyle-photo-2.webp?v=1741967489\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 60mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnification Ratio:\u003c\/strong\u003e 2:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 9 elements in 7 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 14\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible Sensor Formats:\u003c\/strong\u003e APS-C \u0026amp; Full-Frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Type:\u003c\/strong\u003e Manual\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Sturdy yet lightweight for macro flexibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat’s Included?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLaowa 60mm f\/2.8 2X Ultra-Macro Lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens Pouch\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFront and Rear Lens Caps\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eComplimentary Filter\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Laowa 60mm F2.8 2x Lens Ultra-Macro lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-60mm-F2-8-2x-Lens-Ultra-Macro-lens-lifestyle-photo-3.webp?v=1741967489\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Laowa 60mm f\/2.8 2X Ultra-Macro Lens?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e2X magnification without extension tubes, perfect for extreme close-ups\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAlso functions as a portrait lens with sharp image quality\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eExceptional build quality with a durable metal barrel\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFourteen-blade aperture for smooth, artistic bokeh\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSeamless macro-to-infinity focus for ultimate flexibility\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFrom detailed macro shots to crisp portraits, the Laowa 60mm f\/2.8 2X Ultra-Macro Lens delivers unmatched versatility, making it an essential tool for photographers looking to explore both worlds in a single lens.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Laowa","offers":[{"title":"Canon EF","offer_id":40311658872929,"sku":"0687927782464","price":409.0,"currency_code":"GBP","in_stock":true},{"title":"Nikon F","offer_id":40311658905697,"sku":"0687927782471","price":409.0,"currency_code":"GBP","in_stock":false},{"title":"Sony FE","offer_id":40311658938465,"sku":"0683203854986","price":409.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Laowa-60mm-F2-8-2x-Lens-Ultra-Macro-lens-product-photo-3.webp?v=1741967359"},{"product_id":"canon-ef-24-70mm-f2-8-l-ii-usm-lens","title":"Canon EF 24-70mm F2.8 L II USM Lens","description":"\u003ch2\u003eCanon EF 24-70mm f\/2.8L II USM Lens\u003c\/h2\u003e\n\u003cp\u003eThe Canon EF 24-70mm f\/2.8L II USM Lens sets the standard for professional-quality standard zoom lenses, offering exceptional image quality and a fast f\/2.8 maximum aperture across its versatile zoom range. Perfectly suited for full-frame EOS cameras, it is an essential companion for photographers seeking top-tier performance and reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-ef-24-70mm-f-2-8l-ii-usm-sample-photo-1.webp?v=1733743307\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuperlative Image Quality:\u003c\/strong\u003e Incorporates next-generation optical design with aspherical lens elements and UD glass to ensure sharpness and clarity throughout the zoom range.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile 24-70mm Zoom Range:\u003c\/strong\u003e Ideal for a wide range of applications including landscape, travel, portraiture, and photojournalism, providing flexibility in capturing various subjects and scenes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLow-Light Performance:\u003c\/strong\u003e Maintains a fast f\/2.8 aperture throughout the zoom range, enabling handheld shooting in low-light conditions with minimal noise and exceptional detail.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eL-Series Build Quality:\u003c\/strong\u003e Built to withstand the rigors of professional use, featuring robust construction with weather sealing against dust and moisture. Fluorine coatings on the front and rear elements facilitate easy cleaning.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUltra-Sonic Motor (USM) Autofocus:\u003c\/strong\u003e Ring-type USM motor ensures fast, silent, and precise autofocus performance. Full-time manual focus override allows for instant adjustments without switching out of AF mode.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eClose Focusing Capability:\u003c\/strong\u003e Offers a closest focusing distance of 0.38m and a maximum magnification of 0.21x, enhancing versatility for close-up shots with detailed clarity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBeautiful Background Blur:\u003c\/strong\u003e Boasts a nine-bladed circular aperture for smooth and appealing bokeh, enhancing the visual impact of portraits and subject isolation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-ef-24-70mm-f-2-8l-ii-usm-sample-photo-2.webp?v=1733743307\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDesigned for Professionals\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Canon EF 24-70mm f\/2.8L II USM Lens exemplifies professional-grade quality and versatility, making it an indispensable tool for photographers who demand nothing but the best. From wide-angle landscapes to tight portraits, its superior optics and robust build ensure consistent performance in any environment.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-ef-24-70mm-f-2-8l-ii-usm-sample-photo-4.webp?v=1733743307\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEnhance Your Photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eExperience unparalleled image quality and reliability with the Canon EF 24-70mm f\/2.8L II USM Lens. Whether you're capturing everyday scenes or high-pressure assignments, this lens delivers the precision and clarity needed to elevate your photography to new heights.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-ef-24-70mm-f-2-8l-ii-usm-sample-photo-3.webp?v=1733743307\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eExplore Limitless Creativity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eUnlock the full potential of your full-frame EOS camera with the Canon EF 24-70mm f\/2.8L II USM Lens. Perfect for professionals and enthusiasts alike, it combines cutting-edge technology with legendary Canon craftsmanship to redefine what's possible in visual storytelling.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca rel=\"noopener noreferrer\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-ef-16-35mm-f-4l-is-usm-lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-ef-16-35mm-f-4l-is-usm-lens\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066388492385,"sku":"4960999780719","price":1995.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-ef-24-70mm-f-2-8l-ii-usm-lens-product-front-view.webp?v=1737560444"},{"product_id":"zeiss-planar-50mm-f1-4-ze-canon-fit-lens","title":"Zeiss Planar 50mm F1.4 ZE - Canon Fit Lens","description":"\u003ch2\u003e\u003cstrong\u003eZeiss Planar 50mm F1.4 ZE - Canon Fit Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe focal length of the Planar T* 1,4\/50 is equal to the perspective of the human eye. Its fast aperture and exceptional compactness are its outstanding features. This lens produces a pleasing portrait style quality at the widest aperture and sharpens considerably beyond f\/4 for any general-purpose application.\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-classic-feature-excellent-image-quality.ts-1572956027657.jpg?v=1711639756\" alt=\"\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe famous symmetric lens design was invented by Dr Paul Rudolph at ZEISS in 1896. The Planar lens is the most successful camera lens design – and, by the way, the most plagiarised – ever created. It provides the lens designer with numerous means to correct aberrations extraordinarily well. Its performance is very constant over a wide range of imaging ratios, enabling such a versatile lens variety as the Makro-Planar lens.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eZEISS Classic lenses – a tradition of excellence\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe ZEISS Classic lenses have enjoyed an outstanding reputation with photographers all over the world for many years now – and rightly so. The solid all-metal mount ensures constant functionality and image performance, regardless of the number of photographs taken. Manual focusing promotes creativity in the design of the image.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-classic-feature-t-coating.ts-1572956028178.jpg?v=1711639756\" alt=\"\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHigh-Speed Lens\u003c\/strong\u003e\u003cbr\u003eImpressive photographs captured in low light always begin with a fast lens for a system or SLR camera. Because, a fast, high-performance lens captures as much light as possible. A lens with a large maximum aperture leads to the best results when shooting in an unfavourable light.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIdeal aperture with nine blades\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003ePhotographers want to guide the observer through the image. Minimal depth of focus is often used as a design element. This keeps the background intentionally blurred to keep the attention of the observer on the main subject. These different representations of the blurred areas, as well as the quality of the transition, are referred to as the Bokeh of a lens. The finely tuned features of the optical design on ZEISS SLR lenses ensure a particularly harmonious effect on the blurred areas of the image. The nine diaphragm blades and the resulting, virtually circular aperture on ZEISS SLR lenses are crucial to a favourable rendition of highlights in the fore and background.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-classic-feature-ideal-aperture-planar-1450.ts-1572956027750.jpg?v=1711639756\" alt=\"\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eExcellent image quality\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe range of ZEISS T*® lenses offers the highest possible standards in terms of performance, reliability and, of course, image quality. Quite simply, they are superior in every way. You can count on highly advanced flare control for crisp and brilliant images, for example. And virtually zero geometric distortion, ensuring precise accuracy when reproducing shapes – especially useful when photographing products and architecture.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Screenshot_2024-03-28_at_15.37.04.jpg?v=1711640366\" alt=\"\" data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eElaborate stray light reduction\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eRich, vibrant colours are vital to creating a lasting impression. Stray light in the lens, however, would lead to a brightening of the image, which is particularly visible in shadow areas. Image contrast is lowered; the image appears dull and bleached. We combine various, elaborate techniques to reduce unwanted stray light. For example, all lens elements are coated with the famous ZEISS T*® anti-reflective coating. 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Coating\u003c\/strong\u003e\u003cbr\u003ePentax's premium multi-layer coating minimises reflections, reducing flare and ghosting for clear, high-contrast images—even in challenging lighting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eED and Super-Low Dispersion Elements\u003c\/strong\u003e\u003cbr\u003eDelivers sharp, high-resolution images across the frame while minimising chromatic aberrations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRounded Aperture Diaphragm\u003c\/strong\u003e\u003cbr\u003eProduces smooth, pleasing bokeh for more natural-looking out-of-focus areas.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eQuiet, Precise Autofocus\u003c\/strong\u003e\u003cbr\u003eLens-integrated DC motor offers smooth and near-silent AF performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeather-Resistant (WR) Design\u003c\/strong\u003e\u003cbr\u003eSeven seals provide protection against rain, mist, and splashes when paired with WR Pentax DSLRs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSignature Limited Series Build Quality\u003c\/strong\u003e\u003cbr\u003eHand-machined aluminium barrel, cap, and hood with elegant knurled zoom ring for refined operation and a premium tactile feel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Pentax_HD_DA_20-40mm_f2.8-4.0_ED.jpg?v=1712317070\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 20–40mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e35mm Equivalent\u003c\/strong\u003e: 30.5–61.5mm (APS-C 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283g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMount Type\u003c\/strong\u003e: Pentax KAF3\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e: Front and rear caps, dedicated hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eAll-purpose everyday use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTravel and street photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePortraits and lifestyle imagery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWeather-resistant outdoor shooting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePhotographers who value both aesthetics and performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA unique blend of \u003cstrong\u003eprecision optics\u003c\/strong\u003e, \u003cstrong\u003epremium construction\u003c\/strong\u003e, and \u003cstrong\u003epractical versatility\u003c\/strong\u003e, the Pentax HD DA 20-40mm Limited is an exceptional choice for Pentax users seeking a beautifully made, high-performance zoom for daily shooting.\u003c\/p\u003e","brand":"Pentax","offers":[{"title":"Default Title","offer_id":40066394521697,"sku":"027075274747","price":899.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/pentax_hd_da_20-40mm_ed_lens_-_black_1_1.jpg?v=1654865465"},{"product_id":"canon-ef-s-17-55mm-f2-8-is-usm-lens","title":"Canon EF-S 17-55mm f2.8 IS USM Lens","description":"\u003ch2\u003eCanon EF-S 17-55mm f\/2.8 IS USM Lens: Redefine Your Photography\u003c\/h2\u003e\n\u003cp\u003eUnlock the full potential of your Canon EF-S mount camera with the Canon EF-S 17-55mm f\/2.8 IS USM Lens, a premium wide-angle zoom lens designed to elevate your creativity and deliver professional-grade results. Engineered for versatility and performance, this lens is the perfect companion for everything from landscapes and portraits to low-light photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-ef-s-17-55mm-f-2-8-is-usm-sample-photo-2.webp?v=1733742856\"\u003e\u003c\/p\u003e\n\u003ch4\u003eVersatile Wide-Angle Zoom (27-88mm equivalent)\u003c\/h4\u003e\n\u003cp\u003eWith an effective focal range of approximately 27-88mm (35mm equivalent), this lens offers exceptional flexibility for a variety of shooting scenarios. Capture expansive landscapes, striking architectural details, or intimate portraits—all with one lens. The wide-angle capability introduces a dynamic sense of space, adding depth and perspective to your shots.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-ef-s-17-55mm-f-2-8-is-usm-sample-photo-3.webp?v=1733742856\"\u003e\u003c\/p\u003e\n\u003ch4\u003eBright and Consistent f\/2.8 Aperture\u003c\/h4\u003e\n\u003cp\u003eSay goodbye to compromised shots in low-light conditions. The fixed f\/2.8 aperture ensures consistent exposure throughout the entire zoom range. Whether you're shooting indoors, during golden hour, or at twilight, this lens allows for faster shutter speeds and beautifully shallow depth-of-field effects.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-ef-s-17-55mm-f-2-8-is-usm-sample-photo-5.webp?v=1733742856\"\u003e\u003c\/p\u003e\n\u003ch4\u003eAdvanced Image Stabilization (IS)\u003c\/h4\u003e\n\u003cp\u003eCanon’s 3-stop Image Stabilizer (IS) technology ensures sharp, blur-free images even in challenging conditions. Ideal for handheld shooting, the IS system compensates for camera shake, enabling up to three stops slower shutter speeds without sacrificing image clarity. This feature shines in low-light scenarios, fast-moving scenes, and when shooting on the go.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-ef-s-17-55mm-f-2-8-is-usm-sample-photo-1.webp?v=1733742856\"\u003e\u003c\/p\u003e\n\u003ch4\u003eSilky Smooth, Quiet Autofocus\u003c\/h4\u003e\n\u003cp\u003eEquipped with a Ring-type Ultrasonic Motor (USM), this lens delivers lightning-fast, near-silent autofocus—perfect for capturing spontaneous moments or recording video. Its precise focusing mechanism offers excellent control, with a full-time manual focus override that allows seamless fine-tuning without switching out of autofocus mode.\u003c\/p\u003e\n\u003ch4\u003eStunning Background Blur\u003c\/h4\u003e\n\u003cp\u003eAchieve breathtaking background separation with the circular aperture design, which ensures smooth and natural bokeh. This feature is perfect for portrait photographers looking to emphasise their subject while creating a dreamy, defocused background.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-ef-s-17-55mm-f-2-8-is-usm-sample-photo-4.webp?v=1733742856\"\u003e\u003c\/p\u003e\n\u003ch4\u003eEnhanced Image Quality with Super Spectra Coating\u003c\/h4\u003e\n\u003cp\u003eCanon's Super Spectra coatings minimise ghosting and flare, common issues in digital photography, and enhance overall colour accuracy and contrast. These coatings ensure your images are rich, vivid, and true-to-life, even in challenging lighting conditions.\u003c\/p\u003e\n\u003ch4\u003eOptimised Flash Performance\u003c\/h4\u003e\n\u003cp\u003eFor seamless integration with Canon’s E-TTL II flash system, this lens transmits distance information directly to the camera. This ensures precise flash metering, giving you optimal exposure in every shot, whether you're working in a studio or shooting an event.\u003c\/p\u003e\n\u003ch4\u003eOptional Lens Hood for Enhanced Protection\u003c\/h4\u003e\n\u003cp\u003eExpand your creative capabilities with the optional lens hood, designed to minimise lens flare and protect your lens from the elements. Perfect for outdoor photographers who want added durability and control.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the Canon EF-S 17-55mm f\/2.8 IS USM Lens?\u003c\/h3\u003e\n\u003cp\u003eThis lens is your ticket to professional-level results without the complexity of multiple lenses. Its combination of advanced optical performance, robust features, and versatility makes it an indispensable tool for both hobbyists and professionals. From wide-angle landscapes to close-up portraits, every shot is rendered with precision and clarity.\u003c\/p\u003e\n\u003cp\u003eWhether you're a travel photographer, a portrait artist, or someone looking to take their everyday photography to the next level, the Canon EF-S 17-55mm f\/2.8 IS USM is the perfect investment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpgrade your gear today and experience photography like never before. Order now and take the first step towards creating unforgettable images!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-ef-s-17-55mm-f2-8-is-usm-lens-1\" title=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-ef-s-17-55mm-f2-8-is-usm-lens-1\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066395078753,"sku":"4960999354798","price":939.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/canon-ef-s-17-55mm-f-2-8-is-usm-lens-product-back-view.webp?v=1737564110"},{"product_id":"pentax-hd-d-fa-24-70mm-f2-8-ed-sdm-wr-lens","title":"Pentax HD D-FA 24-70mm F2.8 ED SDM WR Lens","description":"\u003ch2\u003e\u003cstrong\u003ePentax HD D-FA 24-70mm F\/2.8 ED SDM WR Lens – Professional Standard Zoom\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch4\u003e\u003cstrong\u003eFast \u0026amp; Versatile Standard Zoom for Pentax Full-Frame \u0026amp; APS-C DSLRs\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003ePentax HD D-FA 24-70mm F\/2.8 ED SDM WR\u003c\/strong\u003e is a \u003cstrong\u003ehigh-performance standard zoom lens\u003c\/strong\u003e, offering \u003cstrong\u003eexceptional image quality, a bright constant F\/2.8 aperture, and rugged weather resistance\u003c\/strong\u003e. Designed for \u003cstrong\u003ePentax full-frame K-mount DSLRs\u003c\/strong\u003e, this lens delivers \u003cstrong\u003esharp, high-contrast images across a versatile 24-70mm focal range\u003c\/strong\u003e, making it \u003cstrong\u003eideal for landscapes, portraits, events, and low-light shooting\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/ex-thumb-pic09.jpg?v=1711722615\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWith an \u003cstrong\u003eadvanced optical design featuring Extra-Low Dispersion (ED) and aspherical elements\u003c\/strong\u003e, this lens minimises \u003cstrong\u003eaberrations, distortion, and flare\u003c\/strong\u003e. 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src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/ex-thumb-pic08_1.jpg?v=1711722615\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWeather-Sealed (WR) Construction for Outdoor Reliability\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpecial seals protect against moisture and dust\u003c\/strong\u003e, ensuring \u003cstrong\u003erugged durability for outdoor shooting\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs with Pentax weather-resistant DSLR bodies\u003c\/strong\u003e, creating a \u003cstrong\u003ereliable all-weather system\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Pentax HD D-FA 24-70mm F\/2.8?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright F\/2.8 aperture for excellent low-light performance and background 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look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eReliable Performance\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCanon L-Series durability and weather resistance ensure consistent performance in demanding conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSeamless Integration\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOptimised for the EOS R system, the RF 28-70mm f\/2L USM leverages advanced communication for fast, precise, and smooth operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003eWhy Choose the Canon RF 28-70mm f\/2L USM Lens?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrime Lens Quality in a Zoom\u003c\/strong\u003e: Offers professional-grade sharpness and clarity across its entire focal 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Experience the freedom to push your creative boundaries with this groundbreaking lens for the Canon EOS R system.\u003c\/p\u003e\n\u003cp\u003eFor full specification click \u003ca title=\"Expanded Specifications Canon RF 28-70mm f\/2L USM Lens\" href=\"https:\/\/carmarthencameras.com\/pages\/expanded-specifications-canon-rf-28-70mm-f-2l-usm-lens\" target=\"_blank\"\u003eHere\u003c\/a\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":40066401796193,"sku":"4549292115642","price":3299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/28-70_thumbnail.jpg?v=1692153979"},{"product_id":"fujifilm-fuji-xf-50mm-f2-r-wr-lens-black","title":"Fujifilm Fujinon XF 50mm f2 R WR Lens - Black","description":"\u003ch2\u003e\u003cstrong\u003eFujifilm XF 50mm f\/2 R WR Lens – Black\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Sharp, and Built for Everyday Photography\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 50mm f\/2 R WR Lens\u003c\/strong\u003e is a premium mid-telephoto prime designed for \u003cstrong\u003eFujifilm X Series mirrorless cameras\u003c\/strong\u003e. 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Its fast aperture, refined optics, and weather-resistant construction make it a go-to lens for photographers seeking a perfect blend of performance, reliability, and creative potential.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066403926113,"sku":"4547410340990","price":429.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-f2-R-WR-Product-Photo-2.webp?v=1760447609"},{"product_id":"nikon-af-s-dx-nikkor-35mm-f1-8-lens","title":"Nikon AF-S DX Nikkor 35mm f1.8 lens","description":"\u003ch2\u003eNikon AF-S DX Nikkor 35mm f\/1.8G Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon AF-S DX Nikkor 35mm f\/1.8G Lens\u003c\/strong\u003e is a versatile and lightweight prime lens, perfect for DX-format cameras. 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Its fast aperture, sharp optics, and versatile focal length make it perfect for capturing life’s moments with clarity and style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElevate your photography with the Nikon 35mm f\/1.8G – compact, bright, and endlessly creative.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066408349793,"sku":"018208021833","price":169.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/nikon35f1.8_1.jpg?v=1654865108"},{"product_id":"panasonic-30mm-f2-8-asph-mega-ois-mft-lens","title":"Panasonic 30mm f2.8 ASPH Mega OIS MFT Lens","description":"\u003ch2\u003ePanasonic 30mm f2.8 ASPH Mega OIS MFT Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePanasonic 30mm f2.8 ASPH Mega OIS MFT Lens\u003c\/strong\u003e is a compact and versatile macro lens designed for \u003cstrong\u003eMicro Four Thirds (MFT)\u003c\/strong\u003e cameras. With a \u003cstrong\u003e60mm equivalent focal length\u003c\/strong\u003e in 35mm terms, this lens is perfect for capturing stunning macro shots with life-size magnification. 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Whether you're photographing intricate subjects like flowers or capturing everyday moments, this lens offers exceptional depth of field and sharpness, making it a go-to option for macro enthusiasts.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Panasonic_30mm_f2.8_ASPH_Mega_OIS_MFT_Lens_1_H-HS030E_Sample_Image.webp?v=1729261733\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eHigh-Speed Autofocus with 240 fps Drive\u003c\/h3\u003e\n\u003cp\u003eThe lens is equipped with a \u003cstrong\u003estepping motor\u003c\/strong\u003e for smooth and silent focusing, making it ideal for both photography and videography. 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Whether capturing fine details or achieving stunning bokeh, the \u003cstrong\u003ewide F\/1.8 aperture\u003c\/strong\u003e provides \u003cstrong\u003ebeautiful background separation\u003c\/strong\u003e while maintaining outstanding clarity.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eCutting-Edge Optical Design for Stunning Image Quality\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Resolution Performance\u003c\/strong\u003e – Designed to meet the demands of modern high-megapixel cameras, delivering outstanding sharpness and clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoulded Glass Aspherical Elements\u003c\/strong\u003e – Reduces distortion and chromatic aberrations, ensuring accurate colour reproduction and crisp details.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLD (Low Dispersion) Glass\u003c\/strong\u003e – Minimises colour fringing for superior contrast and image clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular 9-Blade Aperture\u003c\/strong\u003e – Creates a \u003cstrong\u003esmooth, natural bokeh\u003c\/strong\u003e, enhancing subject isolation for artistic shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimal Relative Illumination\u003c\/strong\u003e – Maintains consistent brightness across the entire frame, eliminating vignetting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/f013_img_02.jpg?v=1712241998\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAdvanced Coatings for Maximum Light Transmission\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eeBAND and BBAR Coatings\u003c\/strong\u003e – Suppress ghosting and flare, ensuring exceptional contrast and colour fidelity, even in challenging lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e – Repels water, oil, and fingerprints, making the front element easy to clean and resistant to smudging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003ePrecision Autofocus \u0026amp; Superior Handling\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltrasonic Silent Drive (USD)\u003c\/strong\u003e – Provides \u003cstrong\u003efast, accurate, and whisper-quiet autofocus\u003c\/strong\u003e, ideal for both photography and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11.4\" (29cm) Minimum Focus Distance (MOD)\u003c\/strong\u003e – Enables \u003cstrong\u003eclose-up shots with beautiful background blur\u003c\/strong\u003e, perfect for creative compositions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/f013_img_05.jpg?v=1712241997\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eBuilt for Durability \u0026amp; All-Weather Performance\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture-Resistant Construction\u003c\/strong\u003e – Ensures reliability in challenging shooting conditions, protecting against dust and moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRobust Build Quality\u003c\/strong\u003e – A sleek, ergonomic design with a solid construction that complements Nikon DSLR bodies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Tamron 45mm F\/1.8 VC USD?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e✔ \u003cstrong\u003eUnmatched Optical Quality\u003c\/strong\u003e – Delivers edge-to-edge sharpness, vibrant colours, and lifelike detail.\u003cbr\u003e✔ \u003cstrong\u003eIndustry-First VC Integration in a Standard Prime Lens\u003c\/strong\u003e – Reduces camera shake for sharper handheld shots.\u003cbr\u003e✔ \u003cstrong\u003eIdeal for a Wide Range of Photography\u003c\/strong\u003e – Perfect for portraits, landscapes, street photography, and low-light scenes.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/f013_img_04.jpg?v=1712241998\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eUpgrade Your Photography with the Tamron 45mm F\/1.8 VC USD\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eExperience the power of \u003cstrong\u003eexceptional image quality, cutting-edge technology, and versatile shooting capabilities\u003c\/strong\u003e in a single, compact lens. Whether you're a professional or an enthusiast, the \u003cstrong\u003eTamron 45mm F\/1.8 VC USD\u003c\/strong\u003e is designed to take your photography to the next level.\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":40066412609633,"sku":"4960371005928","price":499.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/TamronSP35mmF1.8DiVCUSD_SP45mmF1.8DiVCUSDProductPhoto4.webp?v=1740670158"},{"product_id":"zeiss-milvus-50mm-f2-camera-lens-for-canon","title":"Zeiss Milvus 50mm F2 camera lens For Canon","description":"\u003ch2\u003eZeiss Milvus 50mm f\/2 Macro Lens for Canon EF Mount\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Precision Macro and Portrait Photography for Full-Frame Canon DSLRs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eZeiss Milvus 50mm f\/2 Macro Lens for Canon EF\u003c\/strong\u003e is a premium manual-focus prime lens built to deliver exceptional clarity, contrast, and control for modern high-resolution DSLRs. Whether you're capturing the intricate detail of macro subjects or aiming for natural, lifelike portraiture, this lens is engineered for professionals who demand both optical perfection and creative precision.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-milvus-feature-excellent-imagery.ts-1572955813745.jpg?v=1711638250\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eDesigned for High-Resolution Camera Systems\u003c\/h3\u003e\n\u003cp\u003eSpecifically optimised for today’s advanced full-frame Canon DSLR cameras, the Milvus 50mm f\/2 unlocks the full potential of ultra-high-resolution sensors. 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It also doubles as a brilliant all-purpose lens, delivering standout performance for portraits, product photography, and fine art imagery.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-milvus-250m-application-01.ts-1555576651949.jpg?v=1711638250\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSuperior Manual Focus Control\u003c\/h3\u003e\n\u003cp\u003eEngineered with a long focus throw and ultra-smooth manual mechanics, the Milvus 50mm f\/2 allows for precise, tactile focus control. Engraved scales in both feet and metres aid in repeatable accuracy, while the large, rubberised focus ring enhances usability during handheld shooting or rig-mounted video work.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-milvus-feature-precise-manual-focusing.ts-1572955814017.jpg?v=1711631495\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced Optical Performance in Every Light\u003c\/h3\u003e\n\u003cp\u003eEach Zeiss Milvus lens is coated with the renowned \u003cem\u003eT anti-reflective coating\u003c\/em\u003e*, reducing flare and ghosting to an absolute minimum. Additional internal blackening, light traps, and specially shaped components further eliminate stray light and reflections — perfect for working in backlit or high-contrast scenes.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-milvus-250m-application-04.ts-1555576651769.jpg?v=1711638250\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFloating Elements Design for Edge-to-Edge Sharpness\u003c\/h3\u003e\n\u003cp\u003eThanks to Zeiss’s \u003cstrong\u003eFloating Elements Design\u003c\/strong\u003e, the lens maintains high image quality from close focusing distances to infinity. This complex internal mechanism adjusts the spacing of elements during focusing, ensuring constant optical performance regardless of subject distance.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/zeiss-milvus-250m-application-03.ts-1555576651900.jpg?v=1711638250\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWeather-Sealed, All-Metal Construction\u003c\/h3\u003e\n\u003cp\u003eCrafted with durability in mind, the lens features an \u003cstrong\u003eall-metal barrel\u003c\/strong\u003e and \u003cstrong\u003edust- and splash-resistant seals\u003c\/strong\u003e, giving you the confidence to shoot in a wide range of conditions. 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Drawing directly from the acclaimed \u003cstrong\u003eSigma 24-70mm f\/2.8 DG DN Art\u003c\/strong\u003e, this lens offers the same sharpness and clarity but in a more compact, everyday-friendly body.\u003c\/p\u003e\n\u003cp\u003ePerfect for \u003cstrong\u003etravel, street, portraits, events, and everyday shooting\u003c\/strong\u003e, it’s a versatile standard zoom that delivers \u003cstrong\u003eprofessional-level results\u003c\/strong\u003e without the weight of a full Art-series lens.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-16.webp?v=1758890996\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFull-frame coverage\u003c\/strong\u003e for Sony E-mount mirrorless cameras\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eConstant \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e for low-light shooting and creative depth of field\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical design:\u003c\/strong\u003e 16 elements in 12 groups (3 aspherical, 2 FLD, 2 SLD)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuper Multi-Layer \u0026amp; Nano Porous Coatings\u003c\/strong\u003e to suppress flare and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWater- and oil-repellent front coating\u003c\/strong\u003e for easier cleaning and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight and portable – designed for everyday carry\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmooth autofocus performance optimised for stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContemporary line build: balance of performance and portability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-15.webp?v=1758891013\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eProfessional-Grade Optics in a Compact Form\u003c\/h3\u003e\n\u003cp\u003eThe lens features a cutting-edge design that corrects aberrations other systems cannot fix in-camera, including \u003cstrong\u003eaxial chromatic aberration\u003c\/strong\u003e and \u003cstrong\u003esagittal coma flare\u003c\/strong\u003e. This ensures images remain \u003cstrong\u003epin-sharp from centre to corner\u003c\/strong\u003e, even at wide apertures.\u003c\/p\u003e\n\u003cp\u003eThanks to advanced coatings, it delivers excellent contrast and colour fidelity, even in \u003cstrong\u003ebacklit conditions\u003c\/strong\u003e, making it reliable in challenging lighting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-14.webp?v=1758891031\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePortability Without Compromise\u003c\/h3\u003e\n\u003cp\u003eUnlike many f\/2.8 standard zooms, the \u003cstrong\u003e28-70mm DG DN Contemporary\u003c\/strong\u003e is designed to be light enough for \u003cstrong\u003edaily use and travel\u003c\/strong\u003e. Despite its compact size, it offers optical performance that rivals heavier Art-series lenses, making it an ideal choice for photographers who want \u003cstrong\u003etop-quality results in a smaller package\u003c\/strong\u003e.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-11.webp?v=1758891064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eEveryday Versatility\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeddings \u0026amp; events:\u003c\/strong\u003e Low-light performance and versatile focal range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTravel \u0026amp; street:\u003c\/strong\u003e Lightweight design makes it easy to carry all day\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePortraits:\u003c\/strong\u003e Smooth bokeh with subject isolation at f\/2.8\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVideo:\u003c\/strong\u003e Quiet AF performance and well-controlled optical flaws for clean footage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-8.webp?v=1758891092\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the Sigma 28-70mm f\/2.8 DG DN Contemporary?\u003c\/h3\u003e\n\u003cp\u003eThis lens is perfect for photographers who want \u003cstrong\u003eprofessional image quality\u003c\/strong\u003e without carrying heavy gear. It provides the \u003cstrong\u003espeed, sharpness, and reliability\u003c\/strong\u003e of a pro-grade standard zoom in a lighter, more compact form—making it ideal for \u003cstrong\u003eeveryday creatives, travellers, and hybrid shooters\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-1.webp?v=1758891110\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003e28-70mm f\/2.8 DG DN Contemporary\u003c\/strong\u003e sits alongside the \u003cstrong\u003e24-70mm f\/2.8 DG DN Art\u003c\/strong\u003e, offering two complementary solutions: the \u003cstrong\u003eArt\u003c\/strong\u003e for those who demand the ultimate in professional performance across all focal lengths, and the \u003cstrong\u003eContemporary\u003c\/strong\u003e for those prioritising \u003cstrong\u003eportability with exceptional image quality\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-13.webp?v=1758891127\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":40066418475105,"sku":"85126592653","price":779.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Product-Photo-4.webp?v=1758890690"},{"product_id":"sony-50mm-e-mount-f1-8-oss-lens-black","title":"Sony E 50mm f1.8 OSS APS-C Lens","description":"\u003ch2\u003eSony 50mm E-Mount f\/1.8 OSS Lens - Black\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony E 50mm f\/1.8 OSS Lens is the ideal choice for portrait photography and a variety of other subjects. Its f\/1.8 maximum aperture and built-in Optical SteadyShot image stabilisation ensure stunning picture quality, even in low-light conditions. With a stylish, lightweight design and high-quality finish, this lens combines form and function seamlessly.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003e50mm Fixed Focal Length\u003c\/h4\u003e\n\u003cp\u003ePerfect for portraits and versatile enough for a range of other subjects.\u003c\/p\u003e\n\u003ch4\u003eF1.8 Maximum Aperture\u003c\/h4\u003e\n\u003cp\u003eDelivers impressive low-light performance and shallow depth of field for striking images.\u003c\/p\u003e\n\u003ch4\u003eStylish and Lightweight Design\u003c\/h4\u003e\n\u003cp\u003eCombines a high-quality finish with a compact, portable build.\u003c\/p\u003e\n\u003ch4\u003eBuilt-in Optical SteadyShot Image Stabilisation\u003c\/h4\u003e\n\u003cp\u003eEnsures smooth, blur-free photos and videos when shooting handheld.\u003c\/p\u003e\n\u003ch4\u003e7-Blade Circular Aperture\u003c\/h4\u003e\n\u003cp\u003eCreates beautiful, natural defocus effects or ‘bokeh’ for more artistic shots.\u003c\/p\u003e\n\u003ch3\u003eHigh-Quality Portraits\u003c\/h3\u003e\n\u003cp\u003eThe Sony E 50mm f\/1.8 OSS Lens is perfect for capturing stunning portraits with its fixed 50mm focal length and wide f\/1.8 aperture. The combination of these features allows for beautifully blurred backgrounds and sharp subjects, making your portraits stand out.\u003c\/p\u003e\n\u003ch3\u003eBlur-Free Images\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilisation within the lens ensures that your photos and videos remain smooth and blur-free, even when shooting handheld. This feature is particularly useful in low-light situations or when you don’t have a tripod on hand.\u003c\/p\u003e\n\u003ch3\u003eSmooth Defocusing\u003c\/h3\u003e\n\u003cp\u003eThis lens features a 7-blade circular aperture, which creates more natural, rounded defocus effects compared to standard polygon-shaped apertures. This results in beautiful ‘bokeh’ that enhances the aesthetic quality of your images.\u003c\/p\u003e\n\u003ch3\u003eRefined Optical Performance\u003c\/h3\u003e\n\u003cp\u003eThe innovative optical design of the Sony E 50mm f\/1.8 OSS Lens effectively minimises distortion and chromatic aberration, ensuring clear, high-quality images. Whether you're shooting portraits, landscapes, or close-ups, this lens delivers exceptional performance.\u003c\/p\u003e\n\u003ch3\u003eFast, Agile Focusing\u003c\/h3\u003e\n\u003cp\u003eAn internal focusing mechanism ensures that the lens barrel does not move, allowing for a more compact design, faster autofocus response, and reduced minimum focusing distances. This feature makes the lens highly responsive and easy to use, perfect for capturing fleeting moments with precision.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: APS-C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 50mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm Equivalent Focal Length\u003c\/strong\u003e: 75mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups \/ Elements\u003c\/strong\u003e: 9\/8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View (APS-C)\u003c\/strong\u003e: 32°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 7\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.39m (1.28ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification Ratio\u003c\/strong\u003e: 0.16x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter\u003c\/strong\u003e: 49mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSize \u0026amp; Weight\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (D x L)\u003c\/strong\u003e: 62 x 62mm (2-1\/2 x 2-1\/2in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 202g (7.1oz.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's In The Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLens hood (ALC-SH116: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066419556449,"sku":"4905524952414","price":289.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-E-50mm-f1.8-OSS-Lens-product-photo-4.jpg?v=1723212426"},{"product_id":"nikon-40mm-f2-8-g-af-s-dx-micro-nikkor-lens","title":"Nikon AF-S DX Micro Nikkor 40mm f\/2.8G","description":"\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Jb7wfK1VSeY?si=E4oYTztABVP5vwSh\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eNikon AF-S DX Micro Nikkor 40mm f\/2.8G\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon 40mm f\/2.8 G AF-S DX Micro NIKKOR Lens\u003c\/strong\u003e is a versatile macro lens designed for Nikon DX-format cameras. Ideal for capturing stunning close-up shots with exceptional detail, this lens combines a fast maximum aperture with a true 1:1 reproduction ratio to deliver vivid, lifelike images.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 40mm (equivalent to 60mm in FX-format\/35mm terms)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/2.8 maximum aperture for excellent low-light performance and depth-of-field control\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReproduction Ratio\u003c\/strong\u003e: 1:1 for true macro imaging, allowing for life-size close-ups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosest Focusing Distance\u003c\/strong\u003e: Just 0.163 meters (16.3 cm), making it ideal for capturing fine details up close\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilent Wave Motor (SWM)\u003c\/strong\u003e: Provides accurate, whisper-quiet autofocus for undisturbed close-up photography\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eExceptional Macro Performance:\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon 40mm f\/2.8 G AF-S DX Micro NIKKOR Lens\u003c\/strong\u003e excels in capturing the finest details with its 1:1 reproduction ratio, making it perfect for macro photography. Whether you’re shooting intricate textures, tiny subjects, or detailed product shots, this lens delivers exceptional sharpness and clarity from infinity to life-size.\u003c\/p\u003e\n\u003ch3\u003eVersatile Aperture and Sharpness:\u003c\/h3\u003e\n\u003cp\u003eThe large \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e allows for beautiful subject isolation with a nicely blurred background (bokeh), while also contributing to sharp, clear images in low-light conditions. This makes the lens not only ideal for macro work but also versatile for general photography and portraits.\u003c\/p\u003e\n\u003ch3\u003eHigh-Resolution Detail:\u003c\/h3\u003e\n\u003cp\u003eDesigned to reveal the finest details, the \u003cstrong\u003e40mm f\/2.8 G AF-S DX Micro NIKKOR\u003c\/strong\u003e ensures high resolution and contrast in every shot. Its macro capabilities make it perfect for capturing detailed close-ups of flowers, insects, textures, or any subject where fine detail is crucial.\u003c\/p\u003e\n\u003ch3\u003eSilent Autofocus:\u003c\/h3\u003e\n\u003cp\u003eNikon’s \u003cstrong\u003eSilent Wave Motor (SWM)\u003c\/strong\u003e ensures precise and nearly silent autofocus operation, making it easier to shoot close-ups without disturbing your subject or interrupting the scene.\u003c\/p\u003e\n\u003ch3\u003eAdditional Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e: Lens hood and soft lens case are included to protect the lens and enhance usability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e: The lens is easy to handle and carry, making it a convenient choice for both macro and general photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCreative Possibilities:\u003c\/h3\u003e\n\u003cp\u003eExplore the world of macro photography with the \u003cstrong\u003eNikon 40mm f\/2.8 G AF-S DX Micro NIKKOR Lens\u003c\/strong\u003e. Whether capturing the delicate patterns on a flower petal, the intricate details of an insect’s eye, or the tiny features of a newborn, this lens offers the ability to focus in on the smallest details and bring them to life.\u003c\/p\u003e\n\u003ch3\u003eSpecifications:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 40mm (60mm equivalent)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/32\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReproduction Ratio\u003c\/strong\u003e: 1:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosest Focus Distance\u003c\/strong\u003e: 0.163m (16.3cm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 9 elements in 7 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 52mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Approx. 235g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilent Wave Motor (SWM)\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e: Lens hood, soft lens case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe \u003cstrong\u003eNikon 40mm f\/2.8 G AF-S DX Micro NIKKOR Lens\u003c\/strong\u003e is an excellent choice for photographers seeking to explore the world of macro photography, offering high-quality, detailed imagery in a compact and user-friendly design.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":40066420473953,"sku":"018208022007","price":299.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Nikon-NIKKOR-40mm-f2-8-G-AF-S-DX-Micro-Lens.webp?v=1737034739"},{"product_id":"tamron-24-70mm-f2-8-di-vc-usd-g2-lens-nikon-fit","title":"Tamron 24-70mm f2.8 Di VC USD G2 Lens - Nikon F Mount","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ZUlaR368_ks?si=BcSn8AcVkgsxr-Nl\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eTamron 24-70mm f\/2.8 Di VC USD G2 Lens – Nikon F Mount\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eTamron 24-70mm f\/2.8 Di VC USD G2\u003c\/strong\u003e lens offers professional-grade performance for Nikon cameras, delivering unmatched versatility, precision, and image quality. Designed to excel in a variety of shooting environments, from landscapes to portraits, this lens provides superior sharpness, vibrant colour reproduction, and reliable handling.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Tamron_24-70mm_1.jpg?v=1712238965\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast f\/2.8 Aperture\u003c\/strong\u003e: Perfect for low-light photography, stunning background separation, and consistent exposure across the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual MPU (Micro-Processing Unit)\u003c\/strong\u003e: Enhanced autofocus accuracy and the best-in-class vibration compensation for blur-free images and videos.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVC (Vibration Compensation) Technology\u003c\/strong\u003e: Features a dedicated processor for outstanding 5-stop stabilisation, ideal for handheld shooting in low light.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Design\u003c\/strong\u003e: Includes 17 elements in 12 groups with specialised glass materials like LD (Low Dispersion) and XR (Extra Refractive Index) elements to minimise distortion and chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eeBAND Coating\u003c\/strong\u003e: Reduces flare and ghosting for exceptional clarity and contrast, even in challenging backlit situations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e: The front element is water- and oil-repellent, making it easy to clean and resistant to environmental wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture-Resistant Construction\u003c\/strong\u003e: Weather-sealed to protect against moisture and dust, ensuring reliable performance in various conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing (IF) System\u003c\/strong\u003e: Maintains lens length during focusing, allowing for easier handling and use of filters.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZoom Lock Mechanism\u003c\/strong\u003e: Prevents unwanted zoom creep during transport or extended use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElectromagnetic Diaphragm\u003c\/strong\u003e: Provides precise and consistent aperture control, a feature now available for Nikon-mount lenses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Hood with Locking Mechanism\u003c\/strong\u003e: Prevents misalignment, ensuring consistent performance and avoiding vignetting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Tamron_24-70mm_3.jpg?v=1712238965\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSuperior Image Quality:\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eTamron 24-70mm G2\u003c\/strong\u003e lens is crafted for today’s high-resolution cameras. Its sophisticated optical construction minimises chromatic aberrations, distortion, and spherical aberrations while delivering stunning sharpness and clarity. With a fast f\/2.8 aperture, this lens excels in creating beautifully defocused backgrounds and is a perfect tool for professional portraiture, event photography, and video production.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Tamron_24-70mm.jpg?v=1712238965\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eExceptional Build Quality:\u003c\/h3\u003e\n\u003cp\u003eThis lens is engineered for durability and ease of use. Its robust yet lightweight design makes it perfect for photographers on the move. The \u003cstrong\u003eFluorine Coating\u003c\/strong\u003e and \u003cstrong\u003eMoisture-Resistant Construction\u003c\/strong\u003e ensure the lens performs flawlessly in challenging environments, from dusty landscapes to rainy outdoor shoots.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Tamron_24-70mm_2.jpg?v=1712238965\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 24-70mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Construction\u003c\/strong\u003e: 17 elements in 12 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size\u003c\/strong\u003e: 82mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 0.38m (15 inches)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilisation\u003c\/strong\u003e: Vibration Compensation (VC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 9 (rounded for beautiful bokeh)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Compatibility\u003c\/strong\u003e: Nikon F\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Tamron_24-70mm_7.jpg?v=1712239100\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eApplications:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortrait Photography\u003c\/strong\u003e: The f\/2.8 aperture and rounded 9-blade diaphragm create creamy, soft bokeh that isolates subjects beautifully.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLandscape Photography\u003c\/strong\u003e: With minimal chromatic aberration and distortion, this lens captures sharp and detailed landscapes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-Light Performance\u003c\/strong\u003e: The large aperture and advanced VC make it ideal for shooting indoors or in dim environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel Photography\u003c\/strong\u003e: Its wide zoom range and robust build make it a versatile companion for all travel adventures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Tamron_24-70mm6.jpg?v=1712239100\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the Tamron 24-70mm f\/2.8 G2?\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eTamron 24-70mm f\/2.8 Di VC USD G2 Lens\u003c\/strong\u003e offers unparalleled versatility and exceptional performance for professional and advanced photographers alike. Its fast aperture, cutting-edge stabilisation, and sophisticated optical design ensure stunning results across various photography genres.\u003c\/p\u003e\n\u003cp\u003eInvest in a lens that delivers \u003cstrong\u003esuperior performance, reliability, and creativity\u003c\/strong\u003e with the \u003cstrong\u003eTamron 24-70mm f\/2.8 G2 – Nikon Fit\u003c\/strong\u003e. Perfect for capturing every moment with stunning clarity and precision!\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":40066420670561,"sku":"4960371006420","price":1089.23,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/TamronSP24-70mmF2.8DiVCUSDG2ProductPhoto1.webp?v=1740669555"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm 2.8 G Master Full Frame Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/CXzWoaESyJM?si=Kk3cUIJH6dqzRx-D\" title=\"YouTube video player\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 24-70mm f2.8 GM Lens: High-Performance Flexibility\u003c\/h2\u003e\n\u003cp\u003eExperience the perfect blend of versatility and performance with the Sony FE 24-70mm f2.8 GM Lens. This fast, standard zoom lens is designed for E-mount mirrorless cameras and delivers exceptional image quality throughout its wide-angle to short telephoto range. Its constant f\/2.8 aperture, advanced optical design, and robust build make it an ideal choice for various shooting conditions and styles. Whether capturing expansive landscapes, detailed portraits, or dynamic events, this lens ensures sharp, clear, and vibrant results, making it an indispensable tool for both professional and enthusiast photographers.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-4.jpg?v=1723211295\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Compatible with Sony E-mount full-frame cameras.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/2.8 to f\/22\u003c\/strong\u003e: Maintains consistent performance and control over depth of field throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e: Includes one XA (extreme aspherical) element for superior surface precision and minimized spherical aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Controls chromatic aberrations and reduces colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Reduces surface reflections, flare, and ghosting for improved contrast and colour neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/strong\u003e: Quick, quiet, and precise autofocus with responsive manual focus handling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Design\u003c\/strong\u003e: Maintains lens length during focusing for easier handling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button; AF\/MF Switch\u003c\/strong\u003e: Easy access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Produces smooth, pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-3.jpg?v=1723211296\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Standard Zoom\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-70mm f2.8 GM Lens is a fast, standard zoom lens favoured for its versatility and high performance. Designed for E-mount mirrorless cameras, it covers wide-angle to short telephoto perspectives, making it ideal for a variety of subjects and shooting scenarios, from landscapes and portraits to travel and events.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-5.jpg?v=1723211296\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSuperior Optical Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8 Maximum Aperture\u003c\/strong\u003e: Offers consistent performance and greater control over depth of field across the zoom range, benefiting low-light shooting and selective focus techniques.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e: Includes one XA element for refined surface precision, effectively reducing astigmatism, field curvature, and coma.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Includes one Super ED element to control chromatic aberrations and minimize colour fringing for enhanced clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Applied to individual elements to reduce flare and ghosting, ensuring increased contrast and colour neutrality in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-2.jpg?v=1723211296\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAutofocus and Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor (DDSSM)\u003c\/strong\u003e: Provides fast, quiet, and precise autofocus, suitable for both stills and video applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Mechanism\u003c\/strong\u003e: Maintains the lens's length during focusing, contributing to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Located on the lens barrel for easy tactile control and quick access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: Enables close-up shooting with a maximum magnification of 0.24x, ideal for capturing detailed subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-1.jpg?v=1723211295\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional, Durable Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Ensures reliable performance in challenging shooting environments, with rubberized control rings for better handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded Nine-Blade Diaphragm\u003c\/strong\u003e: Contributes to a pleasing bokeh quality for artistic selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066421063777,"sku":"4548736019522","price":1535.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-product-photo-4.jpg?v=1723211741"},{"product_id":"samyang-af-45mm-f1-8-fe-sony-full-frame-e-mount-lens","title":"Samyang AF 45mm F1.8 FE Sony Full Frame E Mount Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XV_EbSmkkwg?si=6ql-GfS2cdal632E\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSamyang AF 45mm F1.8 FE – Sony Full-Frame E-Mount Lens\u003c\/h2\u003e\n\u003ch3\u003eCompact. Bright. Naturally Balanced.\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSamyang AF 45mm F1.8 FE\u003c\/strong\u003e is a lightweight, full-frame prime lens that combines outstanding optical performance with a natural perspective that closely matches the human eye. Perfect for everyday photography, portraits, travel, and creative low-light scenes, this lens delivers premium image quality in a compact 162 g body that’s ideal for Sony mirrorless cameras.\u003c\/p\u003e\n\u003cp\u003eOffering the perfect middle ground between classic 35 mm and 50 mm focal lengths, the 45 mm field of view provides a \u003cstrong\u003enatural 53-degree perspective\u003c\/strong\u003e, making it one of the most versatile standard primes available.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FEATURE_1_b2e768e7-f5e5-4486-9b12-dbde4d9f7249.webp?v=1712926103\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eNatural Perspective with 45 mm Focal Length\u003c\/h4\u003e\n\u003cp\u003eThe 45 mm focal length offers a balanced view that mirrors how we naturally see the world, producing lifelike proportions and a comfortable shooting distance for portraits, street scenes, and everyday moments.\u003c\/p\u003e\n\u003ch4\u003eBright F1.8 Aperture for Creative Depth\u003c\/h4\u003e\n\u003cp\u003eWith a \u003cstrong\u003efast F1.8 maximum aperture\u003c\/strong\u003e, this lens excels in low light and provides beautiful background separation. Create smooth, creamy bokeh that draws attention to your subject while maintaining crisp detail across the frame.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FEATURE_3_52f102f9-d8c8-4b33-be5a-d0b51730d49b.webp?v=1712926103\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eAdvanced Optical Design\u003c\/h4\u003e\n\u003cp\u003eThe construction of \u003cstrong\u003e7 elements in 6 groups\u003c\/strong\u003e includes \u003cstrong\u003etwo aspherical\u003c\/strong\u003e and \u003cstrong\u003eone extra-low dispersion element\u003c\/strong\u003e to minimise distortion, reduce chromatic aberration, and deliver \u003cstrong\u003eedge-to-edge sharpness\u003c\/strong\u003e. \u003cstrong\u003eSamyang’s Ultra Multi-Coating\u003c\/strong\u003e further enhances contrast and colour fidelity, even in strong backlighting.\u003c\/p\u003e\n\u003ch4\u003eFast, Precise, and Quiet Autofocus\u003c\/h4\u003e\n\u003cp\u003ePowered by a \u003cstrong\u003eLinear STM (Stepping Motor)\u003c\/strong\u003e, the AF 45 mm offers fast, smooth, and near-silent focusing for both stills and video. Its precise control ensures sharp results and reliable subject tracking with \u003cstrong\u003emanual focus override\u003c\/strong\u003e when finer control is needed.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FEATURE_4_fc0308a7-2262-4caa-9e11-aa17b8517fb9.webp?v=1712926103\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eCompact and Lightweight Design\u003c\/h4\u003e\n\u003cp\u003eAt just \u003cstrong\u003e5.61 cm long\u003c\/strong\u003e and \u003cstrong\u003e162 g\u003c\/strong\u003e, this lens is a perfect companion for travel and on-the-go photography. Its small size complements Sony’s compact mirrorless bodies, allowing you to shoot discreetly and comfortably for longer periods.\u003c\/p\u003e\n\u003ch4\u003eSmooth Bokeh and Defined Sunstars\u003c\/h4\u003e\n\u003cp\u003eA \u003cstrong\u003erounded 9-blade diaphragm\u003c\/strong\u003e produces pleasingly smooth bokeh and clearly defined sunstars when stopped down. Ideal for adding a creative, cinematic touch to portraits, landscapes, and night photography.\u003c\/p\u003e\n\u003ch4\u003eClose-Focus Flexibility\u003c\/h4\u003e\n\u003cp\u003eWith a \u003cstrong\u003eminimum focusing distance of 45 cm\u003c\/strong\u003e, the AF 45 mm F1.8 FE allows you to capture intimate close-ups with impressive sharpness and depth, perfect for detail shots, food, or pet photography.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1578193631-NCy_800x_9cd5e629-3b49-44e0-981f-d0f0382c292a.webp?v=1712926103\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMount\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSony E-Mount (Full-Frame)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFocal Length\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e45 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAperture Range\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eF1.8 – F22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOptical Construction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e7 elements in 6 groups\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSpecial Elements\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 ED, 2 Aspherical\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCoating\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUltra Multi-Coating (UMC)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAutofocus Motor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLinear STM with MF Override\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9 (Rounded)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e0.45 m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e56.1 mm (L)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e162 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFilter Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e49 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFormat Compatibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFull-Frame\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLens hood, front cap, rear cap\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1596675591-Fcj_800x_71ee3417-063a-4d39-b5e7-748edde31d5c.webp?v=1712926103\" alt=\"\"\u003e\n\u003c\/h3\u003e\n\u003ch3\u003eWhy Choose the Samyang AF 45 mm F1.8 FE?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eNatural 45 mm perspective for lifelike compositions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBright F1.8 aperture for low-light and bokeh control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUltra-compact, lightweight body (162 g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast, quiet Linear STM autofocus for stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdvanced optical design for clarity and colour accuracy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e9-blade diaphragm for beautiful sunstars and smooth blur\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gallery-1-eYQ_800x_18520514-41cd-472e-a51e-d8f66cb455f6.webp?v=1712926103\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003e📷 Everyday Photography | 👨👩👧 Portraits | 🌆 Street \u0026amp; Travel | 🌙 Low-Light Scenes | 🎥 Video Creators\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1578193683-NpL.jpg?v=1712926103\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eTiny Yet Premium\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSamyang AF 45 mm F1.8 FE\u003c\/strong\u003e sets a new benchmark for compact prime lenses, combining portability with professional optical quality. With its bright F1.8 aperture, natural field of view, and precise autofocus, it’s the ideal everyday companion for Sony full-frame photographers who value both creativity and convenience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrder now and enjoy sharp, vivid images from a lens that fits in the palm of your hand.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Samyang","offers":[{"title":"Default Title","offer_id":40066422243425,"sku":"8809298885922","price":324.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Samyang-AF-45mm-F1.8-FE-Product-Photo-1.webp?v=1759765612"},{"product_id":"sony-fe-35mm-f-1-4-g-master-wide-angle-lens","title":"Sony FE 35mm f1.4 G Master Full Frame Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rYVFXbBUJQk?si=yo6x5hD3VuVPzt3m\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 35mm f\/1.4 GM Wide-Angle Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 35mm f\/1.4 G Master Lens offers a blend of high performance and compact design. As part of Sony's G Master series, this lens delivers exceptional resolution and sharpness, making it a versatile choice for a range of subjects from street photography to landscape and documentary work. Its fast aperture and advanced optical design provide superb image quality and handling in various shooting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-2.jpg?v=1723200119\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eOptical Excellence\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo XA (eXtreme Aspherical) Elements\u003c\/strong\u003e: Help control astigmatism, field curvature, coma, and distortion for exceptional sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Extra-Low Dispersion Element\u003c\/strong\u003e: Reduces chromatic aberrations and colour fringing, ensuring improved clarity and colour neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating II\u003c\/strong\u003e: Applied to minimize surface reflections, flare, and ghosting. This updated coating is particularly effective on larger, curved elements, enhancing contrast and colour rendering.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-1.jpg?v=1723200119\"\u003e\u003c\/div\u003e\n\u003ch4\u003eAutofocus and Handling\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eXD Linear Motor System\u003c\/strong\u003e: Utilises two separate focusing motors for quick, precise, and quiet autofocus performance. This system ensures smooth and accurate tracking of moving subjects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing Design\u003c\/strong\u003e: Contributes to faster autofocus speeds and maintains a consistent lens length during focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Located on the lens barrel, these features provide intuitive control and rapid access to settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Response Manual Focus Control\u003c\/strong\u003e: Offers a natural feel and responsive handling for manual focusing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-5.jpg?v=1723200120\"\u003e\u003c\/div\u003e\n\u003ch4\u003eDesign and Durability\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Sealed Construction\u003c\/strong\u003e: Allows reliable performance in challenging conditions, while rubberized control rings improve handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine-Coated Front Element\u003c\/strong\u003e: Resists dust, moisture, and fingerprints, making it easy to clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Produces a pleasing bokeh quality, enhancing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-4.jpg?v=1723200119\"\u003e\n\u003c\/div\u003e\n\u003ch4\u003eVersatility\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/1.4 Maximum Aperture\u003c\/strong\u003e: Provides excellent low-light performance and allows precise control over depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e: Offers easy handling and portability, making it suitable for various shooting scenarios.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name\u003c\/strong\u003e: FE 35mm f\/1.4 G Master\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type\u003c\/strong\u003e: E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/1.4 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements\u003c\/strong\u003e: Two XA elements, One Extra-Low Dispersion element\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoatings\u003c\/strong\u003e: Nano AR Coating II\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus System\u003c\/strong\u003e: XD Linear Motors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Mechanism\u003c\/strong\u003e: Internal Focus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Aperture Ring\u003c\/strong\u003e: De-clickable for smooth aperture transitions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 0.3 m (11.8 in)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 11 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Compact for easy handling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Lightweight for portability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-3.jpg?v=1723200120\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAdditional Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Focal Length\u003c\/strong\u003e: On full-frame Sony E-mount cameras, it offers a classic 35mm wide-angle perspective. 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pleasing background bokeh\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel\u003c\/strong\u003e – \u003cstrong\u003eLightweight and unobtrusive\u003c\/strong\u003e, making it \u003cstrong\u003ean excellent companion for on-the-go photography\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Pentax HD DA Limited 40mm F\/2.8?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleek, ultra-compact pancake design for effortless portability\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium aluminium build with a stylish and durable finish\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHD Coating minimises flare and enhances image contrast\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, natural bokeh with a rounded 9-blade diaphragm\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfectly suited for street, portrait, and travel photography\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eA Perfect Blend of Style \u0026amp; Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003ePentax HD DA Limited 40mm F\/2.8\u003c\/strong\u003e combines \u003cstrong\u003eexceptional optics with an ultra-portable design\u003c\/strong\u003e, making it an \u003cstrong\u003eideal everyday lens for photographers who value both aesthetics and functionality\u003c\/strong\u003e. Whether capturing \u003cstrong\u003eportraits, urban scenes, or travel moments\u003c\/strong\u003e, this \u003cstrong\u003ecompact, high-performance lens delivers stunning results with ease\u003c\/strong\u003e.\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Pentax","offers":[{"title":"Default Title","offer_id":40066426765409,"sku":"027075273603","price":429.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/PentaxHDDALimited40mmF2.8LensProductPhoto1.webp?v=1740749762"},{"product_id":"sony-35mm-f1-4-sony-e-mount-full-frame-distagon-t-lens","title":"Sony Carl Zeiss Distagon T* FE 35mm F1.4 ZA Full Frame Lens","description":"\u003cdiv style=\"text-align: start;\"\u003e\n\u003ch2\u003eSony Carl Zeiss \u003cmeta charset=\"utf-8\"\u003eDistagon T* 35mm F1.4 E-Mount Full Frame Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony SEL FE 35mm F1.4 Zeiss Distagon lens is the perfect companion for photographers seeking top-tier performance in a variety of shooting scenarios. With its fast F1.4 aperture, this full-frame E-mount lens excels in low-light conditions, making it ideal for night scenes, handheld shooting, portraits, and landscapes. Elevate your photography with the smooth bokeh effect created by the nine-bladed circular aperture, and capture every detail with exceptional clarity.\u003c\/p\u003e\n\u003ch3\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Carl-Zeiss-Distagon-T_-FE-35mm-F1.4-ZA-Lens-lifestyle-photo-4.jpg?v=1723195457\" alt=\"Sony Carl Zeiss Distagon T* FE 35mm F1.4 ZA Lens lifestyle image\"\u003e\u003c\/h3\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eE-Mount Lens\/Full-Frame Format\u003c\/h4\u003e\n\u003cp\u003eCompatible with Sony's E-mount cameras, providing full-frame coverage.\u003c\/p\u003e\n\u003ch4\u003eAperture Range: f\/1.4 to 16\u003c\/h4\u003e\n\u003cp\u003eWide aperture range for creative control over depth of field and low-light performance.\u003c\/p\u003e\n\u003ch4\u003eOne AA \u0026amp; Three Aspherical Elements\u003c\/h4\u003e\n\u003cp\u003eAdvanced optical design for reduced aberrations and superior image quality.\u003c\/p\u003e\n\u003ch4\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Carl-Zeiss-Distagon-T_-FE-35mm-F1.4-ZA-Lens-lifestyle-photo-1.jpg?v=1723195458\" alt=\"Sony Carl Zeiss Distagon T* FE 35mm F1.4 ZA Lens lifestyle image\"\u003e\u003c\/h4\u003e\n\u003ch4\u003eZeiss T* Anti-Reflective Coating\u003c\/h4\u003e\n\u003cp\u003eMinimises reflections and flare, enhancing contrast and colour accuracy.\u003c\/p\u003e\n\u003ch4\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/h4\u003e\n\u003cp\u003eEnsures fast, precise, and quiet autofocus, perfect for both stills and video.\u003c\/p\u003e\n\u003ch4\u003eAF\/MF Switch \u0026amp; Internal Focus\u003c\/h4\u003e\n\u003cp\u003eEasily switch between autofocus and manual focus; internal focus design maintains lens length.\u003c\/p\u003e\n\u003ch4\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Carl-Zeiss-Distagon-T_-FE-35mm-F1.4-ZA-Lens-lifestyle-photo-5.jpg?v=1723195458\" alt=\"Sony Carl Zeiss Distagon T* FE 35mm F1.4 ZA Lens lifestyle image\"\u003e\u003c\/h4\u003e\n\u003ch4\u003ePhysical Aperture Ring \u0026amp; De-Click Switch\u003c\/h4\u003e\n\u003cp\u003eOffers tactile feedback for photographers; de-click switch enables smooth, silent aperture changes for video.\u003c\/p\u003e\n\u003ch4\u003eDust- \u0026amp; Moisture-Resistant Construction\u003c\/h4\u003e\n\u003cp\u003eBuilt to withstand challenging conditions, ensuring reliable performance in professional environments.\u003c\/p\u003e\n\u003ch4\u003eRounded 9-Blade Diaphragm\u003c\/h4\u003e\n\u003cp\u003eProduces smooth, circular bokeh for beautiful background defocus effects.\u003c\/p\u003e\n\u003ch3\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Carl-Zeiss-Distagon-T_-FE-35mm-F1.4-ZA-Lens-lifestyle-photo-3.jpg?v=1723195457\" alt=\"Sony Carl Zeiss Distagon T* FE 35mm F1.4 ZA Lens lifestyle image\"\u003e\u003c\/h3\u003e\n\u003ch3\u003eHigh Quality\u003c\/h3\u003e\n\u003cp\u003eThe Sony SEL FE 35mm F1.4 Zeiss Distagon lens is an excellent choice for snapshots, landscapes, night scenes, and handheld shooting in low light. Give portraits and wedding photos a smooth bokeh effect with the nine-bladed circular aperture and a shallow depth of field at wide apertures. The large F1.4 aperture allows for a spectrum of photographic effects, while the 30 cm minimum focusing distance makes it ideal for close-ups of flowers and similar subjects. Its water and dust-resistant design ensures reliable performance in extreme conditions, perfect for professional use.\u003c\/p\u003e\n\u003ch3\u003eSharp and Clear\u003c\/h3\u003e\n\u003cp\u003eThree aspherical elements, including an advanced aspherical (AA) element, form an ultra-modern optical path that compensates for aberrations and delivers excellent sharpness from corner to corner. This sharpness is maintained even at maximum aperture, ensuring consistent optical performance across all exposure settings.\u003c\/p\u003e\n\u003ch3\u003eDDSSM Delivers Quiet Autofocusing Speed and Precision\u003c\/h3\u003e\n\u003cp\u003eThe Direct Drive Super Sonic Wave Motor (DDSSM) system precisely positions the heavy focus group required for the full-frame format, enabling accurate focusing even with a shallow depth of field. The DDSSM drive system is also extremely quiet, making it ideal for video recording with continuous re-focusing.\u003c\/p\u003e\n\u003ch3\u003eOptimized for Both Videos and Photos\u003c\/h3\u003e\n\u003cp\u003eDesigned for both video and photography, this lens features an aperture ring with adjustable clicks for tactile feedback when taking pictures. The de-click switch allows for smooth, quiet operation when recording videos. The lens also minimizes focus breathing, an essential quality for video recording.\u003c\/p\u003e\n\u003ch3\u003eColour and Contrast\u003c\/h3\u003e\n\u003cp\u003eZeiss lenses are renowned for their excellent colour reproduction and contrast. The Zeiss T* coating plays a crucial role in suppressing reflections, enhancing overall image quality. This results in images with vibrant colours and deep, three-dimensional contrast.\u003c\/p\u003e\n\u003ch3\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Carl-Zeiss-Distagon-T_-FE-35mm-F1.4-ZA-Lens-lifestyle-photo-2.jpg?v=1723195457\" alt=\"Sony Carl Zeiss Distagon T* FE 35mm F1.4 ZA Lens lifestyle image\"\u003e\u003c\/h3\u003e\n\u003ch3\u003eLens Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: 35mm full frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 35mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm Equivalent Focal Length (APS-C)\u003c\/strong\u003e: 52.5mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups \/ Elements\u003c\/strong\u003e: 8\/12\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View (35mm)\u003c\/strong\u003e: 63°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View (APS-C)\u003c\/strong\u003e: 44°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/1.4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 9\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.3m (0.98ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification Ratio\u003c\/strong\u003e: 0.18x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter\u003c\/strong\u003e: 72mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSize \u0026amp; Weight\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (D x L)\u003c\/strong\u003e: 78.5 x 112.0mm (3-1\/8 x 4-1\/2in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 630g (22.3oz.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's In The Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLens hood (ALC-SH137: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003cli\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066431025249,"sku":"4548736001961","price":979.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Carl-Zeiss-Distagon-T_-FE-35mm-F1.4-ZA-Lens-product-photo-2.jpg?v=1723195838"},{"product_id":"fuji-23mm-f2-r-wr-xf-lens-silver","title":"Fujifilm 23mm f2 R WR XF Lens - Silver","description":"\u003ch2\u003e\u003cstrong\u003eFujifilm XF 23mm f\/2 R WR Lens – Silver\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, Stylish, and Exceptionally Versatile\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 23mm f\/2 R WR Lens – Silver\u003c\/strong\u003e is a fast, compact, and weather-resistant prime lens designed for the \u003cstrong\u003eFujifilm X Series\u003c\/strong\u003e. With a 23mm focal length (equivalent to \u003cstrong\u003e35mm in full-frame terms\u003c\/strong\u003e), it’s the perfect all-round lens for \u003cstrong\u003estreet, travel, landscape, and portrait photography\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eFeaturing outstanding optical performance, quick and quiet autofocus, and elegant metal construction, this XF lens is built for photographers who value precision, portability, and timeless design.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-23mm-f2-R-WR-XF-Lens-Sample-Photo-3.webp?v=1760451053\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e🌍 \u003cstrong\u003eThe Perfect Everyday Focal Length\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe \u003cstrong\u003e35mm equivalent field of view\u003c\/strong\u003e offers exceptional versatility, ideal for \u003cstrong\u003estreet scenes, environmental portraits\u003c\/strong\u003e, and \u003cstrong\u003edocumentary photography\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe \u003cstrong\u003ef\/2 aperture\u003c\/strong\u003e provides superb low-light performance and beautiful background separation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe \u003cstrong\u003e9-blade rounded diaphragm\u003c\/strong\u003e creates smooth, circular bokeh for stunning subject isolation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-23mm-f2-R-WR-XF-Lens-Sample-Photo-2.webp?v=1760451054\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e🌙 \u003cstrong\u003eBright f\/2 Aperture for Low-Light Excellence\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eShoot confidently in challenging lighting — from dusk streets to softly lit interiors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain crisp detail and natural contrast, even when shooting wide open.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for \u003cstrong\u003ehandheld photography\u003c\/strong\u003e without relying on higher ISO settings.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e🔬 \u003cstrong\u003ePrecision Optics for Exceptional Image Quality\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eOptical design includes \u003cstrong\u003e10 elements in 6 groups\u003c\/strong\u003e, with \u003cstrong\u003e2 aspherical elements\u003c\/strong\u003e to reduce distortion and spherical aberration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe \u003cstrong\u003eSuper EBC coating\u003c\/strong\u003e minimises flare and ghosting, preserving contrast and colour accuracy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProduces \u003cstrong\u003esharp, true-to-life images\u003c\/strong\u003e with excellent edge-to-edge resolution.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-23mm-f2-R-WR-XF-Lens-Sample-Photo-1.webp?v=1760451053\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e⚡ \u003cstrong\u003eFast, Silent Autofocus Performance\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe \u003cstrong\u003einternal focusing system\u003c\/strong\u003e driven by a \u003cstrong\u003estepping motor\u003c\/strong\u003e ensures \u003cstrong\u003efast, smooth, and whisper-quiet AF\u003c\/strong\u003e — perfect for stills and video.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAchieves focus in as little as \u003cstrong\u003e0.05 seconds\u003c\/strong\u003e, ideal for \u003cstrong\u003estreet and candid photography\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompact design means focus adjustments are near-instant and discreet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e🌦 \u003cstrong\u003eWeather-Resistant Construction\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSealed at \u003cstrong\u003eeight key points\u003c\/strong\u003e to resist \u003cstrong\u003edust, moisture, and freezing temperatures down to –10°C\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePair with weather-sealed bodies such as the \u003cstrong\u003eX-T\u003c\/strong\u003e and \u003cstrong\u003eX-Pro series\u003c\/strong\u003e for worry-free outdoor shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable performance in rain, snow, or dusty locations — designed for real-world use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-23mm-f2-R-WR-XF-Lens-Sample-Photo-4.webp?v=1760451054\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e🪶 \u003cstrong\u003eCompact, Lightweight, and Elegant Design\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWeighing just \u003cstrong\u003e180g\u003c\/strong\u003e, this lens is ideal for \u003cstrong\u003etravel and everyday carry\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCrafted from \u003cstrong\u003epremium metal\u003c\/strong\u003e, the XF 23mm f\/2 R WR offers a \u003cstrong\u003erobust yet refined aesthetic\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFeatures a \u003cstrong\u003emanual aperture ring\u003c\/strong\u003e for intuitive exposure control and tactile shooting experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompatible with the \u003cstrong\u003eLH-XF35-2 vented metal hood\u003c\/strong\u003e, adding classic styling and flare protection.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e🎯 \u003cstrong\u003eBenefits for Photographers\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile 35mm Equivalent:\u003c\/strong\u003e Ideal for storytelling, lifestyle, and environmental portraits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompact Power:\u003c\/strong\u003e Lightweight and fast for spontaneous, on-the-go photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLow-Light Capability:\u003c\/strong\u003e Capture crisp, vibrant images in any lighting condition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Reliability:\u003c\/strong\u003e Weather-sealed design ensures performance in every environment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRefined Handling:\u003c\/strong\u003e Metal build and aperture ring deliver an intuitive, premium feel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-23mm-f2-R-WR-XF-Lens-Sample-Photo-6.webp?v=1760451054\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e📊 \u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFocal Length\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e23mm (35mm equivalent on APS-C)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ef\/2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ef\/16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOptical Construction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10 elements in 6 groups (2 aspherical elements)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCoating\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSuper EBC (Electron Beam Coating)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e22cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAutofocus Speed\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e0.05 seconds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAperture Blades\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9 (rounded diaphragm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeather Resistance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDust- and moisture-resistant, operable to –10°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFilter Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e43mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions (DxL)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e60mm × 51.9mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e180g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFront and rear lens caps, lens hood, wrapping cloth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCompatibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFujifilm X Series cameras, LH-XF35-2 metal hood\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e\n\u003ch3\u003e💡 \u003cstrong\u003eWhy Choose the Fujifilm XF 23mm f\/2 R WR?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAll-Purpose Prime:\u003c\/strong\u003e The perfect focal length for everyday photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBright and Sharp:\u003c\/strong\u003e Outstanding optical quality with an f\/2 aperture for creative control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt to Last:\u003c\/strong\u003e Weather-sealed metal body designed for professional reliability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Silent AF:\u003c\/strong\u003e Responsive performance ideal for street and video work.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eStylish Silver Finish:\u003c\/strong\u003e Complements the retro-inspired Fujifilm X Series aesthetic.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-23mm-f2-R-WR-XF-Lens-Sample-Photo-5.webp?v=1760451054\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e📷 \u003cstrong\u003eCapture the World in Style\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eCompact, precise, and beautifully designed, the \u003cstrong\u003eFujifilm XF 23mm f\/2 R WR Lens – Silver\u003c\/strong\u003e is a true photographer’s companion. Whether you’re exploring the streets, travelling the world, or documenting everyday life, this weather-sealed wide prime delivers \u003cstrong\u003eprofessional results and timeless handling\u003c\/strong\u003e — all in a compact, elegant form.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066433384545,"sku":"4547410328820","price":429.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FujiFilm-23mm-f2-R-WR-XF-Lens-Silver-product-photo-2.jpg?v=1723642566"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/collections\/Standard-camera-lenses-collection-image.webp?v=1745392831","url":"https:\/\/carmarthencameras.com\/collections\/standard-camera-lenses.oembed?page=3","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}