Fujifilm X-HF1 - X-Half - Compact Digital Camera - Silver

Digital Creativity with a Film-Inspired Twist

The FUJIFILM X half is more than just a compact digital camera — it’s a bridge between the timeless joy of film photography and the instant gratification of the digital world. Optimised for vertical shooting, it’s a natural choice for content creators, storytellers, and anyone who loves to share visual moments in portrait orientation, whether on social media or in print.

Its 39 unique film simulation modes and creative effects open up endless artistic possibilities. From warm vintage tones to the grit of monochrome grain, light leak overlays, and expired film colour shifts, you can instantly give your images a mood that matches your vision. Every tactile detail is designed to evoke nostalgia — from the satisfying click of the Frame Advance Lever to the retro-styled sub-LCD display, which mimics the frame window of a classic film camera. This is a camera that makes every shot feel intentional, enjoyable, and personal.

Film Camera Mode

The Film Camera mode is where the FUJIFILM X half truly channels the soul of analogue photography. In this mode, the rear LCD live view is switched off, encouraging you to rely solely on the optical-style viewfinder for composing your shots — just as you would with a vintage 35mm camera.

Before shooting, you “load” your chosen roll by selecting one of the 39 film simulations, each offering its own unique colour palette or monochrome character. This slower, more deliberate approach removes the constant urge to check your screen and allows you to immerse yourself in the moment. By focusing on your subject instead of your display, you capture scenes with greater presence and authenticity.

The process becomes more than just photography — it’s an experience. Each frame feels like part of a physical roll, giving your shoot a rhythm and anticipation that’s often missing in the digital era.

Seamless Camera-to-Phone Connection

Once your roll is complete, the creative journey continues with the FUJIFILM X half app, available for both iOS and Android. Open the app to watch your shots “develop” right before your eyes, just like waiting for a film roll at the lab. The camera automatically generates a digital contact sheet showing every frame from your session in order, telling the full story of your shoot from start to finish.

Every image, from the perfect hero shots to the slightly imperfect frames, is part of that story — giving your roll a sense of narrative and authenticity. The app also makes it easy to store, organise, and share your work. For those moments when speed matters, any photos captured in the standard camera mode can be transferred instantly to your phone, ready for editing, uploading, or printing.

Small Camera, Big Moments

Weighing only 240g, the FUJIFILM X half is a camera you can carry anywhere — and forget it’s there until inspiration strikes. Its pocketable size and discreet design make it ideal for capturing natural, unposed moments without drawing attention. Whether you’re exploring a bustling street market, attending a family gathering, or travelling light on a weekend trip, the X half is always ready to record life as it happens.

The compact body doesn’t just make it easier to take with you — it also helps you blend into your environment, allowing you to capture more genuine interactions and fleeting expressions that might otherwise be lost. It’s a true everyday storytelling tool, ready for both planned shoots and spontaneous discoveries.

Double the Frames, Double the Fun

The FUJIFILM X half’s 2-in-1 mode opens up a world of creative storytelling possibilities. This feature allows you to combine two vertical frames into a single image file, creating dynamic juxtapositions or visual sequences that tell a more layered story.

You could pair two still photos to show “before and after” moments, mix a still and a video clip for added impact, or combine two videos to create a dual-perspective sequence. The Frame Advance Lever makes the process feel tactile and intentional, while the X half app offers another way to merge your frames after shooting. It’s an inventive tool for visual experimentation, perfect for anyone looking to stand out with fresh content ideas.

Instant Prints with instax™

For those who love to hold their memories in their hands, the FUJIFILM X half pairs seamlessly with instax™ Link series printers (sold separately). This connection allows you to transform your digital shots into beautiful, tangible prints within minutes, complete with all the unique character of instax instant film.

These prints make perfect keepsakes, gifts, or physical additions to scrapbooks and photo walls. Whether you’re printing a treasured family portrait, a snapshot from your travels, or an artistic double-frame composition, the instax connection makes it easy to share your work in a personal and lasting way.