Expressiveness only possible with a full-frame sensor
By capturing significantly more light, it opens up new creative possibilities through wider dynamic range, less noise, and higher perceived resolution. Deep bokeh, using shallow depth of field, is also possible in combination with a bright (wide-aperture) full-frame lens.
Faithfully capture what you see
The back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine work together beautifully. The extra-large pixels of a 24.2-megapixel full-frame sensor collects more light, for a wide dynamic range and smoother gradations from shadows to highlights. Excellent subjective resolution and reduced noise pair with precise colour reproduction for beautifully accurate skin tones and natural textures.
Stunning bokeh, enabled by a full-frame sensor
Bokeh is selective focus with a blurred background that makes the subject stand out. Portraits or close-ups are enhanced with new meaning and depth. The α7C, with its full-frame sensor, can achieve bokeh when a smaller sensor-size camera with the same f-stop lens might not.
Impressive low-light images
With its large pixel size, in dimly lit situations or at high shutter speeds, the camera takes beautiful pictures with low noise, even when in the high sensitivity range. Standard ISO is from 100 up to ISO 51200 (expandable from ISO 50 to ISO 204800 for stills). Noise reduction is designed to be particularly effective in the common mid-sensitivity range to faithfully reveal textures and detail in shadows.
Express yourself with E-mount lenses
Over 50 Sony E-mount lenses enable broad creative expression, and a full-frame sensor allows you to leverage the full capabilities of Sony lenses. From wide angles, to enhanced creative compression effects on telephoto lenses, with the full-frame α7C the possibilities are endless.
The engine that powers your images
The BIONZ X image processing engine reflects Sony's expertise in imaging technologies.
Shoot sharp images without hand shake
5-axis image stabilization lets you zoom, get close-ups and capture night scenes with greater clarity.
Continuous focus on active subjects
When you're tracking a fast-moving subject, the camera can utilize built-in AI-based real-time tracking. This subject recognition algorithm draws on colour, pattern (brightness), subject distance (depth), and face/eye information to recognize and hold onto your subject.
Capture the eyes to capture the shot
Real-time Eye AF highlights Sony's Speed x AI technology. For both stills and movies, when a face is partially hidden, looking down, or even backlit, the focus stays on the subject's eye for reliably impressive portraits. It supports all AF modes, and when face/eye priority in AF is set to ON, it's activated three ways: custom key, half-pressing the shutter, or AF-ON button.
Capture focus with animal eyes
With cutting-edge algorithms, the α7C supports real-time Eye AF with animal eyes for still shots. Focus on the eye instead of the nose or whiskers will greatly increase your success in capturing images of animals, from favourite pets at home to unpredictable wildlife. Tracking continues even if the subject is partially obscured or if your camera orientation changes.
Activate real-time tracking anytime, with AF-ON button
When the focus mode is AF-S, AF-A, AF-C, or DMF, real-time tracking can be activated by the AF-ON button. This is a convenient way to capture moving subjects in snapshots even with the focus mode set to AF-S. Being able to initiate real-time tracking simply with a thumb press anytime under AF modes expands your shooting possibilities.
Intuitive touch operation and display
When using real-time tracking, touching the LCD monitor can initiate autofocus for both stills and movies. Touching the LCD monitor under selected settings, such as this allows for intuitive AF operation. When not using AF, focus can be checked with a quick glance at the LCD monitor. In DMF or manual focus (MF) modes, it brings up a peaking function that colour highlights the area of sharpest focus to adjust the focus point. Choose from four peaking colours for the best visibility or contrast. This is especially effective when delicate focusing is required like shooting with a macro lens.
The kit lens is designed specifically for the newly announced Sony A7C digital camera, the Sony FE 28-60mm f4-5.6 is a compact pancake lens suited for the hybrid shooter. A diverse focal length, this lens is ideal for anyone looking to venture into full-frame mirrorless photography and video creation.
The lens comes with a fast and silent AF system which is perfect for those wanting to produce excellent, professional-level video content alongside high-quality, sharp stills. Its compact style goes hand in hand with the portable approach Sony have taken with the Sony A7 range.
The lens boasts a manual retractable design that is quick and intuitive to operate. Once the lens is extended you can clearly see which focal length you are working with, marking at 28mm, 35mm, 40mm, 50mm and 60mm allow you to navigate to your chosen focal length quickly and precisely.
The zoom range is short but still versatile enough to provide you with lots of shooting options when you’re on location or even just documenting life around you. Unlike a standard zoom lens, the Sony FE 28-60mm f/4-5.6 is incredibly light at just 167g.
Dust and moisture resistant, the lens is ideal for the content creator that likes to be shooting in all elements.
As you can expect with Sony, the lens produces excellent sharpness and clarity from corner to corner, even at the widest 28mm focal length. A 7-blade diaphragm helps to produce well-rounded bokeh in both stills and video, giving you a very professional look and feel to your creations.
Chromatic aberration or barrel distortion is non-existent with this lens, providing you with image quality that is second to none.