Today , Canon announced the development of the EOS R1 full-frame camera- the first flagship model for the EOS R SYSTEM with high performance at its heart.

Geared towards professionals, the EOS R1 brings together Canon’s cutting-edge technology and combines top-class performance with the strong durability and high reliability sought in a flagship model.

On your marks...

The EOS R1 will persistently track subjects in sports scenarios, even when they’re momentarily hidden from view – for example, when subjects intersect in team sports. The newly developed Action Priority function will automatically detect the main subject performing a specific action (such as shooting a ball) and instantly move the AF frame, allowing photographers to capture key moments.

Get set...

The combination of a new image-processing system and Deep-Learning technologies will achieve high-speed and high-accuracy subject recognition and contribute to improved image quality.

Go!

We’ll be launching EOS R1 this year.

Canon will continue to expand the EOS R SYSTEM lineup of cameras and RF lenses, thereby continuing to meet the demands of a wide range of users and contribute to the development of photography and video culture.