GPO - German Precision Optics

We are proud to announce that Carmarthen cameras now stock the optics brand GPO (German Precision Optics). 

About GPO

German Precision Optics (GPO) was founded and is run by optical industry senior executives who have experienced how big brands increase profitability to support their massive production infrastructures. This corporate profitability structure normally results in increased consumer pricing or decreased product feature quality. We at GPO have a unique corporate structure that allows us to build higher-quality products with better features at similar

prices or similar-quality products at better prices. All our design, engineering, and quality management is done internally in Germany. The target of GPO is to apply a lean and efficient business model, eliminate any unnecessary overhead and have a team, that is fully dedicated to serve our customer’s needs in the best way. Our small, dynamic team is supported on a global scale by some of the best optical and mechanical

engineers, designers, developers and marketing plus electronic specialists available. Together with our partners we have established a company which is already being recognized for its outstanding customer orientation and portfolio of products which offer excellent value for the money to our customers. With some of the best styled, performing and functional products on the market today we invite you to explore GPO and count on us to help you Enjoy Your PASSION™.

Their Mission

Our business is to design, develop and provide premium precision optics for professional users on a global level.
How do we go about achieving this? We do so by partnering with top talent across all areas, from design, to development to production, ensuring that the products we bring to market are the ones you want for the price you demand. Flexibility is key in our organization, which is why we utilize multiple partners as well as attack multiple channels to ensure a wide saturation of the GPO brand across the world.
In areas of design we make sure that whether you enjoy a PASSIONTM ED for your daily outdoor adventures binocular or are in the market for the dependable and durable GPOTAC 1-8x24i for your sport shooting needs, that these products are designed to meet your needs. From that stage we ensure that the development of our products meet or exceed the standards of the competition while not adding extra costs which you unnecessarily must pay for. Smart features like integrated third-turret parallax + illumination control on our PASSIONTM 6x 2.5-15×56 provide you with the necessary tools for accurate shot placement at long-distances as well as in poor light conditions. Combined with our multi-tiered platform for production planning and sourcing, you can be ensured that availability of your favourite GPO products will never be an issue with your local dealer.


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