Sony Winter Cashback 2026 – Save Up to £400
Sony Winter Cashback – Save Up to £400
Make more of your Sony setup this winter with up to £400 cashback on selected Sony Alpha cameras, lenses and accessories.
Purchase an eligible Sony product from 1st October 2026 to 31st January 2027 and claim cashback directly from Sony. The promotion includes selected Sony Alpha camera and lens kits, popular G and G Master lenses, memory cards, vertical grips and flash accessories.
Cashback amounts vary by product, with savings ranging from £50 to £400 on qualifying purchases.
Promotion period: 1st October 2026 – 31st January 2027. Cashback must be claimed directly from Sony and is subject to Sony’s full promotional terms and conditions.
Product Description
Sony FE 24–70mm f/2.8 GM II Lens
High-Performance Standard Zoom for Professional Creators
The Sony FE 24–70mm f/2.8 GM II is a flagship G Master standard zoom designed for photographers and videographers who demand uncompromising image quality, speed, and reliability. Built by Sony, this second-generation lens delivers class-leading sharpness, beautifully smooth bokeh, and lightning-fast autofocus — all in a body that’s significantly lighter and more compact than its predecessor.
From portraits and landscapes to events and cinematic video, this is a true workhorse lens for full-frame E-mount systems.

Professional f/2.8 Performance Across the Entire Zoom Range
Covering the essential 24–70mm focal range, this fast standard zoom handles everything from wide environmental shots to flattering short-telephoto portraits. A constant f/2.8 aperture ensures consistent exposure and shallow depth of field throughout the zoom range, making it ideal for low-light shooting and subject isolation.
Notably, this Mark II version is approximately 22% lighter and 18% smaller than the previous model — a major advantage for handheld shooting, travel, and long professional days.

Incredibly Sharp, Edge to Edge
Sony’s advanced optical design delivers exceptional resolution across the frame:
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2 XA (Extreme Aspherical) elements
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2 Super ED elements
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2 ED elements
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3 additional aspherical elements
This sophisticated construction effectively suppresses chromatic aberration, distortion, and spherical aberrations, producing crisp detail and high contrast from centre to corners — even wide open at f/2.8.
Nano AR Coating II further reduces flare and ghosting, maintaining clarity when shooting into strong light.

Beautifully Smooth Backgrounds
An 11-blade circular diaphragm creates stunningly smooth, natural-looking bokeh. Whether you’re shooting portraits, product photography, or cinematic video, backgrounds melt away gracefully, helping your subject stand out with a premium G Master look.

Fast, Precise Autofocus for Stills and Video
Powered by four XD (Extreme Dynamic) Linear Motors, autofocus is exceptionally quick, accurate, and quiet — perfect for fast-moving subjects and professional video workflows.
Key AF benefits include:
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Floating focus system for consistently high resolution at all distances
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Outstanding subject tracking performance
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Near-silent operation for filmmaking
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Compatibility with focus breathing compensation on supported camera bodies
You get confident performance for everything from sports and weddings to documentary and content creation.

Built for Real-World Professional Use
Designed to perform in demanding environments, the FE 24–70mm f/2.8 GM II features:
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Dust and moisture-resistant construction
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Fluorine-coated front element to repel water, oil, and fingerprints
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Aperture de-click switch for smooth, silent exposure changes during video
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Aperture lock switch to prevent accidental adjustments
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Zoom smoothness switch for customisable zoom resistance
These thoughtful ergonomic touches make it equally at home on photo shoots, gimbals, or cinema rigs.
Key Specifications
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Mount: Sony E (Full-Frame compatible)
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Focal Length: 24–70mm
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Maximum Aperture: f/2.8 (constant)
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Minimum Aperture: f/22
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Optical Design: XA, Super ED, ED & Aspherical elements
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Autofocus: Four XD Linear Motors with floating focus
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Diaphragm Blades: 11 (Rounded)
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Coatings: Nano AR Coating II + Fluorine front element
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Build: Dust and moisture-resistant
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Controls: Aperture ring with de-click & lock, zoom smoothness switch
Why Choose the Sony FE 24–70mm f/2.8 GM II?
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Flagship G Master optical quality
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Constant f/2.8 for low light and creative depth of field
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Exceptionally sharp from edge to edge
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Stunning 11-blade bokeh
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Ultra-fast XD Linear Motor autofocus
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Lighter and more compact than the previous generation
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Pro-level weather sealing and ergonomic controls
If you’re looking for a premium standard zoom that excels in both photography and video, the Sony FE 24–70mm f/2.8 GM II is one of the finest options available for E-mount shooters.
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