Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Black

Introducing the FUJIFILM GFX100RF: The First Fixed-Lens Digital Camera in the GFX Series

The Lightest GFX Camera Ever – A Revolution in Large-Format Photography

TOKYO, March 20, 2025 – FUJIFILM Corporation proudly unveils the FUJIFILM GFX100RF, the first-ever fixed-lens digital camera in the GFX Series. Scheduled for a global release from the end of March 2025 onward, this groundbreaking camera sets a new benchmark for large-format photography, combining unrivalled image quality, cutting-edge technology, and a remarkably compact, lightweight design.

Weighing just 735g (including battery and memory card), the GFX100RF is the lightest GFX camera in history, making it easier than ever to experience the stunning detail and depth that large-format photography offers. Featuring a 102MP GFX 102MP CMOS II sensor and the powerful X-Processor 5, this camera delivers exceptional dynamic range, colour accuracy, and autofocus precision—perfect for both professionals and enthusiasts.

Key Features of the FUJIFILM GFX100RF

• Large-Format Excellence in a Compact Body

  • The GFX100RF is the smallest and lightest GFX camera to date, designed for portability without sacrificing performance.
  • A 102MP GFX 102MP CMOS II sensor offers a massive imaging surface (1.7x larger than full-frame) for breathtaking resolution, wide dynamic range, and low-noise performance.
  • The advanced X-Processor 5 ensures fast image processing, accurate colour reproduction, and outstanding detail.
  • A newly developed 35mm F4 fixed lens (equivalent to 28mm in 35mm format) is optimised for sharpness, contrast, and stunning image clarity.
  • AI-powered autofocus detects subjects with precision, making it ideal for everything from street photography to professional portraiture.

• A Unique Fusion of Classic Film Heritage & Modern Innovation

  • The first-ever Aspect Ratio Dial lets photographers effortlessly switch between nine aspect ratios, including classic film-inspired formats.
  • A precision-machined aluminium top plate, lens ring, dials, and bottom plate give the camera an elegant and premium finish.
  • A refined two-axis tilting 3.15-inch LCD screen improves usability, offering a seamless shooting experience.
  • The newly designed Digital Teleconverter Lever allows users to switch focal lengths between 35mm, 45mm, 63mm, and 80mm (full-frame equivalent: 28mm, 36mm, 50mm, and 63mm) without losing image quality.

• Groundbreaking Fixed-Lens Design for Maximum Portability & Performance

  • The custom-developed 35mm F4 lens delivers outstanding sharpness with a 10-element, 8-group optical construction featuring two aspherical elements.
  • A Nano GI coating minimises lens flare and ghosting, ensuring high contrast and crisp details.
  • With a minimum focusing distance of just 20cm, photographers can capture intimate close-ups with stunning bokeh.
  • A built-in 4-stop ND filter expands creative possibilities, allowing for slower shutter speeds and wider apertures even in bright conditions.
  • The leaf shutter mechanism enables silent, high-speed flash sync at any shutter speed, making it perfect for both studio and outdoor photography.

• Professional-Grade Autofocus & Video Capabilities

  • AI-driven subject detection autofocus intelligently tracks people, animals, birds, vehicles, and even airplanes.
  • Face and eye detection AF ensures pinpoint sharpness for portrait photographers.
  • An enhanced EVF with 5.76 million dots and 0.84x magnification provides an exceptionally clear viewfinder experience.
  • 4K/30P 4:2:2 10-bit video recording with F-Log2 support offers up to 13 stops of dynamic range—perfect for content creators and filmmakers.
  • Frame.io Camera to Cloud compatibility enables seamless, high-speed file transfer and professional workflows.

• Premium Accessories for a Complete Experience

  • Includes a precision-engineered aluminium lens hood and adapter ring for added protection and light control.
  • A weather-resistant design ensures durability in outdoor conditions.
  • A stylish rope-style shoulder strap enhances the sophisticated and professional aesthetic.

Why Choose the FUJIFILM GFX100RF?

With the GFX100RF, Fujifilm redefines what’s possible in large-format photography. Combining a compact and lightweight body with extraordinary image quality, intuitive controls, and advanced technology, this camera is designed for photographers who demand the best.

Whether you’re a traveller looking for a portable yet powerful camera, a street photographer capturing life’s fleeting moments, or a professional seeking large-format quality in a compact package, the GFX100RF delivers an unparalleled photographic experience.