What we think...
Sony Winter Cashback Promotion 2024
Capture the magic of winter with the Sony Winter Cashback promotion! From November 1, 2024, to January 31, 2025, enjoy fantastic cashback rewards on a wide selection of Sony cameras and lenses. Whether you’re upgrading your gear or gifting someone special, this is the perfect opportunity to invest in top-quality Sony equipment. Don’t miss out—explore the full details and terms and conditions at www.sony.co.uk/wintercashback and make your winter moments unforgettable.
Product Description
Discover the Power of Basic Redefined: The Sony α7 IV
Prepare to elevate your creative journey with the Sony α7 IV. This camera takes the concept of “basic” and redefines it by fusing true-to-life resolution with advanced AI-powered autofocus, resulting in a next-generation imaging experience. Whether you’re an avid photographer, filmmaker, or content creator, the α7 IV delivers a suite of world-class features that set a new standard in the world of digital imaging.
Unmatched Versatility: Still, Video, and Beyond
-
Still Photography Without Compromise: With its newly developed 33.0MP1 full-frame back-illuminated Exmor R CMOS sensor, the α7 IV captures breathtaking stills that brim with detail, clarity, and rich, vibrant colors. Whether you're shooting landscapes, portraits, or fast-paced action, you’ll get results that exceed expectations.
-
Cinema-Quality Video Performance: For video creators, the α7 IV offers 4K 60p3, 10-bit 4:2:2 recording capability, delivering stunning, high-resolution footage with rich color depth and natural movement. Combined with features like Active Mode stabilization, Breathing Compensation, and AF Assist, you'll capture smooth, professional-quality videos without the need for complex rigs.
-
Next-Gen Autofocus for Every Scenario: From high-speed sports photography to intimate wildlife shots, the α7 IV’s AI-driven autofocus ensures pinpoint accuracy. Featuring Real-time Eye AF for humans, animals, and birds, it guarantees you never miss a moment, whether in stills or video.
Elevate Your Image Communication
In today's connected world, the α7 IV offers more than just shooting and filming; it’s a tool for dynamic image communication. With features optimized for live-streaming, content creators can now deliver real-time, high-quality video feeds, perfect for sharing on social media or direct interaction with audiences.
Key Features at a Glance:
- 33.0MP1 Full-Frame Exmor R CMOS Sensor for stunning image quality and detail
- BIONZ XR Processing Engine with up to 8x faster performance for smoother workflows
- Advanced Autofocus with Real-time Eye AF for humans, animals, and birds
- 4K 60p3 Video Recording with 10-bit 4:2:2 color for ultra-high-definition movies
- Active Mode Image Stabilization for smooth handheld shooting
- Breathing Compensation for flawless focus transitions in video
A Camera That’s Ready for Anything
Whether you’re a photographer, videographer, or content creator, the Sony α7 IV offers unparalleled flexibility. Its easy-to-use controls, reliable operation, and advanced imaging technologies make it a true all-in-one tool for anyone looking to push creative boundaries.
Experience a New Era in Imaging with the Sony α7 IV.
Explore the features, see sample images, and learn more about how this camera can take your craft to the next level
Payment & Security
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.