Sony Alpha a7 IV Mirrorless Digital Camera with 28-70mm Lens

SonySKU: 4548736133785

Sale price£2,299.00 Regular price£2,599.00

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Sony Summer Cashback Promotion

Sony Summer Cashback Promotion

Sony Summer Cashback Promotion: Get Cashback on Selected Interchangeable Lens Cameras, Lenses, and Accessories!

Enjoy cashback offers on selected models of Interchangeable Lens Cameras, Lenses, and Accessories as part of the Sony Summer Cashback Promotion. This limited-time offer is valid for purchases made from April 30th, 2024, to July 31st, 2024 (inclusive), through participating retailers.

To claim your cashback, simply make your purchase within the promotion period and submit your claim by September 30th, 2024. Please note that claims can only be submitted thirty (30) days after the purchase date. Don't miss out on this opportunity to save! Terms and conditions apply.

Product Description

Enhance Your Photography and Videography with the Sony Alpha a7 IV Mirrorless Digital Camera

Discover the pinnacle of performance with the Sony Alpha a7 IV Mirrorless Digital Camera, bundled with a versatile 28-70mm Lens. Featuring a groundbreaking 33MP Full-Frame Exmor R CMOS BSI Sensor, this camera delivers breathtaking imagery with unparalleled clarity and vividness, whether you're capturing stills or shooting videos.

Exceptional Performance:

  • Experience unprecedented speed with up to 10 fps Shooting, paired with an expansive ISO range of 100-51200, ensuring remarkable image quality even in challenging lighting conditions.
  • Dive into the world of cinematography with stunning 4K 60p Video capabilities in 10-Bit, complete with S-Cinetone for vibrant colors and cinematic rendering.
  • Immerse yourself in the action with a high-resolution 3.68m-Dot EVF boasting a 120 fps Refresh Rate and a 3" 1.03m-Dot Vari-Angle Touchscreen LCD for flexible shooting perspectives.

Advanced Autofocus:

  • Enjoy lightning-fast and precise focusing thanks to the 759-Pt. Fast Hybrid AF system, equipped with Real-time Eye AF for humans, animals, and birds, ensuring tack-sharp focus on your subjects.
  • Say goodbye to focus breathing issues with the innovative Focus Breathing Compensation feature, maintaining consistent focus throughout your shots.

Steady and Stable Imaging:

  • Capture blur-free images and smooth videos with the 5-Axis SteadyShot Image Stabilization, providing up to 5.5 stops of compensation for handheld shooting.
  • Elevate your creativity with Creative Looks and Soft Skin Effect options, adding flair and polish to your visuals effortlessly.

Seamless Connectivity and Streaming:

  • Stay connected and share your creations instantly with built-in Wi-Fi, enabling remote camera control and direct sharing to mobile devices.
  • Transform your camera into a powerful webcam for live streaming or video conferencing via USB Type-C, with support for 4K 15p streaming and enhanced picture and sound quality.

Whether you're a seasoned photographer or a budding filmmaker, the Sony Alpha a7 IV is the ultimate tool for bringing your creative visions to life. Experience the perfect balance of performance, versatility, and convenience, and unlock endless possibilities in the world of photography and videography.

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